{"id":4734,"date":"2017-02-28T14:33:22","date_gmt":"2017-02-28T07:33:22","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=4734"},"modified":"2017-02-28T14:34:01","modified_gmt":"2017-02-28T07:34:01","slug":"nghe-thuat-bai-tri-ban-hang-va-nhung-yeu-khong-bo-qua","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/nghe-thuat-bai-tri-ban-hang-va-nhung-yeu-khong-bo-qua\/","title":{"rendered":"Ngh\u1ec7 thu\u1eadt b\u00e0i tr\u00ed b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 b\u1ecf qua"},"content":{"rendered":"

B\u00e0i tr\u00ed b\u00e1n h\u00e0ng (Visual Merchandising) l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ea7y ngh\u1ec7 thu\u1eadt gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau (ph\u00f4ng n\u1ec1n, \u0111\u00e8n, h\u00e0ng h\u00f3a, m\u00e0u s\u1eafc, c\u00e1c y\u1ebfu t\u1ed1 trang tr\u00ed\u2026). N\u1ebfu l\u00e0 ng\u01b0\u1eddi kh\u00f4ng c\u00f3 kinh nghi\u1ec7m c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u00e0 ph\u1ea3i b\u1eaft \u0111\u1ea7u nh\u01b0 th\u1ebf n\u00e0o. Nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 \u201ccon m\u1eaft ngh\u1ec7 thu\u1eadt\u201d m\u00e0 t\u00e0i ch\u00ednh l\u1ea1i h\u1ea1n h\u1eb9p th\u00ec l\u1ea1i c\u00e0ng kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 b\u00e0i tr\u00ed b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. V\u1eady ph\u1ea3i b\u00e0i tr\u00ed s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n? \u00a0<\/em><\/strong><\/p>\n

Ch\u1ecdn m\u00e0u s\u1eafc<\/strong> h\u1ee3p l\u00fd<\/strong><\/h4>\n

\"c\u00e1ch<\/p>\n

Trong b\u00e1n h\u00e0ng, m\u00e0u s\u1eafc lu\u00f4n \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t quan tr\u1ecdng. T\u1eeb vi\u1ec7c trang tr\u00ed c\u1eeda h\u00e0ng, thi\u1ebft k\u1ebf logo, thi\u1ebft k\u1ebf bi\u1ec3n hi\u1ec7u cho \u0111\u1ebfn bao b\u00ec s\u1ea3n ph\u1ea9m\u2026 t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t m\u00e0u s\u1eafc th\u00edch h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n b\u00e0i tr\u00ed m\u1ed9t k\u1ec7 h\u00e0ng r\u1ea5t t\u1ec7 nh\u01b0ng n\u1ebfu b\u1ea1n ch\u1ecdn \u0111\u00fang m\u00e0u s\u1eafc n\u00f3 v\u1eabn s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3. Khi b\u00e0i tr\u00ed b\u00e1n h\u00e0ng h\u00e3y xem x\u00e9t s\u1eed d\u1ee5ng c\u00e1c m\u00e0u s\u1eafc c\u00f3 t\u00ednh t\u01b0\u01a1ng ph\u1ea3n nh\u01b0 tr\u1eafng v\u00e0 \u0111en ho\u1eb7c nh\u1eefng m\u00e0u \u0111\u01a1n s\u1eafc. Nh\u1eefng m\u00e0u s\u1eafc n\u00e0y v\u1eeba b\u1eaft m\u1eaft v\u1eeba c\u00f3 th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 h\u1ea5p d\u1eabn cho nh\u1eefng k\u1ec7 h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

H\u00e3y nh\u1edb m\u1ed9t \u0111i\u1ec1u r\u1eb1ng \u201cm\u1eaft nh\u00ecn \u0111i \u0111\u00e2u, ch\u00e2n s\u1ebd b\u01b0\u1edbc theo \u0111\u00f3\u201d. V\u1eady n\u00ean h\u00e3y s\u1eed d\u1ee5ng m\u00e0u s\u1eafc m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat \u00e1nh m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1ea1o \u0111i\u1ec3m nh\u1ea5n<\/strong><\/h4>\n

\"b\u00e0i<\/p>\n

Khi nh\u00ecn v\u00e0o \u201cm\u00e0n h\u00ecnh tr\u01b0ng b\u00e0y\u201d c\u1ee7a b\u1ea1n, \u00e1nh m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd t\u1eadp trung v\u00e0o \u0111\u00e2u? H\u1ecd s\u1ebd nh\u00ecn v\u00e0o m\u1ed9t \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3 hay l\u00e0 ph\u00e2n v\u00e2n kh\u00f4ng bi\u1ebft xem ch\u1ed7 n\u00e0o tr\u01b0\u1edbc?<\/p>\n

