{"id":3478,"date":"2016-08-18T12:08:32","date_gmt":"2016-08-18T05:08:32","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=3478"},"modified":"2017-04-21T15:48:31","modified_gmt":"2017-04-21T08:48:31","slug":"5-kinh-nghiem-quan-ly-hoat-dong-ban-hang-tai-cua-hang","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/5-kinh-nghiem-quan-ly-hoat-dong-ban-hang-tai-cua-hang\/","title":{"rendered":"5 kinh nghi\u1ec7m qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng"},"content":{"rendered":"
\n

B\u1ea1n gh\u00e9 m\u1ed9t c\u1eeda h\u00e0ng, th\u1ea5y nh\u00e2n vi\u00ean ng\u1ed3i ng\u00e1p d\u00e0i ho\u1eb7c ch\u0103m ch\u00fa ch\u01a1i game, ho\u1eb7c \u0111\u1ea1i lo\u1ea1i \u0111ang kh\u00f4ng c\u00f3 b\u1ea5t k\u00ec ho\u1ea1t \u0111\u1ed9ng g\u00ec li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng, th\u00ec c\u00f3 th\u1ec3 c\u1eeda h\u00e0ng \u1ea5y ch\u01b0a c\u00f3 m\u00f4 t\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n<\/div>\n

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D\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i chia s\u1ebb kinh nghi\u1ec7m trong qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng, bao g\u1ed3m 5 \u0111\u1ea7u vi\u1ec7c ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n

1. L\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng chi ti\u1ebft<\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. M\u1ed9t c\u1eeda h\u00e0ng th\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u nh\u1eefng vi\u1ec7c kh\u00f4ng t\u00ean. N\u00ean b\u1ea1n c\u1ea7n c\u00f3 b\u1ea3n k\u1ebf ho\u1ea1ch c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n trong kho\u1ea3ng th\u1eddi gian s\u1eafp \u0111\u1ebfn, v\u00e0 \u0111\u1ed9 \u01b0u ti\u00ean cho t\u1eebng c\u00f4ng vi\u1ec7c, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi vi\u1ec7c di\u1ec5n ra \u0111\u00fang h\u01b0\u1edbng. D\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1eefng nguy c\u01a1 c\u00f3 th\u1ec3 x\u1ea3y ra s\u1ebd gi\u00fap kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a k\u1ebf ho\u1ea1ch cao h\u01a1n.<\/p>\n

2. Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

“Kh\u00e1ch h\u00e0ng l\u00e0 \u00f4ng ch\u1ee7 th\u1eadt s\u1ef1 c\u1ee7a c\u1eeda h\u00e0ng”. Ai c\u0169ng bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.L\u00e0m cho kh\u00e1ch mua h\u00e0ng h\u00e0i l\u00f2ng, quay l\u1ea1i mua h\u00e0ng, xa h\u01a1n n\u1eefa l\u00e0 gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8, th\u00ec b\u1ea1n ch\u1eb3ng ph\u1ea3i lo v\u1ec1 vi\u1ec7c c\u1eeda h\u00e0ng m\u00ecnh c\u00f3 “s\u1ed1ng” \u0111\u01b0\u1ee3c hay kh\u00f4ng.<\/p>\n

\"kh\u1ea3o<\/p>\n

\n

L\u00e0m sao \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng hay kh\u00f4ng?<\/strong><\/p>\n

T\u1ea5t nhi\u00ean vi\u1ec7c \u0111\u1ea7u ti\u00ean l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m cho h\u00e0ng ho\u00e1 v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1ed1t l\u00ean. Nh\u01b0ng l\u00e0m sao \u0111\u1ec3 bi\u1ebft l\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1i “t\u1ed1t” \u1ea5y th\u00ec b\u1ea1n ph\u1ea3i h\u1ecfi ch\u00ednh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n so\u1ea1n th\u1ea3o c\u00e1c c\u00e2u h\u1ecfi ph\u00f9 h\u1ee3p, k\u1ecbch b\u1ea3n cho vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 tr\u00e1nh l\u00e0m phi\u1ec1n kh\u00e1ch h\u00e0ng.<\/em><\/p>\n<\/blockquote>\n

