{"id":5733,"date":"2017-07-11T16:43:37","date_gmt":"2017-07-11T09:43:37","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=5733"},"modified":"2017-07-11T16:48:07","modified_gmt":"2017-07-11T09:48:07","slug":"10-nguyen-tac-de-tiep-thi-thanh-cong-tren-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/10-nguyen-tac-de-tiep-thi-thanh-cong-tren-mang-xa-hoi\/","title":{"rendered":"10 nguy\u00ean t\u1eafc \u0111\u1ec3 ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi, ch\u01b0a c\u00f3 kinh nghi\u1ec7m th\u00ec vi\u1ec7c ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ch\u1eafc h\u1eb3n s\u1ebd g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n. Ch\u00ednh v\u00ec l\u00fd do \u0111\u00f3, trong b\u00e0i vi\u1ebft h\u00f4m nay, SUNO.vn s\u1ebd g\u1eedi \u0111\u1ebfn b\u1ea1n 10 nguy\u00ean t\u1eafc \u0111\u1ec3 ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh cho c\u1eeda h\u00e0ng.<\/em><\/p>\n

\"10<\/p>\n

L\u1eafng nghe<\/h2>\n

“N\u00f3i \u00edt nghe nhi\u1ec1u” l\u00e0 nguy\u00ean t\u1eafc \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i nh\u1edb khi ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Thay v\u00ec l\u00fac n\u00e0o c\u0169ng thao thao b\u1ea5t tuy\u1ec7t v\u1ec1 c\u1eeda c\u1eeda h\u00e0ng\/ doanh nghi\u1ec7p\/ s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, h\u00e3y d\u1ea1o m\u1ed9t v\u00f2ng v\u00e0 t\u00ecm hi\u1ec3u xem c\u00e1c “kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau” – nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n \u0111ang mu\u1ed1n ti\u1ebfp c\u1eadn \u0111ang ngh\u0129 g\u00ec, quan t\u00e2m nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec, \u0111i\u1ec1u g\u00ec quan tr\u1ecdng v\u1edbi h\u1ecd…<\/p>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c “kh\u00e1n gi\u1ea3” c\u1ea7n g\u00ec th\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd, bi\u1ebfn h\u1ecd t\u1eeb ng\u01b0\u1eddi xem tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua.<\/p>\n

T\u1eadp trung<\/h2>\n

L\u00e0 chuy\u00ean gia trong m\u1ed9t l\u0129nh v\u1ef1c ch\u1eafc ch\u1eafn s\u1ebd t\u1ed1t h\u01a1n “g\u00e0 m\u1edd” trong nhi\u1ec1u l\u0129nh v\u1ef1c. Ch\u00ednh v\u00ec v\u1eady, thay v\u00ec ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c “chung chung” v\u00e0 c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, b\u1ea1n n\u00ean ph\u00e1t tri\u1ec3n cho c\u1eeda h\u00e0ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung h\u01a1n, h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 h\u01a1n, ch\u00ednh x\u00e1c h\u01a1n, c\u00f3 ti\u1ec1m n\u0103ng h\u01a1n cho c\u1eeda h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n kinh doanh h\u00e0ng th\u1eddi trang, h\u00e3y t\u1eadp trung ph\u00e1t tri\u1ec3n nh\u1eefng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c th\u1eddi trang ch\u1ee9 \u0111\u1eebng nh\u1ea3y qua c\u00e1c l\u0129nh v\u1ef1c kh\u00f4ng li\u00ean quan nh\u01b0 \u0111i\u1ec7n m\u00e1y, t\u1ea1p h\u00f3a…<\/p>\n

N\u1ed9i dung \u0111\u0103ng t\u1ea3i ph\u1ea3i c\u00f3 \u00edch v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng<\/h2>\n

Ch\u1ea5t l\u01b0\u1ee3ng lu\u00f4n lu\u00f4n t\u1ed1t h\u01a1n s\u1ed1 l\u01b0\u1ee3ng. 1.000 ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd t\u1ed1t h\u01a1n 10.000 ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 “ch\u1eb3ng l\u00e0m g\u00ec c\u1ea3”.<\/p>\n