Khi b\u00e0i tr\u00ed b\u00e1n h\u00e0ng \u0111\u1eebng qu\u00ean t\u1ea1o nh\u1eefng \u0111i\u1ec3m nh\u1ea5n \u0111\u1ec3 g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u00e0 h\u01b0\u1edbng kh\u00e1ch v\u1ec1 nh\u1eefng khu v\u1ef1c m\u00e0 b\u1ea1n mong mu\u1ed1n. Theo kh\u1ea3o s\u00e1t, nh\u1eefng \u201c\u0111i\u1ec3m n\u00f3ng\u201d trong c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n l\u00ean \u0111\u1ebfn 229%.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng ch\u00fang ta hay \u0111\u1eb7t t\u00e2m \u0111i\u1ec3m c\u1ee7a m\u00e0n h\u00ecnh tr\u01b0ng b\u00e0y qu\u00e1 cao so v\u1edbi t\u1ea7m m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m \u0111i hi\u1ec7u qu\u1ea3 v\u1ed1n c\u00f3 c\u1ee7a n\u00f3. V\u00ec v\u1eady h\u00e3y th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra m\u00e0n h\u00ecnh tr\u01b0ng b\u00e0y va \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y h\u00e0ng h\u00f3a c\u00f9ng v\u1edbi nh\u1eefng \u0111i\u1ec3m nh\u1ea5n m\u00e0 b\u1ea1n t\u1ea1o ra.<\/p>\n

K\u1ec3 l\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n<\/strong><\/h4>\n

\"b\u00e0i<\/p>\n

M\u00e0n h\u00ecnh tr\u01b0ng b\u00e0y c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i n\u00f3i l\u00ean m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3, gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c v\u00ec sao kh\u00e1ch h\u00e0ng n\u00ean mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

Khi thi\u1ebft k\u1ebf m\u00e0n h\u00ecnh tr\u01b0ng b\u00e0y b\u1ea1n n\u00ean s\u1eed d\u1ee5ng th\u00eam c\u00e1c d\u1ea5u hi\u1ec7u, nh\u1eefng ti\u00eau \u0111\u1ec1 b\u1eaft m\u1eaft ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng bi\u1ebfn b\u00e1o gi\u00e1 h\u1ea5p d\u1eabn \u0111\u1ec3 c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch mua h\u00e0ng.<\/p>\n

Tr\u01b0ng b\u00e0y nhi\u1ec1u h\u00e0ng<\/strong><\/h4>\n

\"b\u00e0y<\/p>\n

Khi b\u00e0i tr\u00ed m\u1ed9t m\u00e0n h\u00ecnh tr\u01b0ng b\u00e0y b\u1ea1n n\u00ean t\u00ecm c\u00e1ch b\u00e0y h\u00e0ng h\u00f3a \u1edf m\u1ee9c nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 (Ngh\u0129a l\u00e0 nhi\u1ec1u nh\u01b0ng trong m\u1ee9c cho ph\u00e9p ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111\u1ed1ng h\u1ed7n \u0111\u1ed9n, b\u00e0y bi\u1ec7n c\u1ea9u th\u1ea3 \u0111\u00e2u nh\u00e9). B\u1edfi v\u00ec c\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng mua c\u00e0ng nhi\u1ec1u.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t b\u1ed1 tr\u00ed c\u1eeda h\u00e0ng theo h\u00ecnh tr\u00f2n thay v\u00ec t\u1ea1o nh\u1eefng l\u1ed1i \u0111i th\u1eb1ng nh\u01b0 c\u00e1ch truy\u1ec1n th\u1ed1ng. C\u00e1ch b\u1ed1 tr\u00ed n\u00e0y \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng s\u1eed d\u1ee5ng b\u1edfi v\u00ec v\u1edbi c\u00e1ch n\u00e0y kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n. N\u1ebfu c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng l\u1ed1i \u0111i truy\u1ec1n th\u1ed1ng, h\u00e3y \u0111\u1eb7t c\u00e1c m\u00e0n h\u00ecnh tr\u01b0ng b\u00e0y \u1edf cu\u1ed1i m\u1ed7i l\u1ed1i \u0111i \u0111\u1ec3 bu\u1ed9c kh\u00e1ch h\u00e0ng ph\u1ea3i d\u1eebng l\u1ea1i \u0111\u1ec3 xem h\u00e0ng.<\/p>\n

