{"id":4245,"date":"2017-10-04T08:42:10","date_gmt":"2017-10-04T01:42:10","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=4245"},"modified":"2017-10-10T09:08:47","modified_gmt":"2017-10-10T02:08:47","slug":"cac-buoc-xay-dung-mot-chien-luoc-marketing-online-hieu-qua","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/cac-buoc-xay-dung-mot-chien-luoc-marketing-online-hieu-qua\/","title":{"rendered":"C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing online hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p><em><strong>Marketing Online\u00a0\u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t hi\u1ec7n nay. C\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u1ecf \u0111\u1ec1u b\u1eaft \u0111\u1ea7u l\u00ean chi\u1ebfn l\u01b0\u1ee3c Marketing Online cho ri\u00eang m\u00ecnh, b\u1edfi\u00a0nh\u1eefng hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i m\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o n\u00e0y mang l\u1ea1i. <\/strong><\/em><\/p>\n<p>Tuy nhi\u00ean, \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t<strong> Chi\u1ebfn L\u01b0\u1ee3c\u00a0Marketing Online<\/strong>\u00a0hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c Kh\u00f4ng H\u1ec1 D\u1ec5 v\u00e0 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb h\u1ebft s\u1ee9c k\u1ef9 l\u01b0\u1ee1ng v\u1edbi m\u1ed9t s\u1ef1 \u0111\u1ea7u t\u01b0 h\u1ee3p l\u00fd v\u1ec1 th\u1eddi gian, con ng\u01b0\u1eddi v\u00e0 ti\u1ec1n b\u1ea1c.<\/p>\n<p>V\u1eady l\u00e0m sao \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c\u00a0<a href=\"https:\/\/suno.vn\/blog\/tu-khoa\/marketing-online\/\">marketing online<\/a> hi\u1ec7u qu\u1ea3? C\u00f9ng<a href=\"https:\/\/suno.vn\/?utm_source=blog&amp;amp;utm_content=chiendichmarketingonline_VU\"> Suno.vn<\/a> tham kh\u1ea3o c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y nh\u00e9!<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4249 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/12\/Online-Marketing-Graphic-e1507087193986.png\" alt=\"marketing online - chi\u1ebfn l\u01b0\u1ee3c marketing online\" width=\"600\" height=\"287\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/12\/Online-Marketing-Graphic-e1507087193986.png 600w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/12\/Online-Marketing-Graphic-e1507087193986-125x60.png 125w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2 style=\"font-size: 25px;\"><strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c marketing online<\/strong><\/h2>\n<p>Trong Marketing th\u00ec m\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec1u c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 kh\u00e1c nhau. X\u00e9t v\u1ec1 m\u1eb7t t\u1ed5ng qu\u00e1t m\u00e0 n\u00f3i th\u00ec m\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ebd c\u00f3 1 trong 4 lo\u1ea1i m\u1ee5c ti\u00eau sau:<\/p>\n<p><strong>M\u1ee5c ti\u00eau th\u00f4ng tin<\/strong>: Truy\u1ec1n b\u00e1 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, s\u1ef1 ki\u1ec7n\u2026 \u0111\u1ebfn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1ee5c ti\u00eau th\u00f4ng tin \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p><strong>M\u1ee5c ti\u00eau thuy\u1ebft ph\u1ee5c:<\/strong> Thuy\u1ebft ph\u1ee5c, l\u00f4i k\u00e9o \u0111\u1ed1i t\u01b0\u1ee3ng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ho\u1eb7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 suy ngh\u0129 theo quan \u0111i\u1ec3m c\u1ee7a n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/p>\n<p><strong>M\u1ee5c ti\u00eau g\u1ee3i nh\u1edb:<\/strong> C\u00e0i v\u00e0o b\u1ed9 nh\u1edb c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t n\u1ed9i dung nh\u1ea5t \u0111\u1ecbnh. N\u1ed9i dung \u1ea5y c\u00f3 th\u1ec3 l\u00e0 t\u00ean doanh nghi\u1ec7p, nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m, t\u00ean con ng\u01b0\u1eddi, \u0111\u1ecba danh\u2026<\/p>\n<p><strong>M\u1ee5c ti\u00eau so s\u00e1nh v\u00e0 t\u1ea5n c\u00f4ng