{"id":25,"date":"2014-10-29T05:10:58","date_gmt":"2014-10-29T05:10:58","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=25"},"modified":"2017-10-10T10:39:37","modified_gmt":"2017-10-10T03:39:37","slug":"facebook-atlas-marketing-theo-nguoi-dung","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/facebook-atlas-marketing-theo-nguoi-dung\/","title":{"rendered":"Facebook Atlas: Marketing theo ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"<p><strong>Twitter m\u1edbi b\u1ed5 sung n\u00fat &#8220;mua&#8221; m\u1edbi t\u1ea1o ra n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea7y c\u1ea1nh tranh, trong khi Google v\u1eabn ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/strong><\/p>\n<figure id=\"attachment_26\" aria-describedby=\"caption-attachment-26\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2014\/10\/facebook-atlas.jpg\"><img loading=\"lazy\" class=\"wp-image-26 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2014\/10\/facebook-atlas.jpg\" alt=\"Facebook Atlas: Marketing theo ng\u01b0\u1eddi d\u00f9ng\" width=\"580\" height=\"290\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2014\/10\/facebook-atlas.jpg 580w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2014\/10\/facebook-atlas-120x60.jpg 120w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><figcaption id=\"caption-attachment-26\" class=\"wp-caption-text\"><em>Facebook Atlas: Marketing theo ng\u01b0\u1eddi d\u00f9ng<\/em><\/figcaption><\/figure>\n<p><!--more--><br \/>\n\u0110\u00e2y l\u00e0 phi\u00ean b\u1ea3n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i t\u1eeb n\u1ec1n t\u1ea3ng \u0111o l\u01b0\u1eddng v\u00e0 qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o Atlas Advertiser Suite m\u00e0 Facebook mua l\u1ea1i t\u1eeb T\u1eadp \u0111o\u00e0n Microsoft h\u1ed3i n\u0103m ngo\u00e1i.Do \u0111\u00f3, Facebook kh\u00f4ng th\u1ec3 \u0111\u1ee9ng y\u00ean v\u00e0 tung ngay ra n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o m\u1edbi Atlas, th\u00fac \u0111\u1ea9y kh\u00e1i ni\u1ec7m Facebook Atlas &#8211; &#8220;marketing theo ng\u01b0\u1eddi d\u00f9ng&#8221;.<\/p>\n<p>N\u1ec1n t\u1ea3ng Facebook Atlas \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng Facebook hi\u1ec7u qu\u1ea3 h\u01a1n b\u1eb1ng c\u00e1ch \u0111o l\u01b0\u1eddng nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi d\u00f9ng Facebook xem, t\u01b0\u01a1ng t\u00e1c hay h\u00e0nh \u0111\u1ed9ng theo c\u00e1c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a Facebook hay tr\u00ean trang web v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a m\u1ed9t b\u00ean th\u1ee9 ba.<\/p>\n<p>D\u1ef1 ki\u1ebfn Atlas s\u1ebd \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o tu\u1ea7n t\u1edbi t\u1ea1i New York, M\u1ef9. Gi\u00e1m \u0111\u1ed1c t\u00e1c nghi\u1ec7p c\u1ee7a Facebook Sheryl Sanberg h\u1ed3i th\u00e1ng 7 cho bi\u1ebft, hi\u1ec7n m\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook \u0111ang t\u0103ng m\u1ea1nh t\u1ea1i t\u1ea5t c\u1ea3 khu v\u1ef1c, v\u1edbi 1,5 tri\u1ec7u kh\u00e1ch h\u00e0ng qu\u1ea3ng c\u00e1o.<\/p>\n<p>Facebook t\u1eebng b\u1ecb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 nghi ng\u1edd v\u1ec1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o khi li\u00ean ti\u1ebfp b\u1ecb ch\u1ec9 tr\u00edch l\u00e0 v\u00f4 c\u00f9ng r\u1ed1i r\u1eafm. V\u00ec th\u1ebf, m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y \u0111\u00e3 c\u1ed1 g\u1eafng tung ra c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o m\u1edbi nh\u1eb1m l\u1ea5y l\u1ea1i s\u1ee9c h\u1ea5p d\u1eabn v\u1edbi doanh nghi\u1ec7p.