{"id":4100,"date":"2016-11-29T11:19:39","date_gmt":"2016-11-29T04:19:39","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=4100"},"modified":"2016-12-01T11:36:17","modified_gmt":"2016-12-01T04:36:17","slug":"nghe-thuat-ban-upsell-cach-lam-tang-doanh-so","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/","title":{"rendered":"B\u00e1n Upsell l\u00e0 g\u00ec v\u00e0 c\u00e1ch b\u00e1n gia t\u0103ng m\u00e0 kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu"},"content":{"rendered":"

C\u00f3 ph\u1ea3i b\u1ea1n \u0111ang b\u1ecf l\u1ee1 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng \u0111\u01a1n hang v\u00e0 t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n? N\u1ebfu b\u1ea1n kh\u00f4ng \u00e1p d\u1ee5ng b\u00e1n Upsell<\/strong>\u00a0v\u1edbi kh\u00e1ch h\u00e0ng, th\u00ec c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 C\u00d3.<\/em><\/p>\n

\"Ngh\u1ec7<\/p>\n

B\u00e1n Upsell l\u00e0 g\u00ec?<\/h2>\n

N\u1ebfu mu\u1ed1n l\u00e0m t\u1ed1t m\u1ed9t vi\u1ec7c n\u00e0o \u0111\u00f3, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft vi\u1ec7c \u0111\u00f3 l\u00e0 g\u00ec? Sau \u0111\u00e2y l\u00e0 \u0111\u1ecbnh ngh\u0129a c\u1ee7a b\u00e1n Upsell:<\/p>\n

Upsell l\u00e0 k\u1ef9 thu\u1eadt nh\u1eb1m b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m cao c\u1ea5p h\u01a1n\u00a0v\u00e0 m\u1eafc ti\u1ec1n h\u01a1n s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 ho\u1eb7c \u0111ang mu\u1ed1n mua.<\/p><\/blockquote>\n

V\u00ed d\u1ee5 nh\u00e9:<\/span> Kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u mua iphone 5s 16GB, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng\u00a0s\u1ebd\u00a0c\u1ed1 g\u1eafng h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m cao c\u1ea5p, m\u1eafc ti\u1ec1n h\u01a1n l\u00e0 iphone 5s 64GB ho\u1eb7c iphone 6 v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng mua n\u00f3. T\u00f3m l\u1ea1i\u00a0l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecf ti\u1ec1n\u00a0nhi\u1ec1u h\u01a1n tr\u00ean c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m n\u00e2ng cao kh\u00e1c.<\/p>\n

Ngh\u1ec7 thu\u1eadt b\u00e1n Upsell<\/h2>\n

Nh\u01b0ng b\u00ed quy\u1ebft n\u1eb1m \u1edf ch\u1ed7: Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng kh\u00f4ng th\u00edch b\u1ecb b\u00e1n<\/em>. Vi\u1ec7c \u0111\u01b0a ra qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m cho m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3n t\u00e1c d\u1ee5ng v\u00e0 l\u00e0m h\u1ecd c\u1ea3m th\u1ea5y c\u1ea3m th\u1ea5y b\u1ecb ch\u00e8n \u00e9p, kh\u00f4ng \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 phi\u1ec1n ph\u1ee9c.<\/p>\n

Ngh\u1ec7 thu\u1eadt c\u1ee7a k\u0129 n\u0103ng b\u00e1n Upsell\u00a0c\u00f3 ngh\u0129a l\u00e0 bi\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng t\u1eeb m\u1ed9t giao d\u1ecbch th\u00f4ng th\u01b0\u1eddng th\u00e0nh m\u1ed9t t\u01b0\u01a1ng t\u00e1c, t\u1eeb m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i th\u00e0nh m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf \u0111\u00f3. N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00eam v\u00e0o nhu c\u1ea7u mua t\u1ef1 c\u00f3 c\u1ee7a h\u1ecd v\u00e0 tr\u1edf th\u00e0nh quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd, thay v\u00ec c\u1ea3m gi\u00e1c b\u1ecb \u00e9p mua<\/em>.<\/p>\n

