{"id":640,"date":"2015-03-25T10:27:21","date_gmt":"2015-03-25T10:27:21","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=640"},"modified":"2017-10-26T16:54:54","modified_gmt":"2017-10-26T09:54:54","slug":"dinh-gia-hang-hoa-9-chien-luoc-giup-mang-lai-loi-nhuan","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/dinh-gia-hang-hoa-9-chien-luoc-giup-mang-lai-loi-nhuan\/","title":{"rendered":"\u0110\u1ecbnh gi\u00e1 h\u00e0ng ho\u00e1 &#8211; 9 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap mang l\u1ea1i l\u1ee3i nhu\u1eadn"},"content":{"rendered":"<p>\u0110\u1ecbnh gi\u00e1 h\u00e0ng ho\u00e1 l\u00e0 1 trong nh\u1eefng ph\u1ea7n th\u00fa v\u1ecb nh\u01b0ng g\u00e2y \u0111au \u0111\u1ea7u nh\u1ea5t trong vi\u1ec7c b\u00e1n l\u1ebb. \u0110\u1ecbnh gi\u00e1 v\u1eeba mang t\u00ednh ngh\u1ec7 thu\u1eadt l\u1ea1i v\u1eeba l\u00e0 c\u00f3 t\u00ednh khoa h\u1ecdc, \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u1eed nghi\u1ec7m v\u00e0 tr\u1ef1c gi\u00e1c v\u1ec1 vi\u1ec7c b\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed9 nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<p><a href=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/03\/dinh-gia-san-pham-e1427278963644.jpg\"><img loading=\"lazy\" class=\" wp-image-675 aligncenter\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/03\/dinh-gia-san-pham-e1427278963644.jpg\" alt=\"\u0110\u1ecbnh gi\u00e1 h\u00e0ng ho\u00e1\" width=\"837\" height=\"449\" \/><\/a><\/p>\n<p><strong>\u0110\u01b0a ra 1 m\u1ee9c gi\u00e1 qu\u00e1 th\u1ea5p cho s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd b\u00e1n \u0111c r\u1ea5t nhi\u1ec1u, tuy nhi\u00ean v\u00e0o cu\u1ed1i th\u00e1ng c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd r\u1ea5t th\u1ea5t v\u1ecdng v\u1ec1 t\u1ed5ng chi ti\u00eau trong th\u00e1ng.<\/strong><\/p>\n<p>C\u00f2n n\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m cao c\u1ea5p, uy t\u00edn v\u00e0 \u0111\u1ed9c quy\u1ec1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m cao v\u00e0 nh\u1eafm \u0111\u1ebfn 1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ng\u00e1ch kh\u00e1 gi\u1ea3 v\u00e0 v\u1eabn s\u1ebd c\u00f3 doanh s\u1ed1 cao. Tuy nhi\u00ean, n\u1ebfu c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n n\u1eb1m \u1edf khu v\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00e2n \u0111\u1eb7c bi\u1ec7t quan t\u00e2m t\u1edbi gi\u1ea3 c\u1ea3 h\u00e0ng h\u00f3a, b\u1ea1n ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o?<\/p>\n<p>Cu\u1ed1i c\u00f9ng, b\u1ea1n s\u1ebd ph\u1ea3i quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n mu\u1ed1n s\u1ea3n ph\u1ea9m gi\u00e1 cao v\u00e0 l\u01b0\u1ee3ng b\u00e1n th\u1ea5p h\u01a1n hay s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p h\u01a1n v\u1edbi l\u01b0\u1ee3ng b\u00e1n cao h\u01a1n v\u00e0 h\u01b0\u1edbng \u0111i n\u00e0o s\u1ebd gi\u00fap b\u1ea1n b\u1ea1n thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/p>\n<p>C\u0169ng n\u00ean l\u01b0u \u00fd r\u1eb1ng, khi b\u1ea1n c\u00f3 m\u1ed9t lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m, \u0111\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 cho s\u1ea3n ph\u1ea9m n\u00e0y v\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c \u1edf m\u1ee9c gi\u00e1 cao h\u01a1n.