{"id":3883,"date":"2016-11-04T16:57:47","date_gmt":"2016-11-04T09:57:47","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=3883"},"modified":"2016-11-04T16:57:47","modified_gmt":"2016-11-04T09:57:47","slug":"xay-dung-thuong-hieu-bang-nghi-thuc","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/xay-dung-thuong-hieu-bang-nghi-thuc\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng nghi th\u1ee9c"},"content":{"rendered":"

V\u1edbi ti\u1ec1m n\u0103ng l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam, h\u00e0ng ng\u00e0y s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u “th\u01b0\u01a1ng hi\u1ec7u” tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng, c\u1ea3 truy\u1ec1n th\u1ed1ng l\u1eabn online. H\u00e0ng ng\u00e0n \u00fd t\u01b0\u1edfng m\u1edbi s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u1eb1m gi\u00e0nh l\u1ea5y kh\u00e1ch h\u00e0ng. Ai c\u0169ng mu\u1ed1n\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u00a0l\u00e0m sao \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t g\u00f3c nh\u1ecf trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. V\u1eady ph\u1ea3i l\u00e0m sao?<\/p>\n

\"x\u00e2y<\/p>\n

M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 trong vi\u1ec7c\u00a0g\u1eafn k\u1ebft\u00a0t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 nhi\u1ec1u c\u00f4ng ty l\u1edbn t\u1eebng \u00e1p d\u1ee5ng r\u1ea5t th\u00e0nh c\u00f4ng \u0111\u00f3 ch\u00ednh l\u00e0 t\u1ea1o ra nghi th\u1ee9c cho th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1eed t\u00ecm c\u00e1ch \u1ee9ng d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

\u201cMarketing l\u00e0 cu\u1ed9c chi\u1ebfn c\u1ee7a nh\u1eadn th\u1ee9c, kh\u00f4ng ph\u1ea3i c\u1ee7a s\u1ea3n ph\u1ea9m\u201d<\/em>, Jack Trout \u2013 b\u1eadc th\u1ea7y v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, t\u00e1c gi\u1ea3 quy\u1ec3n 12 quy lu\u1eadt b\u1ea5t bi\u1ebfn c\u1ee7a Marketing.<\/p><\/blockquote>\n

B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao d\u1ecbp t\u1ebft gia \u0111\u00ecnh n\u00e0o \u1edf mi\u1ec1n b\u1eafc c\u0169ng c\u00f3 b\u00e1nh ch\u01b0ng, \u1edf mi\u1ec1n nam th\u00ec c\u00f3 b\u00e1nh t\u00e9t, nh\u00e0 n\u00e0o c\u0169ng s\u1eafm \u0111\u1ed3 m\u1edbi? B\u1edfi v\u00ec \u0111\u00f3 l\u00e0 phong t\u1ee5c, l\u00e0 nghi th\u1ee9c, l\u00e0 b\u1ea3n ch\u1ea5t v\u00e0 m\u1ed9t khi \u0111\u00e3 l\u00e0 nghi th\u1ee9c, \u0111\u00e3 l\u00e0 b\u1ea3n ch\u1ea5t th\u00ec n\u00f3 hi\u1ec3n nhi\u00ean \u0111\u1ebfn n\u1ed7i ch\u1eb3ng m\u1ea5y ai trong ch\u00fang ta ph\u1ea3n \u0111\u1ed1i v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi cho nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 m\u00e0 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 l\u00e0m theo.<\/p>\n

