{"id":2962,"date":"2016-03-24T08:20:11","date_gmt":"2016-03-24T01:20:11","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=2962"},"modified":"2016-03-24T08:20:11","modified_gmt":"2016-03-24T01:20:11","slug":"song-chung-voi-nut-phan-hoi-moi-tren-facebook-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/song-chung-voi-nut-phan-hoi-moi-tren-facebook-nhu-the-nao\/","title":{"rendered":"S\u1ed1ng chung v\u1edbi n\u00fat ph\u1ea3n h\u1ed3i m\u1edbi tr\u00ean Facebook nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

Nh\u00e3n h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p ch\u1ea3 c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c khi c\u00f3 m\u1eb7t tr\u00ean Facebook l\u00e0 ch\u01a1i theo c\u00e1ch m\u1edbi m\u00e0 Facebook \u00e1p \u0111\u1eb7t. V\u1ea5n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u1ea5p nh\u1eadn, t\u00ecm c\u00e1ch s\u1ed1ng chung v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi m\u00e0 Facebook \u0111em l\u1ea1i qua tr\u1ea3i nghi\u1ec7m n\u00e0y.<\/em><\/p>\n

\"fb-reactions-1920-x-1080-800x450\"<\/p>\n

C\u1ea7n \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0 coi tr\u1ecdng h\u01a1n n\u1ed9i dung ti\u1ebfp th\u1ecb (content marketing):<\/b> N\u1ebfu n\u1ed9i dung kh\u00f4ng t\u1ed1t, kh\u00f4ng c\u00f3 nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c, c\u00e0ng kh\u00f4ng c\u00f3 lan truy\u1ec1n. N\u1ebfu n\u1ed9i dung c\u00e2u Like r\u1ebb ti\u1ec1n nh\u01b0 tr\u01b0\u1edbc, nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3i tr\u1ea3 gi\u00e1 \u0111\u1eaft h\u01a1n. Chuy\u1ec7n g\u00ec x\u1ea3y ra n\u1ebfu fanpage l\u1ea1i l\u00e0 n\u01a1i t\u1eadp trung c\u00e1c anti-fan \u0111\u00e3 \u0111\u01b0\u1ee3c thu h\u00fat b\u1edfi c\u00e1c n\u1ed9i dung t\u1ec7 nh\u01b0ng lan truy\u1ec1n m\u1ea1nh tr\u01b0\u1edbc \u0111\u00f3?<\/p>\n

N\u00ean \u0111\u1eb7t ra nh\u1eefng ch\u1ec9 s\u1ed1 cao h\u01a1n cho \u0111\u1ed9i ng\u0169 marketing m\u1ea1ng x\u00e3 h\u1ed9i:<\/b> L\u00e0m sao ph\u1ea3i l\u00e0m hay h\u01a1n tr\u01b0\u1edbc \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00f4ng ch\u1ec9 Th\u00edch (Like) m\u00e0 ph\u1ea3i Y\u00eau (Love). C\u0169ng c\u00f3 th\u1ec3 l\u00e0m h\u1ecd kho\u00e1i v\u00e0 Haha hay Wow, \u0111\u1eebng l\u00e0m h\u1ecd Bu\u1ed3n (Sad) v\u00e0\/ho\u1eb7c T\u1ee9c gi\u1eadn (Angry).<\/span><\/p>\n

 <\/p>\n

\"reactiontime\"<\/p>\n

\u0110\u1ea7u t\u01b0 cho ph\u1ea7n Social Listening (ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p ph\u1ea3n h\u1ed3i)<\/b> nhi\u1ec1u h\u01a1n \u0111\u1ec3 \u201cnghe ng\u00f3ng\u201d \u0111\u01b0\u1ee3c c\u00e1c ph\u1ea3n \u1ee9ng c\u1ee7a c\u00f4ng ch\u00fang v\u00e0 ph\u1ea3n h\u1ed3i nhanh h\u01a1n, ch\u00ednh x\u00e1c h\u01a1n.
\n C\u00e1c nh\u00e3n h\u00e0ng c\u0169ng c\u1ea7n t\u1eadp \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c ph\u1ea3n \u1ee9ng<\/b> kh\u00e1c nhau v\u00ec v\u1ec1 c\u0103n b\u1ea3n, n\u1ebfu n\u1ed9i dung \u0111em l\u1ea1i ph\u1ea3n h\u1ed3i l\u00e0 n\u1ed9i dung t\u1ed1t do c\u00f3 t\u01b0\u01a1ng t\u00e1c (tr\u1eeb khi l\u00e0m cho kh\u00e1ch h\u00e0ng… Bu\u1ed3n hay T\u1ee9c gi\u1eadn)
\n Ph\u1ea3n \u1ee9ng c\u1ee7a c\u00e1c \u0111\u1ed9i marketing m\u1ea1ng x\u00e3 h\u1ed9i t\u1eeb nay c\u1ea7n “s\u00e1t s\u1ea1t” h\u01a1n<\/b>, nhanh h\u01a1n v\u00e0 chi ti\u1ebft h\u01a1n tr\u01b0\u1edbc m\u1edbi \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao. N\u1ebfu l\u1ef1a ch\u1ecdn l\u00e0 s\u1ed1ng ch\u00fang, \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00f3 \u0111i\u1ec1u ch\u1ec9nh, t\u1ed1i \u01b0u ho\u00e1 t\u1ed1t h\u01a1n th\u00ec nh\u00e3n h\u00e0ng s\u1ebd g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