<\/p>\n<h3><strong>C\u00f4ng th\u1ee9c l\u00e0m gi\u00e1 \u0111\u01a1n gi\u1ea3n:<\/strong><\/h3>\n<p>H\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 shop t\u00ednh gi\u00e1 b\u00e1n d\u1ef1a tr\u00ean % l\u00e3i g\u1ed9p k\u00ec v\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00f4ng th\u1ee9c gi\u00fap b\u1ea1n t\u00ednh to\u00e1n gi\u00e1 b\u00e1n l\u1ebb cho s\u1ea3n ph\u1ea9m 1 c\u00e1ch d\u1ec5 d\u00e0ng:<\/p>\n<p><em><strong>Gi\u00e1 b\u00e1n l\u1ebb<\/strong> = [(chi ph\u00ed cho sp) \/ (100 &#8211; % l\u00e3i g\u1ed9p k\u00ec v\u1ecdng)] x 100<\/em><br \/>\nGi\u1ea3 s\u1eed chi ph\u00ed mua v\u00e0o c\u1ee7a h\u00e0ng ho\u00e1 l\u00e0 100.000\u0111, l\u00e3i g\u1ed9p k\u1ef3 v\u1ecdng l\u00e0 30% th\u00ec gi\u00e1 b\u00e1n l\u1ebb s\u1ebd l\u00e0:<\/p>\n<p><strong>Gi\u00e1 b\u00e1n l\u1ebb<\/strong> = [100.000 \/ (100 &#8211; 30)] x 100 = 143.000 \u0111<\/p>\n<p>Ch\u00fang ta \u0111\u00e3 bi\u1ebft\u00a0c\u00f4ng th\u1ee9c \u0111\u1ec3 t\u00ednh gi\u00e1 b\u00e1n, sau \u0111\u00e2y b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u 9 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng.<\/p>\n<h3><strong>1. Gi\u00e1 b\u00e1n l\u1ebb do nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ec1 xu\u1ea5t:<\/strong><\/h3>\n<p>\u0110\u00e2y l\u00e0 m\u1ee9c gi\u00e1 m\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t khuy\u00ean nh\u00e0 b\u00e1n l\u1ebb s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i chung. L\u00fd do c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t l\u00e0m vi\u1ec7c n\u00e0y l\u00e0 \u0111\u1ec3 gi\u00fap chu\u1ea9n h\u00f3a m\u1ee9c gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m v\u00e0 nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c nhau.<\/p>\n<ul>\n<li><strong><em>\u01afu \u0111i\u1ec3m<\/em>:<\/strong> C\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng kh\u00f4ng c\u00f2n ph\u1ea3i \u0111au \u0111\u1ea7u v\u1edbi vi\u1ec7c quy\u1ebft \u0111\u1ecbnh m\u1ee9c gi\u00e1 b\u00e1n, ch\u1ec9 vi\u1ec7c thu\u1eadn theo \u00fd ki\u1ebfn c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t.<\/li>\n<li><strong><em> Khuy\u1ebft \u0111i\u1ec3m<\/em>:<\/strong> B\u1ea1n kh\u00f4ng th\u1ec3 t\u1ea1o ra ho\u1eb7c duy tr\u00ec l\u1ee3i th\u1ebf so v\u1edbi b\u1ea5t k\u1ef3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u00a0n\u00e0o c\u1ee7a b\u1ea1n v\u1ec1 gi\u00e1 c\u1ea3 ho\u1eb7c h\u00e0ng s\u1eb5n c\u00f3.