S\u1eed d\u1ee5ng c\u00e0ng nhi\u1ec1u m\u00e0n h\u00ecnh tr\u01b0ng b\u00e0y v\u00e0 tr\u01b0ng b\u00e0y c\u00e0ng nhi\u1ec1u h\u00e0ng h\u00f3a c\u00e0ng t\u1ed1t. Nh\u01b0ng l\u01b0u \u00fd r\u1eb1ng b\u1ea1n ph\u1ea3i \u0111\u1ea3m c\u00e1c m\u00e0n h\u00ecnh tr\u01b0ng b\u00e0y c\u1ee7a m\u00ecnh lu\u00f4n g\u1ecdn g\u00e0ng v\u00e0 s\u1ea1ch s\u1ebd. L\u1ed1i \u0111i ph\u1ea3i r\u1ed9ng r\u00e3i. H\u00e0ng h\u00f3a ph\u1ea3i d\u1ec5 th\u1ea5y, d\u1ec5 l\u1ea5y, kh\u00f4ng b\u1ecb che khu\u1ea5t.<\/p>\n

S\u1eed d\u1ee5ng kh\u00f4ng gian tr\u1ed1ng \u0111\u00fang c\u00e1ch<\/strong><\/h4>\n

\"\"<\/p>\n

C\u00f3 m\u1ed9t kho\u1ea3ng kh\u00f4ng gian trong c\u1eeda h\u00e0ng m\u00e0 ch\u00fang ta v\u1eabn th\u01b0\u1eddng hay l\u00e3ng ph\u00ed. \u0110\u00f3 ch\u00ednh l\u00e0 kho\u1ea3ng kh\u00f4ng ph\u00eda tr\u00ean c\u00e1c k\u1ec7 h\u00e0ng, n\u1eb1m gi\u1eefa k\u1ec7 h\u00e0ng v\u00e0 tr\u1ea7n nh\u00e0. N\u1ebfu ph\u1ea7n kh\u00f4ng gian n\u00e0y b\u1ea1n \u0111ang \u0111\u1ec3 tr\u1ed1ng th\u00ec h\u00e3y t\u00ecm c\u00e1ch s\u1eed d\u1ee5ng n\u00f3 ngay.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 b\u1ea1n s\u1eed d\u1ee5ng kho\u1ea3ng kh\u00f4ng n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 treo nh\u1eefng bi\u1ec3n ch\u1ec9 d\u1eabn cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, treo nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c c\u00f3 ch\u1eef k\u00fd ho\u1eb7c h\u00ecnh \u1ea3nh kh\u00e1ch h\u00e0ng, treo c\u00e1c bi\u1ec3n hi\u1ec7u c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p, ho\u1eb7c l\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m\u2026<\/p>\n

B\u00e0i tr\u00ed b\u00e1n h\u00e0ng l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt, mu\u00f4n h\u00ecnh mu\u00f4n v\u1ebb. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 ngh\u0129 ra h\u00e0ng ng\u00e0n \u00fd t\u01b0\u1edfng b\u00e0i tr\u00ed kh\u00e1c nhau. D\u00f9 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, tu\u00e2n theo nh\u1eefng l\u1eddi khuy\u00ean tr\u00ean s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u00e1ng k\u1ec3 cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i tr\u00ed b\u00e1n h\u00e0ng (Visual Merchandising) l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ea7y ngh\u1ec7 thu\u1eadt gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau (ph\u00f4ng n\u1ec1n, \u0111\u00e8n, h\u00e0ng h\u00f3a, m\u00e0u s\u1eafc, c\u00e1c y\u1ebfu t\u1ed1 trang tr\u00ed\u2026). N\u1ebfu l\u00e0 ng\u01b0\u1eddi kh\u00f4ng c\u00f3 kinh nghi\u1ec7m c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb […]\n","protected":false},"author":101014,"featured_media":4736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[204,6],"tags":[386,341,22,385],"yoast_head":"\nNgh\u1ec7 thu\u1eadt b\u00e0i tr\u00ed b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 b\u1ecf qua<\/title>\n<meta name=\"description\" content=\"B\u00e0i tr\u00ed b\u00e1n h\u00e0ng (Visual Merchandising) l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ea7y ngh\u1ec7 thu\u1eadt gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o n\u00ean hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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