V\u00ec v\u1eady, khi ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n n\u00ean quan t\u00e2m t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

Ki\u00ean nh\u1eabn<\/h2>\n

Ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c l\u00e0m m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. B\u1ea1n kh\u00f4ng th\u1ec3 m\u1edf m\u1ed9t Fanpage, \u0111\u0103ng v\u00e0i b\u00e0i vi\u1ebft v\u00e0 mong \u0111\u01b0\u1ee3c n\u1ed7i ti\u1ebfng sau m\u1ed9t \u0111\u00eam. M\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c “nu\u00f4i d\u01b0\u1ee1ng” l\u00e2u d\u00e0i th\u00ec m\u1edbi c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3.<\/p>\n

Lan truy\u1ec1n<\/h2>\n

\"ti\u1ebfp<\/p>\n

H\u00e3y \u0111\u0103ng t\u1ea3i nh\u1eefng n\u1ed9i dung th\u00fa v\u1ecb, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 b\u1ecf th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t “c\u1ed9ng \u0111\u1ed3ng kh\u00e1n gi\u1ea3 trung th\u00e0nh” tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u00ednh nh\u1eefng kh\u00e1n gi\u1ea3 n\u00e0y s\u1ebd l\u00e0 ng\u01b0\u1eddi share n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd, v\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u1ecd bi\u1ebft. Nh\u1edd \u0111\u00f3 n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/p>\n

\u1ea2nh h\u01b0\u1edfng<\/h2>\n

Tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng c\u00f3 nh\u1eefng ng\u01b0\u1eddi “n\u1ed7i ti\u1ebfng”, nh\u1eefng Fanpage c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng c\u00e1 nh\u00e2n, Fanpage n\u00e0y th\u01b0\u1eddng c\u00f3 m\u1ed9t l\u01b0\u1ee3ng fan kh\u1ed5ng l\u1ed3, s\u1eb5n s\u00e0ng like, share n\u1ed9i dung c\u1ee7a h\u1ecd.<\/p>\n

H\u00e3y t\u00ecm nh\u1eefng ng\u01b0\u1eddi v\u1eeba c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u1ea1i v\u1eeba s\u1edf h\u1eefu m\u1ed9t l\u01b0\u1ee3ng l\u1edbn c\u00e1c Fan c\u00f3 “ch\u1ea5t l\u01b0\u1ee3ng” \u0111\u1ed1i v\u1edbi c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n (nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n), h\u1ee3p t\u00e1c v\u1edbi h\u1ecd v\u00e0 nh\u1edd h\u1ecd qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, n\u1ebfu Fanpage b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c m\u1ed9t ca s\u0129 (\u0111\u1ea1i lo\u1ea1i l\u00e0 ng\u01b0\u1eddi n\u1ed7i ti\u1ebfng) like, share th\u00ec c\u00e1c Fan c\u1ee7a ca s\u0129 n\u00e0y t\u1ef1 d\u01b0ng c\u0169ng s\u1ebd “d\u00f2m ng\u00f3” \u0111\u1ebfn b\u1ea1n.<\/p>\n

Gi\u00e1 tr\u1ecb<\/h2>\n

N\u1ebfu b\u1ea1n ch\u1ec9 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 TR\u1ef0C TI\u1ebeP qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, t\u00f4i ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng ai th\u00e8m nghe b\u1ea1n n\u00f3i.<\/p>\n

Mu\u1ed1n kh\u00e1n gi\u1ea3 l\u1eafng nghe nh\u1eefng g\u00ec b\u1ea1n n\u00f3i, \u0111\u1ecdc nh\u1eefng g\u00ec b\u1ea1n vi\u1ebft, xem nh\u1eefng video, h\u00ecnh \u1ea3nh b\u1ea1n \u0111\u0103ng… th\u00ec n\u1ed9i dung b\u1ea1n t\u1ea1o ra ph\u1ea3i th\u1eadt tuy\u1ec7t, ph\u1ea3i l\u1ea1, ph\u1ea3i m\u1edbi, ph\u1ea3i th\u00fa v\u1ecb v\u00e0 tr\u00ean h\u1ebft l\u00e0 ph\u1ea3i c\u00f3 “gi\u00e1 tr\u1ecb”… \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n

