{"id":5656,"date":"2017-07-05T08:55:35","date_gmt":"2017-07-05T01:55:35","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=5656"},"modified":"2017-07-11T16:53:46","modified_gmt":"2017-07-11T09:53:46","slug":"nen-giu-chan-khach-hang-cu-hay-phat-trien-khach-hang-moi","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/nen-giu-chan-khach-hang-cu-hay-phat-trien-khach-hang-moi\/","title":{"rendered":"N\u00ean gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 hay ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi?"},"content":{"rendered":"

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 hay ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi quan tr\u1ecdng h\u01a1n l\u00e0 \u0111\u1ec1 t\u00e0i g\u00e2y nhi\u1ec1u tranh c\u00e3i. \u0110a ph\u1ea7n c\u00e1c quan \u0111i\u1ec3m tr\u00e1i ng\u01b0\u1ee3c nhau l\u00e0 do g\u00f3c nh\u00ecn kh\u00e1c nhau v\u1ec1 ng\u00e0nh ngh\u1ec1 kinh doanh hay m\u00f4 h\u00ecnh kinh doanh kh\u00e1c nhau.\"t\u00ecm<\/a><\/p>\n

\u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n c\u00f3 kh\u00e1ch h\u00e0ng<\/h3>\n

Tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 kh\u00e1ch h\u00e0ng “c\u0169”, th\u00ec \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n c\u00f3 kh\u00e1ch – v\u00e0 hi\u1ec3n nhi\u00ean h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi. M\u1ed9t c\u1eeda h\u00e0ng \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, t\u1ea1o ra \u0111\u1ee7 l\u1ee3i nhu\u1eadn \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 … c\u00f3 \u0111\u1ee7 s\u1ed1 li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

C\u00e1c c\u1eeda h\u00e0ng \u0111\u00e3 c\u00f3 m\u1ed9t th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh th\u00ec c\u00f3 th\u1ec3 ngh\u0129 \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh. Tuy nhi\u00ean m\u1ed9t c\u1eeda h\u00e0ng m\u00e0 ch\u1ec9 ch\u0103m ch\u00fa v\u00e0o kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng … kh\u00f4ng ph\u00e1t tri\u1ec3n. L\u00e2u ng\u00e0y n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i thi\u1ebfu sinh kh\u00ed v\u00e0 tr\u1edf n\u00ean \u0111\u00e1ng s\u1ee3.<\/p>\n

Nh\u00e2n t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 l\u00e0 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi mua h\u00e0ng<\/em><\/p><\/blockquote>\n

\"Ph\u00e1t<\/a>
Tr\u01b0\u1edbc khi b\u00e0n chuy\u1ec7n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169, th\u00ec b\u1ea1n c\u1ea7n c\u00f3 kh\u00e1ch \u0111\u00e3<\/figcaption><\/figure>\n

… r\u1ed3i ph\u00e1t tri\u1ec3n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00ean<\/h3>\n

Nh\u1eefng c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng lu\u00f4n t\u00ecm m\u1ecdi c\u00e1ch t\u0103ng m\u1ee9c \u0111\u1ed9 x\u00e2m nh\u1eadp v\u00e0o nh\u1eefng ng\u00e0nh h\u00e0ng m\u1edbi, t\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

M\u1ed9t doanh nghi\u1ec7p th\u00ec ph\u1ea3i ph\u00e1t tri\u1ec3n, v\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 ph\u00e1t tri\u1ec3n th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi – c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. H\u00e3y m\u1edf b\u00e1o c\u00e1o doanh s\u1ed1 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n ra v\u00e0 xem bao nhi\u00eau doanh thu \u0111\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 bao nhi\u00eau \u0111\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n

Ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n kinh doanh th\u00ec m\u1edbi\u00a0cho r\u1eb1ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 quan tr\u1ecdng h\u01a1n ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 th\u00f4i.<\/p>\n

V\u1eady v\u00ec sao v\u1eabn n\u00ean gi\u1eef kh\u00e1ch h\u00e0ng c\u0169?<\/h3>\n

