{"id":3744,"date":"2016-10-12T16:40:27","date_gmt":"2016-10-12T09:40:27","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=3744"},"modified":"2016-10-12T16:40:58","modified_gmt":"2016-10-12T09:40:58","slug":"bi-quyet-giup-cua-hang-sach-nho-tai-canh-tranh-voi-ong-lon-amazon","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/bi-quyet-giup-cua-hang-sach-nho-tai-canh-tranh-voi-ong-lon-amazon\/","title":{"rendered":"B\u00ed quy\u1ebft gi\u00fap c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf t\u1ea1i M\u1ef9 c\u1ea1nh tranh v\u1edbi \u00f4ng l\u1edbn Amazon"},"content":{"rendered":"

Sau nhi\u1ec1u n\u0103m thua l\u1ed7, s\u1ed1 c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf l\u1ebb \u0111\u00e3 t\u0103ng 21% trong giai \u0111o\u1ea1n t\u1eeb n\u0103m 2010 \u0111\u1ebfn n\u0103m 2015. H\u1ecd \u0111ang v\u1ef1c d\u1eady t\u1eeb \u0111\u1ed1ng tro t\u00e0n. B\u1ea5t ng\u1edd \u1edf ch\u1ed5 l\u00e0 ch\u00ednh c\u00f4ng ngh\u1ec7, internet \u2013 th\u1ee9 \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u1ea9y c\u00e1c c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf l\u1ebb \u0111\u1ebfn b\u1edd ph\u00e1 s\u1ea3n \u2013 \u0111ang gi\u00fap h\u1ecd h\u1ed3i sinh.<\/p>\n

Trong khi \u0111\u00f3 Amazon v\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng Barnes & Noble l\u1ea1i gi\u1ea3m k\u1ec9 l\u1ee5c 6,6% ch\u1ec9 trong qu\u00fd v\u1eeba r\u1ed3i.<\/p>\n

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5 n\u0103m tr\u01b0\u1edbc, t\u1ea1i th\u00e0nh ph\u1ed1 Traverse City bang Michigan, Peter Makin m\u1edf m\u1ed9t hi\u1ec7u s\u00e1ch mang t\u00ean Brilliant Books. M\u1ed9t th\u1eddi gian sau, \u00f4ng nh\u1eadn ra c\u1eeda hi\u1ec7u s\u00e1ch c\u1ee7a m\u00ecnh s\u1ebd kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i nh\u1edd nh\u1eefng v\u1ecb kh\u00e1ch th\u00e2n thu\u1ed9c \u1edf v\u00f9ng qu\u00ea xa x\u00f4i n\u00e0y.<\/p>\n

C\u00f9ng l\u00fac \u0111\u00f3, Internet \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n, v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u0103m nhe x\u00f3a s\u1ed5 c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb truy\u1ec1n th\u1ed1ng, nh\u01b0 hi\u1ec7u s\u00e1ch c\u1ee7a \u00f4ng Makin l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh.<\/p>\n

Th\u1ebf nh\u01b0ng, \u00f4ng Makin \u0111\u00e3 th\u00e0nh c\u00f4ng khi gi\u00e0nh \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m ng\u00e0y m\u1ed9t nhi\u1ec1u c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1edd c\u00f3 s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00f4ng ngh\u1ec7.<\/p>\n

\n
\"c\u00e1ch<\/div>\n
<\/div>\n<\/div>\n

Peter Makin hi\u1ec3u r\u1ea5t r\u00f5 m\u1ed9t \u0111i\u1ec1u: Brilliant Books kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng l\u1edbn nh\u01b0 Amazon v\u1ec1 gi\u00e1 c\u1ea3.<\/p>\n

V\u00ec v\u1eady, \u00f4ng \u0111\u00e3 ngh\u0129 ra gi\u1ea3i ph\u00e1p: ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng online, nh\u01b0ng ph\u1ee5c v\u1ee5 h\u1ecd theo c\u00e1ch m\u1ed9t hi\u1ec7u s\u00e1ch truy\u1ec1n th\u1ed1ng v\u1eabn hay l\u00e0m.<\/strong><\/p>\n