s\u1ea3n ph\u1ea9m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> So s\u00e1nh l\u1ee3i \u00edch, c\u00f4ng d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h2 style=\"font-size: 25px;\"><strong>X\u00e2y D\u1ef1ng Ng\u00e2n S\u00e1ch<\/strong><\/h2>\n<p>Ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o g\u1ed3m 2 ph\u1ea7n:<\/p>\n<ol>\n<li>Chi ph\u00ed th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o v\u00e0 l\u01b0\u1ee3ng doanh thu nh\u1edd v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n<li>Chi ph\u00ed th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o th\u01b0\u1eddng bao g\u1ed3m: Chi ph\u00ed thu\u00ea c\u00e1c Agency l\u00e0m qu\u1ea3ng c\u00e1o, chi ph\u00ed ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, chi ph\u00ed thu\u00ea di\u1ec5n vi\u00ean, chi ph\u00ed \u0111\u1ea1o c\u1ee5, m\u00e1y m\u00f3c\u2026 Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng doanh thu nh\u1edd v\u00e0o qu\u1ea3ng c\u00e1o (c\u1ea3 trong d\u00e0i h\u1ea1n, l\u1eabn ng\u1eafn h\u1ea1n) \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/li>\n<\/ol>\n<p>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o:<\/p>\n<ul>\n<li>Giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i c\u1ee7a chu k\u1ef3 s\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m: V\u00ed d\u1ee5 nh\u01b0 1 s\u1ea3n ph\u1ea9m \u0111ang trong giai \u0111o\u1ea1n tri\u1ec3n khai c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9, ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i b\u1ecf ra chi ph\u00ed l\u1edbn cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li>\n<li>Th\u1ecb ph\u1ea7n: Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, th\u1ecb ph\u1ea7n t\u1ec9 l\u1ec7 thu\u1eadn v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 l\u1ee3i nhu\u1eadn thu v\u1ec1, ngh\u0129a l\u00e0 th\u1ecb ph\u1ea7n c\u00e0ng l\u1edbn th\u00ec chi ph\u00ed b\u1ecf ra cho qu\u1ea3ng c\u00e1o c\u00e0ng l\u1edbn c\u0169ng nh\u01b0 l\u00e0 l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u00e0ng cao.<\/li>\n<\/ul>\n<h2 style=\"font-size: 25px;\"><strong>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing online<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4250 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/12\/chien-luoc-online-marketing-e1507087220393.jpeg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c marketing online\" width=\"600\" height=\"400\" \/><\/p>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o bao g\u1ed3m c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n<h3 style=\"font-size: 20px;\"><strong>Thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n<p>Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c\u00a0marketing online. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c\u00a0<a href=\"https:\/\/suno.vn\/blog\/tu-khoa\/marketing-online\/\">marketing online<\/a>\u00a0cho d\u00f9 \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u1edbi quy m\u00f4 r\u1ea7m r\u1ed9 bao nhi\u00eau m\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o s\u01a1 s\u00e0i, kh\u00f3 hi\u1ec3u, g\u00e2y hi\u1ec3u nh\u1ea7m, kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a, t\u00f4n gi\u00e1o, lu\u1eadt ph\u00e1p \u0111\u1ec1u s\u1ebd tr\u1edf n\u00ean th\u1ea5t b\u1ea1i.<\/p>\n<p>N\u1ed9i dung th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ph\u1ea7n l\u1edbn d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o. N\u1ebfu qu\u1ea3ng c\u00e1o nh\u1eb1m m\u1ee5c \u0111\u00edch th\u00f4ng tin, n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p s\u1ebd t\u1eadp trung v\u00e0o nh\u00e3n hi\u1ec7u, h\u00ecnh d\u00e1ng, c\u00f4ng d\u1ee5ng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 l\u00e0 c\u00e1ch th\u1ee9c mua s\u1ea3n ph\u1ea9m.