{"id":4408,"date":"2018-09-29T22:33:46","date_gmt":"2018-09-29T15:33:46","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=4408"},"modified":"2018-10-11T11:38:39","modified_gmt":"2018-10-11T04:38:39","slug":"kinh-nghiem-ban-hang-online-xay-dung-chan-dung-khach-hang-muc-tieu","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/kinh-nghiem-ban-hang-online-xay-dung-chan-dung-khach-hang-muc-tieu\/","title":{"rendered":"Kinh nghi\u1ec7m b\u00e1n h\u00e0ng online: X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau"},"content":{"rendered":"

M\u1ed9t trong nh\u1eefng\u00a0kinh nghi\u1ec7m b\u00e1n h\u00e0ng online \u0111\u1eaft gi\u00e1 nh\u1ea5t, \u0111\u00f3 l\u00e0 ph\u1ea3i l\u00e0m sao tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi: “Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? B\u1ea1n \u0111\u00e3 th\u1eadt s\u1ef1 hi\u1ec3u h\u1ecd ch\u01b0a?” V\u00ec v\u1eady c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng\u00a0kinh doanh, v\u00e0 \u0111\u1eb7c bi\u1ec7t nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean facebook, c\u1ea7n d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh<\/p>\n

\"Kinh<\/p>\n

Kinh nghi\u1ec7m b\u00e1n h\u00e0ng online: Ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/h1>\n

Mi\u00eau t\u1ea3 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

Nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng bao g\u1ed3m:
\n– \u0110\u1ed9 tu\u1ed5i
\n– Gi\u1edbi t\u00ednh
\n– Khu v\u1ef1c s\u1ed1ng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m khu v\u1ef1c h\u1ecd s\u1ed1ng, b\u1ea1n l\u01b0u \u00fd v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m khu v\u1ef1c t\u1eebng qu\u1eadn, huy\u1ec7n nh\u00e9. V\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ea5y
\n– T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n (k\u1ebft h\u00f4n bao l\u00e2u, con m\u1ea5y tu\u1ed5i)
\nMi\u00eau t\u1ea3 c\u00e0ng nhi\u1ec1u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00e0ng t\u1ed1t, khi \u0111\u00f3 b\u1ea1n s\u1ebd hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n \u0111i\u1ec1u g\u00ec.<\/p>\n

X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng chi ti\u1ec1n, \u0111\u1ed1i t\u01b0\u1ee3ng d\u00f9ng s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n

V\u00ed d\u1ee5 b\u1ea1n b\u00e1n h\u00e0ng cho \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng em b\u00e9 th\u00ec b\u1ed1 m\u1eb9 s\u1ebd l\u00e0 ng\u01b0\u1eddi mua, t\u1eadp trung v\u00e0o c\u00e1c \u00f4ng b\u1ed1 b\u00e0 m\u1eb9 \u0111\u1ec3 l\u1ea5y ti\u1ec1n t\u1eeb \u0111\u00f3 v\u00e0 xem xem s\u1ea3n ph\u1ea9m n\u00e0y ai s\u1ebd l\u00e0 ng\u01b0\u1eddi mua nhi\u1ec1u h\u01a1n b\u1ed1 hay m\u1eb9.<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp mua, nh\u01b0ng ng\u01b0\u1eddi mua h\u00e0ng th\u01b0\u1eddng lu\u00f4n mu\u1ed1n ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1ed1t cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u00e3y \u0111\u00e1nh v\u00e0o y\u1ebfu t\u1ed1 \u0111\u00f3. \u0110i\u1ec1u n\u00e0y ch\u1eb3ng c\u00f3 \u00fd ngh\u0129a nh\u01b0ng l\u1ea1i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ea1n trong l\u00fac set target qu\u1ea3ng c\u00e1o v\u00e0 l\u00e0m content cho qu\u1ea3ng c\u00e1o.<\/p>\n