<\/li>\n<\/ul>\n<h3><strong>2. Gi\u00e1 c\u01a1 s\u1edf:<\/strong><\/h3>\n<p>C\u00f3 m\u1ed9t quy lu\u1eadt ph\u1ed5 bi\u1ebfn cho ch\u1ee7 c\u1eeda h\u00e0ng khi l\u00e0m gi\u00e1 l\u00e0 l\u1ea5y gi\u00e1 b\u00e1n l\u1ebb b\u1eb1ng 2 l\u1ea7n\u00a0gi\u00e1 mua s\u1ec9. \u0110\u00e2y l\u00e0 qui t\u1eafc \u00e1p d\u1ee5ng cho c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf, b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng \u0111\u1eb7c th\u00f9, ho\u1eb7c h\u00e0ng theo th\u1eddi v\u1ee5, kh\u00f4ng qu\u00e1 ph\u1ed5 bi\u1ebfn. (\u0110\u00e2y c\u0169ng l\u00e0 qui t\u1eafc \u0111\u1ec3 1 c\u1eeda h\u00e0ng nh\u1ecf t\u1ed3n t\u1ea1i, n\u1ebfu kh\u00f4ng b\u1ea1n s\u1ebd kh\u00f4ng trang tr\u1ea3i \u0111\u1ee7 chi ph\u00ed cho c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh). Th\u1eadm ch\u00ed b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 b\u00e1n v\u1edbi gi\u00e1 cao h\u01a1n. Tuy nhi\u00ean, n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u1ed5 bi\u1ebfn v\u00e0 d\u1ec5 t\u00ecm th\u1ea5y \u1edf n\u01a1i kh\u00e1c th\u00ec vi\u1ec7c l\u00e0m gi\u00e1 theo c\u00e1ch n\u00e0y kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p.<\/p>\n<ul>\n<li><strong><em> \u01afu \u0111i\u1ec3m:<\/em><\/strong> C\u00f3 t\u00e1c d\u1ee5ng nh\u01b0 \u201cquy lu\u1eadt ng\u00f3n tay c\u00e1i\u201d, nhanh v\u00e0 d\u1ec5 d\u00e0ng, \u0111\u1ea3m b\u1ea3o ngu\u1ed3n bi\u00ean l\u1ee3i nhu\u1eadn d\u1ed3i d\u00e0o.<\/li>\n<li><strong><em>Khuy\u1ebft \u0111i\u1ec3m<\/em>:<\/strong> ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<h3><strong>3. Gi\u00e1 tr\u1ecdn b\u1ed9:<\/strong><\/h3>\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng nhi\u1ec1u trong c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a nh\u01b0ng c\u0169ng kh\u00e1 ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi h\u00e0ng may m\u1eb7c, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea5t, \u0111\u1ed3 l\u00f3t v\u00e0 \u00e1o thun\u2026 N\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u1ea7n m\u1ec1m v\u00e0 \u0111i\u1ec7n t\u1eed. Chi\u1ebfn thu\u1eadt n\u00e0y l\u00e0 khi b\u1ea1n l\u00e0m gi\u00e1 cho m\u1ed9t b\u1ed9 nhi\u1ec1u h\u01a1n 1 s\u1ea3n ph\u1ea9m.<\/p>\n<p>M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng c\u00e1c m\u00e1y ch\u01a1i game Nintendo b\u00e1n k\u00e8m v\u1edbi m\u1ed9t tr\u00f2 ch\u01a1i th\u00ec b\u00e1n \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi khi b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb. V\u00ec v\u1eady, h\u00e3y nghi\u00ean c\u1ee9u xem c\u00e1c m\u1eb7t h\u00e0ng n\u00e0o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 g\u1ecdp l\u1ea1i \u0111\u1ec3 b\u00e1n theo b\u1ed9.<\/p>\n<ul>\n<li><strong><em>\u01afu \u0111i\u1ec3m:<\/em><\/strong> Th\u00f4ng th\u01b0\u1eddng, c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m cao h\u01a1n v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n \u0111\u1ec3 cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn mua h\u00e0ng nhi\u1ec1u h\u01a1n.<\/li>\n<li><strong><em>Khuy\u1ebft \u0111i\u1ec3m<\/em>:<\/strong> Khi b\u1ea1n b\u00e1n b\u1ed9 c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n gi\u00e1 t\u1eebng s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb c\u1ed9ng l\u1ea1i, b\u1ea1n s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n khi b\u00e1n ri\u00eang t\u1eebng s\u1ea3n ph\u1ea9m, t\u1ea1o ra s\u1ef1 b\u1ea5t h\u00f2a nh\u1eadn th\u1ee9c cho ng\u01b0\u1eddi mua.