{"id":5530,"date":"2017-06-06T15:11:30","date_gmt":"2017-06-06T08:11:30","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=5530"},"modified":"2017-06-06T15:11:30","modified_gmt":"2017-06-06T08:11:30","slug":"da-kenh-chua-du-hay-tao-mot-trai-nghiem-omnichannel-dung-nghia","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/da-kenh-chua-du-hay-tao-mot-trai-nghiem-omnichannel-dung-nghia\/","title":{"rendered":"\u0110a k\u00eanh ch\u01b0a \u0111\u1ee7, h\u00e3y t\u1ea1o m\u1ed9t tr\u1ea3i nghi\u1ec7m omnichannel \u0111\u00fang ngh\u0129a"},"content":{"rendered":"

S\u1ef1 ra \u0111\u1eddi\u00a0c\u1ee7a c\u00e1c k\u00eanh b\u00e1n h\u00e0ng online \u0111ang d\u1ea7n thay \u0111\u1ed5i b\u1ed9 m\u1eb7t c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb. Kh\u00e1ch h\u00e0ng gi\u1edd \u0111\u00e2y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ebfn c\u1eeda h\u00e0ng. H\u1ecd c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u1eb7t mua b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m n\u00e0o h\u1ecd mu\u1ed1n d\u00f9 cho h\u1ecd \u0111ang \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u.<\/em><\/p>\n

\"Tr\u1ea3i<\/p>\n

L\u00fac m\u1edbi xu\u1ea5t hi\u1ec7n, kh\u00e1i ni\u00eam kinh doanh tr\u1ef1c tuy\u1ebfn ch\u1ec9 g\u00f3i g\u1ecdn \u1edf nh\u1eefng trang web b\u00e1n h\u00e0ng \u0111\u01a1n gi\u1ea3n. Sau \u0111\u00f3 l\u1ea1i ph\u00e1t tri\u1ec3n sang c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i\u00a0(Facebook, Twitter…), \u0111\u1ebfn c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00e2y gi\u1edd th\u00ec l\u1ea1i l\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.\u00a0Kh\u00f3 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o. Nh\u01b0ng c\u00f3 m\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn \u0111\u00f3 l\u00e0:\u00a0Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng c\u00f3 th\u1ec3\u00a0mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n

B\u00e1n h\u00e0ng \u0111a k\u00eanh th\u00f4i th\u00ec ch\u01b0a \u0111\u1ee7, ch\u1ee7 c\u1eeda h\u00e0ng c\u1ea7n ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c k\u00eanh b\u00e1n h\u00e0ng, \u0111em l\u1ea1i s\u1ef1 thu\u1eadn ti\u1ec7n t\u1ed1i \u0111a cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Y\u1ebfu t\u1ed1 g\u00e2y tr\u1edf ng\u1ea1i cho\u00a0Tr\u1ea3i nghi\u1ec7m Omnichannel<\/h2>\n

\"y\u1ebfu<\/p>\n

Mu\u1ed1n t\u1ea1o \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh \u0111\u00fang ngh\u0129a, tr\u01b0\u1edbc h\u1ebft b\u1ea1n h\u00e3y b\u1ecf ngay c\u00e1i suy ngh\u0129 “C\u1eeda h\u00e0ng v\u1eadt l\u00fd v\u00e0 c\u1eeda h\u00e0ng online l\u00e0 hai th\u1ef1c th\u1ec3 RI\u00caNG BI\u1ec6T, C\u1ea0NH TRANH v\u1edbi nhau”.\u00a0<\/strong>V\u00ec tr\u00ean th\u1ef1c t\u1ebf, mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t, hai c\u1eeda h\u00e0ng n\u00e0y c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n song h\u00e0nh, h\u1ed7 tr\u1ee3 l\u1eabn nhau<\/strong>. Ngo\u00e0i ra ch\u1ee7 c\u1eeda h\u00e0ng c\u00f2n\u00a0ph\u1ea3i gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c 3 tr\u1edf ng\u1ea1i d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

Thi\u1ebfu th\u00f4ng tin<\/h3>\n

Nhi\u1ec1u ch\u1ee7 c\u1eeda h\u00e0ng ch\u1ec9 d\u1ef1a v\u00e0o nh\u1eefng th\u00f4ng tin “h\u1ea1n h\u1eb9p” r\u00fat ra t\u1eeb nh\u1eefng h\u00e0nh vi c\u1ee7a kh\u00e1ch tr\u00ean m\u1ed9t\u00a0k\u00eanh b\u00e1n h\u00e0ng n\u00e0o \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cho c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5, th\u1ea5y kh\u00e1ch hay mua h\u00e0ng tr\u00ean website th\u00ec cho r\u1eb1ng h\u1ecd th\u00edch mua h\u00e0ng tr\u00ean web h\u01a1n l\u00e0 mua t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n

