{"id":5668,"date":"2017-06-30T16:50:04","date_gmt":"2017-06-30T09:50:04","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=5668"},"modified":"2017-07-03T09:45:19","modified_gmt":"2017-07-03T02:45:19","slug":"cac-bo-chi-so-danh-gia-muc-do-hieu-qua-trong-cua-hang-ban-le","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/cac-bo-chi-so-danh-gia-muc-do-hieu-qua-trong-cua-hang-ban-le\/","title":{"rendered":"C\u00e1c b\u1ed9 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 trong c\u1eeda h\u00e0ng b\u00e1n l\u1ebb"},"content":{"rendered":"

L\u00e0 ch\u1ee7 c\u1eeda h\u00e0ng, ch\u1eafc h\u1eb3n b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft li\u1ec7u c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 hay ch\u01b0a. T\u1eeb \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p cho c\u1eeda h\u00e0ng. Nh\u01b0ng b\u1ea1n ch\u01b0a bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb? H\u00e3y tham kh\u1ea3o c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb d\u01b0\u1edbi \u0111\u00e2y.<\/strong><\/em><\/p>\n

\"b\u1ed9<\/a><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf doanh thu ch\u1ec9 ph\u1ea3n \u00e1nh m\u1ed9t ph\u1ea7n t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a c\u1eeda h\u00e0ng. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, c\u00e1c chuy\u00ean gia th\u00f4ng th\u01b0\u1eddng s\u1ebd d\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

B\u1ed9 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng<\/h2>\n

Ch\u00ednh x\u00e1c nh\u01b0 nh\u1eefng g\u00ec ti\u00eau \u0111\u1ec1 \u0111\u00e3 n\u00eau, b\u1ed9 ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh qua 4 ti\u00eau ch\u00ed:<\/p>\n

1. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng<\/h3>\n

\u0110\u00e2y l\u00e0 con s\u1ed1 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang ng\u01b0\u1eddi mua h\u00e0ng. T\u1ec9 l\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh theo c\u00f4ng th\u1ee9c:<\/p>\n

\u00a0 T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng = (S\u1ed1 kh\u00e1ch mua h\u00e0ng \/ S\u1ed1 ng\u01b0\u1eddi v\u00e0o c\u1eeda h\u00e0ng) x 100<\/strong><\/p>\n

2. T\u1ef7 l\u1ec7 tr\u1ea3 l\u1ea1i h\u00e0ng<\/h3>\n

S\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 “m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i” m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 mua d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a tr\u1ea3 l\u1ea1i (\u0111\u01b0\u1ee3c cho ph\u00e9p) v\u00e0 t\u1ed5ng doanh s\u1ed1 b\u00e1n h\u00e0ng:<\/p>\n

T\u1ef7 l\u1ec7 tr\u1ea3 l\u1ea1i h\u00e0ng = (S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng tr\u1ea3 l\u1ea1i \/ T\u1ed5ng doanh s\u1ed1) x 100<\/strong><\/p>\n

3. Doanh s\u1ed1 trung b\u00ecnh c\u1ee7a m\u1ed7i giao d\u1ecbch<\/h3>\n

T\u1ee9c l\u00e0 s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a trung b\u00ecnh trong m\u1ed7i \u0111\u01a1n h\u00e0ng m\u00e0 c\u1eeda h\u00e0ng \u0111\u00e3 b\u00e1n ra. \u0110\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00f4ng th\u1ee9c:<\/p>\n

Doanh s\u1ed1 trung b\u00ecnh m\u1ed7i giao d\u1ecbch = T\u1ed5ng doanh s\u1ed1 \/ S\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch<\/strong><\/p>\n

4. L\u01b0\u1ee3ng kh\u00e1ch trung b\u00ecnh v\u00e0o c\u1eeda h\u00e0ng<\/h3>\n

X\u00e1c \u0111\u1ecbnh t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch v\u00e0o c\u1eeda h\u00e0ng (trung b\u00ecnh) trong 1 gi\u1edd ho\u1eb7c ng\u00e0y, tu\u1ea7n, th\u00e1ng:<\/p>\n

L\u01b0\u1ee3ng kh\u00e1ch trung b\u00ecnh = T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch v\u00e0o c\u1eeda h\u00e0ng \/ T\u1ed5ng th\u1eddi gian m\u1edf c\u1eeda (gi\u1edd, ng\u00e0y, tu\u1ea7n, th\u00e1ng)<\/strong><\/p>\n

\"ch\u1ec9<\/p>\n

B\u1ed9 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 h\u00e0ng h\u00f3a<\/h2>\n

Gi\u00fap qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 vi\u1ec7c nh\u1eadp h\u00e0ng v\u00e0 \u0111\u1ed5i tr\u1ea3 h\u00e0ng h\u00f3a trong c\u1eeda h\u00e0ng. \u0110\u01b0\u1ee3c t\u00ednh to\u00e1n qua 4 ch\u1ec9 s\u1ed1:<\/p>\n

1. Gi\u00e1 b\u00e1n trung b\u00ecnh<\/h3>\n

T\u1ed5ng gi\u00e1 tr\u1ecb b\u00e1n ra \/ T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra<\/strong><\/p>\n

2. Gi\u00e1 t\u1ed3n kho trung b\u00ecnh<\/h3>\n

T\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a trong kho \/ S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng trong kho<\/strong><\/p>\n

3. Ch\u1ec9 s\u1ed1 doanh thu\/ T\u1ed3n kho<\/h3>\n

Doanh s\u1ed1 \/ gi\u00e1 tr\u1ecb trung b\u00ecnh h\u00e0ng t\u1ed3n kho<\/strong><\/p>\n

