{"id":36,"date":"2014-10-29T07:13:53","date_gmt":"2014-10-29T07:13:53","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=36"},"modified":"2015-04-23T17:05:53","modified_gmt":"2015-04-23T10:05:53","slug":"lam-sao-de-tiep-thi-hieu-qua-tren-mxh","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/lam-sao-de-tiep-thi-hieu-qua-tren-mxh\/","title":{"rendered":"L\u00e0m sao \u0111\u1ec3 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 tr\u00ean MXH"},"content":{"rendered":"

Kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y (c\u00f2n g\u1ecdi l\u00e0 Millennials, t\u1ee9c l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng sinh t\u1eeb n\u0103m 1980 \u0111\u1ebfn 2000) \u1edf nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng tr\u00ean th\u1ebf gi\u1edbi \u0111ang n\u1ed5i l\u00ean l\u00e0 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00ec h\u1ecd ng\u00e0y c\u00e0ng c\u00f3 s\u1ee9c ti\u00eau th\u1ee5 v\u00e0 \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/strong><\/p>\n

Ch\u1eb3ng h\u1ea1n, \u1edf M\u1ef9 kh\u00e1ch h\u00e0ng Y c\u00f3 quy m\u00f4 79 tri\u1ec7u ng\u01b0\u1eddi v\u1edbi s\u1ee9c mua 170 t\u1ec9 USD\/n\u0103m. C\u0169ng nh\u01b0 c\u00e1c th\u1ebf h\u1ec7 \u0111i tr\u01b0\u1edbc, th\u1ebf h\u1ec7 Y c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang, \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 l\u00e0m ti\u1ebfp th\u1ecb ph\u1ea3i c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p, nh\u1ea5t l\u00e0 trong giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 c\u1ee7a internet v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

Dave Hawley, Ph\u00f3 ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a SocialChorus, m\u1ed9t c\u00f4ng ty cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb v\u1eadn \u0111\u1ed9ng (advocate marketing) \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean sau \u0111\u00e2y gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 kh\u00e1ch h\u00e0ng Y.<\/p>\n

1. \u0110i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn<\/strong><\/p>\n

Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng n\u00ean \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n cho qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00ec kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y th\u01b0\u1eddng xuy\u00ean l\u00ean m\u1ea1ng internet. Tuy nhi\u00ean, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t do SocialChorus th\u1ef1c hi\u1ec7n n\u0103m 2013 cho th\u1ea5y ch\u1ec9 c\u00f3 6% kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y tin t\u01b0\u1edfng v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn truy\u1ec1n th\u1ed1ng.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y c\u00f3 khuynh h\u01b0\u1edbng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, m\u1ed9t s\u1ed1 th\u1eadm ch\u00ed c\u00f2n c\u00f3 bi\u1ec3u hi\u1ec7n \u201ckh\u00f4ng th\u00e8m \u0111\u1ec3 \u00fd\u201d \u0111\u1ebfn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y. V\u00ec v\u1eady, Hawley khuy\u00ean c\u00e1c doanh nghi\u1ec7p n\u00ean chuy\u1ec3n b\u1edbt ng\u00e2n s\u00e1ch d\u00e0nh cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn truy\u1ec1n th\u1ed1ng sang c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n

2. T\u00ecm hi\u1ec3u v\u00e0 khai th\u00e1c khuynh h\u01b0\u1edbng chia s\u1ebb th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

\"Ti\u1ebfp<\/a>
\nTheo kh\u1ea3o s\u00e1t c\u1ee7a SocialChorus, c\u00f3 \u0111\u1ebfn 91% kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y cho bi\u1ebft h\u1ecd tin t\u01b0\u1edfng v\u00e0o c\u00e1c khuy\u1ebfn ngh\u1ecb mua s\u1ea3n ph\u1ea9m do b\u1ea1n b\u00e8 \u0111\u01b0a ra. V\u00ec v\u1eady, doanh nghi\u1ec7p n\u00ean khuy\u1ebfn kh\u00edch k\u00eanh kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u cho kh\u00e1ch h\u00e0ng n\u00e0y, nh\u1ea5t l\u00e0 tr\u00ean c\u00e1c m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0M\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y v\u00e0 kh\u00e1ch h\u00e0ng thu\u1ed9c c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc l\u00e0 kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y r\u1ea5t th\u00edch chia s\u1ebb m\u1ecdi th\u1ee9 v\u1edbi b\u1ea1n b\u00e8 theo th\u1eddi gian th\u1ef1c. H\u1ecd tr\u01b0\u1edfng th\u00e0nh c\u00f9ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 mu\u1ed1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u00f4ng tin t\u1ee9c th\u1eddi c\u00f9ng v\u1edbi b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p.<\/p>\n

Hawley khuy\u00ean c\u00e1c nh\u00e3n hi\u1ec7u n\u00ean khai th\u00e1c th\u00f3i quen n\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y b\u1eb1ng c\u00e1ch t\u1ea1o cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c \u0111\u1ec3 chia s\u1ebb.<\/p>\n

M\u1ed9t m\u1ea9u tin t\u1ed1t v\u1ec1 doanh nghi\u1ec7p tr\u00ean Facebook hay Twitter s\u1ebd t\u1ea1o ra s\u1ef1 h\u1ee9ng th\u00fa cho c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a c\u00e1c m\u1ea1ng n\u00e0y v\u00e0 khi\u1ebfn h\u1ecd mu\u1ed1n khuy\u1ebfn kh\u00edch b\u1ea1n b\u00e8 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed cao \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y chia s\u1ebb v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd.<\/p>\n

