{"id":949,"date":"2015-05-18T08:22:45","date_gmt":"2015-05-18T01:22:45","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=949"},"modified":"2017-04-28T11:45:15","modified_gmt":"2017-04-28T04:45:15","slug":"bai-hoc-ban-hang-nhieu-lua-chon-it-thanh-cong","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/bai-hoc-ban-hang-nhieu-lua-chon-it-thanh-cong\/","title":{"rendered":"[B\u00e0i h\u1ecdc b\u00e1n h\u00e0ng] Nhi\u1ec1u l\u1ef1a ch\u1ecdn &#8211; \u00edt th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p>C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng mu\u1ed1n \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 xem \u0111\u00f3 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 chuy\u00ean gia ti\u1ebfp th\u1ecb cho r\u1eb1ng c\u00e1ch l\u00e0m th\u00f4ng minh l\u00e0 \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng \u00edt s\u1ef1 ch\u1ecdn l\u1ef1a h\u01a1n v\u00ec trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u01a1n.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5175\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/05\/Vision.jpg\" alt=\"t\u00e2m l\u00fd b\u00e1n h\u00e0ng - qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn s\u1ebd l\u00e0m kh\u00f3 cho kh\u00e1ch h\u00e0ng\" width=\"1556\" height=\"1206\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/05\/Vision.jpg 740w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/05\/Vision-516x400.jpg 516w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/05\/Vision-77x60.jpg 77w\" sizes=\"(max-width: 1556px) 100vw, 1556px\" \/><br \/>\nC\u00e1c chuy\u00ean gia n\u00e0y gi\u1ea3i th\u00edch r\u1eb1ng khi c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ee7 s\u00e2u v\u00e0 lu\u00f4n \u1edf trong t\u00ecnh tr\u1ea1ng \u201ckh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o c\u1ea3\u201d.<\/p>\n<p>T\u1ec7 h\u01a1n, kh\u00e1ch h\u00e0ng c\u00f2n c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i ho\u1eb7c lo l\u1eafng. Theo c\u00e1c chuy\u00ean gia, vi\u1ec7c t\u1ea1o ra qu\u00e1 nhi\u1ec1u ch\u1ecdn l\u1ef1a cho kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn nh\u1eefng t\u00ecnh tr\u1ea1ng sau:<\/p>\n<ul>\n<li><strong>Kh\u00e1ch h\u00e0ng tr\u00ec ho\u00e3n vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong>: Khi c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 ch\u1ecdn l\u1ef1a, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng x\u1eed l\u00fd k\u1ecbp th\u00f4ng tin v\u00e0 c\u00f3 khuynh h\u01b0\u1edbng ch\u1ea7n ch\u1eeb, kh\u00f4ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ngay. H\u1ecd th\u1eadm ch\u00ed c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng v\u00e0 qu\u00ean \u0111i \u0111\u00e2u l\u00e0 m\u1ee5c ti\u00eau, quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a m\u00ecnh.<\/li>\n<li><strong>Kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ed9 cam k\u1ebft th\u1ea5p<\/strong>: T\u1eeb ch\u1ed7 b\u1ecb b\u1ed1i r\u1ed1i tr\u01b0\u1edbc qu\u00e1 nhi\u1ec1u ch\u1ecdn l\u1ef1a, kh\u00e1ch h\u00e0ng s\u1ebd r\u1ea5t d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng m\u1ea5t h\u1ee9ng th\u00fa v\u00e0 kh\u00f4ng mu\u1ed1n ti\u1ebfp t\u1ee5c mua h\u00e0ng.<\/li>\n<li><strong>Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y th\u1ecfa m\u00e3n<\/strong>: C\u00e0ng c\u00f3 nhi\u1ec1u ch\u1ecdn l\u1ef1a kh\u00e1ch h\u00e0ng c\u00e0ng c\u00f3 khuynh h\u01b0\u1edbng c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi m\u1ed9t ch\u1ecdn l\u1ef1a n\u00e0o c\u1ea3.