V\u1eady l\u00e0m sao \u0111\u1ec3 b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c: kh\u00f4ng \u0111\u01b0a ra th\u00eam \u0111\u1ec1 ngh\u1ecb n\u00e0o v\u00e0 vi\u1ec7c \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua v\u1edbi nhi\u1ec1u chi\u00eau tr\u00f2 t\u1ea5n c\u00f4ng t\u00fai ti\u1ec1n c\u1ee7a h\u1ecd? L\u00e0m sao \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch mua nhi\u1ec1u h\u01a1n m\u00e0 kh\u00f4ng tr\u1edf n\u00ean qu\u00e1 \u0111\u00e1ng gh\u00e9t trong m\u1eaft h\u1ecd?<\/p>\n

B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb, nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n cho kh\u00e1ch h\u00e0ng, v\u00e0 nhi\u1ec1u h\u01a1n nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c. Vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 l\u00e0m kh\u00e1ch h\u00e0ng vui h\u01a1n v\u00e0 g\u1eafn b\u00f3 h\u01a1n v\u1edbi c\u1eeda h\u00e0ng\u00a0v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

1. Ch\u1ec9 n\u00ean\u00a0ch\u00e0o b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m li\u00ean quan (\u0110\u01b0\u01a1ng nhi\u00ean l\u00e0 ph\u1ea3i c\u00f3 \u00edch)<\/strong><\/p>\n

Tr\u01b0\u1edbc khi b\u1ea1n \u0111\u1ecbnh b\u00e1n upsell b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m n\u00e0o cho ai \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ef1 h\u1ecfi m\u00ecnh xem, m\u00f3n h\u00e0ng \u0111\u00f3 c\u00f3 b\u1ed5 tr\u1ee3 g\u00ec cho s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch \u0111\u00e3 ho\u1eb7c s\u1eafp mua. D\u0129 nhi\u00ean m\u1ee5c \u0111\u00edch v\u1eabn l\u00e0 b\u00e1n nhi\u1ec1u h\u01a1n cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n \u2014 nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (v\u00e0\u00a0gi\u00e1 tr\u1ecb cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd) s\u1ebd t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n, v\u00e0 b\u1ec1n v\u1eefng h\u01a1n h\u1eb5n gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t l\u1ea7n b\u00e1n h\u00e0ng.<\/p>\n

\u0110\u1eebng bao gi\u1edd m\u1eddi th\u00eam m\u1ed9t m\u00f3n hang ng\u1eabu nhi\u00ean. Lu\u00f4n \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m m\u1eddi th\u00eam ph\u1ea3i b\u1ed5 tr\u1ee3 hay li\u00ean quan v\u1edbi m\u00f3n h\u00e0ng m\u00e0 kh\u00e1ch mu\u1ed1n mua. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec3m c\u1ed9ng n\u1ebfu l\u1eddi \u0111\u1ec1 ngh\u1ecb\u00a0 c\u1ee7a b\u1ea1n kh\u00f4ng nh\u1eefng ph\u00f9 h\u1ee3p, v\u00e0 c\u00f2n gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u cho kh\u00e1ch.<\/p>\n

2. D\u00f9ng nh\u1eefng khuy\u1ebfn m\u00e3i c\u00f3 th\u1eddi h\u1ea1n<\/strong><\/p>\n

<\/p>\n

H\u00f4m nay l\u00e0 ng\u00e0y cu\u1ed1i c\u00f9ng “Khuy\u1ebfn M\u00e3i”, ch\u1eafc ch\u1eafn n\u00f4n n\u00f3ng v\u00e0 v\u1ed9i v\u00e3 l\u00e0 t\u00e2m l\u00fd c\u1ee7a h\u1ea7u h\u1ebft ng\u01b0\u1eddi mua h\u00e0ng.\u00a0H\u00e3y l\u1eadp ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian. \u0110\u1eebng \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 ngh\u1ecb c\u00f3 k\u1ebft th\u00fac m\u1edf. V\u00e0 ch\u1eafc ch\u1eafn r\u1eb1ng th\u00f4ng b\u00e1o v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 ng\u00e0y cu\u1ed1i c\u00f9ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/p>\n

Sau \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch \u0111\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c th\u00fac gi\u1ee5c nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng :<\/p>\n