\u0110\u1ea7u ti\u00ean l\u00e0 th\u01b0\u1eddng th\u00ec chi ph\u00ed \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 l\u00e0 th\u1ea5p h\u01a1n chi ph\u00ed t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi. Do v\u1eady, gi\u1eef \u0111\u01b0\u1ee3c kh\u00e1ch th\u00ec l\u1ee3i nhu\u1eadn s\u1ebd t\u0103ng. Tuy nhi\u00ean, t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh h\u00e0ng kh\u00e1c nhau m\u00e0 l\u1ee3i nhu\u1eadn n\u00e0y s\u1ebd ch\u00eanh l\u1ec7ch nhi\u1ec1u hay \u00edt.<\/p>\n

C\u00e1c kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i c\u0169ng l\u00e0 m\u1ed9t ch\u1ec9 d\u1ea5u cho vi\u1ec7c ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ed1t. Ngo\u00e0i ra khi kh\u00e1ch h\u00e0ng \u0111\u00e3 tin t\u01b0\u1edfng v\u00e0o uy t\u00edn c\u1ee7a c\u1eeda h\u00e0ng th\u00ec r\u1ea5t nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u t\u1ed1t v\u1ec1 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8. Nh\u01b0 v\u1eady b\u1ea1n l\u1ea1i c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi v\u1edbi chi ph\u00ed b\u1eb1ng kh\u00f4ng.<\/p>\n

\"Gi\u1eef<\/a>
Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 gi\u00fap t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1ed1t h\u01a1n<\/figcaption><\/figure>\n

Tuy nhi\u00ean, \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t \u1ea9n s\u1ed1 l\u1edbn. Nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 c\u00e1c \u00f4ng h\u00e0ng x\u00f3m th\u00ec lu\u00f4n mu\u1ed1n k\u00e9o kh\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n

…C\u1eeda h\u00e0ng c\u1ee7a t\u00f4i n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u!<\/h3>\n

C\u00e1c tranh c\u00e3i v\u1ec1 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi hay gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb quan \u0111i\u1ec3m chi ph\u00ed b\u1ecf ra cho m\u1ed7i lo\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 bao nhi\u00eau. V\u00ec v\u1eady \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o, n\u00ean \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng hay n\u00e2ng cao vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169? th\u00ec b\u1ea1n c\u1ea7n c\u00f3 s\u1ed1 li\u1ec7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng t\u1eebng lo\u1ea1i kh\u00e1ch h\u00e0ng, chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u1ecd v\u00e0 % doanh s\u1ed1 m\u00e0 h\u1ecd \u0111\u00f3ng g\u00f3p cho c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Chi ph\u00ed \u0111\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh th\u00f4 b\u1eb1ng chi ph\u00ed cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, c\u00f2n chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 th\u00ec t\u00ednh b\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Ph\u00e2n lo\u1ea1i doanh s\u1ed1 cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem tr\u00ean b\u00e1o c\u00e1o b\u00e1n h\u00e0ng c\u1ee7a ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a> m\u00e0 shop b\u1ea1n \u0111ang s\u1eed d\u1ee5ng.<\/p>\n

Ch\u00fac c\u00e1c shop bu\u00f4n may b\u00e1n \u0111\u1eaft!<\/p>\n","protected":false},"excerpt":{"rendered":"

Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 hay ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi quan tr\u1ecdng h\u01a1n l\u00e0 \u0111\u1ec1 t\u00e0i g\u00e2y nhi\u1ec1u tranh c\u00e3i. \u0110a ph\u1ea7n c\u00e1c quan \u0111i\u1ec3m tr\u00e1i ng\u01b0\u1ee3c nhau l\u00e0 do g\u00f3c nh\u00ecn kh\u00e1c nhau v\u1ec1 ng\u00e0nh ngh\u1ec1 kinh doanh hay m\u00f4 h\u00ecnh kinh doanh kh\u00e1c nhau. \u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n c\u00f3 kh\u00e1ch h\u00e0ng Tr\u01b0\u1edbc […]\n","protected":false},"author":101023,"featured_media":5690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,6],"tags":[488,11,471,472,99],"yoast_head":"\nN\u00ean gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 hay ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi? - SUNO.vn<\/title>\n<meta name=\"description\" content=\"Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 hay ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi quan tr\u1ecdng h\u01a1n l\u00e0 \u0111\u1ec1 t\u00e0i g\u00e2y nhi\u1ec1u tranh c\u00e3i. 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