<\/p>\n<p>&#8220;Nh\u1eefng g\u00ec Facebook \u0111ang l\u00e0m v\u1edbi Atlas s\u1ebd m\u1ea1nh m\u1ebd h\u01a1n nh\u1eefng g\u00ec Google c\u00f3 th\u1ec3 l\u00e0m&#8221;, chi\u1ebfn l\u01b0\u1ee3c gia tr\u01b0\u1edfng Publicis Rishad Tobaccowala nh\u1eadn x\u00e9t tr\u00ean t\u1edd Wall Street Journal.<\/p>\n<p>M\u1eb7c d\u00f9 kh\u00f4ng \u0111\u01b0\u1ee3c Facebook \u0111\u1ec1 c\u1eadp, song vi\u1ec7c s\u1edf h\u1eefu n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o Atlas s\u1ebd m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o th\u00f4ng qua vi\u1ec7c \u0111\u0103ng c\u00e1c m\u1ea9u tin qu\u1ea3ng c\u00e1o l\u00ean c\u00e1c website c\u1ee7a b\u00ean th\u1ee9 ba v\u00e0 tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o DoubleClick c\u1ee7a Google hay n\u1ec1n t\u1ea3ng AdSense.<\/p>\n<p>S\u1ef1 m\u1ea1nh m\u1ebd c\u1ee7a Atlas khi ph\u1ed1i h\u1ee3p v\u1edbi Nielsen, Datalogix (hai \u0111\u1ed1i t\u00e1c truy\u1ec1n th\u00f4ng v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng) s\u1ebd gi\u00fap Facebook \u0111\u01b0a qu\u1ea3ng c\u00e1o \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n, c\u1ea3 tr\u00ean tr\u00ecnh duy\u1ec7t web l\u1eabn c\u00e1c n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng.<\/p>\n<p>Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a C\u00f4ng ty Nghi\u00ean c\u1ee9u eMarketer, qu\u1ea3ng c\u00e1o Facebook thu v\u1ec1 6,8 t\u1ef7 USD, c\u00f2n Google s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c 14,7 t\u1ef7 USD tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng n\u0103m 2014.<\/p>\n<p>D\u00f9 ch\u00eanh l\u1ec7ch doanh thu v\u00e0 th\u1ecb ph\u1ea7n c\u00f2n r\u1ea5t l\u1edbn, nh\u01b0ng kho\u1ea3ng c\u00e1ch \u0111ang d\u1ea7n thu h\u1eb9p r\u1ea5t nhanh. Hi\u1ec7n t\u1ea1i, ph\u1ea7n l\u1edbn doanh thu qu\u1ea3ng c\u00e1o c\u1ee7a Facebook \u0111\u1ebfn t\u1eeb \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, v\u00e0 th\u1ecb ph\u1ea7n d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t m\u1ee9c 21% trong n\u0103m nay, t\u0103ng g\u1ea7n 4 l\u1ea7n so v\u1edbi m\u1ee9c 5,4% n\u0103m 2012.<\/p>\n<p>Xem th\u00eam:<\/p>\n<ul>\n<li><a href=\"https:\/\/suno.vn\/blog\/4439-2\/\" target=\"_blank\" rel=\"noopener\">12 m\u1eb9o gi\u00fap ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/can-biet-gi-khi-chay-quang-cao-tren-facebook\/\" target=\"_blank\" rel=\"noopener\">C\u1ea7n bi\u1ebft g\u00ec khi ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean facebook?<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/chay-facebook-ads-free-can-tac-vo-ay-nay\/\" target=\"_blank\" rel=\"noopener\">Ch\u1ea1y qu\u1ea3ng c\u00e1o facebook mi\u1ec5n ph\u00ed \u2013 C\u1ea9n t\u1eafc v\u00f4 \u00e1y n\u00e1y<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Twitter m\u1edbi b\u1ed5 sung n\u00fat &#8220;mua&#8221; m\u1edbi t\u1ea1o ra n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea7y c\u1ea1nh tranh, trong khi Google v\u1eabn ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n","protected":false},"author":101023,"featured_media":26,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[722,376],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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