Suno.vn<\/a> \u0111i\u1ec3m qua 4 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i cho shop b\u00e1n l\u1ebb trong n\u0103m 2017 n\u00e0y<\/p>\n![\"xu](\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/03\/business-social-media-resized-600.png\")
<\/p>\n
1. D\u00f9ng video v\u00e0 c\u00e1c \u1ea3nh \u0111\u1ed9ng<\/h2>\n
Trong n\u0103m 2016, th\u1ecb ph\u1ea7n Facebook d\u00e0nh cho video t\u0103ng 57%. \u01af\u1edbc t\u00ednh c\u00f3 h\u01a1n 18 t\u1ef7 l\u01b0\u1ee3t xem video m\u1ed7i ng\u00e0y tr\u00ean Facebook v\u00e0 Snapchat.<\/p>\n
N\u0103m 2017, video tr\u1ef1c tuy\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i c\u00e1ch th\u1ee9c m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn n\u1ed9i dung. C\u00e0ng ng\u00e0y ng\u01b0\u1eddi d\u00f9ng c\u00e0ng mong mu\u1ed1n c\u00f3 c\u00e1c tr\u1ea3i nghi\u1ec7m k\u1ebft n\u1ed1i h\u01a1n v\u00e0 video l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n
Ti\u1ebfp theo facebook, youtube c\u0169ng \u0111\u00e3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng live stream n\u00ean h\u1ee9a h\u1eb9n s\u1ebd t\u1ea1o ra cu\u1ed9c c\u1ea1nh tranh l\u1edbn gi\u1eefa hai \u0111\u1ea1i gia online. Hi\u1ec7n t\u1ea1i youtube ch\u01b0a \u0111\u01b0\u1ee3c c\u00e1c shop t\u1ea1i Vi\u1ec7t Nam khai th\u00e1c nhi\u1ec1u, do \u0111\u00f3 c\u00e1c shop nhanh ch\u00e2n h\u01a1n s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n.<\/p>\n
2. Influencer marketing s\u1ebd t\u0103ng<\/h2>\n
Influencer marketing l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng nh\u1eefng “ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng” (nh\u01b0 c\u00e1c MC, di\u1ec5n vi\u00ean, ng\u01b0\u1eddi m\u1eabu n\u1ed5i ti\u1ebfng, \u00a0nh\u1eefng nh\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i …) \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n
Cu\u1ed1i n\u0103m v\u1eeba r\u1ed3i, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng l\u1edbn c\u1ee7a nh\u00e3n h\u00e0ng Bitis v\u1edbi Ca s\u0129 S\u01a1n T\u00f9ng v\u00e0 Soobin Ho\u00e0ng S\u01a1n. \u00a0Qua \u0111\u00f3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y\u00a0ti\u1ebfp th\u1ecb qua nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chuy\u1ec3n qua giai \u0111o\u1ea1n m\u1edbi. V\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nghe m\u1ed9t c\u00e2u chuy\u1ec7n t\u1eeb “th\u1ea7n t\u01b0\u1ee3ng” c\u1ee7a m\u00ecnh th\u00ec n\u00f3 gi\u1ed1ng m\u1ed9t chia s\u1ebb h\u01a1n l\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng , qua \u0111\u00f3 gia t\u0103ng hi\u1ec7u qu\u1ea3 k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u01a1n.<\/p>\n
3. S\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng tin nh\u1eafn<\/h2>\n
Th\u1eddi gian d\u00e0nh cho \u1ee9ng d\u1ee5ng tin nh\u1eafn \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 th\u1eddi gian d\u00e0nh cho m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c d\u1ecbch v\u1ee5 \u1ee9ng d\u1ee5ng tin nh\u1eafn s\u1ebd ti\u1ebfp t\u1ee5c ki\u1ebfm b\u1ed9n ti\u1ec1n.<\/p>\n
Facebook tr\u00ecnh l\u00e0ng t\u00ednh n\u0103ng li\u00ean k\u1ebft c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean newsfeed \u0111\u1ebfn c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i qua \u1ee9ng d\u1ee5ng nh\u1eafn tin c\u1ee7a m\u00ecnh. Th\u00fac \u0111\u1ea9y k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c tr\u1ea3i nghi\u1ec7m m\u1ea1ng x\u00e3 h\u1ed9i truy\u1ec1n th\u1ed1ng, nh\u1eafn tin s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o trong n\u0103m 2017.<\/p>\n