Tr\u01b0\u1edbc ti\u00ean, Makin mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n cho ng\u01b0\u1eddi mua h\u00e0ng t\u1ea1i b\u1ea5t c\u1ee9 \u0111\u00e2u tr\u00ean n\u01b0\u1edbc M\u0129. \u0110\u1ed3ng th\u1eddi, \u00f4ng c\u0169ng thu\u00ea lu\u00f4n c\u1ea3 m\u1ed9t ng\u01b0\u1eddi ch\u0103m s\u00f3c m\u1ea3ng b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, s\u1eed d\u1ee5ng Twitter, Facebook v\u00e0 Instagram \u0111\u1ec3 t\u01b0 v\u1ea5n cho \u0111\u1ed9c gi\u1ea3 \u1edf xa.<\/p>\n

Nh\u1edd \u0111\u00f3, Brilliant Books c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh, ngay c\u1ea3 khi h\u1ecd ch\u01b0a t\u1eebng \u0111\u1eb7t ch\u00e2n t\u1edbi c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf l\u1ebb n\u00e0y.<\/p>\n

Nh\u01b0ng \u0111\u00e2y m\u1edbi th\u1ef1c s\u1ef1 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c “\u0103n kh\u00e1ch” c\u1ee7a Brilliant Books: M\u1ed7i th\u00e1ng m\u1ed9t cu\u1ed1n s\u00e1ch<\/strong>.<\/p>\n

Thay v\u00ec ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c qua m\u1ea1ng x\u00e3 h\u1ed9i hay b\u00ecnh ch\u1ecdn t\u1eeb web, Peter Makin \u0111\u00e3 g\u1eedi th\u01b0 gi\u1edbi thi\u1ec7u cho h\u01a1n 2.000 \u0111\u1ed9c gi\u1ea3 m\u1ed7i th\u00e1ng v\u1ec1 m\u1ed9t cu\u1ed1n s\u00e1ch. \u0110\u1ed5i l\u1ea1i, Brilliant Books s\u1ebd nh\u1eadn v\u1ec1 nh\u1eefng l\u1ef1a ch\u1ecdn, \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3m ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c vi\u1ebft ho\u00e0n to\u00e0n “b\u1eb1ng tay”.<\/p>\n

Ngh\u0129a l\u00e0 c\u1eeda h\u00e0ng s\u00e1ch c\u1ee7a Makin v\u1eeba c\u00f3 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng \u1ea3o, v\u1eeba thu v\u1ec1 \u0111\u01b0\u1ee3c nh\u1eefng t\u01b0\u01a1ng t\u00e1c th\u1eadt v\u1edbi kh\u00e1ch h\u00e0ng – \u0111i\u1ec1u m\u00e0 c\u1ea3 Amazon, l\u1eabn c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n s\u00e1ch online hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n

Ti\u1ebfp theo, nh\u00e2n vi\u00ean s\u1ebd l\u01b0u l\u1ea1i nh\u1eefng \u0111\u00e1nh gi\u00e1 n\u00e0y v\u00e0o h\u1ec7 th\u1ed1ng, coi \u0111\u00e2y l\u00e0 m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u<\/a> \u0111\u1ec3 tham chi\u1ebfu “gout \u0111\u1ecdc” sau n\u00e0y. Cu\u1ed1i c\u00f9ng, c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c in ra, d\u00e1n tem, ghi \u0111\u1ecba ch\u1ec9 v\u00e0 g\u1eedi \u0111\u1ebfn cho \u0111\u1ed9c gi\u1ea3.<\/p>\n

\u00d4ng c\u01b0\u1eddi v\u00e0 n\u00f3i: “M\u1ed7i ng\u01b0\u1eddi c\u00f3 m\u1ed9t c\u00e1ch c\u1ea3m nh\u1eadn ri\u00eang bi\u1ec7t v\u1ec1 m\u1ed9t cu\u1ed1n s\u00e1ch, c\u00f3 ng\u01b0\u1eddi th\u00ec tr\u1ea3 l\u1eddi ngu\u1ec7ch ngo\u1ea1c, c\u00f3 ng\u01b0\u1eddi th\u00ec v\u1ebd m\u0169i t\u00ean\u2026 Ri\u00eang vi\u1ec7c ch\u1ecdn \u0111\u1ea7u s\u00e1ch cho 2000 ng\u01b0\u1eddi \u0111\u00e3 r\u1ea5t kh\u00f3 kh\u0103n r\u1ed3i, nh\u01b0ng ch\u00ednh c\u00f4ng ngh\u1ec7 \u0111\u00e3 gi\u00fap t\u00f4i l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u th\u1ea7n k\u00ec \u0111\u00f3”.<\/i><\/p>\n