    \n
  • L\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n ch\u1edbp nho\u00e1ng.<\/li>\n
  • L\u00ean l\u1ecbch tr\u00ecnh gi\u1ea3m gi\u00e1 quanh nh\u1eefng ng\u00e0y l\u1ec5 c\u1ee5 th\u1ec3.<\/li>\n
  • \u0110\u01b0a ra \u201cc\u01a1 h\u1ed9i cu\u1ed1i c\u00f9ng\u201d cho nh\u1eefng kh\u00e1ch mua h\u00e0ng tr\u01b0\u1edbc ho\u1eb7c \u0111\u00e3 c\u00f3 \u00fd \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n

    \u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 cho chi\u1ebfn l\u01b0\u1ee3c cu\u1ed1i c\u00f9ng. H\u00e3y g\u1eedi \u0111i h\u00e0ng lo\u1ea1t th\u00f4ng b\u00e1o b\u1eb1ng email ho\u1eb7c tr\u00ean fanpage b\u00e1n h\u00e0ng, gi\u1edbi thi\u1ec7u c\u01a1 h\u1ed9i \u201cng\u00e0y duy nh\u1ea5t\u201d \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m v\u1edbi ch\u1ec9 gi\u00e1 ch\u1ec9 ph\u00e2n n\u1eeda.<\/p>\n

    B\u1ea1n v\u1eabn c\u00f2n nghi ng\u1edd v\u1ec1 vi\u1ec7c d\u00f9ng nh\u1eefng khuy\u1ebfn m\u00e3i c\u00f3 th\u1eddi h\u1ea1n trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n Upsell? H\u00e3y ngh\u1ec9 \u0111\u1ebfn \u0111o\u1ea1n video v\u1ec1 s\u1ef1 \u0111i\u00ean cu\u1ed5ng c\u1ee7a kh\u00e1ch h\u00e0ng trong ng\u00e0y Black Friday.<\/p>\n

    V\u00e0o cu\u1ed1i nh\u1eefng n\u0103m qua, b\u00e1o ch\u00ed \u0111\u00e3 t\u1ed1n kh\u00f4ng \u00edch gi\u1ea5y m\u1ef1c \u0111\u1ec3 gi\u1ea3i th\u00edch nh\u1eefng \u201ckhuy\u1ebfn m\u00e3i\u201d v\u00e0o ng\u00e0y Black Friday kh\u00f4ng th\u1eadt s\u1ef1 l\u00e0 khuy\u1ebfn m\u00e3i tr\u00ean ph\u01b0\u01a1ng di\u1ec7n ti\u1ebft ki\u1ec7m. Tuy v\u1eady c\u1ee9 th\u00e1ng 11 h\u00e0ng n\u0103m, l\u01b0\u1ee3ng ng\u01b0\u1eddi kh\u1ee7ng khi\u1ebfp \u0111\u1ed5 v\u1ec1 c\u00e1c trung t\u00e2m mua s\u1eafm (ho\u1eb7c ng\u1ed3i nh\u00e0 mua voucher tr\u00ean Cyber Monday) ch\u1ec9 b\u1edfi v\u00ec \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i duy nh\u00e2t trong n\u0103m, \u201ckhuy\u1ebfn m\u00e3i c\u00f3 th\u1eddi h\u1ea1n\u201d \u2013 b\u1ea1n \u0111\u00e3 tin ch\u01b0a?<\/p>\n

    Ch\u00fang ta th\u01b0\u1eddng mu\u1ed1n th\u1ee9 g\u00ec \u0111\u00f3 nhi\u1ec1u h\u01a1n khi n\u00f3 tr\u1edf n\u00ean hi\u1ebfm h\u00e0ng. Ch\u00fang ta c\u0169ng th\u01b0\u1eddng g\u00e1n gi\u00e1 tr\u1ecb cao h\u01a1n cho nh\u1eefng v\u1eadt kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3.<\/p>\n

    \u0110\u01b0a ra nh\u1eefng khuy\u1ebfn m\u00e3i \u2014 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u2014 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn khi\u1ebfn kh\u00e1ch h\u00e0ng mu\u1ed1n b\u1ecf ti\u1ec1n h\u01a1n v\u00ec n\u00f3 khai h\u1ecfa cho c\u1ea3m gi\u00e1c: N\u1ebfu ta kh\u00f4ng h\u00e0nh \u0111\u1ed9ng ngay, ta s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i.<\/em><\/p>\n