B\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean k\u1ef9 c\u00e0ng, cho h\u1ecd bi\u1ebft \u00fd ngh\u0129a c\u1ee7a vi\u1ec7t kh\u1ea3o s\u00e1t. Nh\u00e2n vi\u00ean l\u00e0 ng\u01b0\u1eddi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eb7t c\u00e2u h\u1ecfi trong nh\u1eefng t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3, n\u00ean n\u1ebfu h\u1ecd kh\u00f4ng bi\u1ebft m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng vi\u1ec7c, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 k\u00ec v\u1ecdng g\u00ec v\u00e0o k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t?<\/p>\n

3. K\u1ebft h\u1ee3p vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

\u0110a ph\u1ea7n c\u00e1c c\u1eeda h\u00e0ng t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng. M\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c ch\u1ee7 shop c\u00f3 l\u1ebb l\u00e0 l\u00e0m sao \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng nh\u1ea5t. \u0110i\u1ec1u n\u00e0y \u0111\u00fang nh\u01b0ng ch\u01b0a \u0111\u1ee7. N\u1ebfu nh\u00ecn nh\u1eadn b\u00e1n h\u00e0ng nh\u01b0 l\u00e0 k\u1ebft qu\u1ea3, th\u00ec b\u1ea1n ph\u1ea3i t\u1ea1o ra v\u00e0 th\u00fac \u0111\u1ea9y nhi\u1ec1u qu\u00e1 tr\u00ecnh. Bao g\u1ed3m: ti\u1ebfp th\u1ecb, tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng, ch\u0103m s\u00f3c sau mua h\u00e0ng. Tuy nhi\u00ean, hi\u1ec7n nay ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt c\u00e1c c\u1eeda h\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c n\u00e0y.<\/p>\n

\"b\u00e1n<\/p>\n

Th\u1eed ngh\u0129 xem, n\u1ebfu b\u1ea1n c\u00f3 nh\u1eefng th\u00f4ng tin nh\u01b0 kh\u00e1ch \u0111\u00e3 mua h\u00e0ng g\u00ec t\u1ea1i c\u1eeda h\u00e0ng, bao l\u00e2u m\u1edbi gh\u00e9 c\u1eeda h\u00e0ng m\u1ed9t l\u1ea7n, doanh s\u1ed1 mua h\u00e0ng l\u00e0 bao nhi\u00eau, s\u1eafp \u0111\u1ebfn sinh nh\u1eadt ch\u01b0a … th\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec cho kh\u00e1ch c\u1ee7a m\u00ecnh n\u00e0o? Vi\u1ec7c k\u1ebft h\u1ee3p xuy\u00ean su\u1ed1t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a> v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u1ea3 2 c\u00f4ng c\u1ee5, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p b\u1ea1n d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc t\u00ecnh h\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a c\u1eeda h\u00e0ng nh\u1edd nh\u1eefng kh\u00e1ch h\u00e0ng quay l\u1ea1i.<\/p>\n

4. Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u<\/strong><\/h3>\n

Trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh v\u00e0 nhi\u1ec1u thay \u0111\u1ed5i, b\u1ea1n ko th\u1ec3 l\u00e0m vi\u1ec7c theo ki\u1ec3u just do it. “C\u1ee9 m\u1edf c\u1eeda h\u00e0ng, c\u1ee9 nh\u1eadp h\u00e0ng v\u1ec1 l\u00e0 s\u1ebd c\u00f3 kh\u00e1ch h\u00e0ng” – nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ed5 t\u00edch th\u1eddi @ n\u00e0y s\u1ebd c\u00e0ng l\u00fac c\u00e0ng \u00edt. Thu th\u1eadp d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, ph\u00e2n t\u00edch c\u00e1ch s\u1ed1 li\u1ec7u s\u1ebd cho b\u1ea1n bi\u1ebft t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1eeda h\u00e0ng, s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n, h\u00e0ng b\u00e1n nhanh, h\u00e0ng b\u00e1n ch\u1eadm, chi ph\u00ed n\u00e0o c\u1ea7n c\u1eaft gi\u1ea3m. Bi\u1ebft vi\u1ec7c n\u00e0o n\u00ean ph\u00e1t huy, vi\u1ec7c n\u00e0o c\u1ea7n ph\u1ea3i d\u1eebng l\u1ea1i. Ch\u1ee7 shop c\u0169ng n\u00ean xem x\u00e9t t\u00ecm ki\u1ebfm c\u00f4ng c\u1ee5, ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 thay v\u00ec ph\u1ea3i hi\u1ec7n th\u1ee7 c\u00f4ng v\u1ed1n m\u1ea5t nhi\u1ec1u th\u1eddi gian, s\u1ed1 li\u1ec7u kh\u00f4ng k\u1ecbp th\u1eddi v\u00e0 kh\u00f4ng ch\u00ednh x\u00e1c.<\/p>\n