<\/li>\n<\/ul>\n<h3><strong>4. Gi\u1ea3m gi\u00e1:<\/strong><\/h3>\n<p>Kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i gi\u1ea5u di\u1ebfm l\u00e0 kh\u00e1ch h\u00e0ng th\u00edch khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 v\u00e0 \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec chi\u1ebfn thu\u1eadt n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn. C\u00f3 r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t v\u00e0 s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00e0y. Chi\u1ebfn thu\u1eadt n\u00e0y gi\u00fap gia t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, gi\u1ea3i quy\u1ebft h\u00e0ng t\u1ed3n kho v\u00e0 thu h\u00fat m\u1ed9t nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 c\u1ea3 h\u01a1n.<\/p>\n<ul>\n<li><strong><em>\u01afu \u0111i\u1ec3m<\/em>:<\/strong> Gia t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch v\u00e0o c\u1eeda h\u00e0ng v\u00e0 x\u1eed l\u00fd \u0111\u01b0\u1ee3c h\u00e0ng t\u1ed3n kho ho\u1eb7c h\u1ebft m\u00f9a.<\/li>\n<li><strong><em> Khuy\u1ebft \u0111i\u1ec3m<\/em>:<\/strong> N\u1ebfu s\u1eed d\u1ee5ng qu\u00e1 th\u01b0\u1eddng xuy\u00ean, n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n mang ti\u1ebfng l\u00e0 nh\u00e0 c\u1eeda h\u00e0ng n\u00f3i th\u00e1ch gi\u00e1 v\u00e0 khi\u1ebfn cho kh\u00e1ch kh\u00f3 mua h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi gi\u00e1 b\u00ecnh th\u01b0\u1eddng.<\/li>\n<\/ul>\n<h3><strong>5. B\u00e1n gi\u00e1 l\u1ed7:<\/strong><\/h3>\n<p>\u0110\u00e3 bao gi\u1edd b\u1ea1n b\u01b0\u1edbc v\u00e0o 1 c\u1eeda h\u00e0ng m\u00e0 h\u1ecd gi\u1ea3m gi\u00e1 1 m\u1eb7t h\u00e0ng \u0111ang hot khi b\u1ea1n mua c\u00f9ng 1 s\u1ed1 m\u1eb7t h\u00e0ng kh\u00e1c hay ch\u01b0a?<\/p>\n<p>N\u1ebfu c\u00f3, th\u00ec b\u1ea1n \u0111\u00e3 bi\u1ebft th\u1ebf n\u00e0o l\u00e0 chi\u1ebfn thu\u1eadt b\u00e1n l\u1ed7 \u0111\u1ec3 c\u00e2u kh\u00e1ch &#8211; k\u00e9o kh\u00e1ch \u0111\u1ebfn v\u1edbi c\u1eeda h\u00e0ng h\u00e0ng b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd mu\u1ed1n mua \u1edf m\u1ee9c gi\u00e1 th\u1ea5p, th\u1ea5p h\u01a1n so v\u1edbi\u00a0\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u00e1n hu\u1ec1 v\u1ed1n th\u1eadm ch\u00ed l\u1ed7 \u0111\u1ec3 ki\u1ebfm l\u1eddi t\u1eeb vi\u1ec7c b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m \u0111i k\u00e8m.<\/p>\n<ul>\n<li><strong><em>\u01afu \u0111i\u1ec3m<\/em>:<\/strong> Chi\u1ebfn thu\u1eadt n\u00e0y c\u00f3 th\u1ec3 r\u1ea5t c\u00f3 t\u00e1c d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n xem x\u00e9t h\u00e0ng h\u00f3a \u0111i k\u00e8m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua trong c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, k\u1ebft qu\u1ea3 l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed5ng th\u1ec3 cho m\u1ed7i kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong><em>Khuy\u1ebft \u0111i\u1ec3m<\/em>:<\/strong> C\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a vi\u1ec7c gi\u1ea3m gi\u00e1 th\u01b0\u1eddng xuy\u00ean, n\u1ebfu b\u1ea1n l\u1ea1m d\u1ee5ng qu\u00e1 m\u1ee9c,ng\u01b0\u1eddi ti\u00eau dung s\u1ebd quen v\u1edbi vi\u1ec7c \u0111\u1ee3i \u0111\u1ebfn khi b\u1ea1n b\u00e1n h\u00e0ng gi\u1ea3m gi\u00e1 h\u1ecd m\u1edbi \u0111i mua s\u1eafm.