Th\u1eeba nh\u1eadn<\/h2>\n

X\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0 m\u1ed9t trong nh\u1eefng vi\u1ec7c quan tr\u1ecdng, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb truy\u1ec1n m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0N\u1ebfu m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n “ti\u1ebfp c\u1eadn” b\u1ea1n, \u0111\u1eebng bao gi\u1edd ph\u1edbt l\u1edd h\u1ecd d\u00f9 cho h\u1ecd kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

Ph\u1ea3i lu\u00f4n lu\u00f4n th\u1eeba nh\u1eadn t\u1ea5t c\u1ea3 nh\u1eefng ai mu\u1ed1n ti\u1ebfp c\u1eadn b\u1ea1n, ti\u1ebfp \u0111\u00e3i h\u1ecd nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng. C\u00f3 nh\u01b0 v\u1eady th\u00ec m\u1ecdi ng\u01b0\u1eddi m\u1edbi “c\u00f3 c\u1ea3m t\u00ecnh” v\u1edbi c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n. V\u1ec1 sau, d\u00f9 h\u1ecd kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng, c\u00f3 th\u1ec3 h\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u.<\/p>\n

Hi\u1ec7n di\u1ec7n<\/h2>\n

\"th\u01b0\u1eddng<\/p>\n

\u0110\u1eebng \u0111\u0103ng n\u1ed9i dung l\u00ean r\u1ed3i sau \u0111\u00f3 “l\u1eb7n m\u1ea5t t\u0103m” v\u00e0 bi\u1ebfn Fanpage c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t “ng\u00f4i nh\u00e0 hoang”. Kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n r\u1ea5t d\u1ec5 thay \u0111\u1ed5i, h\u1ecd s\u1ebb b\u1ecf \u0111i n\u1ebfu nh\u01b0 b\u1ea1n “bi\u1ebft m\u1ea5t” c\u1ea3 tu\u1ea7n ho\u1eb7c c\u1ea3 th\u00e1ng.<\/p>\n

Ph\u1ea3i lu\u00f4n hi\u1ec7n di\u1ec7n v\u1edbi kh\u00e1n gi\u1ea3, th\u01b0\u1eddng xuy\u00ean xu\u1ea5t b\u1ea3n n\u1ed9i dung v\u00e0 tham gia v\u00e0o nh\u1eefng b\u00ecnh lu\u1eadn, tr\u00f2 chuy\u1ec7n c\u1ee7a h\u1ecd tr\u00ean fanpage \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd.<\/p>\n

C\u00f3 qua c\u00f3 l\u1ea1i<\/h2>\n

B\u1ea1n kh\u00f4ng th\u1ec3 y\u00eau c\u1ea7u m\u1ed9t ai \u0111\u00f3 chia s\u1ebb nh\u1eefng n\u1ed9i dung c\u1ee7a b\u1ea1n m\u00e3i n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng l\u00e0m vi\u1ec7c t\u01b0\u01a1ng t\u1ef1 cho h\u1ecd.<\/p>\n

V\u1eady n\u00ean, th\u1ec9nh tho\u1ea3ng h\u00e3y b\u1ecf ch\u00fat \u00edt th\u1eddi gian \u0111\u1ec3 chia s\u1ebb, b\u00ecnh lu\u1eadn cho nh\u1eefng n\u1ed9i dung hay m\u00e0 ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 \u0111\u0103ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi, ch\u01b0a c\u00f3 kinh nghi\u1ec7m th\u00ec vi\u1ec7c ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ch\u1eafc h\u1eb3n s\u1ebd g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n. Ch\u00ednh v\u00ec l\u00fd do \u0111\u00f3, trong b\u00e0i vi\u1ebft h\u00f4m nay, SUNO.vn s\u1ebd […]\n","protected":false},"author":101014,"featured_media":5786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,78,7,5],"tags":[260,440,375,323,376],"yoast_head":"\n10 nguy\u00ean t\u1eafc \u0111\u1ec3 ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. 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