{"id":5424,"date":"2017-06-01T14:39:52","date_gmt":"2017-06-01T07:39:52","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=5424"},"modified":"2017-06-06T14:19:01","modified_gmt":"2017-06-06T07:19:01","slug":"tung-buoc-xay-dung-thuong-hieu-cho-shop-ban-le-phan-ii","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/tung-buoc-xay-dung-thuong-hieu-cho-shop-ban-le-phan-ii\/","title":{"rendered":"T\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb (Ph\u1ea7n II)"},"content":{"rendered":"

Trong\u00a0T\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb (Ph\u1ea7n I)<\/a>\u00a0ch\u00fang ta \u0111\u00e3 \u0111i qua 5 b\u01b0\u1edbc \u0111\u1ea7u trong “h\u00e0nh tr\u00ecnh” x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb. Trong b\u00e0i vi\u1ebft n\u00e0y, SUNO.vn<\/a>\u00a0s\u1ebd ti\u1ebfp t\u1ee5c h\u01b0\u1edbng d\u1eabn cho c\u00e1c b\u1ea1n nh\u1eefng b\u01b0\u1edbc ti\u1ebfp theo.<\/em><\/p>\n

C\u00e1c b\u01b0\u1edbc\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb<\/strong><\/h2>\n

C\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

\"c\u00e1<\/p>\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc gi\u00fap b\u1ea1n t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7, t\u1ea1o n\u00ean m\u1ed9t\u00a0li\u00ean t\u01b0\u1edfng\u00a0<\/strong>\u0111\u1eb7c tr\u01b0ng trong\u00a0t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u1eafc \u0111\u1ebfn th\u1ebf gi\u1edbi di \u0111\u1ed9ng, b\u1ea1n s\u1ebd li\u00ean t\u01b0\u1edfng ngay \u0111\u1ebfn m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi m\u00e0u v\u00e0ng l\u00e0 m\u00e0u ch\u1ee7 \u0111\u1ea1o (t\u1eeb \u0111\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean \u0111\u1ebfn n\u1ed9i th\u1ea5t, logo, bi\u1ec3n hi\u1ec7u)<\/p><\/blockquote>\n

Ch\u1ee7 shop c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng\u00a0h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ea3m t\u00ednh<\/strong> (gi\u00e1 tr\u1ecb v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac, t\u01b0 duy, tinh th\u1ea7n), t\u00ednh c\u00e1ch<\/strong> (ch\u00e2n th\u00e0nh, c\u1edfi m\u1edf, t\u1ef1 nhi\u00ean, g\u1ea7n g\u0169i…), h\u00ecnh m\u1eabu<\/strong> (s\u00e1ng t\u1ea1o, ph\u00e1 c\u00e1ch, quy\u1ebfn r\u1ee7,…) cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

X\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng\u00a0nh\u1eadn di\u1ec7n (logo, bi\u1ec3n hi\u1ec7u, thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng, danh thi\u1ebfp, bao b\u00ec, website…) \u0111\u1eb7c tr\u01b0ng cho c\u1eeda h\u00e0ng. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb n\u00ean \u0111\u01b0\u1ee3c\u00a0x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n theo c\u00f9ng m\u1ed9t “ch\u1ee7 \u0111\u1ec1” v\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 ph\u1ea3i n\u00f3i l\u00ean \u0111\u01b0\u1ee3c “b\u1ea1n l\u00e0 ai?”<\/p>\n

X\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

\"\"<\/h3>\n

C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea3 h\u1ec7, m\u1ed9t s\u01a1 \u0111\u1ed3 c\u1ee7a c\u00e1c “th\u01b0\u01a1ng hi\u1ec7u con”. C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0 \u0111a d\u1ea1ng h\u00f3a m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

C\u00f3 nhi\u1ec1u lo\u1ea1i c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, m\u1ed7i lo\u1ea1i c\u00f3 m\u1ed9t \u0111\u1eb7c t\u00ednh kh\u00e1c nhau (t\u00ecm hi\u1ec3u th\u00eam qua Google). Vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng ch\u1ec9 th\u1ea5y \u1edf c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 l\u1edbn c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u con, c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng.<\/p>\n

N\u1ebfu ch\u1ec9 kinh doanh nh\u1ecf l\u1ebb, m\u1ed9t c\u1eeda h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua b\u01b0\u1edbc n\u00e0y v\u00e0 ti\u1ebfn sang b\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n

X\u00e2y d\u1ef1ng v\u0103n h\u00f3a c\u1eeda h\u00e0ng<\/strong><\/h3>\n

\"X\u00e2y<\/h3>\n

T\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ch\u00fang ta s\u1ebb x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t “n\u1ec1n v\u0103n h\u00f3a ri\u00eang” cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

