{"id":50608,"date":"2017-07-24T15:29:06","date_gmt":"2017-07-24T08:29:06","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=50608"},"modified":"2017-07-25T16:52:52","modified_gmt":"2017-07-25T09:52:52","slug":"nguyen-nhan-chinh-dan-den-that-bai-cua-cac-startup-viet","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/nguyen-nhan-chinh-dan-den-that-bai-cua-cac-startup-viet\/","title":{"rendered":"Nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c Startup Vi\u1ec7t"},"content":{"rendered":"

“Startup” l\u00e0 m\u1ed9t t\u1eeb kh\u00f3a kh\u00e1 “hot” trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Theo th\u1ed1ng k\u00ea c\u1ee7a Google, m\u1ed7i th\u00e1ng, t\u1ea1i Vi\u1ec7t Nam c\u00f3 \u0111\u1ebfn 15.000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a n\u00e0y. \u0110i\u00a0\u0111\u00e2u c\u0169ng nghe “ch\u1ecb A kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng v\u1edbi\u00a0\u00fd t\u01b0\u1edfng…”, “anh B ki\u1ebfm ti\u1ec1n t\u1ef7 nh\u1edd\u00a0\u00fd t\u01b0\u1edfng…”<\/i><\/b><\/p>\n

\"nguy\u00ean<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, s\u1ed1 ng\u01b0\u1eddi th\u00e0nh c\u00f4ng ch\u1ec9 chi\u1ebfm 10% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi tham gia kh\u1edfi nghi\u1ec7p. 90% c\u00f2n l\u1ea1i ph\u1ea3i ch\u1ecbu s\u1ef1 th\u1ea5t b\u1ea1i v\u00e0 ng\u1eadm ng\u00f9i r\u00fat lui. V\u00ec sao? C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean nh\u00e2n d\u1eabn\u00a0\u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c Startup vi\u1ec7t. Nh\u01b0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1eabn l\u00e0 c\u00e1c nguy\u00ean nh\u00e2n d\u01b0\u1edbi\u00a0\u0111\u00e2y.<\/p>\n

Sai l\u1ea7m ngay t\u1eeb\u00a0\u00fd t\u01b0\u1edfng<\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea5t th\u1eddi n\u00e3y ra m\u1ed9t\u00a0\u00fd t\u01b0\u1edfng kinh doanh n\u00e0o\u00a0\u0111\u00f3, ng\u1eabm\u00a0\u0111i ng\u1eabm l\u1ea1i v\u1eabn th\u1ea5y n\u00f3 hay, n\u00f3\u00a0\u0111\u1ed9c. Nh\u01b0ng s\u1ef1 th\u1eadt l\u1ea1i kh\u00f4ng nh\u01b0 h\u1ecd ngh\u0129. C\u00f3\u00a0\u0111\u1ebfn 42% c\u00e1c Startup th\u1ea5t b\u1ea1i v\u00ec\u00a0\u00fd t\u01b0\u1edfng qu\u00e1 xa r\u1eddi th\u1ef1c t\u1ebf, kh\u00f4ng kh\u1ea3 thi ho\u1eb7c kh\u00f4ng c\u00f3 “c\u1ea7u”.<\/p>\n

\"kh\u1edfi<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, tr\u01b0\u1edbc khi\u00a0\u0111\u01b0a ra m\u1ed9t\u00a0\u00fd t\u01b0\u1edfng kinh doanh v\u00e0 b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n. Ch\u00fang ta c\u1ea7n ph\u1ea3i kh\u1ea3o s\u00e1t xem\u00a0\u00fd t\u01b0\u1edfng c\u00f3 kh\u1ea3 thi kh\u00f4ng, c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf kh\u00f4ng, c\u00f3\u00a0\u0111\u00e1p\u00a0\u1ee9ng nhu c\u1ea7u, gi\u1ea3i quy\u1ebft\u00a0\u0111\u01b0\u1ee3c v\u1ea5n\u00a0\u0111\u1ec1, kh\u00f3 kh\u0103n n\u00e0o trong cu\u1ed9c s\u1ed1ng kh\u00f4ng? Ki\u1ec3m tra xem\u00a0\u00fd t\u01b0\u1edfng\u00a0\u0111\u00e3 c\u00f3 ai th\u1ef1c hi\u1ec7n ch\u01b0a, n\u1ebfu c\u00f3 r\u1ed3i th\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m\u00a0\u0111\u01b0\u1ee3c g\u00ec t\u1ed1t h\u01a1n kh\u00f4ng?…<\/p>\n

Kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3<\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi c\u00f3\u00a0\u00fd t\u01b0\u1edfng kinh doanh th\u1eadt s\u1ef1 hay nh\u01b0ng l\u1ea1i “qu\u00ean” l\u1eadp cho m\u00ecnh m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3. Cu\u1ed1i c\u00f9ng, h\u1ecd\u00a0\u0111i “ch\u1ec7ch h\u01b0\u1edbng” so v\u1edbi d\u1ef1\u00a0\u0111\u1ecbnh ban\u00a0\u0111\u1ea7u v\u00e0 “th\u1ea5t b\u1ea1i”.<\/p>\n

\u00dd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? C\u1ea7n bao nhi\u00eau v\u1ed1n\u00a0\u0111\u1ec3 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng? Chi ph\u00ed duy tr\u00ec l\u00e0 bao nhi\u00eau? B\u1ea1n s\u1ebd v\u1eadn h\u00e0nh doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o? K\u1ebf ho\u1ea1ch marketing ra sao? Doanh nghi\u1ec7p s\u1ebd m\u1edf \u1edf \u0111\u00e2u… H\u00e3y vi\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9\u00a0\u0111\u00f3 ra.<\/p>\n

M\u1ed9t k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 r\u1ea5t quan tr\u1ecdng. N\u00f3 s\u1ebd gi\u00fap ch\u00fang ta “m\u01b0\u1eddng t\u01b0\u1ee3ng” \u0111\u01b0\u1ee3c nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m\u00a0\u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n

Marketing c\u00f2n y\u1ebfu k\u00e9m, ngh\u00e8o n\u00e0n<\/h2>\n

\"\"<\/p>\n

\u0110\u00e3 qua r\u1ed3i c\u00e1i th\u1eddi “h\u1eefu x\u1ea1 t\u1ef1 nhi\u00ean h\u01b0\u01a1ng”, c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t, d\u1ecbch v\u1ee5 t\u1ed1t th\u00ec kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm\u00a0\u0111\u1ebfn. Trong c\u00e1i th\u1eddi bu\u1ed5i c\u1ea1nh tranh gay g\u1eaft n\u00e0y, mu\u1ed1n kinh doanh th\u00e0nh c\u00f4ng b\u1ea1n ph\u1ea3i t\u1ef1 m\u00ecnh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i\u00a0\u0111\u1ee3i kh\u00e1ch h\u00e0ng t\u00ecm\u00a0\u0111\u1ebfn.<\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng coi tr\u1ecdng ti\u1ebfp th\u1ecb ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n qu\u00e1 ngh\u00e8o n\u00e0n, thi\u1ebfu\u00a0\u0111\u1ea7u t\u01b0 th\u00ec b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i trong gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i.<\/p>\n

Kh\u00f4ng xem tr\u1ecdng kh\u00e1ch h\u00e0ng<\/h2>\n

Kh\u00e1ch h\u00e0ng gi\u1edd\u00a0\u0111\u00e2y c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n tr\u01b0\u1edbc kia. Kh\u00f4ng mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi n\u00e0y h\u1ecd c\u00f3 th\u1ec3 mua c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. C\u00f3 th\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1ed1t th\u1eadt\u00a0\u0111\u1ea5y nh\u01b0ng\u00a0\u0111i\u1ec1u\u00a0\u0111\u00f3 s\u1ebd tr\u1edf n\u00ean v\u00f4 ngh\u0129a n\u1ebfu b\u1ea1n \u0111\u1ed1i\u00a0\u0111\u00e3i v\u1edbi kh\u00e1ch h\u00e0ng “kh\u00f4ng\u00a0\u0111\u1ee7 t\u1ed1t”. H\u1ecd c\u00f3 th\u1ec3 b\u1ecf b\u1ea1n\u00a0\u0111i b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/p>\n

