{"id":3886,"date":"2019-07-13T09:01:56","date_gmt":"2019-07-13T02:01:56","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=3886"},"modified":"2019-07-15T02:02:48","modified_gmt":"2019-07-14T19:02:48","slug":"bi-quyet-xay-dung-thuong-hieu-ban-le-thanh-cong","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/bi-quyet-xay-dung-thuong-hieu-ban-le-thanh-cong\/","title":{"rendered":"B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p><em>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh hi\u1ec7n nay, h\u1ea7u h\u1ebft nh\u00e0 b\u00e1n l\u1ebb mu\u1ed1n ph\u00e1t tri\u1ec3n th\u00ec ph\u1ea3i li\u00ean t\u1ee5c l\u00e0m cho m\u00ecnh tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00e1c ch\u1ee7 kinh doanh c\u1ea7n ph\u1ea3i <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb<\/strong> th\u00e0nh c\u00f4ng.<\/em><\/p>\n<figure id=\"attachment_117488\" aria-describedby=\"caption-attachment-117488\" style=\"width: 626px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-117488 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2019\/07\/brand-word-made-from-mechanic-alphabet-3d-illustration_35913-936.jpg\" alt=\"L\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng?\" width=\"626\" height=\"446\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2019\/07\/brand-word-made-from-mechanic-alphabet-3d-illustration_35913-936.jpg 626w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2019\/07\/brand-word-made-from-mechanic-alphabet-3d-illustration_35913-936-561x400.jpg 561w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2019\/07\/brand-word-made-from-mechanic-alphabet-3d-illustration_35913-936-84x60.jpg 84w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><figcaption id=\"caption-attachment-117488\" class=\"wp-caption-text\"><strong><em>L\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng?<\/em><\/strong><\/figcaption><\/figure>\n<h2>Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb?<\/h2>\n<h4><em>\u0110\u1ecbnh ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u:<\/em><\/h4>\n<p>Trong gi\u1edbi kinh doanh, ai c\u0169ng s\u1ebd nh\u1eafc \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng c\u1ee5 th\u1ec3 th\u00ec th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 x\u00e2y d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p>Theo Hi\u1ec7p h\u1ed9i Marketing c\u1ee7a Hoa K\u1ef3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1i t\u00ean, m\u1ed9t c\u1ee5m t\u1eeb, m\u1ed9t thi\u1ebft k\u1ebf, m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng ho\u1eb7c m\u1ed9t t\u00ednh n\u0103ng c\u1ee5 th\u1ec3 \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f4ng ty n\u00e0o \u0111\u00f3 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u0103n b\u1ea3n, \u1edf c\u1ea5p \u0111\u1ed9 chuy\u00ean gia kh\u00e1i ni\u1ec7m s\u1ebd ph\u1ee9c t\u1ea1p h\u01a1n m\u1ed9t ch\u00fat.\u00a0<\/p>\n<p>Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ee9 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi nh\u1edb \u0111\u1ebfn b\u1ea1n, ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 n\u00f3i l\u00ean \u201cgi\u00e1 tr\u1ecb\u201d c\u1ee7a m\u1ed9t doanh nghi\u1ec7p\/ c\u1eeda h\u00e0ng, gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd c\u00f3 th\u1ec3 tr\u00f4ng ch\u1edd \u0111i\u1ec1u g\u00ec t\u1eeb c\u1eeda h\u00e0ng\/ doanh nghi\u1ec7p c\u1ee7a b\u1ea1n\u2026<\/p>\n<h4><em>V\u00ed d\u1ee5:<\/em><\/h4>\n<p><em>Th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng, l\u00fac m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh, b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi n\u00f4ng d\u00e2n \u0111ang kinh doanh b\u1eb1ng c\u00e1ch b\u00e1n b\u00f2 s\u1eefa. T\u01b0\u01a1ng t\u1ef1, h\u00e0ng x\u00f3m c\u1ee7a b\u1ea1n c\u0169ng v\u1eady. Trong khu v\u1ef1c b\u1ea1n \u1edf, ch\u1ec9 c\u00f3 2 h\u1ed9 kinh doanh b\u00e1n b\u00f2 l\u00e0 b\u1ea1n v\u00e0 nh\u00e0 h\u00e0ng x\u00f3m. Th\u1ebf n\u00ean, kh\u00e1ch h\u00e0ng \u0111\u1ebfn mua c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t v\u00e0 l\u1ef1a ch\u1ecdn mua b\u00ean n\u00e0o.