<\/li>\n<\/ul>\n<h3><strong>6. \u0110\u1ecbnh gi\u00e1 t\u00e2m l\u00fd:<\/strong><\/h3>\n<p>B\u00e1n l\u1ebb l\u00e0 m\u1ed9t tr\u00f2 s\u1ed1 h\u1ecdc v\u00e0 \u0111i\u1ec1u ng\u1ea1c nhi\u00ean s\u1ebd x\u1ea3y ra khi c\u00e1c th\u01b0\u01a1ng gia t\u1eadn d\u1ee5ng nh\u1eefng c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 c\u1ee7a h\u1ecd, m\u1edf \u0111\u01b0\u1eddng cho vi\u1ec7c \u0111\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd.<\/p>\n<p>C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng khi m\u1ecdi ng\u01b0\u1eddi ti\u00eau ti\u1ec1n, h\u1ecd tr\u1ea3i qua m\u1ed9t n\u1ed7i \u0111au ho\u1eb7c m\u1ea5t m\u00e1t, nh\u01b0ng n\u1ebfu b\u1ea1n gi\u00fap gi\u1ea3m thi\u1ec3u s\u1ef1 \u0111au \u0111\u1edbn ph\u1ea3i tr\u1ea3i qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a kh\u00e1ch. Theo truy\u1ec1n th\u1ed1ng, c\u00e1c th\u01b0\u01a1ng gia s\u1ebd l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng vi\u1ec7c k\u1ebft th\u00fac m\u1ee9c gi\u00e1 v\u1edbi m\u1ed9t s\u1ed1 l\u1ebb nh\u01b0 5, 7 ho\u1eb7c 9. V\u00ed d\u1ee5 nh\u01b0 s\u1eed d\u1ee5ng 8,99 USD thay v\u00ec 9 USD.<\/p>\n<p>Tuy nhi\u00ean, khi n\u00f3i \u0111\u1ebfn vi\u1ec7c quy\u1ebft \u0111\u1ecbnh s\u1ed1 l\u1ebb n\u00e0o c\u00f3 t\u00e1c d\u1ee5ng l\u00e2u d\u00e0i nh\u1ea5t, s\u1ed1 9 chi\u1ebfm v\u1ecb tr\u00ed \u0111\u1ee9ng \u0111\u1ea7u. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang ta bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3? C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u t\u1ea1i MIT v\u00e0 \u0110\u1ea1i h\u1ecdc Chicago \u0111\u00e3 ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m tr\u00ean m\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o chu\u1ea9n c\u1ee7a ph\u1ee5 n\u1eef v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 34 USD, 39 USD v\u00e0 44 USD. B\u1ea1n th\u1eed \u0111o\u00e1n xem m\u1eb7t h\u00e0ng n\u00e0o b\u00e1n ch\u1ea1y nh\u1ea5t.\u00a0<em><strong>M\u1eb7t h\u00e0ng 39 USD th\u1eadm ch\u00ed b\u00e1n ch\u1ea1y h\u01a1n c\u1ea3 m\u1eb7t h\u00e0ng c\u00f9ng lo\u1ea1i c\u00f3 m\u1ee9c gi\u00e1 34 USD.<\/strong><\/em><\/p>\n<ul>\n<li><strong><em>\u01afu \u0111i\u1ec3m<\/em>:<\/strong> B\u1ea1n \u0111\u00e1nh v\u00e0o ph\u1ea7n b\u1ea5t h\u1ee3p l\u00fd trong suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 k\u00edch ho\u1ea1t vi\u1ec7c mua h\u00e0ng th\u00f4ng qua hi\u1ec3u bi\u1ebft v\u1ec1 m\u1ed9t th\u1ecfa thu\u1eadn m\u1eb7c c\u1ea3 ho\u1eb7c gi\u1ea3m gi\u00e1.<\/li>\n<li><strong><em>Khuy\u1ebft \u0111i\u1ec3m<\/em>:<\/strong> Khi b\u1ea1n b\u00e1n nh\u1eefng h\u00e0ng h\u00f3a cao c\u1ea5p, vi\u1ec7c h\u1ea1 gi\u00e1 t\u1eeb m\u1ed9t s\u1ed1 nguy\u00ean nh\u01b0 1.000 USD xu\u1ed1ng 999,99 USD s\u1ebd th\u1ef1c s\u1ef1 g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u1eefng g\u00ec b\u1ea1n \u0111ang b\u00e1n.