    3. Cung c\u1ea5p s\u1ef1 tho\u1ea3i m\u00e1i<\/strong><\/p>\n

    Khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1ecf ra m\u1ed9t m\u00f3n ti\u1ec1n l\u1edbn, h\u1ecd s\u1ebd mu\u1ed1n b\u1ea3o v\u1ec7 m\u00f3n \u0111\u1ea7u t\u01b0 \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3 \u2014 v\u00e0 b\u00e1n th\u00eam trong su\u1ed1t qu\u00e1 tr\u00ecnh \u2014 b\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 k\u00e8m theo v\u1edbi chi ph\u00ed th\u1ea5p.<\/p>\n

    H\u1ea7u h\u1ebft l\u1ee3i nhu\u1eadn c\u1ee7a Best Buy \u0111\u1ebfn t\u1eeb ph\u1ee5 ki\u1ec7n th\u00eam v\u00e0o v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n k\u00e8m cho nh\u1eefng c\u00f4ng ngh\u1ec7 \u0111\u1eaft ti\u1ec1n. H\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng s\u1ebd d\u1ec5 tr\u1ea3 th\u00eam ti\u1ec1n khi \u0111\u00e3 mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3. V\u00e0 c\u1eeda h\u00e0ng c\u0169ng bi\u1ebft r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng mu\u1ed1n b\u1ea5t c\u1ee9 chuy\u1ec7n g\u00ec x\u1ea3y ra v\u1edbi s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7\u00a0\u0111\u1eaft ti\u1ec1n m\u00e0 h\u1ecd v\u1eeba b\u1ecf h\u1ebft c\u1ea3 tr\u0103m \u0111\u00f4 \u0111\u1ec3 t\u1eadu v\u1ec1.<\/p>\n

    Gi\u00e1 g\u1ed1c c\u1ee7a thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 s\u1ebd l\u00e0m cho gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m b\u00e1n th\u00eam tr\u1edf th\u00e0nh m\u1ed9t m\u00f3n h\u1eddi ho\u1eb7c m\u1ed9t quy\u1ebft \u0111\u1ecbnh b\u1ecf ti\u1ec1n kh\u00f4ng c\u1ea7n suy ngh\u0129 th\u00eam. D\u0129 nhi\u00ean l\u00e0 b\u1ea1n mu\u1ed1n b\u1ea3o v\u1ec7 em iPhone gi\u00e1 17 tri\u1ec7u v\u1edbi case v\u00e0 k\u00ednh c\u01b0\u1eddng l\u1ef1c ch\u00ednh h\u00e3ng v\u1edbi gi\u00e1 ch\u1ec9 900 ng\u00e0n.
    \nNh\u1eefng d\u1ea1ng b\u00e1n th\u00eam th\u1ebf n\u00e0y s\u1ebd t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u2014\u00a0\u0111\u1eb7c bi\u1ec7t h\u01a1n l\u00e0 khi n\u00f3 \u0103n nh\u1eadp ho\u00e0n h\u1ea3o v\u1edbi s\u1ea3n ph\u1ea9m ch\u00ednh.<\/p>\n

    L\u01b0u \u00fd l\u00e0 kh\u00e1ch h\u00e0ng mua nh\u1eefng \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ed9ng ngh\u1ec7 gi\u00e1 r\u1ebb \u0111\u00f4i khi s\u1ebd kh\u00f4ng \u0111\u1eb7t n\u1eb7ng v\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 nh\u1eefng v\u1eadt ph\u1ea9m \u0111\u00f3, v\u00e0 c\u0169ng s\u1ebd ch\u1eb3ng m\u00e0ng \u0111\u1ebfn vi\u1ec7c mua ph\u1ee5 ki\u1ec7n.<\/p>\n

    4. T\u1eb7ng nh\u1eefng m\u00f3n qu\u00e0 nh\u1ecf<\/strong><\/p>\n

    \"nghe-thuat-ban-upsell-tang-doanh-so\"<\/p>\n

    \u0110\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch mua th\u00eam m\u1ed9t \u00edt b\u00ean c\u1ea1nh s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u1ecbnh mua, h\u00e3y t\u1eb7ng h\u1ecd nh\u1eefng m\u00f3n qu\u00e0 v\u00ec \u0111\u00e3 \u0111em ti\u1ec1n \u0111\u1ebfn cho b\u1ea1n. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 l\u00e0m vi\u1ec7c n\u00e0y.<\/p>\n