<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o nh\u1eb1m m\u1ee5c \u0111\u00edch thuy\u1ebft ph\u1ee5c, n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p s\u1ebd t\u1eadp trung v\u00e0o l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m. Gi\u1ea3 s\u1eed qu\u1ea3ng c\u00e1o nh\u1eb1m v\u00e0o m\u1ee5c ti\u00eau g\u1ee3i nh\u1edb, n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p th\u01b0\u1eddng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 l\u00e0m n\u1ed5i b\u1eadt nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n<p>\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o v\u1edbi m\u1ee5c ti\u00eau so s\u00e1nh, n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p so v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ed1i th\u1ee7. M\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o hay s\u1ebd bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1: ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb, x\u00fac t\u00edch, \u00fd ngh\u0129a.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">L\u01b0u \u00fd<\/span><\/strong>: Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o lu\u00f4n ph\u1ea3i:<\/p>\n<ul>\n<li>Ph\u00f9 h\u1ee3p v\u1edbi lu\u1eadt ph\u00e1p t\u1ea1i qu\u1ed1c gia qu\u1ea3ng b\u00e1.<\/li>\n<li>Ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a t\u1ea1i qu\u1ed1c gia qu\u1ea3ng b\u00e1.<\/li>\n<li>Ph\u00f9 h\u1ee3p v\u1edbi t\u00f4n gi\u00e1o t\u1ea1i qu\u1ed1c gia qu\u1ea3ng b\u00e1.<\/li>\n<li>Tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, logo, nh\u00e3n hi\u1ec7u \u0111\u00e3 \u0111\u0103ng k\u00fd c\u1ee7a doanh nghi\u1ec7p kh\u00e1c.<\/li>\n<\/ul>\n<h3 style=\"font-size: 20px;\"><strong>L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng:<\/strong><\/h3>\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u0169ng \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c\u00a0marketing online, bao g\u1ed3m: l\u1ef1a ch\u1ecdn lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng; \u0111\u1ed9 bao ph\u1ee7, \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng; th\u1eddi gian xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n<ul>\n<li>L\u1ef1a ch\u1ecdn lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng: C\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng (tham kh\u1ea3o ph\u00eda d\u01b0\u1edbi), tuy nhi\u00ean, vi\u1ec7c l\u1ef1a ch\u1ecdn lo\u1ea1i n\u00e0o s\u1ebd d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. D\u0129 nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn h\u1ebft t\u1ea5t c\u1ea3 lo\u1ea1i h\u00ecnh ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0ng s\u1ebd r\u1ea5t t\u1ed1n k\u00e9m v\u00e0 d\u1eabn \u0111\u1ebfn thua l\u1ed7. V\u00ec v\u1eady t\u00f9y v\u00e0o S\u1ea3n Ph\u1ea9m &amp; D\u1ecbch V\u1ee5, ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n mu\u1ed1n l\u00e0m Truy\u1ec1n Th\u00f4ng Qu\u1ea3ng C\u00e1o \u0111\u1ebfn h\u1ecd. V\u00ed d\u1ee5 n\u1ebfu kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng b\u00e0 n\u1ed9i tr\u1ee3 th\u00ec n\u00ean ch\u1ecdn TV, n\u1ebfu kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb sinh vi\u00ean hay d\u00e2n v\u0103n ph\u00f2ng th\u00ec n\u00ean ch\u1ecdn Internet nh\u01b0 Banner Qu\u1ea3ng C\u00e1o, B\u00e1o \u0110i\u1ec7n T\u1eed, Forum,\u00a0SEO, Facebook Fanpage, Google Adword\u2026<\/li>\n<li>L\u1ef1a ch\u1ecdn \u0111\u1ed9 bao ph\u1ee7, \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng: Ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 r\u1ea7m r\u1ed9 trong ph\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o<\/li>\n<li>L\u1ef1a ch\u1ecdn th\u1eddi gian xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng: C\u0103n c\u1ee9 v\u00e0o h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau xem C\u00e1c K\u00eanh Truy\u1ec1n Th\u00f4ng m\u00e0 b\u1ea1n \u00e1p d\u1ee5ng\u00a0v\u00e0o nh\u1eefng khung gi\u1edd n\u00e0o, l\u01b0\u1edbt web v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o,\u2026\u00a0Doanh nghi\u1ec7p s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o n\u1ebfu vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a.