<\/em><\/p>\n<p><em>Theo th\u1eddi gian, th\u1eed h\u00ecnh dung ng\u00f4i l\u00e0ng hi\u1ec7n t\u1ea1i b\u1ea1n s\u1ed1ng \u0111\u00e3 c\u00f3 t\u1edbi h\u01a1n 20 trang tr\u1ea1i kh\u00e1c nhau, c\u00f9ng kinh doanh b\u00f2 s\u1eefa. L\u00fac n\u00e0y, kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 l\u00fac n\u00e0o c\u0169ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c b\u1ea1n v\u1edbi nh\u1eefng trang tr\u1ea1i kh\u00e1c xung quanh n\u1eefa. T\u1eeb \u0111\u00f3, d\u1ea7n xu\u1ea5t hi\u1ec7n kh\u00e1i ni\u1ec7m v\u00e0 nhu c\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n<h4><em>Nh\u1eefng y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb:<\/em><\/h4>\n<p>Lu\u00f4n c\u00f3 s\u1ef1 kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u1eefa c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u1edbi c\u00e1c doanh nghi\u1ec7p ti\u00eau th\u1ee5 l\u1ea1i \u0111\u1ec3 b\u00e1n l\u1ebb. B\u1edfi v\u00ec\u00a0kh\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a s\u1ea3n xu\u1ea5t, s\u1ea3n ph\u1ea9m m\u00e0 nh\u00e0 b\u00e1n l\u1ebb mang l\u1ea1i cho kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m v\u1edbi h\u00e0ng h\u00f3a. C\u00e1c d\u1ecbch v\u1ee5 v\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 c\u01a1 c\u1ea5u ch\u1ee7ng lo\u1ea1i m\u1eb7t h\u00e0ng, s\u1ef1 thu\u1eadn ti\u1ec7n c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng v\u00e0 th\u1eddi gian ph\u1ee5c v\u1ee5, s\u1ef1 phong ph\u00fa c\u1ee7a c\u00e1c l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ee5 h\u01b0\u1edfng khi \u0111i mua h\u00e0ng nh\u01b0 l\u1ef1a ch\u1ecdn, ch\u0103m s\u00f3c, t\u01b0 v\u1ea5n, b\u1ea3o h\u00e0nh, v\u1eadn chuy\u1ec3n\u2026<\/p>\n<p>V\u00e0 do c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y h\u1ea7u h\u1ebft \u0111\u1ec1u \u0111\u01b0\u1ee3c cung \u1ee9ng tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng n\u00ean c\u00e1c ti\u1ec7n nghi, thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh ph\u1ee5c v\u1ee5, k\u1ef9 n\u0103ng, tr\u00ecnh \u0111\u1ed9 v\u00e0 th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, b\u1ea7u kh\u00f4ng kh\u00ed c\u1eeda h\u00e0ng v\u00e0 h\u1ec7 th\u1ed1ng tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a c\u0169ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn c\u1ea3m nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u00e1n l\u1ebb cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-117504 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2019\/07\/sodo2..jpg\" alt=\"\" width=\"522\" height=\"352\" \/><\/p>\n<p>H\u00e3y xem th\u1eed m\u00f4 h\u00ecnh n\u00e0y, vai tr\u00f2 c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb. N\u1eb1m \u1edf trung t\u00e2m m\u00f4 h\u00ecnh l\u00e0 ch\u1ee9c n\u0103ng v\u00e0 c\u00e1c l\u1ee3i \u00edch c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb, bao g\u1ed3m 4 nh\u00e2n t\u1ed1 ch\u00ednh cho m\u1ecdi lo\u1ea1i h\u00ecnh b\u00e1n l\u1ebb: (1) C\u00e1c nh\u00f3m h\u00e0ng h\u00f3a (chi\u1ec1u r\u1ed9ng ph\u1ed5 h\u00e0ng), (2) S\u1ef1 \u0111a d\u1ea1ng v\u1ec1 ch\u1ee7ng lo\u1ea1i h\u00e0ng h\u00f3a (chi\u1ec1u d\u00e0i v\u00e0 s\u00e2u c\u1ee7a ph\u1ed5 h\u00e0ng), (3) C\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c cung c\u1ea5p, (4) M\u1ee9c gi\u00e1 b\u00e1n l\u1ebb. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 c\u00e1c th\u00f4ng s\u1ed1 ch\u00ednh \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c lo\u1ea1i h\u00ecnh b\u00e1n l\u1ebb v\u1edbi nhau.<\/p>\n<p>Ph\u1ea7n bao b\u1ecdc b\u00ean ngo\u00e0i l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a, nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5, trang thi\u1ebft b\u1ecb c\u1eeda h\u00e0ng, th\u1eddi gian m\u1edf c\u1eeda h\u00e0ng, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn v\u00e0 giao ti\u1ebfp trong b\u00e1n h\u00e0ng\u2026 ch\u00fang c\u00f3 t\u1ea7m quan tr\u1ecdng ngang nhau trong vi\u1ec7c th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 th\u1ec3 hi\u1ec7n c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y t\u1ed5ng h\u1ee3p n\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb. Khi b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o b\u1ecb b\u1ecf qu\u00ean hay kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u0111\u00fang m\u1ee9c, ngay l\u1eadp t\u1ee9c tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb thay \u0111\u1ed5i, d\u1eabn \u0111\u1ebfn thay \u0111\u1ed5i v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>T\u00ecnh h\u00ecnh c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a, trung t\u00e2m mua s\u1eafm, hay c\u00e1c c\u1eeda h\u00e0ng b\u00e1n gi\u1ea3m gi\u00e1 \u2013 n\u01a1i t\u1eadp trung nhi\u1ec1u ch\u1ee7ng lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng ty \u2013 th\u00ec m\u1ecdi vi\u1ec7c l\u1ea1i ho\u00e0n to\u00e0n kh\u00e1c. H\u1ecd quan t\u00e2m \u0111\u1ebfn nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nhi\u1ec1u h\u01a1n \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh. Tuy nhi\u00ean, c\u0169ng gi\u1ed1ng nh\u01b0 nh\u1eefng \u0111\u1ed1i t\u00e1c \u0111\u01a1n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c h\u00e3ng b\u00e1n l\u1ebb \u0111a th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i s\u00e1ng t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft v\u00e0 c\u00e2n nh\u1eafc khi \u0111\u1ebfn v\u1edbi nh\u1eefng h\u1ec7 th\u1ed1ng kinh doanh \u0111ang ph\u00e2n ph\u1ed1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n<p>Nh\u01b0 v\u1eady, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh b\u00e1n l\u1ebb \u0111\u00f2i h\u1ecfi t\u00ednh qu\u1ea3n l\u00fd chi ti\u1ebft v\u00e0 kh\u00f4ng t\u00e1ch r\u1eddi kh\u1ecfi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1eeda h\u00e0ng. Vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng ph\u1ed1i h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng to\u00e0n di\u1ec7n cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb. Vi\u1ec7c th\u1ef1c hi\u1ec7n quy tr\u00ecnh kh\u00f4ng \u0111\u1ed3ng b\u1ed9 t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c nhau trong chu\u1ed7i c\u1eeda h\u00e0ng c\u0169ng l\u00e0m \u1ea3nh h\u01b0\u1edfng kh\u00f4ng t\u1ed1t \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>B\u00ed quy\u1ebft gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng:<\/h2>\n<h3>1. Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i mang c\u00e1 t\u00ednh m\u1ea1nh m\u1ebd:<\/h3>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t \u0111\u1ecbnh ngh\u0129a ch\u00ednh x\u00e1c v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd, ti\u1ebfp \u0111\u00f3 l\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf v\u1ec1 s\u1ef1 g\u1eb7p g\u1ee1 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. Ti\u1ebfp theo, nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i quy\u1ebft \u0111\u1ecbnh n\u00ean \u0111\u1ec1 xu\u1ea5t nh\u1eefng xu\u1ea5t l\u1ee3i \u00edch n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u00e1ng ch\u00fa \u00fd tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Sau \u0111\u00f3, nh\u1eefng n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i nh\u1eb1m t\u1ea1o ra xung quanh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t h\u00ecnh \u1ea3nh kh\u00f4ng ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng l\u1ee3i \u00edch n\u00e0y, m\u00e0 c\u00f2n h\u1ee9a h\u1eb9n mang \u0111\u1ebfn s\u1ef1 th\u1ecfa m\u00e3n v\u00e0 th\u00edch th\u00fa.<\/p>\n<h3>2. Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i d\u1ef1a tr\u00ean<strong> nh\u1eadn th\u1ee9c c\u00f3 s\u1eb5n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong><\/h3>\n<p>Nh\u1eefng nh\u1eadn th\u1ee9c lu\u00f4n t\u1ed3n t\u1ea1i s\u1eb5n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Do v\u1eady, th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c insight l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb. V\u00ed d\u1ee5, \u0111\u1ed9i ng\u0169 marketing c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u rau h\u1eefu c\u01a1 c\u00f3 th\u1ec3 bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng th\u00edch m\u00e0u xanh l\u00e1 c\u00e2y tr\u00ean logo v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng li\u1ec7u \u0111\u1ed9i ng\u0169 \u1ea5y c\u00f3 bi\u1ebft m\u00e0u xanh n\u00e0o m\u1edbi l\u00e0 m\u00e0u ng\u01b0\u1eddi mua h\u00e0ng th\u00edch hay kh\u00f4ng?<\/p>\n<p>Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n kh\u00f4ng n\u00ean d\u00f9ng s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh \u0111\u1ec3 m\u00f4 ph\u1ecfng suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u1ea5t l\u00e0 khi b\u1ea1n kh\u00f4ng d\u1ef1a tr\u00ean c\u01a1 s\u1edf n\u00e0o. V\u1eady l\u00e0m sao \u0111\u1ec3 tr\u00e1nh hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y x\u1ea3y ra? C\u00e2u tr\u1ea3 l\u1eddi \u0111\u01a1n gi\u1ea3n th\u00f4i: H\u00e3y nghi\u00ean c\u1ee9u k\u1ef9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd.<\/p>\n<p>Nh\u1eadn th\u1ee9c c\u00f3 s\u1eb5n \u00fd mu\u1ed1n \u00e1m ch\u1ec9 m\u1ed9t \u201c\u0111\u01b0\u1eddng t\u1eaft\u201d trong suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ngh\u0129a l\u00e0 nh\u1eadn th\u1ee9c n\u00e0y gi\u00fap ng\u01b0\u1eddi ta \u0111\u01b0a ra ph\u00e1n \u0111o\u00e1n nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin ho\u1eb7c ph\u1ea3i suy ngh\u0129 qu\u00e1 nhi\u1ec1u.<\/p>\n<h4><em>V\u00ed d\u1ee5:<\/em><\/h4>\n<p><em>Khi b\u1ea1n c\u1ea7m tr\u00ean tay m\u1ed9t lon Coca-Cola, b\u1ea1n bi\u1ebft \u0111\u00f3 l\u00e0 m\u1ed9t lon Coca-Cola d\u00f9 b\u1ea1n kh\u00f4ng th\u1eadt s\u1ef1 nh\u00ecn c\u00e1i lon m\u1ed9t c\u00e1ch k\u0129 c\u00e0ng. L\u00fd gi\u1ea3i cho vi\u1ec7c n\u00e0y \u0111\u00f3 l\u00e0 b\u1edfi b\u1ea1n d\u00f9ng h\u00ecnh \u1ea3nh m\u1eb7c \u0111\u1ecbnh trong \u0111\u1ea7u v\u1ec1 lon Coca-Cola \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn. <\/em><\/p>\n<p><em>B\u1ea1n nh\u00ecn th\u1ea5y m\u1ed9t c\u00e1i lon m\u00e0u \u0111\u1ecf v\u00e0 c\u00f3 h\u1ecda ti\u1ebft g\u1ea7n gi\u1ed1ng logo Coca Cola, t\u1eeb \u0111\u00f3, n\u00e3o s\u1ebd ghi nh\u1eadn \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t lon Coca-Cola. <\/em><em>Th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 nh\u1edb \u0111\u01b0\u1ee3c t\u1eebng chi ti\u1ebft li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u1ecd ch\u1ec9 c\u00f3 th\u1ec3 nh\u1edb m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 v\u1ebb nh\u01b0 th\u1ebf n\u00e0o.