{"id":3451,"date":"2016-08-08T09:30:31","date_gmt":"2016-08-08T02:30:31","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=3451"},"modified":"2016-08-04T15:17:56","modified_gmt":"2016-08-04T08:17:56","slug":"4-bi-quyet-tao-chien-luoc-ban-hang-da-kenh","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/4-bi-quyet-tao-chien-luoc-ban-hang-da-kenh\/","title":{"rendered":"4 b\u00ed quy\u1ebft t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh"},"content":{"rendered":"<p>Xu h\u01b0\u1edbng l\u00e0, m\u1ecdi ng\u01b0\u1eddi tr\u01b0\u1edbc khi ra c\u1eeda h\u00e0ng mua h\u00e0ng th\u01b0\u1eddng t\u00ecm hi\u1ec3u th\u00f4ng tin h\u00e0ng ho\u00e1 \u1edf tr\u00ean m\u1ea1ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m xuy\u00ean su\u1ed1t, t\u1eeb vi\u1ec7c t\u00ecm hi\u1ec3u h\u00e0ng ho\u00e1 tr\u00ean \u0111i\u1ec7n tho\u1ea1i \u0111\u1ebfn vi\u1ec7c xem h\u00e0ng ho\u00e1 t\u1ea1i c\u1eeda h\u00e0ng &#8211; v\u00ec v\u1eady t\u00ecm ki\u1ebfm online \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y t\u1eeb Google, cho th\u1ea5y 75% ng\u01b0\u1eddi mua truy c\u1eadp v\u00e0o c\u00e1c trang web c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. N\u1ebfu nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 \u1edf trang web c\u1ee7a c\u1eeda h\u00e0ng, h\u1ecd s\u1ebd l\u1ef1a ch\u1ecdn c\u1eeda h\u00e0ng kh\u00e1c. M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c cho th\u1ea5y 25% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng \u0111\u1ebfn c\u1eeda h\u00e0ng n\u00e0o m\u00e0 h\u1ecd kh\u00f4ng x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 c\u00f2n hay kh\u00f4ng th\u00f4ng qua online.<\/p>\n<p>L\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb, b\u1ea1n c\u1ea7n xem m\u00ecnh l\u00e0 ng\u01b0\u1eddi cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm h\u01a1n ch\u1ec9 l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng. H\u00e0nh tr\u00ecnh mua s\u1eafm \u0111ang tr\u1edf th\u00e0nh tr\u1ea3i nghi\u1ec7m xuy\u00ean k\u00eanh, v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm online v\u00e0 gh\u00e9 c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c g\u1ed9p th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm xuy\u00ean su\u1ed1t.<\/p>\n<p>V\u00ec th\u1ebf, b\u1ea1n c\u1ea7n ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m tr\u00ean website c\u1ee7a m\u00ecnh, v\u00e0 \u0111\u1ed3ng b\u1ed9 vi\u1ec7c ti\u1ebfp th\u1ecb online \u0111\u00f3 v\u1edbi ho\u1ea1t \u0111\u1ed9ng t\u1ea1i c\u1eeda h\u00e0ng. Ch\u1ec9 khi kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7n di\u1ec7n online v\u00e0 t\u1ea1i c\u1eeda h\u00e0ng l\u00e0 b\u1ed5 tr\u1ee3 v\u00e0 thay th\u1ebf cho nhau, th\u00ec m\u1edbi gi\u00fap c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n t\u0103ng doanh thu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 b\u00ed quy\u1ebft t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3454\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/08\/ominchannel-retailing-blog.jpg\" alt=\"b\u00e1n h\u00e0ng \u0111a k\u00eanh\" width=\"650\" height=\"366\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/08\/ominchannel-retailing-blog.jpg 650w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2016\/08\/ominchannel-retailing-blog-107x60.jpg 107w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2>1. C\u00f9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1edf m\u1ecdi n\u01a1i<\/h2>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 \u0111\u1ea3m b\u1ea3o