{"id":5233,"date":"2017-05-08T14:14:32","date_gmt":"2017-05-08T07:14:32","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=5233"},"modified":"2017-05-08T17:13:32","modified_gmt":"2017-05-08T10:13:32","slug":"nhung-bai-hoc-kinh-doanh-rut-ra-tu-ban-hang-da-cap","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/nhung-bai-hoc-kinh-doanh-rut-ra-tu-ban-hang-da-cap\/","title":{"rendered":"Nh\u1eefng b\u00e0i h\u1ecdc kinh doanh r\u00fat ra t\u1eeb “b\u00e1n h\u00e0ng \u0111a c\u1ea5p”"},"content":{"rendered":"

Kinh doanh \u0111a c\u1ea5p \u1edf Vi\u1ec7t Nam v\u1eabn th\u01b0\u1eddng b\u1ecb xem nh\u01b0 l\u00e0 “l\u1eeba \u0111\u1ea3o”. B\u1ecf qua c\u00e1c tranh c\u00e3i v\u1ec1 t\u1ed1t x\u1ea5u, c\u00f3 nhi\u1ec1u \u0111i\u1ec1u hay trong c\u00e1ch v\u1eadn h\u00e0nh c\u1ee7a h\u1ecd m\u00e0 c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 h\u1ecdc v\u00e0 \u00e1p d\u1ee5ng cho shop c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc \u0111i\u1ec3n h\u00ecnh:<\/em><\/strong><\/p>\n

B\u00e0i h\u1ecdc s\u1ed1 1: T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<\/strong><\/h2>\n

\"B\u00e0i<\/p>\n

Th\u1eed h\u1ecfi m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n nh\u00e9! D\u00f9 b\u1ecb g\u1eafn m\u00e1c l\u1eeba \u0111\u1ea3o nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn mu\u1ed1n tham gia v\u00e0o h\u1ec7 th\u1ed1ng kinh doanh \u0111a c\u1ea5p, l\u00fd do v\u00ec sao? \u0110\u01a1n gi\u1ea3n l\u00e0 v\u00ec h\u1ecd \u0111\u01b0\u1ee3c “g\u00e3i \u0111\u00fang ch\u1ed7 ng\u1ee9a” v\u00e0 c\u1ea3m th\u1ea5y “c\u00f3 l\u1ee3i” khi tham gia v\u00e0o h\u1ec7 th\u1ed1ng.<\/p>\n

M\u1ecdi nh\u00e2n vi\u00ean khi b\u01b0\u1edbc v\u00e0o kinh doanh \u0111a c\u1ea5p \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u1edbi m\u1ed9t ch\u1ebf \u0111\u1ed9 l\u01b0\u01a1ng th\u01b0\u1edfng, hoa h\u1ed3ng, c\u1ea5p b\u1eadc v\u00e0 quy\u1ec1n l\u1ee3i… h\u1ea5p d\u1eabn. B\u1ea5t c\u1ee9 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u00e0o c\u0169ng \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn, mi\u1ec5n sao h\u1ecd c\u00f3 n\u0103ng l\u1ef1c (hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng).<\/p>\n

\u0110\u00f3\u00a0c\u0169ng l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00ean h\u1ecdc h\u1ecfi t\u1eeb kinh doanh \u0111a c\u1ea5p. L\u00e0 ch\u1ee7 c\u1eeda h\u00e0ng, doanh nghi\u1ec7p b\u1ea1n c\u1ea7n \u0111\u1ed1i\u00a0x\u1eed c\u00f4ng b\u1eb1ng v\u1edbi m\u1ecdi nh\u00e2n vi\u00ean, lu\u00f4n t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean v\u00e0 cho h\u1ecd\u00a0c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn trong c\u00f4ng vi\u1ec7c. H\u00e3y lu\u00f4n nh\u1edb r\u1eb1ng, nh\u00e2n l\u1ef1c l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap cho doanh nghi\u1ec7p t\u1ed3n t\u1ea1i.<\/p>\n

B\u00e0i h\u1ecdc s\u1ed1 2: Cho kh\u00e1ch h\u00e0ng th\u1ea5y gi\u00e1 tr\u1ecb h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c<\/strong><\/h2>\n