\u00a0<\/em><\/p>\n<h3><strong>3. Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t:<\/strong><\/h3>\n<p>Ng\u00e0y nay ng\u01b0\u1eddi ta kh\u00f4ng n\u00f3i \u201cch\u1ea5t l\u01b0\u1ee3ng hay l\u00e0 ch\u1ebft\u201d v\u00ec c\u00e1i ch\u1ebft \u0111\u00f3 l\u00e0 hi\u1ec3n nhi\u00ean. Ng\u00e0y nay ch\u1ee9ng ki\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn ch\u1ebft. V\u00ed d\u1ee5: Dolodon (ICA Pharmaceuticals) c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0ng ch\u1ec9 kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t so v\u1edbi Panadol m\u00e0 ph\u1ea3i ch\u1ecbu ch\u1ebft.<\/p>\n<p>Khi tung m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 ngh\u0129a b\u1ea1n \u201c\u0111\u1ebb\u201d ra m\u1ed9t l\u1edbp ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi, m\u00e0 to\u00e0n b\u1ed9 c\u01a1 h\u1ed9i c\u1ee7a b\u1ea1n l\u00e0 chi\u1ebfm l\u1ea5y ng\u01b0\u1eddi \u0111ang d\u00f9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh l\u00e0 l\u00fd do cho s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3. H\u00e3y \u0111em l\u1ea1i cho h\u1ecd l\u00fd do \u0111\u00f3. Efferalgan kh\u00e1c bi\u1ec7t v\u00ec l\u00e0 thu\u1ed1c nh\u1ee9c \u0111\u1ea7u d\u1ea1ng s\u1ee7i.<\/p>\n<h3><strong>4. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u00e1c bi\u1ec7t nh\u01b0ng kh\u00f4ng hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong><\/h3>\n<p>\u201cKem \u0111\u00e1nh r\u0103ng P\/S mu\u1ed1i m\u1edbi b\u1ea3o v\u1ec7\u2026n\u01b0\u1edbu r\u0103ng\u201d l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u1eb7c bi\u1ec7t t\u1ea1i ph\u00e2n kh\u00fac trung b\u00ecnh kh\u00e1 c\u1ee7a P\/S th\u00ec l\u1ea1i c\u1ea7n b\u1ea3o v\u1ec7 r\u0103ng h\u01a1n n\u01b0\u1edbu. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ph\u1ea3i th\u1ec3 hi\u1ec7n mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Efferalgan th\u1ec3 hi\u1ec7n mong mu\u1ed1n gi\u1ea3m \u0111au nhanh. Vi\u00ean s\u1ee7i nhanh ch\u00f3ng th\u1ea5m v\u00e0o m\u00e1u l\u00e0 l\u00fd do mang l\u1ea1i kh\u1ea3 n\u0103ng gi\u1ea3m \u0111au nhanh.<\/p>\n<h3><strong>5. Th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng qu\u00e1 r\u1ed9ng:<\/strong><\/h3>\n<p>\u0110\u1ec3 d\u1ec5 hi\u1ec3u h\u01a1n b\u1ea1n h\u00e3y li\u00ean t\u01b0\u1edfng \u0111\u1ebfn th\u1ee9c \u0103n tr\u00ean m\u00e1y bay, \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m theo ki\u1ec3u \u0111\u00f3. N\u00f3 nh\u00e0n nh\u1ea1t v\u00e0 d\u1ec5 \u0103n cho to\u00e0n th\u1ebf gi\u1edbi v\u00e0 v\u00ec v\u1eady ch\u1eb3ng ai \u01b0a th\u1ee9c \u0103n tr\u00ean m\u00e1y bay. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady n\u00f3 c\u1ea7n m\u1ed9t \u0111\u1eb7c tr\u01b0ng, n\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1eb7c tr\u01b0ng s\u1ebd kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u? Daso l\u00e0 m\u1ed9t v\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1eeba l\u00e0 b\u1ed9t gi\u1eb7t v\u1eeba l\u00e0 d\u1ea7u g\u1ed9i, x\u00e0 ph\u00f2ng t\u1eafm, n\u01b0\u1edbc r\u1eeda ch\u00e9n\u2026<\/p>\n<p>Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft hy sinh \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m t\u00ednh c\u1ea1nh tranh m\u1ea1nh m\u1ebd cho th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5: Xe Mercedes kh\u00f4ng c\u00f3 xe r\u1ebb ti\u1ec1n, b\u1edfi v\u00ec ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft ch\u1eafc r\u1eb1ng \u0111i\u1ec1u n\u00e0y s\u1ebd ph\u00e1 ho\u1ea1i danh ti\u1ebfng v\u00e0 \u0111\u1eb3ng c\u1ea5p c\u1ee7a Mercedes ngay l\u1eadp t\u1ee9c.