Nh\u00e2n vi\u00ean s\u1ebd \u0111\u00f3n ti\u1ebfp kh\u00e1ch nh\u01b0 th\u1ebf n\u00e0o? Ti\u1ebfp \u0111\u00e3i h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ra sao? Nh\u00e2n vi\u00ean s\u1ebd l\u00e0m vi\u1ec7c theo quy tr\u00ecnh hay t\u1ef1 l\u00e0m theo \u00fd m\u00ecnh? Nh\u00e2n vi\u00ean c\u00f3 th\u00e0nh th\u1ef1c, t\u1ef1 gi\u00e1c, kh\u00f4n kh\u00e9o, t\u1ef1 tin, s\u00e1ng t\u1ea1o… trong c\u00f4ng vi\u1ec7c hay kh\u00f4ng? M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ee7a c\u1eeda h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 ch\u1ebf \u0111\u1ed9 khen th\u01b0\u1edfng g\u00ec kh\u00f4ng? Nh\u00e2n vi\u00ean c\u00f3 \u0111\u1ed3ng ph\u1ee5c ri\u00eang kh\u00f4ng?… t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 t\u1ea1o n\u00ean\u00a0m\u1ed9t n\u1ec1n v\u0103n h\u00f3a ri\u00eang cho c\u1eeda h\u00e0ng, m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1eb7c tr\u01b0ng, kh\u00e1c bi\u1ec7t trong trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

X\u00e2y d\u1ef1ng l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

\"x\u00e2y<\/h3>\n

\u1ede b\u01b0\u1edbc n\u00e0y b\u1ea1n s\u1ebd \u0111\u01b0a ra nh\u1eefng l\u1eddi cam k\u1ebft, h\u1ee9a h\u1eb9n v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi b\u1ea1n ph\u1ea3i th\u1ef1c thi l\u1eddi h\u1ee9a \u0111\u00f3 trong su\u1ed1t qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u01b0a ra l\u1eddi h\u1ee9a su\u00f4ng.<\/p>\n

V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n \u0111\u00e3 cam k\u1ebft v\u1edbi\u00a0kh\u00e1ch s\u1ebd\u00a0giao h\u00e0ng trong v\u00f2ng 8 ti\u1ebfng, th\u00ec c\u00f3 ph\u1ea3i d\u00f9ng \u0111\u1ebfn “t\u00ean l\u1eeda”\u00a0b\u1ea1n c\u0169ng ph\u1ea3i \u0111\u01b0a \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch trong v\u00f2ng 8 ti\u1ebfng k\u1ec3 t\u1eeb khi kh\u00e1ch \u0111\u1eb7t h\u00e0ng.<\/p>\n

Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

\"qu\u1ea3ng<\/p>\n

B\u1ea1n \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng y\u00eau th\u00edch? \u0110\u1eebng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3 m\u00e0 h\u00e3y t\u00ecm c\u00e1ch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Qu\u1ea3ng c\u00e1o Facebook, Google, Zalo, ph\u00e1t t\u1edd r\u01a1i, t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n… s\u1eed d\u1ee5ng b\u1ea5t c\u1ee9 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o n\u00e0o n\u1eb1m trong kh\u1ea3 n\u0103ng c\u1ee7a c\u1eeda h\u00e0ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n\u00a0ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n, ph\u00e1t tri\u1ec3n m\u1ea1nh h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong\u00a0T\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb (Ph\u1ea7n I)\u00a0ch\u00fang ta \u0111\u00e3 \u0111i qua 5 b\u01b0\u1edbc \u0111\u1ea7u trong “h\u00e0nh tr\u00ecnh” x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb. Trong b\u00e0i vi\u1ebft n\u00e0y, SUNO.vn\u00a0s\u1ebd ti\u1ebfp t\u1ee5c h\u01b0\u1edbng d\u1eabn cho c\u00e1c b\u1ea1n nh\u1eefng b\u01b0\u1edbc ti\u1ebfp theo. C\u00e1c b\u01b0\u1edbc\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb […]\n","protected":false},"author":101014,"featured_media":5489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,204,5],"tags":[20,444,273,272,405],"yoast_head":"\nT\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb (Ph\u1ea7n II)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/tung-buoc-xay-dung-thuong-hieu-cho-shop-ban-le-phan-ii\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb (Ph\u1ea7n II)\" \/>\n<meta property=\"og:description\" content=\"Trong\u00a0T\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb (Ph\u1ea7n I)\u00a0ch\u00fang ta \u0111\u00e3 \u0111i qua 5 b\u01b0\u1edbc \u0111\u1ea7u trong “h\u00e0nh tr\u00ecnh” x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb. Trong b\u00e0i vi\u1ebft n\u00e0y, SUNO.vn\u00a0s\u1ebd ti\u1ebfp t\u1ee5c h\u01b0\u1edbng d\u1eabn cho c\u00e1c b\u1ea1n nh\u1eefng b\u01b0\u1edbc ti\u1ebfp theo. C\u00e1c b\u01b0\u1edbc\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/suno.vn\/blog\/tung-buoc-xay-dung-thuong-hieu-cho-shop-ban-le-phan-ii\/\" \/>\n<meta property=\"og:site_name\" content=\"SUNO.vn Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/suno.vn\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-01T07:39:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-06T07:19:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/06\/ca-nhan-hoa-thuong-hieu.png\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" 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