3. Khai th\u00e1c n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng nh\u1eadn x\u00e9t v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/strong>
\nTh\u1ef1c t\u1ebf cho th\u1ea5y, nh\u1eefng doanh nghi\u1ec7p t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho kh\u00e1ch h\u00e0ng chia s\u1ebb c\u00e1c tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u00e0 ch\u1ee7 \u0111\u1ed9ng thu th\u1eadp c\u00e1c nh\u1eadn x\u00e9t, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng s\u1ee9 gi\u1ea3\u1ee7ng h\u1ed9 t\u00edch c\u1ef1c cho nh\u00e3n hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

4. H\u01b0\u1edbng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00ec c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i<\/strong><\/p>\n

M\u1eb7c d\u00f9 th\u1ec9nh tho\u1ea3ng b\u1ecb ch\u1ec9 tr\u00edch tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ea1i ch\u00fang l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ch\u1ec9 ngh\u0129 \u0111\u1ebfn b\u1ea3n th\u00e2n v\u00e0 l\u1ee3i \u00edch c\u00e1 nh\u00e2n, nh\u01b0ng th\u1ef1c t\u1ebf \u0111a s\u1ed1 kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y c\u00f3 \u00fd th\u1ee9c x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng r\u1ea5t cao, s\u1eb5n s\u00e0ng tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n hay v\u00ec c\u00e1c m\u1ee5c \u0111\u00edch cao \u0111\u1eb9p.<\/p>\n

H\u1ecd lu\u00f4n mu\u1ed1n g\u1eafn k\u1ebft v\u1edbi nh\u1eefng doanh nghi\u1ec7p v\u00e0 nh\u00e3n hi\u1ec7u c\u00f3 c\u00f9ng nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y.H\u1ecd quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i, mu\u1ed1n t\u00ecm c\u00e1c c\u01a1 h\u1ed9i thay \u0111\u1ed5i th\u1ebf gi\u1edbi b\u1eb1ng c\u00e1ch t\u1ef1 m\u00ecnh h\u00e0nh \u0111\u1ed9ng v\u00e0 h\u1ed7 tr\u1ee3 nh\u1eefng ng\u01b0\u1eddi xung quanh c\u00f9ng h\u00e0nh \u0111\u1ed9ng.<\/p>\n

5. Minh b\u1ea1ch trong ho\u1ea1t \u0111\u1ed9ng v\u00e0 truy\u1ec1n th\u00f4ng<\/strong><\/p>\n

Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf c\u0169ng nh\u01b0 ch\u00ednh tr\u1ecb t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng tr\u00ean th\u1ebf gi\u1edbi v\u1eabn c\u00f2n nhi\u1ec1u b\u1ea5t \u1ed5n, kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y \u0111\u00e1nh gi\u00e1 cao t\u00ednh minh b\u1ea1ch trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p. H\u1ecd c\u00f3 khuynh h\u01b0\u1edbng kh\u00f4ng tin t\u01b0\u1edfng nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng \u0111\u01b0a ra ph\u1ea3n h\u1ed3i nhanh cho kh\u00e1ch h\u00e0ng hay nh\u1eefng c\u00f4ng ty c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng b\u00ed m\u1eadt.<\/p>\n

\u0110\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y, doanh nghi\u1ec7p n\u00ean g\u1eafn k\u1ebft h\u1ecd th\u00f4ng qua truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u1eddng xuy\u00ean chia s\u1ebb v\u1edbi h\u1ecd c\u00e1c tin t\u1ee9c v\u1ec1 doanh nghi\u1ec7p.<\/p>\n

6. Khai th\u00e1c d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

Kh\u00f4ng gi\u1ed1ng v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc, c\u00f3 l\u1ebd do ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi th\u1eddi \u0111\u1ea1i internet, n\u00ean kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y kh\u00f4ng quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn t\u00ednh ri\u00eang t\u01b0 v\u00e0 s\u1eb5n s\u00e0ng chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hay c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn t\u1eeb doanh nghi\u1ec7p.<\/p>\n

\u0110i\u1ec1u n\u00e0y m\u1edf ra m\u1ed9t c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn cho c\u00e1c doanh nghi\u1ec7p thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u x\u00e3 h\u1ed9i v\u1ec1 kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u00e0 l\u00e0m cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb thu \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3 h\u01a1n.<\/p>\n

NH\u1ea4T NGUY\u00caN theo MarketingProf\/DNSGCT<\/div>\n","protected":false},"excerpt":{"rendered":"

Kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Y (c\u00f2n g\u1ecdi l\u00e0 Millennials, t\u1ee9c l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng sinh t\u1eeb n\u0103m 1980 \u0111\u1ebfn 2000) \u1edf nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng tr\u00ean th\u1ebf gi\u1edbi \u0111ang n\u1ed5i l\u00ean l\u00e0 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00ec h\u1ecd ng\u00e0y c\u00e0ng c\u00f3 s\u1ee9c ti\u00eau th\u1ee5 v\u00e0 \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n \u0111\u1ed1i […]\n","protected":false},"author":101023,"featured_media":898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"\nL\u00e0m sao \u0111\u1ec3 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 tr\u00ean MXH - SUNO.vn Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/lam-sao-de-tiep-thi-hieu-qua-tren-mxh\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00e0m sao \u0111\u1ec3 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 tr\u00ean MXH - 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