Hi\u1ec3u nguy\u00ean t\u1eafc kinh doanh<\/strong><\/h2>\n

Kinh nghi\u1ec7m b\u00e1n h\u00e0ng online\u00a0l\u00e0 l\u00e0m sao cho kh\u00e1ch h\u00e0ng s\u01b0\u1edbng, khi h\u1ecd s\u01b0\u1edbng ta s\u1ebd c\u00f3 ti\u1ec1n. Ch\u1eafc ch\u1eafn r\u1ed3i!<\/p>\n

T\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mang l\u1ea1i ti\u1ec1n cho ch\u00fang ta, s\u1ebd c\u00f3 v\u00e0i nguy\u00ean t\u1eafc ng\u1edb ng\u1ea9n trong kinh doanh nh\u01b0 80% doanh thu c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng tuy nhi\u00ean \u0111i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a r\u1eb1ng s\u1ebd c\u00f3 1 nh\u00f3m ng\u01b0\u1eddi s\u1ebd mua h\u00e0ng v\u00e0 mua \u0111i mua l\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ho\u00e0i, mua h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn nh\u00f3m ng\u01b0\u1eddi \u0111\u00f3 l\u00e0 thi\u1ec3u s\u1ed1 nh\u01b0ng l\u1ea1i mang v\u1ec1 gi\u00e1 tr\u1ecb r\u1ea5t nhi\u1ec1u trong doanh s\u1ed1 kinh doanh c\u1ee7a b\u1ea1n<\/p>\n

Do v\u1eady b\u1eb1ng con m\u1eaft tinh t\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean facebook h\u00e3y quan s\u00e1t profile c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3 th\u1eadt k\u1ef9 v\u00e0 x\u00e1c \u0111\u1ecbnh “m\u1ea7y c\u00f3 ph\u1ea3i l\u00e0 kh\u00e1ch VIP c\u1ee7a tao sau n\u00e0y hay kh\u00f4ng v\u00e0 ti\u1ebfn h\u00e0nh “Care” tuy\u1ec7t \u0111\u1ed1i.”<\/p>\n

Ng\u00e0y nay c\u00e2u chuy\u1ec7n Kh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf kh\u00f4ng c\u00f2n n\u1eefa, m\u00e0 ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng ch\u1ecbu chi ti\u1ec1n m\u1edbi l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf, kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1n m\u00e0 kh\u00f4ng ch\u1ecbu chi l\u00e0 c\u0169ng b\u00f3 tay. Do v\u1eady b\u1ea1n n\u00ean suy x\u00e9t xem s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 d\u00e0nh cho m\u1ecdi ph\u00e2n kh\u00fac thu nh\u1eadp hay kh\u00f4ng?<\/p>\n

Th\u00eam m\u1ed9t kinh nghi\u1ec7m b\u00e1n h\u00e0ng online n\u1eefa, \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi kinh doanh n\u00ean ph\u00e2n kh\u00fac thu nh\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng thu nh\u1eadp <5 tr\/th\u00e1ng, nh\u00f3m kh\u00e1ch h\u00e0ng thu nh\u1eadp 5-10tr th\u00e1ng…vv V\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng, b\u1ea1n c\u1ea7n l\u1ea5y \u0111\u01b0\u1ee3c th\u00f4ng tin “\u0110am m\u00ea” c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/p>\n

Quan s\u00e1t h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n

B\u00e1n h\u00e0ng \u1edf c\u1ea5p \u0111\u1ed9 2.0 l\u00e0 b\u00e1n h\u00e0ng theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec7n nay ph\u1ea7n l\u1edbn ng\u01b0\u1eddi b\u00e1n h\u00e0ng ch\u1ec9 th\u00edch b\u00e1n h\u00e0ng 1.0 t\u1ee9c l\u00e0 b\u00e1n nh\u1eefng g\u00ec m\u00e0 b\u1ea1n c\u00f3 trong khi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd r\u1ea5t \u00edt m\u00e0 l\u1ea1i c\u00f3 m\u1ee5c ti\u00eau\u00a0kh\u00f4ng r\u00f5 r\u00e0ng.<\/p>\n

Kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00f4ng minh h\u01a1n<\/strong><\/h2>\n