\"cho<\/p>\n

Kinh doanh \u0111a c\u1ea5p li\u1ec7u c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i n\u1ebfu s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1eadt s\u1ef1 t\u1ed1t? D\u00f9 l\u00e0 b\u00e1n l\u1ebb hay b\u00e1n h\u00e0ng \u0111a c\u1ea5p, s\u1ea3n ph\u1ea9m lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. \u1eea th\u00ec b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng cho kh\u00e1ch \u0111\u1ea5y, nh\u01b0ng li\u1ec7u r\u1eb1ng h\u1ecd c\u00f3 quay l\u1ea1i n\u1ebfu nh\u01b0 s\u1ea3n ph\u1ea9m kh\u00f4ng t\u1ed1t nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n qu\u1ea3ng c\u00e1o. Hay l\u00e0 h\u1ecd s\u1ebd \u0111i b\u00eau r\u1ebfu, n\u00f3i x\u1ea5u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. M\u1ed9t ng\u01b0\u1eddi “kinh doanh \u0111a c\u1ea5p ch\u00ednh th\u1ed1ng” c\u1ea7n ph\u1ea3i c\u00f3 c\u00e1i t\u00e2m. B\u00e1n h\u00e0ng \u0111a c\u1ea5p b\u1ecb g\u1eafn m\u00e1c l\u1eeba \u0111\u1ea3o ch\u1ee7 y\u1ebfu c\u0169ng v\u00ec nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00f4ng c\u00f3 t\u00e2m, “t\u00e2n b\u1ed1c” qu\u00e1 m\u1ee9c gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf s\u1ea3n ph\u1ea9m, t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng… m\u00e0 kh\u00f4ng ngh\u0129 \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Mu\u1ed1n kinh doanh b\u1ec1n v\u1eefng, ch\u1ee7 c\u1eeda h\u00e0ng ph\u1ea3i lu\u00f4n \u0111\u1eb7t l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u, cho kh\u00e1ch h\u00e0ng th\u1ea5y nh\u1eefng gi\u00e1 tr\u1ecb\u00a0m\u00e0 h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb b\u1ea1n. Khi \u0111\u00f3 h\u1ecd m\u1edbi tin t\u01b0\u1edfng v\u00e0 quay tr\u1edf l\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n

B\u00e0i h\u1ecdc s\u1ed1 3: Truy\u1ec1n mi\u1ec7ng l\u00e0 c\u00f4ng c\u1ee5 marketing c\u1ed1t l\u00f5i<\/strong><\/h2>\n

\"truy\u1ec1n<\/p>\n

\u0110\u1ed1i v\u1edbi kinh doanh \u0111a c\u1ea5p, kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. \u00d4ng A mua h\u00e0ng d\u00f9ng t\u1ed1t gi\u1edbi thi\u1ec7u cho b\u00e0 B, b\u00e0 B l\u1ea1i ti\u1ebfp t\u1ee5c gi\u1edbi thi\u1ec7u cho c\u00f4 C, c\u1ee9 th\u1ebf s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ed9ng r\u1ea3i \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng. Kh\u00f4ng nh\u1eefng v\u1eady kh\u00e1ch h\u00e0ng c\u00f2n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c nh\u1eadn hoa h\u1ed3ng nh\u01b0 bao nh\u00e2n vi\u00ean kh\u00e1c khi\u1ebfn h\u1ecd c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m.<\/p>\n

Truy\u1ec1n mi\u1ec7ng lu\u00f4n l\u00e0 c\u00f4ng c\u1ee5 marketing \u0111\u00e1ng gi\u00e1 nh\u1ea5t trong gi\u1edbi b\u00e1n l\u1ebb. D\u00f9 b\u1ea1n c\u00f3 qu\u1ea3ng c\u00e1o th\u1ebf n\u00e0o \u0111i ch\u0103ng n\u1eefa, ch\u01b0a ch\u1eafc kh\u00e1ch h\u00e0ng \u0111\u00e3 tin. Nh\u01b0ng n\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng \u0111i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi kh\u00e1c th\u00ec hi\u1ec7u qu\u1ea3 l\u1ea1i cao h\u01a1n r\u1ea5t nhi\u1ec1u. V\u1eady n\u00ean, n\u1ebfu b\u1ea1n mu\u1ed1n t\u0103ng doanh s\u1ed1 th\u00ec \u0111\u1eebng b\u1ecf qua vi\u1ec7c khuy\u1ebfn\u00a0kh\u00edch kh\u00e1ch h\u00e0ng qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kinh doanh \u0111a c\u1ea5p \u1edf Vi\u1ec7t Nam v\u1eabn th\u01b0\u1eddng b\u1ecb xem nh\u01b0 l\u00e0 “l\u1eeba \u0111\u1ea3o”. B\u1ecf qua c\u00e1c tranh c\u00e3i v\u1ec1 t\u1ed1t x\u1ea5u, c\u00f3 nhi\u1ec1u \u0111i\u1ec1u hay trong c\u00e1ch v\u1eadn h\u00e0nh c\u1ee7a h\u1ecd m\u00e0 c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 h\u1ecdc v\u00e0 \u00e1p d\u1ee5ng cho shop c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc \u0111i\u1ec3n […]\n","protected":false},"author":101014,"featured_media":5236,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,204],"tags":[39,407,206],"yoast_head":"\nNh\u1eefng b\u00e0i h\u1ecdc kinh doanh r\u00fat ra t\u1eeb "b\u00e1n h\u00e0ng \u0111a c\u1ea5p"<\/title>\n<meta name=\"description\" content=\"B\u1ea3n th\u00e2n kinh doanh \u0111a c\u1ea5p kh\u00f4ng h\u1ec1 x\u1ea5u. 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