thi\u1ebft k\u1ebf, th\u00f4ng \u0111i\u1ec7p, c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 tr\u00ean website nh\u1ea5t qu\u00e1n. Kh\u00e1ch h\u00e0ng n\u00f3i g\u00ec sau khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n? C\u00e1c m\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec? \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ai? Nh\u1eefng ng\u01b0\u1eddi ngo\u00e0i m\u00f4 t\u1ea3 v\u1ec1 c\u1eeda h\u00e0ng b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<h2>2. Th\u00f4ng tin lu\u00f4n c\u00f3 \u1edf m\u1ecdi n\u01a1i<\/h2>\n<p>K\u1ebf ti\u1ebfp, h\u00e3y ch\u1eafc r\u1eb1ng nh\u1eefng th\u00f4ng tin v\u1ec1 c\u1eeda h\u00e0ng lu\u00f4n c\u00f3 tr\u00ean website v\u00e0 t\u1ea1i c\u1eeda h\u00e0ng. V\u00ed d\u1ee5, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00ean m\u1ea1ng t\u00ecm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f2n hay h\u1ebft h\u00e0ng r\u1ed3i v\u00e0 \u0111\u1ecba ch\u1ec9 c\u1eeda h\u00e0ng.<\/p>\n<p>M\u1ed9t trong nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng trong vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 c\u00f4ng vi\u00ean Disney. Tr\u00ean trang web c\u1ee7a h\u1ecd, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tham quan m\u1ecdi th\u1ee9 trong c\u00f4ng vi\u00ean t\u1eeb v\u1ecb tr\u00ed, gi\u00e1 c\u1ea3, th\u00f4ng tin t\u1eebng khu vui ch\u01a1i,\u2026 gi\u1ed1ng nh\u01b0 h\u1ecd \u0111ang th\u1eadt s\u1ef1 \u1edf \u0111\u00f3 nh\u1edd c\u00f4ng c\u1ee5 \u201cMy Disney Experience\u201d. Qua \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn khu vui ch\u01a1i n\u00e0o h\u1ecd mu\u1ed1n v\u00e0 \u0111\u1ebfn \u0111\u00f3 tr\u1ea3i nghi\u1ec7m.<\/p>\n<h2>3. C\u00f9ng m\u1ed9t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/h2>\n<p>V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng giao ti\u1ebfp v\u1edbi c\u00f4ng ty h\u01a1n: \u0111i\u1ec7n tho\u1ea1i, email, facebook, twitter,\u2026 Kh\u00f4ng may l\u00e0 c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf c\u0169ng c\u1ea7n bao qu\u00e1t h\u1ebft v\u00ec h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 r\u1ea5t kh\u00e1c nhau theo t\u1eebng k\u00eanh.<\/p>\n<p>M\u1ed7i k\u00eanh c\u0169ng c\u00f3 k\u1ef3 v\u1ecdng th\u1eddi gian ph\u1ea3n h\u1ed3i kh\u00e1c nhau. Ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u00ean facebook, line &#8230; kh\u00e1ch h\u00e0ng ch\u1ec9 s\u1eb5n l\u00f2ng \u0111\u1ee3i m\u1ed9t v\u00e0i ph\u00fat \u0111\u1ec3 \u0111\u1ee3i b\u1ea1n tr\u1ea3 l\u1eddi, nh\u01b0ng khi h\u1ecd g\u1edfi email, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ee3i 1-2 ng\u00e0y. Kh\u00e1ch h\u00e0ng lu\u00f4n mong b\u1ea1n bi\u1ebft h\u1ecd l\u00e0 ai khi h\u1ecd khi h\u1ecd g\u1edfi email, hay comment tr\u00ean fb c\u1ee7a b\u1ea1n. Nh\u1edd v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u1ee7a m\u00ecnh.<\/p>\n<p>M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y, kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m t\u00ecnh v\u1edbi 1 nh\u00e3n h\u00e0ng online th\u01b0\u1eddng mua h\u00e0ng nhi\u1ec1u h\u01a1n 20%-40% d\u1ef1 \u0111\u1ecbnh ban \u0111\u1ea7u. R\u00f5 r\u00e0ng, nh\u1eefng n\u1ed7 l\u1ef1c cho d\u1ecbch v\u1ee5 \u00a0kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 l\u1edbn.