B\u1ea1n b\u00e1n h\u00e0ng 200k (gi\u00e1 c\u0169 500k) \u0111\u00e3 qu\u00e1 x\u01b0a r\u1ed3i. B\u00e2y gi\u1edd kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u00f4ng minh h\u01a1n x\u01b0a. H\u1ecd \u0111\u00e3 tinh t\u01b0\u1eddng h\u01a1n tr\u01b0\u1edbc v\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 t\u1ed1t h\u01a1n, n\u00ean c\u1ed1t l\u00f5i b\u00e2y gi\u1edd l\u00e0\u00a0c\u1ea1nh tranh v\u1ec1 gi\u00e1.<\/p>\n

N\u1ebfu mu\u1ed1n b\u00e1n h\u00e0ng gi\u00e1 cao h\u01a1n (\u0111\u1ec3 l\u1ee3i nhu\u1eadn m\u1ed7i s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n), s\u1ea3n ph\u1ea9m ph\u1ea3i t\u1ed1t h\u01a1n. M\u1ed9t trong nh\u1eefng kinh nghi\u1ec7m b\u00e1n h\u00e0ng online v\u00f4 c\u00f9ng quan tr\u1ecdng, h\u00e3y ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m, ho\u1eb7c s\u1ea3n ph\u1ea9m ch\u01b0a c\u00f3 m\u1eb7t r\u1ed9ng r\u00e3i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u1eebng ch\u1ec9 c\u00f3 qu\u1ea3ng c\u00e1o, h\u00e3y nh\u1edb \u0111\u1ebfn Marketing 7P<\/strong><\/h2>\n

Ch\u00fa tr\u1ecdng th\u00eam cho m\u00ecnh 2 y\u1ebfu t\u1ed1 \u0111\u00f3 l\u00e0 Con ng\u01b0\u1eddi v\u00e0 Ch\u1ee9ng c\u1ee9 h\u1eefu h\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ph\u1ea3i th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng t\u1ea3i th\u00f4ng tin v\u1ec1 c\u1eeda hi\u1ec7u c\u1ee7a m\u00ecnh l\u00ean, kinh doanh m\u00e0 c\u00f3 c\u1eeda hi\u1ec7u, th\u01b0\u01a1ng hi\u1ec7u m\u1eb7t b\u1eb1ng h\u1eb3n hoi s\u1ebd l\u00e0m kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng h\u01a1n.<\/p>\n

T\u01b0\u1edfng ch\u1eebng n\u00f3 kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau\u00a0g\u00ec, nh\u01b0ng l\u1ea1i l\u00e0 \u0111\u00e1nh m\u1ea1nh\u00a0v\u00e0o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n s\u1ef1 \u0111\u1ea3m b\u1ea3o v\u00e0 tin t\u01b0\u1edfng.<\/p>\n

Mu\u1ed1n b\u00e1n h\u00e0ng cho kh\u00e1ch h\u00e0ng m\u1edbi h\u00e3y \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng c\u0169 n\u00f3i t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n
\nMu\u1ed1n kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng h\u00e3y l\u00e0m b\u1ea1n \u0111\u01b0\u1ee3c v\u1edbi h\u1ecd
\nN\u1ebfu mu\u1ed1n kh\u00e1ch h\u00e0ng c\u0169 gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi cho b\u1ea1n, h\u00e3y k\u1ebft th\u00e2n \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng c\u0169
\nMu\u1ed1n kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi b\u1ea1n, h\u00e3y bi\u1ebfn b\u1ea1n th\u00e0nh kh\u00e1ch h\u00e0ng\u00a0c\u1ee7a h\u1ecd tr\u01b0\u1edbc<\/p>\n

S\u1edf Th\u00edch v\u00e0 H\u00e0nh Vi c\u1ee7a Kh\u00e1ch H\u00e0ng<\/strong><\/h2>\n

