{"id":4698,"date":"2017-02-23T13:17:20","date_gmt":"2017-02-23T06:17:20","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=4698"},"modified":"2017-02-23T13:24:13","modified_gmt":"2017-02-23T06:24:13","slug":"quan-ly-cua-hang-ban-le","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/quan-ly-cua-hang-ban-le\/","title":{"rendered":"Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng: C\u1ea7n quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ec3 t\u1ed3n t\u1ea1i"},"content":{"rendered":"

C\u00f3 th\u1ec3 tr\u01b0\u1edbc kia, khi kinh doanh, b\u1ea1n ch\u1ec9 ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c c\u1eeda h\u00e0ng trong khu v\u1ef1c. Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i b\u1ea1n c\u00f2n ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c c\u1eeda h\u00e0ng online kh\u1eafp c\u1ea3 n\u01b0\u1edbc th\u1eadm ch\u00ed l\u00e0 kh\u1eafp th\u1ebf gi\u1edbi. V\u00e0 c\u01a1 h\u1ed9i \u201cs\u1ed1ng s\u00f3t\u201d c\u1ee7a b\u1ea1n \u0111\u00e3 gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3. V\u1eady l\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 t\u1ed3n t\u1ea1i gi\u1eefa \u201cchi\u1ebfn tr\u01b0\u1eddng\u201d \u0111\u1ea5y? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 \u0111i\u1ec1u b\u1ea1n bu\u1ed9c ph\u1ea3i quan t\u00e2m \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho c\u1eeda h\u00e0ng.<\/em><\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n

\"tr\u1ea3i<\/p>\n

Tr\u01b0\u1edbc kia ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong> l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong kinh doanh. Nh\u01b0ng ng\u00e0y nay b\u1ea1n kh\u00f4ng nh\u1eefng ph\u1ea3i quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n ph\u1ea3i ch\u00fa tr\u1ecdng n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn m\u00ecnh, m\u1ecdi th\u1ee9 trong c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n ph\u1ea3i th\u1eadt \u201cho\u00e0n h\u1ea3o\u201d. T\u1eeb nh\u00e2n vi\u00ean, c\u00e1ch b\u00e0i tr\u00ed, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho \u0111\u1ebfn ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng\u2026 m\u1ecdi th\u1ee9 \u0111\u1ec1u ph\u1ea3i th\u1eadt t\u1ed1t v\u00e0 th\u1ecfa \u0111\u00e1ng.<\/p>\n

Tr\u1ea3i nghi\u1ec7m t\u1ed1t trong c\u1eeda h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap ch\u00fang ta gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn c\u1eeda h\u00e0ng.<\/p>\n

Qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a<\/strong><\/h4>\n

\"c\u1ea7n<\/p>\n

C\u00e1ch b\u1ea1n qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e2n t\u1ed1 quan tr\u1ecdng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

B\u1ea1n c\u1ee9 th\u1eed ngh\u0129 xem. N\u1ebfu b\u1ea1n truy c\u1eadp v\u00e0o trang b\u00e1n h\u00e0ng c\u1ee7a m\u1ed9t shop qu\u1ea7n \u00e1o n\u00e0o \u0111\u00f3 v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc \u00e1o v\u1eeba \u00fd. Sau \u0111\u00f3 b\u1ea1n \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 th\u1eed v\u00e0 mua \u00e1o nh\u01b0ng nh\u00e2n vi\u00ean l\u1ea1i b\u00e1o h\u1ebft h\u00e0ng. B\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o?<\/p>\n

Ho\u1eb7c l\u00e0 khi v\u00e0o nh\u00e0 s\u00e1ch, b\u1ea1n mu\u1ed1n ki\u1ebfm m\u1ed9t v\u00e0i quy\u1ec3n s\u00e1ch v\u1ec1 b\u00e1n h\u00e0ng. Nh\u01b0ng khi \u0111\u1ebfn qu\u1ea7y s\u00e1ch kinh t\u1ebf th\u00ec b\u1ea1n l\u1ea1i th\u1ea5y to\u00e0n truy\u1ec7n tranh. C\u00f3 ph\u1ea3i b\u1ea1n s\u1ebd r\u1ea5t b\u1ef1c b\u1ed9i kh\u00f4ng? Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd nh\u01b0 v\u1eady.<\/p>\n

Qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a t\u1ed1t trong th\u1eddi \u0111\u1ea1i \u201cti\u1ec1n l\u00e0 vua\u201d nh\u01b0 th\u1ebf n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n m\u00e0 c\u00f2n gi\u00fap b\u1ea1n \u201cs\u1ed1ng s\u00f3t\u201d gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/p>\n

Ng\u00e0y nay vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a \u0111\u00e3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a>. Ngo\u00e0i ra gi\u00e1 c\u1ee7a nh\u1eefng ph\u1ea7n m\u1ec1m n\u00e0y c\u0169ng ch\u1eb3ng \u0111\u00e1ng l\u00e0 bao n\u1ebfu n\u00f3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd t\u1ed1t h\u00e0ng h\u00f3a c\u1ee7a m\u00ecnh. V\u1eady n\u00ean c\u1ee9 tham kh\u1ea3o xem nh\u00e9.<\/p>\n

B\u00e0i tr\u00ed b\u00e1n h\u00e0ng (Visual mechandising)<\/strong><\/h4>\n

\"\"<\/strong><\/h4>\n

C\u00e1ch b\u1ea1n b\u00e0i tr\u00ed b\u00e1n h\u00e0ng \u0111\u00f3ng vai tr\u00f2 ch\u1eb3ng kh\u00e1c g\u00ec m\u1ed9t \u201cnh\u00e2n vi\u00ean b\u00e1n h\u00e0ng\u201d c\u1ee7a c\u1eeda h\u00e0ng c\u1ea3. N\u1ebfu b\u1ea1n b\u00e0i tr\u00ed t\u1ed1t, b\u1ea1n c\u00f3 th\u1ec3 k\u00edch th\u00edch \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd mua h\u00e0ng nhi\u1ec1u h\u01a1n.<\/p>\n

V\u1eady n\u00ean, m\u1ed7i s\u00e1ng, khi m\u1edf c\u1eeda , b\u1ea1n h\u00e3y \u0111\u1ee9ng tr\u01b0\u1edbc c\u1eeda v\u00e0 nh\u00ecn v\u00e0o c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh xem b\u1ea1n nh\u00ecn th\u1ea5y nh\u1eefng g\u00ec. N\u1ebfu b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng b\u1ea1n c\u00f3 mu\u1ed1n mua h\u00e0ng \u1edf \u0111\u00f3 kh\u00f4ng? N\u1ebfu b\u1ea1n c\u00f2n l\u01b0\u1ee1ng l\u1ef1 th\u00ec ch\u1eafc ch\u1eafn b\u1ea1n c\u1ea7n ph\u1ea3i xem l\u1ea1i c\u00e1ch b\u00e0i tr\u00ed c\u1ee7a m\u00ecnh r\u1ed3i.<\/p>\n

V\u1eadn h\u00e0nh c\u1eeda h\u00e0ng<\/strong><\/h4>\n

\"r\u1ea5t<\/p>\n

Trong b\u00e1n l\u1ebb, m\u1ecdi th\u1ee9 t\u1eeb l\u1edbn \u0111\u1ebfn nh\u1ecf \u0111\u1ec1u c\u00f3 ti\u1ebfng n\u00f3i ri\u00eang c\u1ee7a n\u00f3. Nh\u00ecn v\u00e0o c\u00e1ch b\u1ea1n thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng, trang ph\u1ee5c c\u1ee7a nh\u00e2n vi\u00ean, c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a c\u1eeda h\u00e0ng\u2026 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111o\u00e1n \u0111\u01b0\u1ee3c b\u1ea1n l\u00e0 ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o v\u00e0 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n ph\u1ee5c v\u1ee5 ra sao.<\/p>\n

T\u00f4i v\u00ed d\u1ee5 n\u1ebfu b\u1ea1n b\u01b0\u1edbc v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng v\u00e0 kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 nh\u00e2n vi\u00ean, \u0111\u00e2u l\u00e0 kh\u00e1ch h\u00e0ng, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u m\u1eb7c trang ph\u1ee5c b\u00ecnh th\u01b0\u1eddng, kh\u00f4ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o \u0111\u1ec3 nh\u1eadn d\u1ea1ng c\u1ea3. Th\u00ec ch\u1eafc ch\u1eafn r\u1eb1ng c\u1eeda h\u00e0ng \u0111\u00f3 kh\u00f4ng \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. N\u1ebfu kh\u00f4ng tin b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh ki\u1ec3m tra xem.<\/p>\n