<\/p>\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi ho\u1eb7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng qu\u00e1 nh\u1ecf.\u00a0 Khi b\u1ea1n c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, th\u00ec kh\u00f4ng ai mu\u1ed1n s\u1edf h\u1eefu n\u00f3.<\/p>\n<p>H\u00e3y suy ngh\u0129 v\u1ec1 n\u00f3 m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn, ngay c\u1ea3 hai d\u1ecbch v\u1ee5 c\u01a1 b\u1ea3n nh\u1ea5t trong cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i l\u00e0 \u0111i\u1ec7n v\u00e0 n\u01b0\u1edbc c\u0169ng c\u00f3 nh\u1eefng m\u1ee9c gi\u00e1 kh\u00e1c nhau cho t\u1eebng nh\u00f3m ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau. D\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p cho l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn h\u01a1n hai d\u1ecbch v\u1ee5 k\u1ec3 tr\u00ean kh\u00f4ng?<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng qu\u00e1 nh\u1ecf, vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng b\u1ec1n v\u1eefng. Ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u, b\u1ea1n s\u1ebd t\u1ed1n kh\u00e1 nhi\u1ec1u chi ph\u00ed, ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd. \u0110\u1ed3ng th\u1eddi, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau qu\u00e1 \u00edt khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f3 m\u00e0 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c. T\u0103ng tr\u01b0\u1edfng s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00eam c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3><strong>6. \u0110\u1eebng sao ch\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c:<\/strong><\/h3>\n<p>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng lu\u00f4n \u0111em l\u1ea1i nh\u1eefng b\u00e0i h\u1ecdc \u0111\u00e1ng \u0111\u1ec3 h\u1ecdc h\u1ecfi, nh\u01b0ng sao ch\u00e9p to\u00e0n b\u1ed9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c l\u00e0 \u0111i\u1ec1u kh\u00f4ng n\u00ean. Sao ch\u00e9p trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u x\u1ea3y ra theo hai h\u01b0\u1edbng:<\/p>\n<ul>\n<li>Sao ch\u00e9p to\u00e0n b\u1ed9 t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3 (b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o b\u1ea1n s\u1edf h\u1eefu, t\u00f4i c\u0169ng s\u1ebd c\u00f3 \u2013 th\u1eadm ch\u00ed v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n).<\/li>\n<li>Sao ch\u00e9p t\u1eeb nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau (c\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi, v\u1eady n\u00ean h\u00e3y \u0111\u00e1nh gi\u00e1 xem \u0111i\u1ec1u g\u00ec l\u00e0 ph\u00f9 h\u1ee3p v\u00e0 bi\u1ebfn \u0111i\u1ec3m hay \u0111\u00f3 th\u00e0nh c\u1ee7a m\u00ecnh).<\/li>\n<\/ul>\n<p>B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, k\u1ec3 c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f9ng ng\u00e0nh h\u00e0ng. Nh\u01b0ng \u0111\u1eebng sao ch\u00e9p \u0111\u1ed1i th\u1ee7 m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng. B\u1edfi v\u00ec b\u1ea1n kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau th\u00e0nh c\u00f4ng \u0111\u00f3, \u0111\u00f4i khi c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 h\u1ecd may m\u1eafn m\u00e0 th\u00f4i.