{"id":3715,"date":"2016-11-01T16:58:52","date_gmt":"2016-11-01T09:58:52","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=3715"},"modified":"2016-11-01T17:32:57","modified_gmt":"2016-11-01T10:32:57","slug":"bi-quyet-noi-chuyen-thu-hut-va-ban-duoc-hang","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/bi-quyet-noi-chuyen-thu-hut-va-ban-duoc-hang\/","title":{"rendered":"B\u00ed quy\u1ebft n\u00f3i chuy\u1ec7n thu h\u00fat v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng"},"content":{"rendered":"

B\u1ea1n c\u00f3 shop \u1edf v\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n, c\u00f3 m\u1eb7t h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 ph\u00f9 h\u1ee3p tuy nhi\u00ean \u0111\u00f3 ch\u01b0a ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. Ch\u1ed1t ch\u1eb7n cu\u1ed1i c\u00f9ng v\u1eabn n\u1eb1m \u1edf nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng t\u1ea1i shop – ng\u01b0\u1eddi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch \u0111\u00e3 v\u00e0o c\u1eeda h\u00e0ng, th\u00ec nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng g\u1ea7n nh\u01b0 l\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho shop c\u1ee7a b\u1ea1n. Kh\u00e1ch c\u00f3 c\u1ea3m t\u00ecnh hay kh\u00f4ng c\u00f3 c\u1ea3m t\u00ecnh b\u1ecb \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn b\u1edfi th\u00e1i \u0111\u1ed9 v\u00e0 l\u1eddi n\u00f3i c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. C\u00e1ch nh\u00e2n vi\u00ean n\u00f3i chuy\u1ec7n, th\u00e1i \u0111\u1ed9i c\u1ee7a h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng\u00a0\u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u00ed quy\u1ebft n\u00f3i chuy\u1ec7n thu h\u00fat v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng m\u1ecdi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u00ean bi\u1ebft \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

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\"b\u00ed<\/p>\n

Ch\u1ec9 c\u1ea7n thay \u0111\u1ed5i m\u1ed9t ch\u00fat \u1edf c\u00e1ch n\u00f3i, th\u00e1i \u0111\u1ed9 n\u00f3i, b\u1ea1n s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong khi giao ti\u1ebfp, chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n.<\/em><\/p><\/blockquote>\n

N\u00f3i v\u1ec1 l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc thay v\u00ec s\u1ef1 \u0111\u1ed9c \u0111\u00e1o<\/h2>\n

Kh\u00e1ch h\u00e0ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 l\u1ee3i \u00edch c\u1ee7a h\u1ecd. V\u00ec th\u1ebf, thay v\u00ec thao thao b\u1ea5t tuy\u1ec7t v\u1ec1 nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ea7n g\u00ec v\u00e0 t\u01b0 v\u1ea5n nh\u1eefng \u0111\u1eb7c t\u00ednh s\u1ea3n ph\u1ea9m th\u00edch h\u1ee3p.<\/p>\n

Sau \u0111\u00f3, khi \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3\u00a0gi\u1edbi thi\u1ec7u\u00a0nhi\u1ec1u h\u01a1n v\u1ec1 c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t \u0111\u1ec3 t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c.<\/p>\n

Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm v\u00ec m\u1ed9t nhu c\u1ea7u th\u1ef1c s\u1ef1 n\u00e0o \u0111\u00f3 v\u00e0 h\u1ecd c\u1ea7n ai \u0111\u00f3 gi\u00fap h\u1ecd ch\u1ecdn l\u1ef1a gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho v\u1ea5n \u0111\u1ec1.<\/p>\n

T\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb, kh\u00f4ng ph\u1ea3i v\u00e0o gi\u00e1 c\u1ea3<\/h2>\n

Gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng doanh s\u1ed1. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u01b0a ra m\u1ed9t l\u00fd do ch\u00ednh \u0111\u00e1ng, sau n\u00e0y ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd kh\u00f4ng mua m\u00f3n h\u00e0ng hay s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 v\u1edbi gi\u00e1 c\u0169.<\/p>\n

V\u00e0i c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 thuy\u1ebft ph\u1ee5c: Th\u00eam ho\u1eb7c thay th\u1ebf m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 trong g\u00f3i d\u1ecbch v\u1ee5, th\u00eam m\u1ed9t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh v\u1edbi gi\u00e1 kh\u00f4ng \u0111\u1ed5i, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng l\u00fac \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u00e1 r\u1ebb ho\u1eb7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i t\u1ed1t h\u01a1n.<\/p>\n

N\u1ebfu kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng m\u1eb7c c\u1ea3 th\u00ec c\u00f3 ngh\u0129a l\u00e0 gi\u00e1 c\u1ee7a b\u1ea1n \u0111\u01b0a ra ban \u0111\u1ea7u qu\u00e1 cao v\u00e0 sau n\u00e0y b\u1ea1n s\u1ebd kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng v\u1edbi m\u1ee9c gi\u00e1 \u0111\u00f3 n\u1eefa. B\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ed1 g\u1eafng gi\u00fap h\u1ecd \u00edt t\u1ed1n ti\u1ec1n h\u01a1n.<\/p>\n

Tr\u1eeb khi h\u00e0ng h\u00f3a b\u1ea1n bu\u00f4n b\u00e1n l\u00e0 nh\u1eefng m\u1eb7t h\u00e0ng m\u00e0 chuy\u1ec7n m\u1eb7c c\u1ea3 l\u00e0 t\u1ea5t y\u1ebfu (nh\u01b0 nh\u00e0 \u0111\u1ea5t, \u0111\u1ed3 c\u1ed5, \u0111\u1ed3 c\u0169..) nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u00ean c\u1ed1 g\u1eafng tr\u00e1nh gi\u1ea3m gi\u00e1 theo y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/p><\/blockquote>\n