    C\u00f4ng ty Target l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0m tr\u1eafng r\u0103ng c\u1ee7a h\u1ecd. D\u00f2ng n\u00e0y c\u00f3 nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau v\u1edbi m\u1ee9c gi\u00e1 kh\u00e1c nhau. Nh\u01b0ng m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m m\u1eafc ti\u1ec1n nh\u1ea5t s\u1ebd t\u1eb7ng kh\u00e1ch h\u00e0ng voucher 5 \u0111\u00f4 la khi kh\u00e1ch ch\u1ecdn mua.<\/p>\n

    L\u00e0m v\u1eady c\u0169ng gi\u00fap kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ed3ng \u00fd mua h\u00e0ng khi b\u1ea1n th\u1ef1c hi\u1ec7n b\u00e1n upsell, trong nh\u1eefng l\u00fac c\u1eeda h\u00e0ng \u0111ang c\u00f3 \u0111\u1ee3t gi\u1ea3m gi\u00e1 ho\u1eb7c \u0111ang ch\u1ea1y ch\u01b0\u1ee3ng tr\u00ecnh tri \u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

    5. Lu\u00f4n t\u00ecm c\u00e1ch cung c\u1ea5p gi\u00e1 tr\u1ecb<\/strong><\/p>\n

    Nh\u1eafc l\u1ea1i, ngh\u1ec7 thu\u1eadt b\u00e1n upsell<\/strong> quy cho c\u00f9ng l\u00e0 vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. D\u0129 nhi\u00ean, b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n, b\u1ea1n s\u1ebd t\u0103ng doanh s\u1ed1.<\/p>\n

    Nh\u01b0ng \u0111i\u1ec3m m\u1ea5u ch\u1ed1t v\u1eabn l\u00e0 mang \u0111\u1ebfn ni\u1ec1m vui v\u00e0 s\u1ef1 tho\u1ea3i m\u00e1i c\u1ee7a kh\u00e1ch h\u00e0ng. Cung c\u1ea5p cho h\u1ecd nh\u1eefng g\u1ee3i \u00fd, \u00fd t\u01b0\u1edfng, v\u00e0 nh\u1eefng \u0111\u1ec1 ngh\u1ecb ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n

    H\u00e3y lu\u00f4n khuy\u00ean kh\u00e1ch h\u00e0ng d\u00f9ng nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd, v\u00e0 gi\u00fap b\u1ea3o v\u1ec7 chi\u1ebfn l\u1ee3i ph\u1ea9m c\u1ee7a h\u1ecd, th\u1ec3 hi\u1ec7n b\u1ea1n l\u00e0 ng\u01b0\u1eddi hi\u1ec3u h\u1ecd \u2014 v\u00e0 mu\u1ed1n \u0111\u1ea3m b\u1ea3o kh\u00e1ch t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c l\u1ee3i \u00edch t\u1eeb s\u1ea3n ph\u1ea9m h\u1ecd mua \u0111\u01b0\u1ee3c.<\/p>\n","protected":false},"excerpt":{"rendered":"