<\/li>\n<\/ul>\n<h3><strong>7. \u0110\u1ecbnh gi\u00e1 d\u01b0\u1edbi m\u1ee9c c\u1ea1nh tranh:<\/strong><\/h3>\n<p>Nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, n\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c l\u1ea5y gi\u00e1 b\u00e1n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0m m\u1ee9c chu\u1ea9n,v\u00e0 h\u1ea1 gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh xu\u1ed1ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u1ec1 ph\u00eda c\u1eeda h\u00e0ng m\u00ecnh.<\/p>\n<ul>\n<li><strong><em>\u01afu \u0111i\u1ec3m<\/em>:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1ebd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e0m ph\u00e1n \u0111\u01b0\u1ee3c v\u1edbi nh\u00e0 cung c\u1ea5p c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c chi ph\u00ed th\u1ea5p h\u01a1n cho m\u1ed7i \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m, c\u00f9ng l\u00fac \u0111\u00f3 t\u1eadp trung v\u00e0o c\u1eaft gi\u1ea3m chi ph\u00ed v\u00e0 <strong><a href=\"https:\/\/suno.vn\/blog\/chu-de\/quang-cao-tiep-thi\/\">t\u00edch c\u1ef1c qu\u1ea3ng c\u00e1o<\/a><\/strong> m\u1ee9c gi\u00e1 \u0111\u1eb7c bi\u1ec7t c\u1ee7a b\u1ea1n.<\/li>\n<li><strong><em>Khuy\u1ebft \u0111i\u1ec3m<\/em>:<\/strong> S\u1ebd kh\u00f3 \u0111\u1ec3 k\u00e9o d\u00e0i chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb nh\u1ecf v\u00e0 c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p.<\/li>\n<\/ul>\n<h3><strong>8. \u0110\u1ecbnh gi\u00e1 tr\u00ean m\u1ee9c c\u1ea1nh tranh:<\/strong><\/h3>\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c tr\u00ean, b\u1ea1n c\u0169ng s\u1eed d\u1ee5ng m\u1ee9c gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0m chu\u1ea9n, nh\u01b0ng l\u1ea7n n\u00e0y, m\u00ecnh c\u1ed1 \u00fd \u0111\u01b0a ra gi\u00e1 s\u1ea3n ph\u1ea9m cao h\u01a1n v\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh sang tr\u1ecdng, c\u00f3 uy t\u00edn h\u01a1n ho\u1eb7c mang t\u00ednh \u0111\u1ed9c quy\u1ec1n. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 ph\u00e1t huy t\u00e1c d\u1ee5ng \u0111\u1ed1i v\u1edbi Starbucks khi m\u1ecdi ng\u01b0\u1eddi ch\u1ecdn h\u1ecd thay v\u00ec Dunkin\u2019 Donuts v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf m\u00e0 khoa h\u1ecdc c\u0169ng \u0111\u00e3 ch\u1ee9ng minh.<br \/>\nNghi\u00ean c\u1ee9u c\u1ee7a nh\u00e0 kinh t\u1ebf h\u1ecdc Richard Thaler \u0111i\u1ec1u tra nh\u1eefng ng\u01b0\u1eddi \u0111i ch\u01a1i tr\u00ean b\u00e3i bi\u1ec3n t\u00ecm mua bia \u0111\u1ec3 gi\u1ea3i m\u00e1t v\u1edbi l\u1ef1a ch\u1ecdn l\u00e0 mua t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a ven \u0111\u01b0\u1eddng ho\u1eb7c m\u1ed9t kh\u00e1ch s\u1ea1n \u1edf khu ngh\u1ec9 m\u00e1t g\u1ea7n \u0111\u00f3 v\u00e0 th\u1ea5y r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n cho c\u00f9ng lo\u1ea1i bia \u0111\u01b0\u1ee3c b\u00e1n \u1edf kh\u00e1ch s\u1ea1n. Nghe c\u00f3 v\u1ebb k\u1ef3 qu\u1eb7c nh\u01b0ng \u0111\u00f3 l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a ng\u1eef c\u1ea3nh.