\u1ede Nh\u1eadt, nh\u1eefng sinh vi\u00ean v\u00e0 h\u1ecdc sinh c\u0169ng c\u00f3 m\u1ed9t nghi th\u1ee9c kh\u00e1 k\u1ef3 l\u1ea1 li\u00ean quan \u0111\u1ebfn KitKat (lo\u1ea1i b\u00e1nh \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1edfi Nestl\u00e9). B\u1edfi c\u00e1ch \u0111\u1ecdc \u201cKit Kat\u201d tr\u00f9ng \u00e2m v\u1edbi t\u1eeb \u201cKitto-Katsu\u201d c\u00f3 ngh\u0129a l\u00e0 \u201cch\u1eafc ch\u1eafn chi\u1ebfn th\u1eafng\u201d trong ti\u1ebfng Nh\u1eadt, n\u00ean sinh vi\u00ean Nh\u1eadt cho r\u1eb1ng, \u0103n KitKat tr\u01b0\u1edbc khi v\u00e0o ph\u00f2ng thi s\u1ebd mang l\u1ea1i may m\u1eafn cho h\u1ecd. Nestl\u00e9 sau \u0111\u00f3 ngh\u0129 ra c\u00e1ch s\u1ea3n xu\u1ea5t v\u1ecf b\u00e1nh KitKat m\u00e0u xanh da tr\u1eddi \u2013 m\u00e0u c\u1ee7a hy v\u1ecdng \u2013 v\u00e0 in l\u00ean \u0111\u00f3 d\u00f2ng ch\u1eef \u201cc\u1ea7u nguy\u1ec7n v\u1edbi Ch\u00faa\u201d \u0111\u1ec3 khuy\u1ebfn kh\u00edch th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 may m\u1eafn \u1edf Nh\u1eadt. T\u00ednh \u0111\u1ebfn n\u0103m 2016, sau 43 n\u0103m c\u00f3 m\u1eb7t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Nh\u1eadt, KitKat \u0111\u00e3 c\u00f3 h\u01a1n 300 s\u1ea3n ph\u1ea9m v\u1edbi m\u00f9i v\u1ecb kh\u00e1c nhau, tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c tr\u01b0ng c\u1ee7a\u2026 Nh\u1eadt B\u1ea3n.<\/p>\n

Theo Martin Lindstrom, t\u00e1c gi\u1ea3 quy\u1ec3n Buyology, nghi th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng, nh\u1eefng c\u00e2u chuy\u1ec7n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng s\u00e1ng su\u1ed1t v\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng h\u1ee3p l\u00fd. \u0110\u00f4i khi, nghi th\u1ee9c t\u1ea1o ra s\u1ef1 th\u1ea7n b\u00ed khi\u1ebfn ch\u00fang ta tin v\u00e0o m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 l\u00e0 t\u1ed1t, l\u00e0 \u0111\u00fang \u0111\u1eafn, l\u00e0 quy lu\u1eadt hi\u1ec3n nhi\u00ean m\u00e0 qu\u00ean \u0111i vi\u1ec7c suy x\u00e9t th\u1ef1c t\u1ebf m\u1ed1i quan h\u1ec7 nh\u00e2n \u2013 qu\u1ea3 m\u00e0 nghi th\u1ee9c \u0111\u00f3 mang l\u1ea1i. Ch\u00ednh \u0111i\u1ec1u n\u00e0y l\u1ea1i khi\u1ebfn nghi th\u1ee9c t\u1ea1o ra nh\u1eefng t\u00e1c \u0111\u1ed9ng v\u00f4 c\u00f9ng to l\u1edbn \u0111\u1ebfn tr\u00ed nh\u1edb c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang n\u1eb1m d\u00e0i tr\u00ean b\u00e3i bi\u1ec3n Tulum (m\u1ed9t b\u00e3i bi\u1ec3n \u0111\u1eb9p n\u1ed5i ti\u1ebfng t\u1ea1i Mexico) \u0111\u1ec3 t\u1ef1 th\u01b0\u1edfng cho b\u1ea3n th\u00e2n sau s\u00e1u th\u00e1ng l\u00e0m vi\u1ec7c c\u1ef1c nh\u1ecdc. L\u00fac \u1ea5y ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn vi\u00ean gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n v\u1ec1 lo\u1ea1i bia Corona \u0111\u1eb7c tr\u01b0ng c\u1ee7a Mexico.<\/p>\n

