{"id":5408,"date":"2017-05-31T16:18:53","date_gmt":"2017-05-31T09:18:53","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=5408"},"modified":"2017-06-05T10:29:56","modified_gmt":"2017-06-05T03:29:56","slug":"tung-buoc-xay-dung-thuong-hieu-cho-shop-ban-le-phan-i","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/tung-buoc-xay-dung-thuong-hieu-cho-shop-ban-le-phan-i\/","title":{"rendered":"T\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb (Ph\u1ea7n I)"},"content":{"rendered":"

B\u1ea1n mu\u1ed1n shop b\u00e1n l\u1ebb\u00a0c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi nh\u1eafc \u0111\u1ebfn? B\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng\u00a0\u0111\u00e1nh gi\u00e1 cao? B\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi\u00a0s\u1ebd ngh\u0129 ngay \u0111\u1ebfn b\u1ea1n khi mu\u1ed1n mua m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3?… H\u00e3y x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb c\u1ee7a m\u00ecnh.<\/em><\/strong><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/h2>\n

\"X\u00e2y<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ee9 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi nh\u1edb \u0111\u1ebfn b\u1ea1n, ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 n\u00f3i l\u00ean “gi\u00e1 tr\u1ecb” c\u1ee7a m\u1ed9t doanh nghi\u1ec7p\/ c\u1eeda h\u00e0ng, gi\u00fap\u00a0kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd c\u00f3 th\u1ec3 tr\u00f4ng ch\u1edd \u0111i\u1ec1u\u00a0g\u00ec t\u1eeb c\u1eeda h\u00e0ng\/ doanh nghi\u1ec7p c\u1ee7a b\u1ea1n…<\/p>\n

C\u00e1c b\u01b0\u1edbc\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb<\/strong><\/h2>\n

Ph\u00e2n t\u00edch doanh nghi\u1ec7p<\/strong><\/h3>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, tr\u01b0\u1edbc h\u1ebft b\u1ea1n ph\u1ea3i hi\u1ec3u r\u00f5 c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. C\u1eeda h\u00e0ng\u00a0c\u00f3 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu n\u00e0o? \u0110i\u1ec1u g\u00ec b\u1ea1n \u0111\u00e3 l\u00e0m t\u1ed1t, \u0111i\u1ec1u g\u00ec ch\u01b0a? V\u1edbi h\u01b0\u1edbng kinh doanh hi\u1ec7n t\u1ea1i b\u1ea1n c\u00f3 nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c g\u00ec?…Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

T\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n

T\u00ecm ra nh\u1eefng “l\u1ed7 h\u1ed5ng” th\u1ecb tr\u01b0\u1eddng hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 t\u00ecm ra nh\u1eefng g\u00ec m\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111ang c\u00f2n thi\u1ebfu (c\u00f3 c\u1ea7u m\u00e0 kh\u00f4ng c\u00f3 cung), nhanh ch\u00f3ng ch\u1edbp l\u1ea5y th\u1eddi c\u01a1, gi\u1ea3i quy\u1ebft nh\u1eefng thi\u1ebfu x\u00f3t \u0111\u00f3.<\/p>\n

\"ph\u00e2n<\/p>\n

Nghi\u00ean c\u1ee9u\u00a0\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u00ecm ra nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7, t\u1eadn d\u1ee5ng nh\u1eefng \u0111i\u1ec3m \u0111\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n ph\u00e1t tri\u1ec3n c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 “\u0111i\u1ec1u tra” \u0111\u1ed1i th\u1ee7 l\u00e0 \u0111\u00f3ng vai kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ebfn mua s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n

\u0110i\u1ec3m m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 cho ch\u00fang ta bi\u1ebft c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh c\u00f2n thua k\u00e9m nh\u1eefng g\u00ec, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft k\u1ecbp nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3. Trong khi \u0111\u00f3 \u0111i\u1ec3m y\u1ebfu l\u00e0 nh\u1eefng \u0111i\u1ec3m\u00a0b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh<\/a>.<\/p>\n

Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n

\u0110\u1ec3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i “ch\u1ebft m\u00ea ch\u1ebft m\u1ec7t”, b\u1ea1n ph\u1ea3i bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh “m\u00ea m\u1ec7t” nh\u1eefng g\u00ec tr\u01b0\u1edbc \u0111\u00e3.<\/p>\n

Kh\u00e1ch h\u00e0ng b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 nh\u1eefng ai, \u0111\u1ed9 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p, thu nh\u1eadp, l\u1ed1i s\u1ed1ng… ra sao? H\u1ecd th\u00edch \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 nh\u01b0 th\u1ebf n\u00e0o? Th\u00edch mua h\u00e0ng b\u1eb1ng c\u00e1ch n\u00e0o?… Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 h\u1ecd t\u1ed1t \u0111\u01b0\u1ee3c.<\/p>\n

X\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn<\/strong><\/h3>\n

V\u00ec sao b\u1ea1n m\u1edf c\u1eeda h\u00e0ng? Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec? C\u1eeda h\u00e0ng s\u1ebd mang l\u1ea1i cho kh\u00e1ch nh\u1eefng l\u1ee3i \u00edch g\u00ec? B\u1ea1n s\u1ebd l\u00e0m g\u00ec \u0111\u1ec3 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7? \u0110\u00edch \u0111\u1ebfn cu\u1ed1i c\u00f9ng c\u1ee7a c\u1eeda h\u00e0ng trong t\u01b0\u01a1ng lai?…<\/p>\n

S\u1ee9 m\u1ec7nh s\u1ebd x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, l\u00e0 c\u01a1 s\u01a1\u00a0\u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u00fang m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i cho c\u1eeda h\u00e0ng. Trong khi \u0111\u00f3 T\u1ea7m nh\u00ecn x\u00e1c \u0111\u1ecbnh \u0111\u00edch \u0111\u1ebfn cho c\u1eeda h\u00e0ng, \u0111\u1ecbnh h\u01b0\u1edbng m\u1ed9t t\u01b0\u01a1ng lai t\u1ed1t \u0111\u1eb9p h\u01a1n, t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n

T\u1ea1o d\u1ef1ng h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/h3>\n

\"x\u00e2y<\/p>\n

“H\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i” c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u1ec7 th\u1ed1ng ni\u1ec1m tin trong m\u1ed9t doanh nghi\u1ec7p, l\u00e0 “b\u1ed9 quy t\u1eafc” \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn th\u00e1i \u0111\u1ed9, suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p\/ c\u1eeda h\u00e0ng. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n m\u1ed9t khi b\u1ea1n tin v\u00e0o \u0111i\u1ec1u g\u00ec th\u00ec h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n s\u1ebd ph\u1ee5c v\u1ee5 cho ni\u1ec1m tin \u0111\u00f3.<\/p>\n

Khi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng tin r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1ed1t nh\u1ea5t,\u00a0h\u1ecd s\u1ebd t\u00ecm c\u00e1ch thuy\u1ebft ph\u1ee5c cho kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t.<\/p><\/blockquote>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng, b\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i cho doanh nghi\u1ec7p\/ c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p s\u1ebd kh\u00f4ng thay \u0111\u1ed5i d\u00f9 cho t\u00ecnh h\u00ecnh kinh doanh c\u00f3 chuy\u1ec3n bi\u1ebfn t\u1ed1t hay x\u1ea5u, n\u00f3 s\u1ebd g\u1eafn li\u1ec1n v\u1edbi doanh nghi\u1ec7p trong su\u1ed1t qu\u00e1 trinh ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

(\u0110\u00f3n \u0111\u1ecdc ti\u1ebfp trong ph\u1ea7n sau)<\/em><\/p>\n