<\/p>\n<ul>\n<li><strong><em>\u01afu \u0111i\u1ec3m<\/em>:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra \u201chi\u1ec7u \u1ee9ng h\u00e0o quang\u201d cho doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng suy ngh\u0129 r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n v\u00e0 cao c\u1ea5p h\u01a1n nh\u1edd v\u00e0o s\u1ed1 ti\u1ec1n m\u00e0 h\u1ecd tr\u1ea3 cho ch\u00fang.<\/li>\n<li><strong><em>Khuy\u1ebft \u0111i\u1ec3m<\/em>:<\/strong> C\u00f3 th\u1ec3 s\u1ebd kh\u00f3 kh\u0103n \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y n\u1ebfu v\u1ecb tr\u00ed xung quanh v\u00e0 d\u00e2n s\u1ed1 qu\u00e1 nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 c\u1ea3 hay c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c \u0111\u1ec3 mua c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/li>\n<\/ul>\n<h3>\u00a0<strong>9. Gi\u00e1 tham kh\u1ea3o:<\/strong><\/h3>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt t\u00e2m l\u00fd m\u00e0 b\u1ea1n li\u1ec7t k\u00ea c\u1ea3 gi\u00e1 khuy\u1ebfn m\u1ea1i v\u00e0 gi\u00e1 g\u1ed1c \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ea5y s\u1ed1 ti\u1ec1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c khi h\u1ecd mua h\u00e0ng, b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng l\u1ec7ch l\u1ea1c trong nh\u1eadn th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1 Neo gi\u00e1.<br \/>\n<em>M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Dan Ariely nh\u1eadn ra r\u1eb1ng khi y\u00eau c\u1ea7u c\u00e1c sinh vi\u00ean, \u0111\u1ea7u ti\u00ean,vi\u1ebft hai ch\u1eef s\u1ed1 cu\u1ed1i trong s\u1ed1 CMND c\u1ee7a h\u1ecd v\u00e0 sau \u0111\u00f3 \u0111\u1ec1 ngh\u1ecb h\u1ecd c\u00e2n nh\u1eafc xem li\u1ec7u c\u00f3 n\u00ean tr\u1ea3 b\u1eb1ng \u0111\u1ea5y ti\u1ec1n cho c\u00e1c m\u1eb7t h\u00e0ng m\u00e0 h\u1ecd kh\u00f4ng bi\u1ebft gi\u00e1 tr\u1ecb nh\u01b0 r\u01b0\u1ee3u, s\u00f4-c\u00f4-la v\u00e0 thi\u1ebft b\u1ecb m\u00e1y t\u00ednh hay kh\u00f4ng. Ti\u1ebfp theo, h\u1ecd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u tr\u1ea3 gi\u00e1 cho nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u00e0 Ti\u1ebfn s\u0129 Ariely nh\u1eadn th\u1ea5y r\u1eb1ng nh\u1eefng sinh vi\u00ean hai ch\u1eef s\u1ed1 kia cao h\u01a1n c\u0169ng tr\u1ea3 gi\u00e1 cao h\u01a1n 60-120% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 hai ch\u1eef s\u1ed1 \u0111\u00f3 th\u1ea5p h\u01a1n.<\/em><\/p>\n<p>M\u1ee9c gi\u00e1 ban \u0111\u1ea7u \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t \u0111i\u1ec3m tham chi\u1ebfu trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, sau \u0111\u00f3 \u201cneo \u0111\u1eadu\u201d v\u00e0 h\u00ecnh th\u00e0nh quan \u0111i\u1ec3m c\u1ee7a h\u1ecd v\u1ec1 m\u1ee9c gi\u00e1. M\u1ed9t c\u00e1ch kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a nguy\u00ean t\u1eafc n\u00e0y l\u00e0 c\u1ed1 \u00fd \u0111\u1eb7t m\u1ed9t m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 cao h\u01a1n b\u00ean c\u1ea1nh m\u1ed9t m\u1eb7t h\u00e0ng r\u1ebb h\u01a1n \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi n\u00f3.