4. Ph\u1ea7n tr\u0103m chi ph\u00ed t\u1ed3n kho<\/h3>\n

(Chi ph\u00ed t\u1ed3n kho \/ Doanh s\u1ed1) x 100<\/strong><\/p>\n

\u0110\u1ed1i v\u1edbi b\u1ed9 ch\u1ec9 s\u1ed1 n\u00e0y, ch\u1ec9 c\u1ea7n so s\u00e1nh gi\u00e1 b\u00e1n trung b\u00ecnh<\/strong> v\u00e0 gi\u00e1 t\u1ed3n kho trung b\u00ecnh<\/strong> l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c h\u00e0ng h\u00f3a c\u1ee7a m\u00ecnh \u0111\u00e3 h\u1ee3p l\u00fd hay ch\u01b0a. V\u00ed d\u1ee5, n\u1ebfu th\u1ea5y gi\u00e1 b\u00e1n trung b\u00ecnh<\/strong> nh\u1ecf h\u01a1n gi\u00e1 t\u1ed3n kho trung b\u00ecnh<\/strong> qu\u00e1 nhi\u1ec1u th\u00ec \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c m\u1eb7t h\u00e0ng “r\u1ebb ti\u1ec1n” \u0111ang b\u00e1n ch\u1ea1y h\u01a1n c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 th\u00e0nh cao.<\/p>\n

B\u1ed9 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kh\u00f4ng gian<\/h2>\n

\u0110a s\u1ed1 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb s\u1eed d\u1ee5ng m\u1eb7t b\u1eb1ng cho thu\u00ea \u0111\u1ec3 kinh doanh. T\u1ee9c l\u00e0 m\u1ed7i m\u00b2 m\u1eb7t b\u1eb1ng ph\u1ea3i ch\u1ecbu m\u1ed9t kho\u1ea3ng chi ph\u00ed. Ch\u00ednh v\u00ec l\u00fd do \u0111\u00f3, trung b\u00ecnh m\u1ed7i m\u00b2 m\u1eb7t b\u1eb1ng c\u1ea7n ph\u1ea3i t\u1ea1o ra \u0111\u01b0\u1ee3c thu nh\u1eadp cao h\u01a1n m\u1ee9c chi ph\u00ed m\u00e0 n\u00f3 ph\u1ea3i g\u00e1nh ch\u1ecbu. N\u1ebfu kh\u00f4ng, b\u1ea1n ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn thu\u1eadt kinh doanh cho c\u1eeda h\u00e0ng ho\u1eb7c thu\u00ea m\u1ed9t m\u1eb7t b\u1eb1ng kh\u00e1c r\u1ebb h\u01a1n.<\/p>\n

\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a kh\u00f4ng gian ch\u00fang ta d\u1ef1a v\u00e0o 3 ch\u1ec9 s\u1ed1 ch\u00ednh:<\/p>\n

1. Doanh s\u1ed1 tr\u00ean m\u00b2<\/h3>\n

Doanh s\u1ed1 \/ Di\u1ec7n t\u00edch s\u00e0n<\/strong><\/p>\n

2. T\u1ed3n kho tr\u00ean m\u00b2<\/h3>\n

T\u1ed3n kho \/ Di\u1ec7n t\u00edch s\u00e0n<\/strong><\/p>\n

3. T\u1ec9 l\u1ec7 kh\u00f4ng gian b\u00e1n h\u00e0ng<\/h3>\n

(Di\u1ec7n t\u00edch d\u00e0nh cho b\u00e1n h\u00e0ng \/ T\u1ed5ng di\u1ec7n t\u00edch) x 100<\/strong><\/p>\n

B\u1ed9 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 nh\u00e2n vi\u00ean<\/h2>\n

B\u1ed9 ch\u1ec9 s\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh tuy\u1ec3n th\u00eam hay gi\u1ea3m b\u1edbt nh\u00e2n vi\u00ean cho c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. B\u1ed9 ch\u1ec9 s\u1ed1 n\u00e0y g\u1ed3m 3 ch\u1ec9 s\u1ed1:<\/p>\n

1. Doanh s\u1ed1 trung b\u00ecnh c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean<\/h3>\n

Doanh s\u1ed1 \/ T\u1ed5ng nh\u00e2n vi\u00ean<\/strong><\/p>\n

2. Ch\u1ec9 s\u1ed1 chi ph\u00ed nh\u00e2n s\u1ef1<\/h3>\n

(T\u1ed5ng chi ph\u00ed nh\u00e2n s\u1ef1 \/ Doanh s\u1ed1) x 100<\/strong><\/p>\n

3. L\u00e3i g\u1ed9p trung b\u00ecnh tr\u00ean m\u1ed9t nh\u00e2n vi\u00ean<\/h3>\n

T\u1ed5ng l\u00e3i g\u1ed9p \/ T\u1ed5ng nh\u00e2n vi\u00ean<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 ch\u1ee7 c\u1eeda h\u00e0ng, ch\u1eafc h\u1eb3n b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft li\u1ec7u c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 hay ch\u01b0a. T\u1eeb \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p cho c\u1eeda h\u00e0ng. Nh\u01b0ng b\u1ea1n ch\u01b0a bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t […]\n","protected":false},"author":101014,"featured_media":5677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,6],"tags":[261,396,222,129,468],"yoast_head":"\nC\u00e1c b\u1ed9 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 trong c\u1eeda h\u00e0ng b\u00e1n l\u1ebb - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"L\u00e0 ch\u1ee7 c\u1eeda h\u00e0ng, ch\u1eafc h\u1eb3n b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft li\u1ec7u c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 hay ch\u01b0a. 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