C\u00e1ch u\u1ed1ng Corona, \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3, l\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i v\u1eaft m\u1ed9t ch\u00fat chanh v\u00e0o bia, ch\u1eebng hai \u0111\u1ebfn ba gi\u1ecdt, sau \u0111\u00f3 l\u1eafc \u0111\u1ec1u cho \u0111\u1ebfn khi b\u1ecdt bia b\u1eaft \u0111\u1ea7u s\u1ee7i l\u00ean v\u00e0 tr\u00e0n ra ngo\u00e0i, l\u00fac \u0111\u00f3 b\u1ea1n m\u1edbi \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c.<\/p>\n

\"u\u1ed1ng<\/p>\n

Nghi th\u1ee9c n\u00e0y gi\u1edd \u0111\u00e2y tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n \u201cb\u1ea5t di b\u1ea5t d\u1ecbch\u201d c\u1ee7a Corona trong m\u1ecdi qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd. Ch\u01b0a r\u00f5 th\u1ef1c s\u1ef1 h\u01b0\u01a1ng v\u1ecb c\u1ee7a Corona c\u00f3 t\u0103ng l\u00ean nh\u1edd chanh hay kh\u00f4ng, nh\u01b0ng nghi th\u1ee9c n\u00e0y \u0111\u00e3 gi\u00fap Corona hi\u1ec7n \u0111ang l\u00e0 m\u1ed9t trong n\u0103m h\u00e3ng bia l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi (gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u01b0\u1edbc t\u00ednh 5,1 t\u1ec9 USD)<\/p>\n

\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 ngu\u1ed3n g\u1ed1c nghi th\u1ee9c n\u00e0y ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 v\u1ee5 c\u00e1 c\u01b0\u1ee3c c\u1ee7a m\u1ed9t anh ch\u00e0ng pha ch\u1ebf t\u1ea1i m\u1ed9t qu\u00e1n bar v\u00e0o n\u0103m 1981, khi anh ta nh\u00e9t m\u1ed9t mi\u1ebfng chanh t\u01b0\u01a1i v\u00e0o mi\u1ec7ng m\u1ed9t chai bia Corona \u0111\u1ec3 c\u01b0\u1ee3c v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n th\u1eed xem kh\u00e1ch h\u00e0ng kh\u00e1c c\u00f3 b\u1eaft ch\u01b0\u1edbc g\u1ecdi m\u1ed9t chai bia nh\u01b0 th\u1ebf hay kh\u00f4ng.<\/em><\/p><\/blockquote>\n

Nghi th\u1ee9c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u1ed9t th\u1ebf gi\u1edbi tr\u00e0n lan nh\u1eefng qu\u1ea3ng c\u00e1o m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i ti\u1ebfp nh\u1eadn h\u1eb1ng ng\u00e0y.<\/p>\n

C\u0169ng theo Martin Lindstrom, m\u1ed9t khi h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i qu\u00e1 nhi\u1ec1u l\u1ea7n nh\u01b0 ngh\u0129 th\u1ee9c th\u00ec s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1ea5t kh\u00f3 \u201cb\u1ecf\u201d v\u00e0 r\u1ea5t kh\u00f3 \u201cqu\u00ean\u201d. \u00d4ng mi\u00eau t\u1ea3 n\u00f3 gi\u1ed1ng nh\u01b0 vi\u1ec7c l\u00e0m \u0111\u1eb9p c\u1ee7a ph\u1ee5 n\u1eef. D\u00f9 khi \u0111\u01b0\u1ee3c Martin h\u1ecfi, r\u1ea5t nhi\u1ec1u ph\u1ee5 n\u1eef th\u1eeba nh\u1eadn, vi\u1ec7c s\u1eed d\u1ee5ng kem ch\u1ed1ng nh\u0103n, kem t\u1ea9y da ch\u1ebft, kem l\u00e0m m\u1edd v\u1ebft th\u00e2m\u2026 th\u1ef1c s\u1ef1 kh\u00f4ng mang l\u1ea1i nhi\u1ec1u hi\u1ec7u qu\u1ea3 nh\u01b0 h\u1ecd mong \u0111\u1ee3i. Nh\u01b0ng b\u1ea5t ch\u1ea5p k\u1ebft qu\u1ea3, c\u1ee9 \u0111\u1ec1u \u0111\u1eb7n v\u00e0i th\u00e1ng m\u1ed9t l\u1ea7n, nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef n\u00e0y l\u1ea1i t\u00ecm \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m \u0111\u1ec3 mang v\u1ec1 nh\u00e0 nh\u1eefng lo\u1ea1i kem m\u1edbi nh\u1ea5t ho\u1eb7c \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t theo c\u00f4ng th\u1ee9c t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n

