{"id":29984,"date":"2017-07-20T16:31:35","date_gmt":"2017-07-20T09:31:35","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=29984"},"modified":"2017-07-20T16:31:35","modified_gmt":"2017-07-20T09:31:35","slug":"nhung-quyen-sach-hay-dan-kinh-doanh-nen-doc","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/nhung-quyen-sach-hay-dan-kinh-doanh-nen-doc\/","title":{"rendered":"Nh\u1eefng quy\u1ec3n s\u00e1ch hay d\u00e2n kinh doanh n\u00ean \u0111\u1ecdc"},"content":{"rendered":"
<\/span>Kinh doanh l\u00e0 c\u1ea3 m\u1ed9t ch\u1eb7n \u0111\u01b0\u1eddng d\u00e0i \u0111\u1ea7y “ch\u00f4ng gai”. \u0110\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd. Nh\u1eefng quy\u1ec3n s\u00e1ch d\u01b0\u1edbi\u00a0\u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u00e0ng ng\u00e0y t\u1ed1t h\u01a1n, hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n…<\/span><\/strong><\/em><\/div>\n

\"4<\/p>\n

T\u1ef7 ph\u00fa b\u00e1n gi\u00e0y (Delivering Happiness)<\/h2>\n

“T\u1ef7 ph\u00fa b\u00e1n gi\u00e0y” l\u00e0 cu\u1ed1n t\u1ef1 truy\u1ec7n c\u1ee7a ch\u00ednh t\u00e1c gi\u1ea3 Tony Hseih – ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty Zappos (nay \u0111\u00e3 \u0111\u01b0\u1ee3c Amazon mua l\u1ea1i). Cu\u1ed1n s\u00e1ch l\u00e0 c\u1ea3 m\u1ed9t “h\u00e0nh tr\u00ecnh kinh doanh” c\u1ee7a\u00a0\u00f4ng, v\u1edbi nh\u1eefng th\u00e0nh c\u00f4ng l\u1eabn th\u1ea5t b\u1ea1i trong c\u00e1c th\u01b0\u01a1ng v\u1ee5 l\u00e0m\u00a0\u0103n k\u1ec3 t\u1eeb khi \u00f4ng l\u00ean 9.<\/p>\n

V\u1edbi T\u1ef7 Ph\u00fa B\u00e1n Gi\u00e0y, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng, nhi\u1ec7t t\u00ecnh th\u1eadm ch\u00ed l\u00e0 m\u1ed9t ch\u00fat \u0111i\u00ean r\u1ed3, li\u1ec1u m\u1ea1ng trong nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh. Nh\u01b0ng ch\u00ednh nh\u1eefng th\u1ee9 \u0111\u00f3 \u0111\u00e3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Tony Hsieh – ng\u01b0\u1eddi\u00a0\u0111\u00e3 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 “v\u0103n h\u00f3a c\u00f4ng ty” cho Zappos<\/p>\n

\u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng chi ti\u1ec1n (BUYOLOGY: Truth and Lies About Why We Buy)<\/h2>\n

B\u1ea1n b\u00e1n h\u00e0ng, kh\u00e1ch h\u00e0ng\u00a0\u0111\u1ebfn mua h\u00e0ng. Nh\u01b0ng c\u00f3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi v\u00ec sao kh\u00e1ch l\u1ea1i mua s\u1ea3n ph\u1ea9m\u00a0\u0111\u00f3? L\u00fd do g\u00ec khi\u1ebfn h\u1ecd mua t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i mua c\u1ee7a\u00a0\u0111\u1ed1i th\u1ee7? C\u00f3 c\u00e1ch n\u00e0o\u00a0\u0111\u1ec3 khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00e1c\u00a0\u0111\u1ebfn c\u1eeda h\u00e0ng v\u00e0 mua s\u1ea3n ph\u1ea9m hay kh\u00f4ng? C\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 khi\u1ebfn kh\u00e1ch mua nhi\u1ec1u h\u01a1n?… quy\u1ec3n s\u00e1ch n\u00e0y s\u1ebd tr\u1ea3 l\u1eddi cho b\u1ea1n.<\/p>\n

“\u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch chi ti\u1ec1n” l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c nghi\u00ean c\u1ee9u k\u00e9o d\u00e0i su\u1ed1t 3 n\u0103m tr\u1eddi v\u00e0 ti\u00eau t\u1ed1n \u0111\u1ebfn 7 tri\u1ec7u \u0111\u00f4 c\u1ee7a t\u00e1c gi\u1ea3 Martin Lindstrom. Cu\u1ed1n s\u00e1ch s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, nh\u1eefng g\u00ec “m\u00ea ho\u1eb7c” h\u1ecd khi\u1ebfn, h\u1ecd ph\u1ea3i mua s\u1ea3n ph\u1ea9m, v\u00e0 c\u00f2n nhi\u1ec1u\u00a0\u0111i\u1ec1u th\u1eadm ch\u00ed tr\u01b0\u1edbc \u0111\u00e2y b\u1ea1n ch\u01b0a t\u1eebng ngh\u0129 \u0111\u1ebfn.<\/p>\n

Ngh\u1ecbch l\u00fd c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn (The Paradox of Choice: Why More Is Less)<\/h2>\n

