{"id":3288,"date":"2016-04-29T09:00:00","date_gmt":"2016-04-29T02:00:00","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=3288"},"modified":"2016-08-31T11:39:06","modified_gmt":"2016-08-31T04:39:06","slug":"nen-hay-khong-nen-chay-quang-cao-cho-cua-hang-nho","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/nen-hay-khong-nen-chay-quang-cao-cho-cua-hang-nho\/","title":{"rendered":"N\u00ean hay kh\u00f4ng n\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o cho c\u1eeda h\u00e0ng nh\u1ecf"},"content":{"rendered":"

Chuy\u1ec7n ch\u1ea1y qu\u1ea3ng c\u00e1o<\/a>, \u0111\u1eb7c bi\u1ec7t l\u00e0 qu\u1ea3ng c\u00e1o online nh\u01b0 google,\u00a0Facebook ads g\u1ea7n nh\u01b0 \u0111\u00e3 tr\u1edf th\u00e0nh chuy\u1ec7n qu\u00e1 quen thu\u1ed9c v\u1edbi c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf online. Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o cho c\u1eeda h\u00e0ng nh\u1ecf truy\u1ec1n th\u1ed1ng, th\u00ec l\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c c\u00e1c ch\u1ee7 shop ch\u00fa tr\u1ecdng nhi\u1ec1u.<\/em><\/p>\n

Ch\u1ee7 c\u00e1c h\u00e0ng nh\u1ecf th\u01b0\u1eddng m\u1eb7c \u0111\u1ecbnh r\u1eb1ng, c\u1eeda h\u00e0ng m\u00ecnh ch\u01b0a \u0111\u1ee7 quy m\u00f4 \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u1ec1 c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o hay x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u00e1c quy tr\u00ecnh b\u00e1n h\u00e0ng. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y l\u1ea1i ch\u00ednh l\u00e0 m\u1eb7t \u201ck\u00ecm h\u00e3m\u201d khi\u1ebfn c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf, c\u1eeda h\u00e0ng \u201ctruy\u1ec1n th\u1ed1ng\u201d kh\u00f3 c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 m\u1ea1nh hay ph\u00e1t tri\u1ec3n th\u00e0nh c\u00e1c c\u1eeda h\u00e0ng, chu\u1ed7i c\u1eeda h\u00e0ng l\u1edbn h\u01a1n. Nh\u1ea5t l\u00e0 trong th\u1eddi \u0111\u1ea1i c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, facebook ho\u1eb7c google nh\u01b0 hi\u1ec7n nay.<\/p>\n

\"qu\u1ea3ng<\/p>\n

V\u1eady t\u00f3m l\u1ea1i, c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf c\u00f3 n\u00ean s\u1eed d\u1ee5ng c\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o facebook kh\u00f4ng? V\u00e0 n\u1ebfu c\u00f3, th\u00ec n\u00ean l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t?<\/p>\n

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  1. \n

    Th\u00eam <\/b>m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o l\u00e0 t\u0103ng m\u1ed9t ngu\u1ed3n thu <\/b><\/h4>\n<\/li>\n<\/ol>\n

    C\u00f3 l\u1ebd kh\u00f3 h\u00ecnh dung, nh\u01b0ng trong th\u1eddi \u0111\u1ea1i ng\u01b0\u1eddi ng\u01b0\u1eddi nh\u00e0 nh\u00e0 \u201cshopping\u201d qua facebook, instagram, website .v.v\u2026 th\u00ec r\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng v\u1eabn kh\u00f4ng h\u1ec1 c\u00f3 trang facebook b\u00e1n h\u00e0ng cho c\u1eeda h\u00e0ng m\u00ecnh, v\u00e0 n\u1ebfu c\u00f3, th\u00ec c\u0169ng l\u00e0 \u201ctrang ch\u1ebft\u201d, kh\u00f4ng h\u1ec1 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u00f4ng tin ho\u1eb7c kh\u00f4ng c\u00f3 nh\u1eefng th\u00f4ng tin thu h\u00fat.<\/p>\n