Oreo \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng khi t\u1ea1o ra nghi th\u1ee9c t\u1eeb vi\u1ec7c quan s\u00e1t nh\u1eefng c\u00e1ch \u0103n b\u00e1nh kh\u00e1c nhau c\u1ee7a kh\u00e1ch h\u00e0ng. Bi\u1ebft \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u00f3 c\u00e1ch \u0103n b\u00e1nh nh\u01b0 t\u00e1ch \u0111\u00f4i chi\u1ebfc b\u00e1nh kem, \u0103n ph\u1ea7n kem \u1edf gi\u1eefa tr\u01b0\u1edbc r\u1ed3i m\u1edbi \u0103n \u0111\u1ebfn ph\u1ea7n v\u1ecf b\u00ean ngo\u00e0i, hay th\u1ea3 b\u00e1nh v\u00e0o m\u1ed9t c\u1ed1c s\u1eefa r\u1ed3i m\u1edbi \u0103n, Oreo \u0111\u00e3 t\u1ea1o ra nghi th\u1ee9c \u0103n b\u00e1nh \u201ckh\u00f4ng th\u1ec3 n\u00e0o qu\u00ean\u201d g\u1ed3m b\u1ed1n b\u01b0\u1edbc: \u201cxoay b\u00e1nh \u2013 n\u1ebfm kem \u2013 ch\u1ea5m s\u1eefa \u2013 th\u01b0\u1edfng th\u1ee9c\u201d. T\u1ea1o ra nghi th\u1ee9c cho s\u1ea3n ph\u1ea9m, c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u qu\u00e1 kh\u00f3\u2026<\/p>\n

B\u1eb1ng c\u00e1c c\u00e2u chuy\u1ec7n tr\u00ean \u0111\u00e2y, SUNO.vn mong c\u00e1c ch\u1ee7 shop, c\u00e1c chuy\u00ean gia marketing cho shop b\u00e1n l\u1ebb c\u00f3 th\u00eam nguy\u00ean li\u1ec7u s\u00e1ng t\u1ea1o cho \u00a0vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

Ch\u00fac c\u00e1c shop bu\u00f4n may b\u00e1n \u0111\u1eaft!<\/p>\n

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SUNO.vn – ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a> SI\u00caU \u0110\u01a0N GI\u1ea2N, ai c\u0169ng d\u00f9ng \u0111\u01b0\u1ee3c<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi ti\u1ec1m n\u0103ng l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam, h\u00e0ng ng\u00e0y s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u “th\u01b0\u01a1ng hi\u1ec7u” tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng, c\u1ea3 truy\u1ec1n th\u1ed1ng l\u1eabn online. H\u00e0ng ng\u00e0n \u00fd t\u01b0\u1edfng m\u1edbi s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u1eb1m gi\u00e0nh l\u1ea5y kh\u00e1ch h\u00e0ng. Ai c\u0169ng mu\u1ed1n\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u00a0l\u00e0m sao \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t g\u00f3c […]\n","protected":false},"author":101023,"featured_media":3889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[273,272,271],"yoast_head":"\nX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng nghi th\u1ee9c, bi\u1ec3u t\u01b0\u1ee3ng - SUNO.vn<\/title>\n<meta name=\"description\" content=\"H\u00e0ng ng\u00e0y c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tham gia th\u1ecb tr\u01b0\u1eddng. Ai c\u0169ng mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t g\u00f3c nh\u1ecf trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. 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