<\/p>\n<h3><strong>7. Thi\u1ebfu \u0111\u1ea7u t\u01b0 khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb:<\/strong><\/h3>\n<p>M\u1ed7i quy tr\u00ecnh \u0111\u1ec1u c\u1ea7n \u0111\u1ebfn ti\u1ec1n d\u00f9 \u00edt hay nhi\u1ec1u. Khi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u1ee7 nhi\u1ec1u, s\u1ebd g\u00e2y ra nhi\u1ec1u v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi:<\/p>\n<p><strong><em>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng nghi ng\u1edd gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/strong>\u00a0V\u00ed d\u1ee5, n\u1ebfu thi\u1ebfu \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c s\u1ea3n xu\u1ea5t nh\u1eefng \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng th\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng \u0111\u1ee7 \u0111\u1eb9p v\u00e0 \u1ea5n t\u01b0\u1ee3ng. L\u00e0m sao ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u1eb9p h\u01a1n trong th\u1ef1c t\u1ebf?<\/p>\n<p><em><strong>C\u00e1c \u0111\u1ed1i t\u00e1c ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd tr\u00e1nh xa b\u1ea1n.<\/strong><\/em>\u00a0Kh\u00f4ng c\u00f3 \u0111\u1ed1i t\u00e1c n\u00e0o mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thi\u1ebfu s\u1ef1 \u0111\u1ea7u t\u01b0 c\u1ea3, tr\u1eeb khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 xu\u1ea5t h\u1ee3p t\u00e1c v\u1edbi v\u1edbi m\u1ed9t h\u1ee3p \u0111\u1ed3ng b\u00e9o b\u1edf. Nh\u01b0ng ch\u1eb3ng ph\u1ea3i ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u sao?<\/p>\n<p><strong><em>M\u1ed9t v\u00f2ng lu\u1ea9n qu\u1ea9n.<\/em><\/strong>\u00a0C\u00f3 th\u1ec3 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n chi ph\u00ed nh\u1ea5t \u0111\u1ecbnh trong th\u1eddi gian \u0111\u1ea7u, nh\u01b0ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thi\u1ebfu s\u1ef1 \u0111\u1ea7u t\u01b0 d\u1eabn \u0111\u1ebfn doanh s\u1ed1 kh\u00f4ng cao l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 h\u00ecnh dung \u0111\u01b0\u1ee3c. Khi doanh thu th\u1ea5p, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 chi ph\u00ed \u0111\u1ec3 t\u00e1i \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u. Xoay chuy\u1ec3n t\u00ecnh tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p l\u00fac n\u00e0o c\u0169ng kh\u00f3 h\u01a1n so v\u1edbi giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng t\u1ed1t.<\/p>\n<blockquote>\n<p><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00f4ng bao gi\u1edd ng\u1eebng. M\u1ed7i ng\u00e0y l\u00e0 m\u1ed9t cu\u1ed9c chi\u1ebfn m\u1edbi, m\u1ed9t xu h\u01b0\u1edbng m\u1edbi, m\u1ed9t s\u1edf th\u00edch m\u1edbi d\u1eabn d\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/strong><\/p>\n<\/blockquote>\n<p>Xem th\u00eam:<\/p>\n<ul>\n<li class=\"entry-title\"><a href=\"https:\/\/suno.vn\/blog\/tung-buoc-xay-dung-thuong-hieu-cho-shop-ban-le-phan-i\/\">T\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb (Ph\u1ea7n I)<\/a><\/li>\n<li class=\"entry-title\"><a href=\"https:\/\/suno.vn\/blog\/tung-buoc-xay-dung-thuong-hieu-cho-shop-ban-le-phan-ii\/\">T\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho shop b\u00e1n l\u1ebb (Ph\u1ea7n II)<\/a><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh hi\u1ec7n nay, h\u1ea7u h\u1ebft nh\u00e0 b\u00e1n l\u1ebb mu\u1ed1n ph\u00e1t tri\u1ec3n th\u00ec ph\u1ea3i li\u00ean t\u1ee5c l\u00e0m cho m\u00ecnh tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00e1c ch\u1ee7 kinh doanh c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"author":101019,"featured_media":117488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,8,1],"tags":[1516,272,271],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"Hi\u1ec7n nay, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n. 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