<\/li>\n<\/ul>\n<p>Trong cu\u1ed1n The Paradox of Choice (t\u1ea1m d\u1ecbch: M\u1eb7t tr\u00e1i c\u1ee7a s\u1ef1 ch\u1ecdn l\u1ef1a), t\u00e1c gi\u1ea3 Barry Schwartz \u0111\u00e3 vi\u1ebft: \u201c\u1ede m\u1ed9t g\u00f3c \u0111\u1ed9 n\u00e0o \u0111\u00f3, n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1eb3ng c\u00f3 s\u1ef1 ch\u1ecdn l\u1ef1a n\u00e0o, cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd s\u1ebd tr\u1edf n\u00ean qu\u00e1 t\u1ebb nh\u1ea1t.<\/p>\n<p>Khi c\u00f3 nhi\u1ec1u ch\u1ecdn l\u1ef1a h\u01a1n, nh\u01b0 m\u1ed9t th\u1ef1c t\u1ebf th\u01b0\u1eddng di\u1ec5n ra trong v\u0103n h\u00f3a ti\u00eau d\u00f9ng, kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf n\u00ean \u0111\u1ed9c l\u1eadp h\u01a1n, c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t v\u00e0 c\u1ea3m th\u1ea5y m\u00ecnh c\u00f3 nhi\u1ec1u quy\u1ec1n l\u1ef1c h\u01a1n.<\/p>\n<p>Nh\u01b0ng khi s\u1ef1 l\u1ef1a ch\u1ecdn t\u0103ng l\u00ean, nh\u1eefng m\u1eb7t ti\u00eau c\u1ef1c c\u0169ng b\u1eaft \u0111\u1ea7u ph\u00e1t sinh v\u00e0 c\u00f3 th\u1ec3 l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y qu\u00e1 t\u1ea3i. Khi \u0111\u00f3, nhi\u1ec1u ch\u1ecdn l\u1ef1a kh\u00f4ng t\u1ea1o ra cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ef1 t\u1ef1 do h\u01a1n m\u00e0 ch\u1ec9 \u0111em \u0111\u1ebfn cho h\u1ecd nhi\u1ec1u lo l\u1eafng h\u01a1n\u201d.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3375 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/05\/Choices.jpg.653x0_q80_crop-smart.jpg\" alt=\"khi kh\u00e1ch c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn,th\u00ec b\u00e1n h\u00e0ng \u00edt th\u00e0nh c\u00f4ng\" width=\"644\" height=\"364\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/05\/Choices.jpg.653x0_q80_crop-smart.jpg 644w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/05\/Choices.jpg.653x0_q80_crop-smart-300x170.jpg 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/p>\n<p>Gi\u00e1o s\u01b0 Sheena Iyengar c\u1ee7a \u0110\u1ea1i h\u1ecdc Columbia (M\u1ef9), m\u1ed9t chuy\u00ean gia v\u1ec1 s\u1ef1 l\u1ef1a ch\u1ecdn, \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p 4C sau \u0111\u00e2y gi\u00fap c\u00e1c nh\u00e0 l\u00e0m ti\u1ebfp th\u1ecb gi\u1ea3m b\u1edbt s\u1ef1 qu\u00e1 t\u1ea3i v\u00e0 lo l\u1eafng cho kh\u00e1ch h\u00e0ng khi \u0111\u01b0a ra cho h\u1ecd qu\u00e1 nhi\u1ec1u ch\u1ecdn l\u1ef1a.<\/p>\n<h4><strong>1. C\u1eaft gi\u1ea3m<\/strong> (CUT)<\/h4>\n<p>Doanh nghi\u1ec7p n\u00ean ki\u1ec3m tra li\u1ec7u m\u00ecnh c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u201cna n\u00e1\u201d nhau hay kh\u00f4ng. Khi lo\u1ea1i b\u1ecf b\u1edbt nh\u1eefng s\u1ea3n ph\u1ea9m d\u01b0 th\u1eeba, doanh nghi\u1ec7p s\u1ebd c\u1eaft gi\u1ea3m \u0111\u01b0\u1ee3c chi ph\u00ed s\u1ea3n xu\u1ea5t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec l\u1ea1i d\u1ec5 d\u00e0ng ch\u1ecdn l\u1ef1a v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u01a1n.<\/p>\n<h4><strong>2. N\u00eau r\u00f5 k\u1ebft qu\u1ea3<\/strong> (CONSEQUENCE).<\/h4>\n<p>Nh\u00e0 l\u00e0m ti\u1ebfp th\u1ecb c\u1ea7n l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u00ecnh dung k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t ch\u1ecdn l\u1ef1a.