Kh\u00f4ng\u00a0\u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh<\/h2>\n

\"kh\u00f4ng<\/p>\n

M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n kh\u00e1 ph\u1ed5 bi\u1ebfn, khi\u1ebfn c\u00e1c startup th\u1ea5t b\u1ea1i\u00a0\u0111\u00f3 l\u00e0 kh\u00f4ng\u00a0\u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh v\u1edbi c\u00e1c\u00a0\u0111\u1ed1i th\u1ee7, kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh ho\u1eb7c c\u00f3 nh\u01b0ng l\u1ea1i kh\u00f4ng bi\u1ebft t\u1eadn d\u1ee5ng v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng l\u1ee3i th\u1ebf\u00a0\u0111\u00f3.<\/p>\n

M\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u00ec l\u1ea1i thi\u1ebfu kinh nghi\u1ec7m, thi\u1ebfu v\u1ed1n, thi\u1ebfu ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n… thua \u0111\u1ed1i th\u1ee7 v\u1ec1 nhi\u1ec1u m\u1eb7t kh\u00e1c n\u00ean kh\u00f4ng th\u1ec3 tr\u1ee5 v\u1eefng.<\/p>\n

Kh\u00f4ng h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng sai l\u1ea7m<\/h2>\n

M\u1ed9t s\u1ed1 startup th\u1ea5t b\u1ea1i ch\u1ec9 v\u00ec b\u1ea3o th\u1ee7, c\u1ee9ng\u00a0\u0111\u1ea7u kh\u00f4ng ch\u1ecbu th\u1eeba nh\u1eadn v\u00e0 s\u1eeda ch\u1eefa nh\u1eefng sai l\u1ea7m. D\u00f9 kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean c\u00f3 c\u00f3\u00a0\u0111\u1ec1 xu\u1ea5t, g\u00f3p \u00fd g\u00ec th\u00ec h\u1ecd v\u1eabn kh\u00f4ng ch\u1ecbu thay \u0111\u1ed5i, c\u1ee9 gi\u1eef kh\u01b0 kh\u01b0 c\u00e1i t\u00f4i c\u1ee7a m\u00ecnh.<\/p>\n

N\u1ebfu kh\u00f4ng r\u00fat ra kinh nghi\u1ec7m t\u1eeb nh\u1eefng sai l\u1ea7m, kh\u00f4ng ch\u1ecbu thay \u0111\u1ed5i th\u00ec b\u1ea1n ch\u1ec9 t\u1ed1n th\u00eam nhi\u1ec1u th\u1eddi gian, ti\u1ec1n b\u1ea1c m\u00e0 th\u00f4i. Kh\u00f4ng nh\u1eefng v\u1eady, c\u00e0ng c\u1ed1 ch\u1ea5p b\u1ea1n c\u00e0ng khi\u1ebfn nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng r\u1eddi xa m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Startup” l\u00e0 m\u1ed9t t\u1eeb kh\u00f3a kh\u00e1 “hot” trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Theo th\u1ed1ng k\u00ea c\u1ee7a Google, m\u1ed7i th\u00e1ng, t\u1ea1i Vi\u1ec7t Nam c\u00f3 \u0111\u1ebfn 15.000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a n\u00e0y. \u0110i\u00a0\u0111\u00e2u c\u0169ng nghe “ch\u1ecb A kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng v\u1edbi\u00a0\u00fd t\u01b0\u1edfng…”, “anh B ki\u1ebfm ti\u1ec1n t\u1ef7 nh\u1edd\u00a0\u00fd t\u01b0\u1edfng…” Tr\u00ean th\u1ef1c t\u1ebf, s\u1ed1 ng\u01b0\u1eddi […]\n","protected":false},"author":101014,"featured_media":52093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[370,282,44],"yoast_head":"\nNguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c Startup Vi\u1ec7t<\/title>\n<meta name=\"description\" content=\""Startup" l\u00e0 m\u1ed9t t\u1eeb kh\u00f3a kh\u00e1 "hot" trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. 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