    Do t\u00e2m l\u00fd \u201cng\u01b0\u1eddi ta c\u00f3 th\u00ec m\u00ecnh c\u0169ng c\u00f3\u201d, n\u00ean nhi\u1ec1u ch\u1ee7 c\u1eeda h\u00e0ng ch\u01b0a th\u1ef1c s\u1ef1 quan t\u00e2m v\u00e0 x\u00e2y d\u1ef1ng k\u00eanh b\u00e1n h\u00e0ng n\u00e0y. Nh\u01b0ng n\u1ebfu mu\u1ed1n t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 gi\u00fap nhi\u1ec1u kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn c\u1eeda h\u00e0ng m\u00ecnh h\u01a1n, s\u1eed d\u1ee5ng c\u00e1c c\u00e1ch qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh, c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng b\u1eaft bu\u1ed9c ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ed9i dung cho trang facebook b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Nh\u1eefng n\u1ed9i dung ch\u1ee7 \u0111\u1ea1o nh\u01b0 th\u00f4ng tin c\u1eeda h\u00e0ng, m\u00f4 t\u1ea3 h\u00e0ng v\u00e0 c\u00e1c h\u00ecnh \u1ea3nh \u201c\u0111\u1ee7 \u0111\u1eb9p\u201d v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 th\u1ee9 c\u1eeda h\u00e0ng kh\u00f4ng n\u00ean b\u1ecf qua d\u00f9 b\u1ea5t k\u1ef3 l\u00fd do g\u00ec.<\/p>\n

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    1. \n

      Chuy\u1ec7n quy tr\u00ecnh b\u00e1n h\u00e0ng – th\u1ee9 kh\u00f4ng th\u1ec3 kh\u00f4ng c\u00f3 cho c\u1eeda h\u00e0ng <\/b><\/h4>\n<\/li>\n<\/ol>\n

      C\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, nh\u1ecf l\u1ebb th\u01b0\u1eddng kh\u00f4ng c\u00f3 quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ed1 \u0111\u1ecbnh. \u0110a ph\u1ea7n, c\u00e1c c\u1eeda h\u00e0ng n\u00e0y b\u00e1n h\u00e0ng theo \u201cc\u1ea3m t\u00ednh\u201d l\u00e0 ch\u00fa y\u1ebfu. C\u00e1c quy \u0111\u1ecbnh v\u1ec1 \u0111\u1ed5i tr\u1ea3, mua b\u00e1n hay giao h\u00e0ng thu\u1eddng d\u1ec5 b\u1ecb nh\u1eadp nh\u1eb1ng v\u00e0 kh\u00f4ng r\u00f5 r\u00e0ng. \u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t m\u1eb7t \u00a0h\u1ea1n ch\u1ebf c\u1ef1c k\u1ef3 l\u1edbn khi b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n. L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean trong \u0111i\u1ec1u ki\u1ec7n kh\u00f3 ki\u1ec3m so\u00e1t s\u1ebd khi\u1ebfn cho nh\u1eefng c\u1eeda h\u00e0ng kh\u00f4ng c\u00f3 quy tr\u00ecnh b\u1ecb r\u1ed1i, r\u1edbt \u0111\u01a1n h\u00e0ng v\u00e0 kh\u00f4ng l\u00e0m h\u00e0i l\u00f2ng c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, d\u1eabn \u0111\u1ebfn ti\u1ebfng x\u1ea5u cho c\u1eeda h\u00e0ng m\u00ecnh.<\/p>\n

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      1. \n

        Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch <\/b><\/h4>\n<\/li>\n<\/ol>\n

        Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o, c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n \u1ed5n \u0111\u1ecbnh. V\u1ec1 n\u1ed9i dung tr\u00ean trang qu\u1ea3ng c\u00e1o, quy tr\u00ecnh b\u00e1n h\u00e0ng, \u0111\u1ed5i tr\u1ea3 h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng h\u1ee3p l\u00fd. B\u00ean c\u1ea1nh \u0111\u00f3, th\u00ec vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0ng ho\u00e1, c\u1eadp nh\u1eadt h\u00e0ng b\u00e1n ch\u1ea1y, h\u00e0ng t\u1ed3n kho hay nh\u0169ng \u0111\u01a1n h\u00e0ng v\u00e0o ra, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ho\u1ea1t \u0111\u1ed9ng th\u1ebf n\u00e0o c\u0169ng l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 \u0111\u00e1ng l\u01b0u t\u00e2m.<\/p>\n