C\u00f3 nhi\u1ec1u l\u00fd do m\u00e0 ng\u01b0\u1eddi ta n\u00f3i qu\u1ea3ng c\u00e1o facebook c\u00e0ng ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n l\u00e0 b\u1edfi v\u00ec l\u00e0 ng\u01b0\u1eddi Vi\u1ec7t Nam ch\u00fang ta qu\u00e1 th\u00f4ng minh n\u00ean s\u1edf th\u00edch h\u00e0nh vi ng\u00e0y c\u00e0ng ph\u1ee9t t\u1ea1p khi\u1ebfn facebook c\u00f9ng kh\u00f4ng bi\u1ebft \u0111\u00e2u m\u00e0 l\u1ea7n.<\/p>\n

Facebook c\u0169ng c\u00f3 h\u1ee9a v\u1edbi ch\u00fang ta r\u1eb1ng b\u1ea1n ch\u1ec9 c\u1ea7n set qu\u1ea3ng c\u00e1o chuy\u1ec7n target s\u1ebd \u0111\u1ec3 facebook lo c\u00f3 ngh\u0129a r\u1eb1ng thu\u1eadt to\u00e1n c\u1ee7a facebook ng\u00e0y c\u00e0ng tinh t\u1ebf h\u01a1n h\u1ecd bi\u1ebft \u0111\u00e2u s\u1ebd l\u00e0 s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng \u0111i\u1ec1u n\u00e0y \u1edf Vi\u1ec7t Nam l\u1ea1i tr\u1edf n\u00ean r\u1ea5t kh\u00f3.<\/p>\n

B\u1ea1n c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u 2 tr\u01b0\u1eddng l\u00e0 S\u1edf th\u00edch v\u00e0 H\u00e0nh vi kh\u00e1ch h\u00e0ng. T\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u1ef9 l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a Facebook c\u1eafm qu\u00e2n n\u00ean h\u1ecd hi\u1ec3u r\u1ea5t r\u00f5 s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi h\u1ecd ch\u1ee9 kh\u00f4ng ph\u1ee9c t\u1ea1p nh\u01b0 Vi\u1ec7t Nam l\u00e0 “Th\u1ea5y g\u00ec c\u0169ng like, th\u1ea5y g\u00ec c\u0169ng share, s\u1edf th\u00edch khai lung tung”, kh\u00f4ng h\u1ecdc \u0111\u1ea1i h\u1ecdc c\u0169ng l\u00f4i ra \u0111\u01b0\u1ee3c 1 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc cho “b\u1eb1ng v\u1edbi ng\u01b0\u1eddi ta”<\/p>\n

N\u00f3i l\u00e0 v\u1eady Qu\u1ea3ng c\u00e1o facebook ng\u00e0y c\u00e0ng kh\u00f3 th\u00ec s\u1ebd ch\u1ec9 l\u00e0 m\u1ea3nh \u0111\u1ea5t cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4n kh\u00e9o th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ed3n t\u1ea1i.<\/p>\n

D\u00f9ng th\u1eed mi\u1ec5n ph\u00ed<\/a>\u00a0Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng Suno.vn<\/a>\u00a0gi\u00fap qu\u1ea3n l\u00fd m\u1ecdi m\u1eb7t c\u1ee7a c\u1eeda h\u00e0ng m\u1ed9t c\u00e1ch Si\u00eau \u0111\u01a1n gi\u1ea3n, Si\u00eau hi\u1ec7u qu\u1ea3<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t trong nh\u1eefng\u00a0kinh nghi\u1ec7m b\u00e1n h\u00e0ng online \u0111\u1eaft gi\u00e1 nh\u1ea5t, \u0111\u00f3 l\u00e0 ph\u1ea3i l\u00e0m sao tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi: “Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? B\u1ea1n \u0111\u00e3 th\u1eadt s\u1ef1 hi\u1ec3u h\u1ecd ch\u01b0a?”<\/p>\n","protected":false},"author":101019,"featured_media":4409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,78,7],"tags":[1410,1412,39,226,1411,1314],"yoast_head":"\nX\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 b\u00e1n h\u00e0ng online - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"\u0110\u1ec3 b\u00e1n h\u00e0ng online t\u1ed1t, b\u1ea1n c\u1ea7n bi\u1ebft Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai. 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