Th\u1ef1c t\u1ebf th\u00ec vi\u1ec7c kh\u00e1ch l\u1ef1a ch\u1ecdn k\u00eanh mua h\u00e0ng c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u00edch t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 \u0111\u1eb7t mua m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i ngay tr\u00ean m\u1ea1ng. Nh\u01b0ng khi mua qu\u1ea7n \u00e1o h\u1ecd l\u1ea1i th\u00edch \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 xem v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m.<\/p>\n

Ch\u1ee7 c\u1eeda h\u00e0ng n\u00ean xem x\u00e9t h\u00e0nh vi kh\u00e1ch h\u00e0ng trong nhi\u1ec1u ng\u1eef c\u1ea3nh kh\u00e1c nhau \u0111\u1ec3 r\u00fat ra \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn ch\u00ednh x\u00e1c nh\u1ea5t. Thi\u1ebfu th\u00f4ng tin c\u00f3 th\u1ec3 g\u00e2y ra tr\u1edf ng\u1ea1i r\u1ea5t l\u1edbn cho b\u1ea1n khi qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e1t tri\u1ec3n c\u1eeda h\u00e0ng.<\/p>\n

Thi\u1ebfu s\u1ef1 nh\u1ea5t qu\u00e1n<\/h3>\n

Thi\u1ebfu s\u1ef1 th\u1ed1ng nh\u1ea5t gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung c\u0169ng l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i l\u1edbn v\u1edbi Tr\u1ea3i nghi\u1ec7m Omnichannel. Web b\u00e1n h\u00e0ng m\u1ed9t n\u01a1i, web n\u1ed9i dung m\u1ed9t n\u01a1i. Trang b\u00e1n h\u00e0ng th\u00ec thi\u1ebft k\u1ebf m\u1ed9t ki\u1ec3u, app di \u0111\u1ed9ng l\u1ea1i thi\u1ebft k\u1ebf ki\u1ec3u kh\u00e1c… n\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u l\u00e0 m\u1ed7i k\u00eanh ho\u1ea1t \u0111\u1ed9ng m\u1ed9t ki\u1ec3u, \u0111\u1ed9c l\u1eadp v\u1edbi nhau. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng nh\u1eefng khi\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1ecb ng\u1eaft qu\u00e3ng m\u00e0 c\u00f2n khi\u1ebfn vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean kh\u00f3 kh\u0103n, t\u1ed1n k\u00e9m h\u01a1n.<\/p>\n

Thi\u1ebfu s\u1ef1 li\u00ean k\u1ebft<\/h3>\n

Tr\u1edf ng\u1ea1i cu\u1ed1i c\u00f9ng l\u00e0 thi\u1ebfu s\u1ef1 li\u00ean k\u1ebft gi\u1eefa b\u1ed9 ph\u1eadn marketing v\u00e0 b\u1ed9 ph\u1eadn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Nh\u00e2n vi\u00ean marketing ch\u1ec9 lo ph\u00e1t tri\u1ec3n, t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch c\u00e1 nh\u00e2n g\u00e2y c\u00f3 s\u1ee9c t\u00e1c \u0111\u1ed9ng m\u1ea1nh. Trong khi \u0111\u00f3 b\u1ed9 ph\u1eadn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec ch\u1ec9 quan t\u00e2m \u0111\u1ebfn t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, nh\u1eefng thay \u0111\u1ed5i \u0111\u01a1n gi\u1ea3n tr\u00ean trang b\u00e1n h\u00e0ng. Ch\u1eb3ng \u00f4ng n\u00e0o d\u00ednh l\u00edu t\u1edbi \u00f4ng n\u00e0o v\u00e0 r\u1ed3i k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng l\u00e0 n\u1ed9i dung b\u1ecb l\u1ed9n x\u1ed9n, m\u1ea5t kh\u00e1ch. V\u00ed d\u1ee5 Marketer vi\u1ebft qu\u1ea3ng c\u00e1o m\u1ed9t \u0111\u1eb1ng, b\u1ed9 ph\u1eadn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u0103ng th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u1ed9t n\u1ebbo l\u00e0m m\u1ea5t ni\u1ec1m tin kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1ea1o\u00a0tr\u1ea3i nghi\u1ec7m Omnichannel \u0111\u00fang ngh\u0129a<\/h2>\n

\"t\u1ea1o<\/p>\n

D\u00f9 kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn k\u00eanh n\u00e0o \u0111\u1ec3 mua h\u00e0ng, 3 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y\u00a0s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o n\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh “ho\u00e0n h\u1ea3o”.<\/p>\n

K\u1ebft h\u1ee3p n\u1ed9i dung\u00a0v\u1edbi\u00a0th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