C\u00e1c bot (\u1ee9ng d\u1ee5ng tr\u1ea3 l\u1eddi tin nh\u1eafn t\u1ef1 \u0111\u1ed9ng), nh\u01b0 Facebook v\u1edbi 30.000 bot tin nh\u1eafn m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c shop \u0111\u1ebfn v\u1edbi k\u00eanh b\u00e1n h\u00e0ng m\u1edbi v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/p>\n
Zalo \u0111\u00e3 c\u00e1n m\u1ed1c 70 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ch\u1ee7 shop s\u1eed d\u1ee5ng k\u00eanh n\u00e0y \u0111\u1ec3 b\u00e1n h\u00e0ng. Zalo c\u0169ng \u0111ang c\u1ea3i ti\u1ebfn t\u1eebng ng\u00e0y \u0111\u1ec3\u00a0c\u00e1c c\u1eeda h\u00e0ng\u00a0c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o chi\u1ebfn d\u1ecbch,\u00a0t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o d\u1ec5 h\u01a1n tr\u00ean \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh.<\/p>\n
![\"nhi\u1ec1u](\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2017\/03\/Zalo1.jpg\")
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4. \u1ee8ng d\u1ee5ng d\u1eef li\u1ec7u (l\u1edbn)<\/h2>\n
\u0110\u1ec3 t\u1ed1i \u01b0u marketing, c\u00e1c shop d\u1ea7n d\u1ea7n s\u1ebd ph\u1ea3i quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn hi\u1ec7u qu\u1ea3 mang l\u1ea1i c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch. H\u1ecd s\u1ebd c\u1ea7n bi\u1ebft chi\u1ebfn d\u1ecbch n\u00e0o mang l\u1ea1i kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n, v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch h\u01a1n l\u00e0 ch\u1ec9 d\u1ef1a v\u00e0o tr\u1ef1c gi\u00e1c, c\u1ea3m t\u00ednh c\u1ee7a m\u00ecnh.<\/p>\n
V\u1eady b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o cho shop c\u1ee7a m\u00ecnh?<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 v\u00e0 \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ecdi m\u1eb7t c\u1ee7a cu\u1ed9c s\u1ed1ng. T\u1eeb giao ti\u1ebfp c\u00e1 nh\u00e2n, \u0111\u1ebfn ph\u00e1t tri\u1ec3n kinh t\u1ebf v\u00e0 c\u1ea3 kh\u00eda c\u1ea1nh ch\u00ednh tr\u1ecb (h\u00e3y nh\u00ecn l\u1ea1i chi\u1ebfn d\u1ecbch tranh c\u1eed c\u1ee7a Obama v\u00e0 g\u1ea7n \u0111\u00e2y nh\u1ea5t l\u00e0 Trump). \u0110\u1ec3 t\u1ea1o ch\u1ed5 \u0111\u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u […]\n","protected":false},"author":101023,"featured_media":4777,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[442,391,392],"yoast_head":"\n
4 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i cho shop b\u00e1n l\u1ebb n\u0103m 2017 - Suno.vn<\/title>\n<meta name=\"description\" content=\"M\u1ea1ng x\u00e3 h\u1ed9i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ecdi m\u1eb7t c\u1ee7a cu\u1ed9c s\u1ed1ng. \u0110\u1ec3 t\u1ea1o ch\u1ed5 \u0111\u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n, c\u00e1c shop b\u00e1n l\u1ebb c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 k\u00eanh n\u00e0y, n\u1ebfu kh\u00f4ng s\u1ebd b\u1ecb \u0111\u1ed1i th\u1ee7 v\u01b0\u1ee3t m\u1eb7t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/4-xu-huong-tiep-thi-mang-xa-hoi-cho-shop-ban-le-nam-2017\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i cho shop b\u00e1n l\u1ebb n\u0103m 2017 - 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