5. M\u1edf r\u1ed9ng ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n

Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1eeda h\u00e0ng kh\u00f4ng c\u00f2n g\u1eafn ch\u1ebft v\u1edbi c\u00e1c khu v\u1ef1c xung quanh c\u1eeda h\u00e0ng n\u1eefa. Ng\u00e0y nay, kh\u00e1ch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb b\u1ea5t k\u1ef3 \u0111\u00e2u, v\u00e0 t\u1ea5t nhi\u00ean b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 g\u1edfi h\u00e0ng \u0111\u1ebfn b\u1ea5t k\u00ec \u0111\u1ecba \u0111i\u1ec3m n\u00e0o cho kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ec v\u1eady, \u0111\u1eebng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng b\u00e1 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n quanh khu v\u1ef1c l\u00e2n c\u1eadn. H\u00e3y m\u1edf r\u1ed9ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf m\u1ecdi n\u01a1i. B\u1ea1n c\u00f3 th\u1ec3 cho nh\u00e2n vi\u00ean tham gia c\u00e1c di\u1ec5n \u0111\u00e0n c\u00f3 c\u00f9ng m\u1ed1i li\u00ean h\u1ec7 v\u1edbi h\u00e0ng ho\u00e1 m\u00ecnh b\u00e1n, c\u00e1c trang rao v\u1eb7t, m\u1ea1ng x\u00e3 h\u1ed9i… \u0111\u1ec3 t\u00ecm kh\u00e1ch.<\/p>\n

T\u1ea5t nhi\u00ean ng\u01b0\u1eddi ch\u1ee7\/ qu\u1ea3n l\u00fd, c\u1ea7n c\u00f3 ch\u1ec9 d\u1eabn cho nh\u00e2n vi\u00ean v\u1ec1 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n, v\u00e0 c\u1ea3i ti\u1ebfn \u0111\u1ecbnh k\u00ec \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n

Trong b\u00e0i ti\u1ebfp theo, ch\u00fang t\u00f4i s\u1ebd t\u1eadp trung n\u00f3i v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh, c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng ng\u00e0y t\u1ea1i c\u1eeda h\u00e0ng. C\u00e1c b\u1ea1n ch\u00fa \u00fd theo d\u00f5i nha.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n gh\u00e9 m\u1ed9t c\u1eeda h\u00e0ng, th\u1ea5y nh\u00e2n vi\u00ean ng\u1ed3i ng\u00e1p d\u00e0i ho\u1eb7c ch\u0103m ch\u00fa ch\u01a1i game, ho\u1eb7c \u0111\u1ea1i lo\u1ea1i \u0111ang kh\u00f4ng c\u00f3 b\u1ea5t k\u00ec ho\u1ea1t \u0111\u1ed9ng g\u00ec li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng, th\u00ec c\u00f3 th\u1ec3 c\u1eeda h\u00e0ng \u1ea5y ch\u01b0a c\u00f3 m\u00f4 t\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i chia s\u1ebb […]\n","protected":false},"author":101023,"featured_media":3482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,46,6],"tags":[113,115,116,114],"yoast_head":"\nQu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng: 5 kinh nghi\u1ec7m - suno.vn\/blog<\/title>\n<meta name=\"description\" content=\"Nh\u00e2n vi\u00ean ng\u1ed3i ng\u00e1p d\u00e0i ho\u1eb7c kh\u00f4ng c\u00f3 b\u1ea5t k\u00ec ho\u1ea1t \u0111\u1ed9ng g\u00ec li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng, th\u00ec c\u00f3 th\u1ec3 c\u1eeda h\u00e0ng \u1ea5y ch\u01b0a c\u00f3 m\u00f4 t\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/5-kinh-nghiem-quan-ly-hoat-dong-ban-hang-tai-cua-hang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng: 5 kinh nghi\u1ec7m - 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