        \"qu\u1ea3ng<\/p>\n

        R\u1ea5t may l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y kh\u00f4ng g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng l\u1eafm, khi tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n n\u00e0y \u0111\u00e3 c\u00f3 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a>, ti\u1ec7n d\u1ee5ng v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, gi\u00fap c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng qu\u1ea3n l\u00fd t\u1ed1t h\u01a1n c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh, t\u1eadp trung th\u1eddi gian nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn .v.v\u2026<\/p>\n

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        1. \n

          T\u00ecm hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00e1ch th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o t\u00ednh ph\u00ed <\/b><\/h4>\n<\/li>\n<\/ol>\n

          Ch\u1ec9 c\u1ea7n m\u1ed9t d\u00f2ng t\u00ecm ki\u1ebfm tr\u00ean google \u0111\u1ea1i loai nh\u01b0 \u201cch\u1ea1y qu\u1ea3ng c\u00e1o facebook\u201d, c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y r\u1ea5t nhi\u1ec1u d\u1ecbch v\u1ee5 ch\u1ea1y v\u1edbi gi\u00e1 c\u1ea3 \u0111\u1ee7 ch\u1ee7ng lo\u1ea1i c\u00f9ng nhi\u1ec1u l\u1eddi cam k\u1ebft \u201ct\u0103ng doanh s\u1ed1\u201d h\u1ea5p d\u1eabn. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 \u0111i\u1ec1u l\u00e0m c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng b\u0103n kho\u0103n v\u00e0 d\u1ec5 b\u1ecb \u201clo\u1ea1n\u201d v\u1edbi qu\u00e1 nhi\u1ec1u l\u1eddi ch\u00e0o m\u1eddi c\u00f9ng c\u00e1c con s\u1ed1 kh\u00f3 hi\u1ec3u.<\/p>\n

          N\u1ebfu kh\u00f4ng c\u00f3 th\u1eddi gian v\u00e0 \u0111\u1ee7 hi\u1ec3u bi\u1ebft \u0111\u1ec3 t\u1ef1 h\u1ecdc nh\u1eefng c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ed9t m\u00ecnh, c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 ch\u1ea1y qu\u1ea3ng c\u00e1o h\u1ed9. Tuy nhi\u00ean, h\u00e3y l\u1ef1a ch\u1ecdn th\u1eadt k\u1ef9 n\u01a1i \u201ctrao th\u00e2n g\u1eedi ph\u1eadn\u201d c\u1eeda h\u00e0ng m\u00ecnh. T\u1ed1t nh\u1ea5t, c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng n\u00ean t\u00ecm \u0111\u1ebfn b\u1ea1n b\u00e8 ho\u1eb7c h\u1ecfi c\u00e1c c\u1eeda h\u00e0ng b\u1ea1n b\u00e8 m\u00ecnh d\u1ecbch v\u1ee5 n\u00e0o uy t\u00edn v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd.<\/p>\n

           <\/p>\n","protected":false},"excerpt":{"rendered":"

          Chuy\u1ec7n ch\u1ea1y qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 qu\u1ea3ng c\u00e1o online nh\u01b0 google,\u00a0Facebook ads g\u1ea7n nh\u01b0 \u0111\u00e3 tr\u1edf th\u00e0nh chuy\u1ec7n qu\u00e1 quen thu\u1ed9c v\u1edbi c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf online. Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o cho c\u1eeda h\u00e0ng nh\u1ecf truy\u1ec1n th\u1ed1ng, th\u00ec l\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c c\u00e1c ch\u1ee7 shop ch\u00fa tr\u1ecdng nhi\u1ec1u. Ch\u1ee7 c\u00e1c h\u00e0ng nh\u1ecf th\u01b0\u1eddng m\u1eb7c \u0111\u1ecbnh […]\n","protected":false},"author":101023,"featured_media":3293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,5],"tags":[158,159],"yoast_head":"\nN\u00ean hay kh\u00f4ng n\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o cho c\u1eeda h\u00e0ng nh\u1ecf - Suno.vn<\/title>\n<meta name=\"description\" content=\"Ch\u1ea1y qu\u1ea3ng c\u00e1o online \u0111\u00e3 tr\u1edf th\u00e0nh quen thu\u1ed9c v\u1edbi gian h\u00e0ng b\u00e1n online. 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