<\/li>\n<\/ul>\n<h2 style=\"font-size: 25px;\"><strong>\u0110o l\u01b0\u1eddng\u00a0hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing online<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-109009 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/12\/do-luong-hieu-qua-e1507087243696.png\" alt=\"\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing online\" width=\"600\" height=\"300\" \/><\/p>\n<p>Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i theo d\u00f5i qu\u00e1 tr\u00ecnh ch\u1ea1y chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. M\u1ee5c \u0111\u00edch l\u00e0\u00a0\u0111\u1ec3 x\u1eed l\u00fd k\u1ecbp th\u1eddi trong tr\u01b0\u1eddng h\u1ee3p x\u1ea3y ra s\u1ef1 c\u1ed1 nh\u01b0 tr\u1ee5c tr\u1eb7c k\u1ef9 thu\u1eadt, sai th\u1eddi \u0111i\u1ec3m, th\u1eddi l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o, kh\u00e1ch h\u00e0ng ph\u1ea3n \u00e1nh v\u00e0 khi\u1ebfu n\u1ea1i v\u1ec1 qu\u1ea3ng c\u00e1o\u2026<\/p>\n<p>Vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed:<\/p>\n<ul>\n<li>Ph\u1ea3n \u1ee9ng kh\u00e1ch h\u00e0ng: \u1ee6ng h\u1ed9, t\u00f2 m\u00f2, k\u00edch th\u00edch, ph\u1ea3n \u0111\u1ed1i, th\u1edd \u01a1, \u1ee9c ch\u1ebf\u2026<\/li>\n<li>Doanh thu s\u1ea3n ph\u1ea9m: T\u0103ng nh\u1eb9, t\u0103ng \u0111\u1ed9t bi\u1ebfn, kh\u00f4ng t\u0103ng kh\u00f4ng gi\u1ea3m, gi\u1ea3m nh\u1eb9, gi\u1ea3m m\u1ea1nh.<\/li>\n<\/ul>\n<p>V\u1ec1 m\u1eb7t l\u00fd thuy\u1ebft, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng ph\u1ea3i \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 c\u1ea3i thi\u1ec7n doanh s\u1ed1 s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, trong th\u1ef1c t\u1ebf, r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi trong cu\u1ed9c b\u1edfi ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1ch nh\u01b0 th\u1eddi gian, m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o\u2026<\/p>\n<p><strong>Ch\u00fac m\u1ecdi ng\u01b0\u1eddi th\u00e0nh c\u00f4ng!<\/strong><\/p>\n<p>Xem th\u00eam:<\/p>\n<ul>\n<li><a href=\"https:\/\/suno.vn\/blog\/5-ly-thuong-gap-khien-chien-dich-marketing-online-cua-ban-bai\/\" target=\"_blank\" rel=\"noopener\">5 l\u00fd do th\u01b0\u1eddng g\u1eb7p khi\u1ebfn chi\u1ebfn d\u1ecbch marketing online c\u1ee7a b\u1ea1n th\u1ea5t b\u1ea1i<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/5-ly-do-ban-nen-marketing-online\/\" target=\"_blank\" rel=\"noopener\">5 l\u00fd do b\u1ea1n n\u00ean marketing online<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/cac-loi-thiet-ke-banner-trong-marketing-online-va-cach-khac-phuc\/\" target=\"_blank\" rel=\"noopener\">C\u00e1c l\u1ed7i thi\u1ebft k\u1ebf banner trong marketing online v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Online\u00a0\u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o l\u1edbn nh\u1ea5t hi\u1ec7n nay. C\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u1ecf \u0111\u1ec1u b\u1eaft \u0111\u1ea7u l\u00ean chi\u1ebfn l\u01b0\u1ee3c Marketing Online cho ri\u00eang m\u00ecnh, b\u1edfi\u00a0nh\u1eefng hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i m\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o n\u00e0y mang l\u1ea1i. Tuy nhi\u00ean, \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c\u00a0Marketing Online\u00a0hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t c\u00f4ng [&#8230;]\n","protected":false},"author":101011,"featured_media":4249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,5],"tags":[588,687,462],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing online hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"X\u00e2y d\u1ef1ng m\u1ed9t Chi\u1ebfn L\u01b0\u1ee3c Marketing Online hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb h\u1ebft s\u1ee9c k\u1ef9 l\u01b0\u1ee1ng v\u1edbi m\u1ed9t s\u1ef1 \u0111\u1ea7u t\u01b0 h\u1ee3p l\u00fd v\u1ec1 th\u1eddi gian, con ng\u01b0\u1eddi v\u00e0 ti\u1ec1n b\u1ea1c.\" \/>\n<meta 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