    C\u00f3 ph\u1ea3i b\u1ea1n \u0111ang b\u1ecf l\u1ee1 nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng \u0111\u01a1n hang v\u00e0 t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n? N\u1ebfu b\u1ea1n kh\u00f4ng \u00e1p d\u1ee5ng b\u00e1n Upsell\u00a0v\u1edbi kh\u00e1ch h\u00e0ng, th\u00ec c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 C\u00d3. B\u00e1n Upsell l\u00e0 g\u00ec? N\u1ebfu mu\u1ed1n l\u00e0m t\u1ed1t m\u1ed9t vi\u1ec7c n\u00e0o \u0111\u00f3, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft vi\u1ec7c \u0111\u00f3 […]\n","protected":false},"author":101011,"featured_media":4126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[77],"tags":[],"yoast_head":"\nB\u00e1n Upsell l\u00e0 g\u00ec v\u00e0 c\u00e1ch b\u00e1n gia t\u0103ng m\u00e0 kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"Ngh\u1ec7 thu\u1eadt b\u00e1n Upsell c\u00f3 ngh\u0129a l\u00e0 bi\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng t\u1eeb m\u1ed9t giao d\u1ecbch th\u00f4ng th\u01b0\u1eddng th\u00e0nh m\u1ed9t t\u01b0\u01a1ng t\u00e1c, t\u1eeb m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i th\u00e0nh m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e1n Upsell l\u00e0 g\u00ec v\u00e0 c\u00e1ch b\u00e1n gia t\u0103ng m\u00e0 kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu - SUNO.vn Blog\" \/>\n<meta property=\"og:description\" content=\"Ngh\u1ec7 thu\u1eadt b\u00e1n Upsell c\u00f3 ngh\u0129a l\u00e0 bi\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng t\u1eeb m\u1ed9t giao d\u1ecbch th\u00f4ng th\u01b0\u1eddng th\u00e0nh m\u1ed9t t\u01b0\u01a1ng t\u00e1c, t\u1eeb m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i th\u00e0nh m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/\" \/>\n<meta property=\"og:site_name\" content=\"SUNO.vn Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/suno.vn\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-29T04:19:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-01T04:36:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/11\/Suno.vn-Nghe-thuat-ban-upsell.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"521\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vuhoang\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/suno.vn\/blog\/#website\",\"url\":\"https:\/\/suno.vn\/blog\/\",\"name\":\"SUNO.vn\",\"description\":\"C\u00e1c kinh nghi\u1ec7m v\u1ec1 m\u1edf, kinh doanh, qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/suno.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/11\/Suno.vn-Nghe-thuat-ban-upsell.jpg\",\"contentUrl\":\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/11\/Suno.vn-Nghe-thuat-ban-upsell.jpg\",\"width\":740,\"height\":521,\"caption\":\"t\u00ecm c\u00e1ch upsell ho\u1eb7c cross-sell\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/#webpage\",\"url\":\"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/\",\"name\":\"B\u00e1n Upsell l\u00e0 g\u00ec v\u00e0 c\u00e1ch b\u00e1n gia t\u0103ng m\u00e0 kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu - SUNO.vn Blog\",\"isPartOf\":{\"@id\":\"https:\/\/suno.vn\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/#primaryimage\"},\"datePublished\":\"2016-11-29T04:19:39+00:00\",\"dateModified\":\"2016-12-01T04:36:17+00:00\",\"author\":{\"@id\":\"https:\/\/suno.vn\/blog\/#\/schema\/person\/cd6b408c98ec70649544020475bfb2ea\"},\"description\":\"Ngh\u1ec7 thu\u1eadt b\u00e1n Upsell c\u00f3 ngh\u0129a l\u00e0 bi\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng t\u1eeb m\u1ed9t giao d\u1ecbch th\u00f4ng th\u01b0\u1eddng th\u00e0nh m\u1ed9t t\u01b0\u01a1ng t\u00e1c, t\u1eeb m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i th\u00e0nh m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i.\",\"breadcrumb\":{\"@id\":\"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/suno.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B\u00e1n Upsell l\u00e0 g\u00ec v\u00e0 c\u00e1ch b\u00e1n gia t\u0103ng m\u00e0 kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/suno.vn\/blog\/#\/schema\/person\/cd6b408c98ec70649544020475bfb2ea\",\"name\":\"Vuhoang\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/suno.vn\/blog\/#personlogo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7c7fc8e25c4c2adf286562a0d4387ef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7c7fc8e25c4c2adf286562a0d4387ef?s=96&d=mm&r=g\",\"caption\":\"Vuhoang\"},\"url\":\"https:\/\/suno.vn\/blog\/author\/vuhoang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B\u00e1n Upsell l\u00e0 g\u00ec v\u00e0 c\u00e1ch b\u00e1n gia t\u0103ng m\u00e0 kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu - SUNO.vn Blog","description":"Ngh\u1ec7 thu\u1eadt b\u00e1n Upsell c\u00f3 ngh\u0129a l\u00e0 bi\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng t\u1eeb m\u1ed9t giao d\u1ecbch th\u00f4ng th\u01b0\u1eddng th\u00e0nh m\u1ed9t t\u01b0\u01a1ng t\u00e1c, t\u1eeb m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i th\u00e0nh m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/","og_locale":"vi_VN","og_type":"article","og_title":"B\u00e1n Upsell l\u00e0 g\u00ec v\u00e0 c\u00e1ch b\u00e1n gia t\u0103ng m\u00e0 kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu - SUNO.vn Blog","og_description":"Ngh\u1ec7 thu\u1eadt b\u00e1n Upsell c\u00f3 ngh\u0129a l\u00e0 bi\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng t\u1eeb m\u1ed9t giao d\u1ecbch th\u00f4ng th\u01b0\u1eddng th\u00e0nh m\u1ed9t t\u01b0\u01a1ng t\u00e1c, t\u1eeb m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i th\u00e0nh m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i.","og_url":"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/","og_site_name":"SUNO.vn Blog","article_publisher":"https:\/\/facebook.com\/suno.vn","article_published_time":"2016-11-29T04:19:39+00:00","article_modified_time":"2016-12-01T04:36:17+00:00","og_image":[{"width":740,"height":521,"url":"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/11\/Suno.vn-Nghe-thuat-ban-upsell.jpg","type":"image\/jpeg"}],"twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Vuhoang","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"11 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/suno.vn\/blog\/#website","url":"https:\/\/suno.vn\/blog\/","name":"SUNO.vn","description":"C\u00e1c kinh nghi\u1ec7m v\u1ec1 m\u1edf, kinh doanh, qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/suno.vn\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"ImageObject","@id":"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/#primaryimage","inLanguage":"vi","url":"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/11\/Suno.vn-Nghe-thuat-ban-upsell.jpg","contentUrl":"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/11\/Suno.vn-Nghe-thuat-ban-upsell.jpg","width":740,"height":521,"caption":"t\u00ecm c\u00e1ch upsell ho\u1eb7c cross-sell"},{"@type":"WebPage","@id":"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/#webpage","url":"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/","name":"B\u00e1n Upsell l\u00e0 g\u00ec v\u00e0 c\u00e1ch b\u00e1n gia t\u0103ng m\u00e0 kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu - SUNO.vn Blog","isPartOf":{"@id":"https:\/\/suno.vn\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/#primaryimage"},"datePublished":"2016-11-29T04:19:39+00:00","dateModified":"2016-12-01T04:36:17+00:00","author":{"@id":"https:\/\/suno.vn\/blog\/#\/schema\/person\/cd6b408c98ec70649544020475bfb2ea"},"description":"Ngh\u1ec7 thu\u1eadt b\u00e1n Upsell c\u00f3 ngh\u0129a l\u00e0 bi\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng t\u1eeb m\u1ed9t giao d\u1ecbch th\u00f4ng th\u01b0\u1eddng th\u00e0nh m\u1ed9t t\u01b0\u01a1ng t\u00e1c, t\u1eeb m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i th\u00e0nh m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i.","breadcrumb":{"@id":"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/suno.vn\/blog\/nghe-thuat-ban-upsell-cach-lam-tang-doanh-so\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/suno.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"B\u00e1n Upsell l\u00e0 g\u00ec v\u00e0 c\u00e1ch b\u00e1n gia t\u0103ng m\u00e0 kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu"}]},{"@type":"Person","@id":"https:\/\/suno.vn\/blog\/#\/schema\/person\/cd6b408c98ec70649544020475bfb2ea","name":"Vuhoang","image":{"@type":"ImageObject","@id":"https:\/\/suno.vn\/blog\/#personlogo","inLanguage":"vi","url":"https:\/\/secure.gravatar.com\/avatar\/f7c7fc8e25c4c2adf286562a0d4387ef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7c7fc8e25c4c2adf286562a0d4387ef?s=96&d=mm&r=g","caption":"Vuhoang"},"url":"https:\/\/suno.vn\/blog\/author\/vuhoang\/"}]}},"_links":{"self":[{"href":"https:\/\/suno.vn\/blog\/wp-json\/wp\/v2\/posts\/4100"}],"collection":[{"href":"https:\/\/suno.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/suno.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/suno.vn\/blog\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/suno.vn\/blog\/wp-json\/wp\/v2\/comments?post=4100"}],"version-history":[{"count":0,"href":"https:\/\/suno.vn\/blog\/wp-json\/wp\/v2\/posts\/4100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/suno.vn\/blog\/wp-json\/wp\/v2\/media\/4126"}],"wp:attachment":[{"href":"https:\/\/suno.vn\/blog\/wp-json\/wp\/v2\/media?parent=4100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/suno.vn\/blog\/wp-json\/wp\/v2\/categories?post=4100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/suno.vn\/blog\/wp-json\/wp\/v2\/tags?post=4100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}