H\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng t\u1eadn t\u00ecnh v\u00e0 c\u1ee5 th\u1ec3<\/h2>\n

Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng lu\u00f4n ph\u1ea3i \u0111\u1ea3m b\u1ea3o s\u1ef1 thu\u1eadn ti\u1ec7n nh\u1ea5t cho kh\u00e1ch h\u00e0ng. Y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm hi\u1ec3u ch\u1eb3ng kh\u00e1c n\u00e0o giao cho h\u1ecd b\u00e0i t\u1eadp v\u1ec1 nh\u00e0 v\u00e0 ch\u1eb3ng ai th\u00edch \u0111i\u1ec1u n\u00e0y c\u1ea3. Kh\u00e1ch h\u00e0ng c\u1ea7n ai \u0111\u00f3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 nhanh ch\u00f3ng nh\u1ea5t.<\/p>\n

B\u1ea1n c\u1ee9 t\u01b0\u1edfng t\u01b0\u1ee3ng th\u1ebf n\u00e0y, ngay khi kh\u00e1ch ch\u01b0a mua h\u00e0ng \u0111\u00e3 b\u1ecb \u0111\u1ea9y v\u00e0o c\u00e1c t\u00ecnh hu\u1ed1ng ph\u1ee9c t\u1ea1p m\u00e0 ko \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00fap, th\u00ec h\u1ecd lo l\u1eafng r\u1eb1ng khi \u0111\u00e3 b\u1ecf ti\u1ec1n ra r\u1ed3i s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u00edt tr\u1ee3 gi\u00fap h\u01a1n l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u01a1ng nhi\u00ean. V\u00e0 \u0111i\u1ec1u n\u00e0y t\u1ea5t nhi\u00ean s\u1ebd c\u1ea3n tr\u1edf vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/em><\/p><\/blockquote>\n

Quan t\u00e2m \u0111\u1ebfn c\u1ea3m x\u00fac ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00fd tr\u00ed, logic<\/h2>\n

Ch\u00fang ta ngh\u0129 r\u1eb1ng ch\u00fang ta lu\u00f4n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm h\u1ee3p l\u00fd. Tuy nhi\u00ean n\u1ebfu nh\u01b0 th\u1ebf th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 nh\u01b0 Chanel, Louis Vuitton hay Porsche s\u1ebd kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i.<\/p>\n

Kh\u00f4ng d\u1ec5\u00a0 bi\u1ec7n minh cho l\u00fd do t\u1ea1i sao ch\u00fang ta mua m\u1ed9t m\u00f3n h\u00e0ng xa x\u1ec9: Ch\u00fang ta mu\u1ed1n n\u00f3, nh\u01b0ng th\u01b0\u1eddng th\u00ec ch\u00fang ta kh\u00f4ng c\u1ea7n. Ch\u00fang ta quy\u1ebft \u0111\u1ecbnh mua nh\u1eefng m\u00f3n h\u00e0ng n\u00e0y \u0111\u1ec3 th\u1ecfa m\u00e3n nh\u1eefng nhu c\u1ea7u tinh th\u1ea7n l\u00e0 ch\u00ednh. B\u1ea5t k\u00ec ai c\u0169ng mu\u1ed1n an to\u00e0n h\u01a1n, kh\u1ecfe m\u1ea1nh, th\u00f4ng minh h\u01a1n, h\u1ea5p d\u1eabn h\u01a1n\u2026<\/p>\n

Ngo\u00e0i ra, kh\u00f4ng ph\u1ea3i ai c\u0169ng \u0111i mua s\u1eafm trong t\u00e2m tr\u1ea1ng t\u1ed1t. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u00f3i nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p.<\/p>\n

T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng thay v\u00ec b\u1ea3n th\u00e2n<\/h2>\n

B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o doanh thu v\u00e0 mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. Kh\u00f4ng \u00edt nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng m\u1ec7t m\u1ecfi v\u00e0 c\u0103ng th\u1eb3ng v\u1edbi doanh s\u1ed1 v\u00e0 \u201cc\u1ea7u c\u1ee9u\u201d kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u201ck\u1ec3 kh\u1ed5\u201d.<\/p>\n

Nh\u01b0ng s\u1ef1 th\u1eadt l\u00e0 ch\u1eb3ng c\u00f3 m\u1ea5y kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3 v\u00e0 t\u1ec7 h\u01a1n n\u1eefa l\u00e0 h\u1ecd th\u1ea5y kh\u00f3 ch\u1ecbu. Ngo\u00e0i ra, h\u1ecd c\u00f3 th\u1ec3 \u1ee7ng h\u1ed9 v\u00e0 th\u00f4ng c\u1ea3m nh\u01b0ng hi\u1ebfm khi h\u1ecd ch\u1ecbu chi ti\u1ec1n v\u00ec m\u1ed9t l\u00fd do\u2026 tr\u1eddi \u01a1i.<\/p>\n

Qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn, th\u1ea5u hi\u1ec3u v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u, \u0111\u1ed9ng c\u01a1, c\u00e1c v\u1ea5n \u0111\u1ec1 c\u0169ng nh\u01b0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, th\u1eadt v\u00f4 \u00edch n\u1ebfu b\u1ea1n ch\u1ec9 t\u1eadp trung v\u00e0o b\u1ea3n th\u00e2n m\u00e0 kh\u00f4ng \u0111\u1ec3 \u00fd g\u00ec \u0111\u1ebfn h\u1ecd.<\/p>\n

Ch\u1ee7 shop c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam th\u00f4ng tin v\u1ec1:<\/p>\n