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\"t\u0103ng<\/div>\n
<\/div>\n<\/div>\n

V\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y th\u00f4i, c\u00e1c c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf l\u1ebb nh\u01b0 Brilliant Books d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 ch\u00ecm v\u00e0o qu\u00ean l\u00e3ng. Kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi Amazon hay c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb \u0111\u00ecnh \u0111\u00e1m Barnes & Noble, nhi\u1ec1u hi\u1ec7u s\u00e1ch nh\u1ecf l\u1ebb th\u1eadm ch\u00ed \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng c\u1eeda.<\/p>\n

Th\u1ebf nh\u01b0ng, sau nhi\u1ec1u n\u0103m thua l\u1ed7, c\u00e1c nh\u00e0 s\u00e1ch nh\u1ecf \u0111ang d\u1ea7n tr\u1edf l\u1ea1i m\u1ea1nh m\u1ebd. B\u1eb1ng ch\u1ee9ng l\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 s\u00e1ch \u0111\u00e3 t\u0103ng 21% trong giai \u0111o\u1ea1n 2010 – 2015.<\/p>\n

“C\u00e1c hi\u1ec7u s\u00e1ch \u0111ang d\u1ea7n h\u1ed3i sinh nh\u1edd xu h\u01b0\u1edbng s\u1ed1 h\u00f3a tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u1ee5c v\u1ee5 con ng\u01b0\u1eddi \u0111\u00e3 cho th\u1ea5y b\u01b0\u1edbc \u0111\u1ea7u hi\u1ec7u qu\u1ea3\u201d,<\/i> \u00f4ng Oren Teicher, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Hi\u1ec7p h\u1ed9i b\u00e1n s\u00e1ch c\u1ee7a M\u1ef9 nh\u1eadn \u0111\u1ecbnh.<\/p><\/blockquote>\n

B\u1eb1ng ch\u1ee9ng l\u00e0 m\u1ed9t s\u1ed1 nh\u00e0 s\u00e1ch\u00a0nh\u1ecf\u00a0\u0111ang \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o h\u1ea1 t\u1ea7ng nh\u01b0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd, m\u00e1y in, m\u00e1y \u0111\u1ecdc m\u00e3 v\u1ea1ch, trong khi s\u1ed1 kh\u00e1c l\u1ea1i qu\u00e2n t\u00e2m \u0111\u1ebfn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eb1m t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sau nhi\u1ec1u n\u0103m thua l\u1ed7, s\u1ed1 c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf l\u1ebb \u0111\u00e3 t\u0103ng 21% trong giai \u0111o\u1ea1n t\u1eeb n\u0103m 2010 \u0111\u1ebfn n\u0103m 2015. H\u1ecd \u0111ang v\u1ef1c d\u1eady t\u1eeb \u0111\u1ed1ng tro t\u00e0n. B\u1ea5t ng\u1edd \u1edf ch\u1ed5 l\u00e0 ch\u00ednh c\u00f4ng ngh\u1ec7, internet \u2013 th\u1ee9 \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u1ea9y c\u00e1c c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf l\u1ebb \u0111\u1ebfn b\u1edd ph\u00e1 […]\n","protected":false},"author":101023,"featured_media":3746,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65],"tags":[248],"yoast_head":"\nB\u00ed quy\u1ebft gi\u00fap c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf t\u1ea1i M\u1ef9 c\u1ea1nh tranh v\u1edbi \u00f4ng l\u1edbn Amazon - SUNO.vn Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/bi-quyet-giup-cua-hang-sach-nho-tai-canh-tranh-voi-ong-lon-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00ed quy\u1ebft gi\u00fap c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf t\u1ea1i M\u1ef9 c\u1ea1nh tranh v\u1edbi \u00f4ng l\u1edbn Amazon - SUNO.vn Blog\" \/>\n<meta property=\"og:description\" content=\"Sau nhi\u1ec1u n\u0103m thua l\u1ed7, s\u1ed1 c\u1eeda h\u00e0ng s\u00e1ch nh\u1ecf l\u1ebb \u0111\u00e3 t\u0103ng 21% trong giai \u0111o\u1ea1n t\u1eeb n\u0103m 2010 \u0111\u1ebfn n\u0103m 2015. 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