V\u1edbi quy\u1ec3n s\u00e1ch n\u00e0y, th\u00f4ng qua nh\u1eefng bi\u1ec7n lu\u1eadn\u00a0\u0111\u1ea7y thuy\u1ebft ph\u1ee5c c\u1ee7a Barry Schwartz, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y r\u1eb1ng ch\u00fang ta th\u1eadm ch\u00ed s\u1ebd s\u1ed1ng t\u1ed1t h\u01a1n n\u1ebfu c\u00f3 \u00edt l\u1ef1a ch\u1ecdn h\u01a1n, v\u00e0 r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta \u0111ang ph\u1ea3i r\u1ea5t v\u1ea5t v\u1ea3 \u0111\u1ec3 \u0111i \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t.<\/p>\n

Ngo\u00e0i ra, cu\u1ed1n s\u00e1ch c\u0169ng d\u00e0nh m\u1ed9t l\u1eddi gi\u1edbi thi\u1ec7u \u0111\u1ea7y h\u1ea5p d\u1eabn v\u1ec1 xu h\u01b0\u1edbng nghi\u00ean c\u1ee9u hi\u1ec7n t\u1ea1i trong ng\u00e0nh t\u00e2m l\u00fd h\u1ecdc v\u1ec1 l\u1ef1a ch\u1ecdn v\u00e0 cu\u1ed9c s\u1ed1ng con ng\u01b0\u1eddi.<\/p>\n

Tu\u1ea7n l\u00e0m vi\u1ec7c 4 gi\u1edd (The 4-Hour Workweek)<\/h2>\n

L\u00e0m vi\u1ec7c 4 gi\u1edd m\u1ed7i tu\u1ea7n m\u00e0 v\u1eabn t\u1ea1o ra ngu\u1ed3n thu nh\u1eadp\u00a0\u0111\u1ea7y\u00a0\u0111\u1ee7?\u00a0\u0110\u00f9a\u00a0\u00e0? C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd ngh\u0129 v\u1eady nh\u01b0ng v\u1edbi cu\u1ed1n s\u00e1ch n\u00e0y,\u00a0\u0111i\u1ec1u\u00a0\u0111\u00f3 ho\u00e0n to\u00e0n kh\u1ea3 thi.<\/p>\n

Th\u00f4ng qua cu\u1ed1n s\u00e1ch, t\u00e1c gi\u1ea3\u00a0Timothy Ferriss s\u1ebd ch\u1ec9 cho b\u1ea1n c\u00e1ch\u00a0\u0111\u1ec3 qu\u1ea3n l\u00fd th\u1eddi gian m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u00e1ch s\u1eafp x\u1ebfp m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 th\u1ee9 t\u1ef1\u00a0\u01b0u ti\u00ean c\u00f4ng vi\u1ec7c sao cho h\u1ee3p l\u00fd. V\u00e0 v\u1edbi nh\u1eefng ki\u1ebfn th\u1ee9c\u00a0\u0111\u00f3, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra ngu\u1ed3n thu nh\u1eadp\u00a0\u0111\u1ea7y\u00a0\u0111\u1ee7 cho b\u1ea3n th\u00e2n v\u00e0 gia\u00a0\u0111\u00ecnh<\/p>\n

C\u00e1i\u00a0\u0111u\u00f4i d\u00e0i (The Long Tail)<\/h2>\n

“C\u00e1i \u0110u\u00f4i D\u00e0i” <\/b>c\u1ee7a\u00a0Chris Anderson l\u00e0 m\u1ed9t b\u1ed9 h\u01b0\u1edbng d\u1eabn gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng h\u01a1n trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

V\u1edbi quy\u1ec3n s\u00e1ch n\u00e0y b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y r\u1eb1ng, trong th\u1eddi \u0111\u1ea1i internet, l\u1ee3i nhu\u1eadn kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ebfn t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m “ch\u1ee7 ch\u1ed1t”, n\u1ed5i b\u1eadt. L\u1ee3i nhu\u1eadn c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ebfn (th\u1eadm ch\u00ed l\u00e0 nhi\u1ec1u h\u01a1n) t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m b\u00ecnh th\u01b0\u1eddng, c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n th\u00eam kh\u00f4ng ph\u1ea3i l\u00e0 m\u1eb7t h\u00e0ng ch\u00ednh c\u1ee7a c\u1eeda h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kinh doanh l\u00e0 c\u1ea3 m\u1ed9t ch\u1eb7n \u0111\u01b0\u1eddng d\u00e0i \u0111\u1ea7y “ch\u00f4ng gai”. \u0110\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd. Nh\u1eefng quy\u1ec3n s\u00e1ch d\u01b0\u1edbi\u00a0\u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u00e0ng ng\u00e0y t\u1ed1t h\u01a1n, hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n […]\n","protected":false},"author":101014,"featured_media":30889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,1,5],"tags":[466,467,510],"yoast_head":"\nNh\u1eefng quy\u1ec3n s\u00e1ch hay d\u00e2n kinh doanh n\u00ean \u0111\u1ecdc<\/title>\n<meta name=\"description\" content=\"Kinh doanh l\u00e0 c\u1ea3 m\u1ed9t ch\u1eb7n \u0111\u01b0\u1eddng d\u00e0i, \u0111\u1ea7y "ch\u00f4ng gai". \u0110\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p l\u00fd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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