Nh\u00e2n l\u1ef1c<\/strong><\/h4>\n

\"\"<\/p>\n

\u0110i\u1ec1u cu\u1ed1i c\u00f9ng t\u00f4i mu\u1ed1n nh\u1eafc \u0111\u1ebfn, kh\u00f4ng g\u00ec kh\u00e1c m\u00e0 ch\u00ednh l\u00e0 nh\u00e2n l\u1ef1c. C\u00f3 th\u1ec3 b\u1ea1n c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t, t\u1ea7m nh\u00ecn h\u1ea5p d\u1eabn nh\u1ea5t nh\u01b0ng n\u1ebfu kh\u00f4ng m\u1ed9t ai c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n th\u00ec nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 c\u0169ng v\u1ee9t \u0111i m\u00e0 th\u00f4i. Walt Disney c\u0169ng t\u1eebng n\u00f3i \u201cB\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc m\u01a1 r\u1eb1ng b\u1ea1n s\u1ebd thi\u1ebft k\u1ebf v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi nh\u1ea5t th\u1ebf gi\u1edbi, nh\u01b0ng c\u1ea7n c\u00f3 ng\u01b0\u1eddi \u0111\u1ec3 bi\u1ebfn \u0111\u1ec1u \u0111\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c\u201d<\/p>\n

Ngo\u00e0i chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 nh\u1eefng k\u1ebf ho\u1ea1ch c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n c\u00f2n c\u1ea7n c\u00f3 nh\u1eefng nh\u00e2n vi\u00ean t\u1ed1t \u0111\u1ec3 \u0111\u1ec3 \u0111\u01b0a nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Qu\u1ea3n l\u00fd m\u1ed9t c\u1eeda h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n ng\u00e0y m\u1ed9t ng\u00e0y hai. C\u00f3 th\u1ec3 l\u00fac \u0111\u1ea7u b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft ph\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u1ec3 c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh tr\u1edf n\u00ean t\u1ed1t h\u01a1n. \u0110\u1eebng lo l\u1eafng! B\u1ea1n h\u00e3y b\u1ecf suy ngh\u0129 c\u1ee7a m\u1ed9t \u00f4ng ch\u1ee7 \u0111i, \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 b\u1eaft \u0111\u1ea7u suy ngh\u0129 nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng. R\u1ed3i m\u1ed9t ng\u00e0y b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n g\u00ec. T\u1eeb \u0111\u00f3 t\u00ecm ra l\u1ed1i \u0111i \u0111\u00fang \u0111\u1eafn nh\u1ea5t cho c\u1eeda h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3 th\u1ec3 tr\u01b0\u1edbc kia, khi kinh doanh, b\u1ea1n ch\u1ec9 ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c c\u1eeda h\u00e0ng trong khu v\u1ef1c. Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i b\u1ea1n c\u00f2n ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c c\u1eeda h\u00e0ng online kh\u1eafp c\u1ea3 n\u01b0\u1edbc th\u1eadm ch\u00ed l\u00e0 kh\u1eafp th\u1ebf gi\u1edbi. V\u00e0 c\u01a1 h\u1ed9i \u201cs\u1ed1ng s\u00f3t\u201d […]\n","protected":false},"author":101014,"featured_media":4699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[100,204,6,54],"tags":[93,380,272],"yoast_head":"\nQu\u1ea3n l\u00fd c\u1eeda h\u00e0ng: C\u1ea7n quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ec3 t\u1ed3n t\u1ea1i<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng kh\u00f4ng c\u00f2n \u0111\u01a1n gi\u1ea3n nh\u01b0 tr\u01b0\u1edbc kia. \u0110\u1ec3 "s\u1ed1ng s\u00f3t" gi\u1eefa h\u00e0ng t\u00e1 \u0111\u1ed1i th\u1ee7 b\u1ea1n bu\u1ed9c ph\u1ea3i quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho c\u1eeda h\u00e0ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/quan-ly-cua-hang-ban-le\/\" \/>\n<meta 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