V\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n nh\u01b0 th\u1ebf n\u00e0y, ch\u1eb3ng h\u1ea1n c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n b\u00e1n qu\u1ea7n \u00e1o, n\u1ebfu b\u1ea1n l\u00e0m n\u1ed9i dung v\u1ec1 \u0111\u1ed3 n\u1ed9i th\u1ea5t \u0111\u1ec3 “c\u00e2u\u00a0view” th\u00ec li\u1ec7u nh\u1eefng l\u01b0\u1ee3t view \u0111\u00f3 c\u00f3 mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng? N\u1ebfu c\u00f3 \u0111i ch\u0103ng n\u1eefa th\u00ec c\u0169ng ch\u1ec9 l\u00e0 m\u1ed9t con s\u1ed1 \u00edt \u1ecfi.<\/p>\n

N\u00ean s\u1eed d\u1ee5ng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn\u00a0th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 “c\u00f3 \u00edch” v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch \u0111\u00f3 b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho\u00a0kh\u00e1ch h\u00e0ng, t\u0103ng\u00a0kh\u1ea3 n\u0103ng mua h\u00e0ng.<\/p>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin<\/h3>\n

S\u1eed d\u1ee5ng c\u00e1c b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh, video c\u00f3 th\u00fa v\u1ecb \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. S\u1eed l\u1ecbch s\u1eed mua s\u1eafm, th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng, cam k\u1ebft x\u00e3 h\u1ed9i… \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1ea1o s\u1ef1 tho\u1ea3i m\u00e1i cho kh\u00e1ch h\u00e0ng v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin.<\/p>\n

V\u00ed d\u1ee5: Kh\u00e1ch \u0111\u00e3 th\u01b0\u1eddng hay mua \u00e1o thun t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, d\u1ef1a v\u00e0o th\u00f4ng tin \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u01b0u ti\u00ean \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u1ec1 \u00e1o thun khi kh\u00e1ch truy c\u1eadp v\u00e0o l\u1ea7n sau.<\/p>\n

K\u1ebft h\u1ee3p c\u00e1c k\u00eanh th\u00e0nh m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t<\/h3>\n

Thay v\u00ec \u0111\u1ec3 c\u00e1c k\u00eanh ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp, h\u00e3y t\u00ecm c\u00e1ch li\u00ean k\u1ebft ch\u00fang\u00a0th\u00e0nh m\u1ed9t kh\u1ed1i th\u1ed1ng nh\u1ea5t, c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 l\u1eabn nhau. M\u1ee5c \u0111\u00edch l\u00e0 t\u1ea1o s\u1ef1 tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t, thu\u1eadn ti\u1ec7n nh\u1ea5t\u00a0cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

V\u00ed d\u1ee5: kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ea3n ph\u1ea9m tr\u00ean Facebook c\u1ee7a b\u1ea1n, h\u1ecd mu\u1ed1n mua tr\u1ef1c ti\u1ebfp tr\u00ean Facebook c\u0169ng \u0111\u01b0\u1ee3c, l\u00ean website, g\u1ecdi \u0111i\u1ec7n \u0111\u1eb7t h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c ho\u1eb7c \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ecdc m\u00e3 s\u1ea3n ph\u1ea9m v\u00e0 xem h\u00e0ng c\u0169ng ok.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 ra \u0111\u1eddi\u00a0c\u1ee7a c\u00e1c k\u00eanh b\u00e1n h\u00e0ng online \u0111ang d\u1ea7n thay \u0111\u1ed5i b\u1ed9 m\u1eb7t c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb. Kh\u00e1ch h\u00e0ng gi\u1edd \u0111\u00e2y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ebfn c\u1eeda h\u00e0ng. H\u1ecd c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u1eb7t mua b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m n\u00e0o h\u1ecd mu\u1ed1n d\u00f9 cho h\u1ecd \u0111ang \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u. L\u00fac m\u1edbi xu\u1ea5t […]\n","protected":false},"author":101014,"featured_media":5536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,78,7,100],"tags":[104],"yoast_head":"\n\u0110a k\u00eanh ch\u01b0a \u0111\u1ee7, h\u00e3y t\u1ea1o m\u1ed9t tr\u1ea3i nghi\u1ec7m omnichannel \u0111\u00fang ngh\u0129a<\/title>\n<meta name=\"description\" content=\"B\u00e1n h\u00e0ng \u0111a k\u00eanh th\u00f4i ch\u01b0a \u0111\u1ee7, ch\u1ee7 c\u1eeda h\u00e0ng ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c k\u00eanh b\u00e1n h\u00e0ng, \u0111em l\u1ea1i s\u1ef1 thu\u1eadn ti\u1ec7n t\u1ed1i \u0111a cho kh\u00e1ch h\u00e0ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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