<\/p>\n<ul>\n<li><strong><em>\u01afu \u0111i\u1ec3m<\/em>:<\/strong> N\u1ebfu b\u1ea1n \u0111\u1ecbnh \u0111\u1ec3 gi\u00e1 ban \u0111\u1ea7u c\u00f3 v\u1ebb \u201ccao h\u01a1n\u201d nhi\u1ec1u so v\u1edbi gi\u00e1 b\u00e1n, n\u00f3 s\u1ebd t\u1ef1 \u0111\u1ed9ng khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y h\u1ecd \u0111\u00e3 t\u00ecm th\u1ea5y m\u1ed9t m\u00f3n h\u1eddi, th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng theo th\u00f3i quen mua s\u1eafm b\u1ed1c \u0111\u1ed3ng c\u1ee7a m\u00ecnh.<\/li>\n<li><strong><em>Khuy\u1ebft \u0111i\u1ec3m<\/em>:<\/strong> N\u1ebfu kh\u00e1ch h\u00e0ng nh\u1eadn ra m\u1ee9c gi\u00e1 tham chi\u1ebfu c\u1ee7a b\u1ea1n phi th\u1ef1c t\u1ebf, n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c g\u00e2y m\u1ea5t l\u00f2ng tin v\u00e0 ph\u1eabn n\u1ed9 \u1edf kh\u00e1ch h\u00e0ng, v\u00ec trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin n\u00e0y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nghi\u00ean c\u1ee9u gi\u00e1 c\u1ea3 b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o nh\u1edd v\u00e0o c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<p><strong>Kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u00e0o t\u1ed1t ho\u1eb7c x\u1ea5u ho\u00e0n to\u00e0n c\u1ea3, \u0111\u00f3 l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau di \u0111\u1ed9ng, v\u00e0 tr\u00ean \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn \u0111\u1ec3 b\u1ea1n xem x\u00e9t khi l\u00e0m gi\u00e1 cho c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng \u00e1p d\u1ee5ng 1 trong s\u1ed1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c tr\u00ean,h\u00e3y cho ch\u00fang t\u00f4i bi\u1ebft k\u1ebft qu\u1ea3 mang l\u1ea1i, v\u00e0 n\u1ebfu b\u1ea1n c\u00f3 c\u00e1ch l\u00e0m gi\u00e1 b\u00e1n hay, h\u00e3y chia s\u1ebb v\u1edbi <a href=\"https:\/\/suno.vn\/Home\/about\">ch\u00fang t\u00f4i<\/a>. <a href=\"https:\/\/suno.vn\/?utm_source=blog&amp;utm_campaign=blog_dinhgiahanghoa\">Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng Suno.vn<\/a> ch\u00fac b\u1ea1n kinh doanh th\u00e0nh c\u00f4ng.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ecbnh gi\u00e1 h\u00e0ng ho\u00e1 l\u00e0 1 trong nh\u1eefng ph\u1ea7n th\u00fa v\u1ecb nh\u01b0ng g\u00e2y \u0111au \u0111\u1ea7u nh\u1ea5t trong vi\u1ec7c b\u00e1n l\u1ebb. \u0110\u1ecbnh gi\u00e1 v\u1eeba mang t\u00ednh ngh\u1ec7 thu\u1eadt l\u1ea1i v\u1eeba l\u00e0 c\u00f3 t\u00ednh khoa h\u1ecdc, \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u1eed nghi\u1ec7m v\u00e0 tr\u1ef1c gi\u00e1c v\u1ec1 vi\u1ec7c b\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u [&#8230;]\n","protected":false},"author":101023,"featured_media":882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[50,49],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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