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, n\u1ebfu mu\u1ed1n b\u00e1n m\u1ed9t b\u1eefa \u0103n t\u1ed1i l\u00e3ng m\u1ea1n \u1edf m\u1ed9t nh\u00e0 h\u00e0ng b\u00ean b\u1edd s\u00f4ng d\u00e0nh cho c\u00e1c c\u1eb7p \u0111\u00f4i trong ng\u00e0y L\u1ec5 T\u00ecnh nh\u00e2n (Valentine\u2019s Day) th\u00ec n\u00ean minh h\u1ecda l\u1eddi m\u1eddi ch\u00e0o sao cho kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 h\u00ecnh dung \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m l\u00e3ng m\u1ea1n \u1ea5y m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t. Khi bi\u1ebft tr\u01b0\u1edbc \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t ch\u1ecdn l\u1ef1a, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n v\u00e0 d\u1ec5 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u01a1n.<\/p>\n<h4><strong>3. Ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m<\/strong> (CATEGORIZE).<\/h4>\n<p>N\u1ebfu kh\u00f4ng th\u1ec3 gi\u1ea3m ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m th\u00ec n\u00ean ph\u00e2n lo\u1ea1i ch\u00fang th\u00e0nh nh\u1eefng nh\u00f3m c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng. Khi bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1eb7c t\u00ednh chung c\u1ee7a c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 d\u00e0ng ch\u1ecdn l\u1ef1a h\u01a1n.<\/p>\n<h4><strong>4. Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn ph\u1ee9c t\u1ea1p<\/strong> (CONDITION FOR COMPLEXITY).<\/h4>\n<p>N\u1ebfu bu\u1ed9c ph\u1ea3i gi\u1edbi thi\u1ec7u nhi\u1ec1u s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c nhau th\u00ec h\u00e3y b\u1eaft \u0111\u1ea7u gi\u1edbi thi\u1ec7u nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n nh\u1ea5t. Khi kh\u00e1ch h\u00e0ng c\u00f3 quan t\u00e2m v\u00e0 \u0111\u1eb7t th\u00eam c\u00e2u h\u1ecfi th\u00ec m\u1edbi tr\u00ecnh b\u00e0y nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng ph\u1ee9c t\u1ea1p h\u01a1n<\/p>\n<p>Hi v\u1ecdng v\u1edbi b\u00e0i vi\u1ebft tr\u00ean, c\u00e1c ch\u1ee7 shop\/ c\u00e1c qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng t\u00ecm ra c\u00e1ch ph\u00f9 h\u1ee3p nh\u1ea5t cho vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1eb7t h\u00e0ng kinh doanh v\u00e0 tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a.<\/p>\n<p>C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 v\u00e0o trang SUNO.vn, tham kh\u1ea3o s\u1eed d\u1ee5ng\u00a0<a href=\"https:\/\/suno.vn\/?utm_source=blog&amp;utm_content=nhieuluachon\">ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a>\u00a0\u0111\u1ec3 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n<\/p>\n<p>Ch\u00fac c\u00e1c shop bu\u00f4n may b\u00e1n \u0111\u1eaft!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng mu\u1ed1n \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 xem \u0111\u00f3 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 chuy\u00ean gia ti\u1ebfp th\u1ecb cho r\u1eb1ng c\u00e1ch l\u00e0m th\u00f4ng minh l\u00e0 \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng \u00edt s\u1ef1 ch\u1ecdn l\u1ef1a h\u01a1n v\u00ec trong tr\u01b0\u1eddng [&#8230;]\n","protected":false},"author":101023,"featured_media":5175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[434,70],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[B\u00e0i h\u1ecdc b\u00e1n h\u00e0ng] Nhi\u1ec1u l\u1ef1a ch\u1ecdn - \u00edt th\u00e0nh c\u00f4ng - SUNO.vn Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/bai-hoc-ban-hang-nhieu-lua-chon-it-thanh-cong\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[B\u00e0i h\u1ecdc b\u00e1n h\u00e0ng] Nhi\u1ec1u l\u1ef1a ch\u1ecdn - \u00edt th\u00e0nh c\u00f4ng - SUNO.vn Blog\" \/>\n<meta property=\"og:description\" content=\"C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng mu\u1ed1n \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 xem \u0111\u00f3 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh. 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