 <\/p>\n

M\u1ee5c ti\u00eau khi chu\u1ea9n b\u1ecb m\u1ed9t chi\u1ebfn d\u1ecbch marketing m\u1ea1ng x\u00e3 h\u1ed9i <\/b>v\u00e0 k\u1ebf ho\u1ea1ch th\u1ef1c thi chi\u1ebfn d\u1ecbch \u0111\u00f3 c\u1ea7n ph\u1ea3i chi ti\u1ebft v\u00e0 c\u00f3 \u00edt nh\u1ea5t hai k\u1ecbch b\u1ea3n \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi di\u1ec5n bi\u1ebfn c\u1ee7a chi\u1ebfn d\u1ecbch. T\u1ed1t nh\u1ea5t l\u00e0 h\u00e3y x\u00e2y d\u1ef1ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ec3 ph\u1ea3n h\u1ed3i h\u01a1n l\u00e0 k\u1ebf ho\u1ea1ch qu\u00e1 chi ti\u1ebft m\u00e0 kh\u00f3 th\u1ef1c thi.<\/p>\n

\"facebookreactions\"<\/p>\n

N\u00fat ph\u1ea3n h\u1ed3i l\u00e0 th\u1ee9 qu\u00e1 m\u1edbi, th\u1eadm ch\u00ed Facebook ch\u01b0a cung c\u1ea5p c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 k\u1ebft n\u1ed1i, \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c n\u00ean s\u1ebd c\u1ea7n th\u1eddi gian \u0111\u1ec3 c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7, nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ea7n c\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ch\u00fang. B\u1edfi v\u1eady c\u00e1c nh\u00e3n h\u00e0ng c\u0169ng kh\u00f4ng n\u00ean qu\u00e1 lo l\u1eafng hay ph\u1ea3n \u1ee9ng qu\u00e1 s\u1edbm v\u1edbi c\u00f4ng c\u1ee5 n\u00e0y. Tuy nhi\u00ean, quan s\u00e1t, ghi nh\u1eadn, c\u1eadp nh\u1eadt v\u00e0 chu\u1ea9n b\u1ecb ngay t\u1eeb b\u00e2y gi\u1edd c\u0169ng l\u00e0 kh\u00f4ng th\u1eeba.<\/p>\n

\n

Ngu\u1ed3n | \u00a0NBN <\/i>Media<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u00e3n h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p ch\u1ea3 c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c khi c\u00f3 m\u1eb7t tr\u00ean Facebook l\u00e0 ch\u01a1i theo c\u00e1ch m\u1edbi m\u00e0 Facebook \u00e1p \u0111\u1eb7t. V\u1ea5n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u1ea5p nh\u1eadn, t\u00ecm c\u00e1ch s\u1ed1ng chung v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi m\u00e0 Facebook \u0111em l\u1ea1i qua tr\u1ea3i nghi\u1ec7m n\u00e0y. C\u1ea7n \u0111\u1ea7u […]\n","protected":false},"author":101023,"featured_media":2723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,54],"tags":[],"yoast_head":"\nS\u1ed1ng chung v\u1edbi n\u00fat ph\u1ea3n h\u1ed3i m\u1edbi tr\u00ean Facebook nh\u01b0 th\u1ebf n\u00e0o? - SUNO.vn Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/song-chung-voi-nut-phan-hoi-moi-tren-facebook-nhu-the-nao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u1ed1ng chung v\u1edbi n\u00fat ph\u1ea3n h\u1ed3i m\u1edbi tr\u00ean Facebook nh\u01b0 th\u1ebf n\u00e0o? - SUNO.vn Blog\" \/>\n<meta property=\"og:description\" content=\"Nh\u00e3n h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p ch\u1ea3 c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c khi c\u00f3 m\u1eb7t tr\u00ean Facebook l\u00e0 ch\u01a1i theo c\u00e1ch m\u1edbi m\u00e0 Facebook \u00e1p \u0111\u1eb7t. V\u1ea5n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n l\u00e0 ch\u1ea5p nh\u1eadn, t\u00ecm c\u00e1ch s\u1ed1ng chung v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi m\u00e0 Facebook \u0111em l\u1ea1i qua tr\u1ea3i nghi\u1ec7m n\u00e0y. 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