<\/p>\n<h2>4 . T\u1ea1o l\u00ed do mua h\u00e0ng<\/h2>\n<p>Cu\u1ed1i c\u00f9ng, h\u00e3y cho kh\u00e1ch h\u00e0ng l\u00ed do \u0111\u1ec3 h\u1ecd \u0111\u1ebfn mua h\u00e0ng. Tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m \u0111ang l\u00e0 xu th\u1ebf ph\u00e1t tri\u1ec3n hi\u1ec7n nay: Kh\u00e1ch h\u00e0ng ch\u1ec9 vi\u1ec7c kh\u1ea3o s\u00e1t s\u1ef1 mua h\u00e0ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng b\u1eb1ng c\u00e1ch online v\u00e0 ch\u1ecdn c\u1eeda h\u00e0ng n\u00e0o c\u00f3 gi\u00e1 c\u1ea3 th\u1ea5p h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec c\u00e1c ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c:<\/p>\n<ul>\n<li>\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean: trong khi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00ean m\u1ea1ng \u0111\u1ec3 t\u1ef1 t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m, h\u1ecd v\u1eabn th\u00edch \u0111\u1ebfn n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c nh\u00e2n vi\u00ean t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ec3 t\u00ecm s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. Tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf r\u1ea5t l\u1edbn. C\u00e1c nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng d\u00f9ng iPads ho\u1eb7c c\u00e1c thi\u1ebft b\u1ecb c\u00f3 k\u1ebft n\u1ed1i m\u1ea1ng) \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u1eeda h\u00e0ng c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u nhanh th\u00f4ng tin v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li>Thanh to\u00e1n nhanh ch\u00f3ng: \u0110\u1eebng b\u1eaft kh\u00e1ch x\u1ebfp h\u00e0ng t\u00ednh ti\u1ec1n. V\u1edbi c\u00f4ng ngh\u1ec7 ng\u00e0y nay, m\u1ecdi nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 <a href=\"https:\/\/suno.vn\/phan-mem-ban-hang-tinh-tien-di-dong\/\" target=\"_blank\">d\u00f9ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 t\u00ednh ti\u1ec1n<\/a> ngay khi kh\u00e1ch mua s\u1eafm xong.<\/li>\n<li>Cung c\u1ea5p d\u1ecbch v\u1ee5 Wi-Fi mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Kh\u00e1ch c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i, m\u00e1y b\u1ea3ng \u0111\u1ec3 tra c\u1ee9u th\u00eam th\u00f4ng tin h\u00e0ng ho\u00e1 ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i c\u1ee7a c\u1eeda h\u00e0ng.<\/li>\n<\/ul>\n<p>Th\u1ef1c t\u1ebf l\u00e0 h\u01a1n 50% c\u00e1c cu\u1ed9c t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. Tuy nhi\u00ean, 80% vi\u1ec7c mua b\u00e1n v\u1eabn tr\u1ef1c ti\u1ebfp \u1edf c\u1eeda h\u00e0ng. V\u00ec th\u1ebf, c\u00e1ch t\u1ed1t nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n l\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xu h\u01b0\u1edbng l\u00e0, m\u1ecdi ng\u01b0\u1eddi tr\u01b0\u1edbc khi ra c\u1eeda h\u00e0ng mua h\u00e0ng th\u01b0\u1eddng t\u00ecm hi\u1ec3u th\u00f4ng tin h\u00e0ng ho\u00e1 \u1edf tr\u00ean m\u1ea1ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m xuy\u00ean su\u1ed1t, t\u1eeb vi\u1ec7c t\u00ecm hi\u1ec3u h\u00e0ng ho\u00e1 tr\u00ean \u0111i\u1ec7n tho\u1ea1i \u0111\u1ebfn vi\u1ec7c xem h\u00e0ng ho\u00e1 t\u1ea1i c\u1eeda h\u00e0ng &#8211; v\u00ec v\u1eady t\u00ecm ki\u1ebfm online \u0111\u00e3 [&#8230;]\n","protected":false},"author":101023,"featured_media":3454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,78,7,46,5,6,54],"tags":[104,81,105],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 b\u00ed quy\u1ebft t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh - Suno.vn<\/title>\n<meta name=\"description\" content=\"M\u1ecdi ng\u01b0\u1eddi tr\u01b0\u1edbc khi ra c\u1eeda h\u00e0ng mua h\u00e0ng th\u01b0\u1eddng t\u00ecm hi\u1ec3u th\u00f4ng tin tr\u00ean m\u1ea1ng. 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