{"id":1905,"date":"2015-11-04T15:51:53","date_gmt":"2015-11-04T08:51:53","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=1905"},"modified":"2015-11-04T15:53:38","modified_gmt":"2015-11-04T08:53:38","slug":"nhung-quan-niem-sai-lam-ve-cua-hang-ban-le","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/nhung-quan-niem-sai-lam-ve-cua-hang-ban-le\/","title":{"rendered":"Nh\u1eefng quan ni\u1ec7m sai l\u1ea7m v\u1ec1 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb"},"content":{"rendered":"

C\u00f3 r\u1ea5t nhi\u1ec1u quan ni\u1ec7m sai l\u1ea7m v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c kh\u1edfi nghi\u1ec7p<\/a> v\u00e0 v\u1eadn h\u00e0nh m\u1ed9t c\u1eeda h\u00e0ng <\/a>b\u00e1n l\u1ebb, ch\u00fang t\u1ea1o \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a ch\u00fang ta. <\/em><\/p>\n

H\u00e3y xem nh\u1eefng v\u00ed d\u1ee5 sau \u0111\u00e2y \u0111\u1ec3 bi\u1ebft c\u00e1c quan ni\u1ec7m v\u1ec1 kinh doanh, b\u00e1n l\u1ebb c\u1ee7a b\u1ea1n c\u00f3 \u0111ang\u00a0sai l\u1ea7m kh\u00f4ng nh\u00e9!<\/p>\n

\"marketingvietnam_thuonghieubanlevietnam_17092010\"<\/a><\/p>\n

1. Khi\u00a0b\u1ea1n kinh doanh, kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u1ebfn<\/h4>\n

S\u1ea3n ph\u1ea9m t\u1ed1t, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 kh\u00f4ng gian b\u00e1n h\u00e0ng hay ho s\u1ebd kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb g\u00ec n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng bi\u1ebft \u0111\u1ebfn s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a b\u1ea1n. Nhi\u1ec1u c\u1eeda h\u00e0ng m\u1edbi ra \u0111\u1eddi sai l\u1ea7m trong vi\u1ec7c qu\u1ea3ng b\u00e1 c\u1eeda h\u00e0ng\u00a0c\u1ee7a m\u00ecnh. Thi\u1ebfu h\u1ee5t v\u1ed1n ho\u1eb7c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o sai l\u1ea7m c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng nghe th\u1ea5y nh\u1eefng l\u1eddi b\u1ea1n \u0111ang c\u1ed1 n\u00f3i v\u1edbi h\u1ecd. Cho d\u00f9 kinh t\u1ebf c\u00f3 kh\u1ee7ng kho\u1ea3ng th\u1ebf n\u00e0o, qu\u1ea3ng c\u00e1o v\u1eabn lu\u00f4n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 cho vi\u1ec7c b\u00e1n h\u00e0ng.<\/p>\n

T\u1ea1i sao l\u1ea1i ph\u1ea3i qu\u1ea3ng c\u00e1o?<\/a><\/span><\/p>\n

Marketing cho c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u2013 n\u00ean hay kh\u00f4ng n\u00ean?<\/a><\/span><\/p>\n

2. Nh\u1eefng c\u1eeda h\u00e0ng nh\u1ecf kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng l\u1edbn<\/h4>\n

M\u1eb7c d\u00f9 \u0111\u00fang l\u00e0 nh\u1eefng c\u1eeda h\u00e0ng nh\u1ecf h\u01a1n nh\u00ecn chung ch\u1eb3ng th\u1ec3 c\u1ea1nh tranh n\u1ed5i v\u1ec1 gi\u00e1 v\u1edbi c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng l\u1edbn. Nh\u01b0ng th\u1ef1c t\u1ebf, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 “s\u1ed1ng s\u00f3t” v\u00e0 ph\u00e1t tri\u1ec3n t\u1eebng b\u01b0\u1edbc m\u1ed9t. B\u1eb1ng c\u00e1ch khi\u1ebfnc\u1eeda h\u00e0ng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5\u00a0c\u1ee7a h\u1ecd tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean c\u1ea3 mong \u0111\u1ee3i v\u00e0 kh\u00f4ng gian tho\u1ea3i m\u00e1i \u1ea5m c\u00fang, nh\u1eefng c\u1eeda h\u00e0ng nh\u1ecf ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng th\u1ecb ph\u1ea7n kh\u00f4ng \u00edt.<\/p>\n

3. Nh\u1eefng kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi chi nhi\u1ec1u ti\u1ec1n nh\u1ea5t<\/h4>\n

C\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ebfn th\u01b0\u1eddng xuy\u00ean v\u00e0 mua nhi\u1ec1u h\u01a1n trung b\u00ecnh nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f2n l\u1ea1i. Tr\u01b0\u1edbc khi xem \u0111\u00f3 l\u00e0 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n, h\u00e3y d\u1eebng l\u1ea1i v\u00e0 ph\u00e2n t\u00edch xem, li\u1ec7u c\u00f3 kh\u00e1ch h\u00e0ng n\u00e0o d\u00f9 mua \u00edt, nh\u01b0ng l\u1ea1i \u0111i qu\u1ea3ng b\u00e1 c\u1eeda h\u00e0ng b\u1ea1n v\u1edbi gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd? Nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 hay gi\u1edbi thi\u1ec7u t\u00ean tu\u1ed5i b\u1ea1n cho m\u1ecdi ng\u01b0\u1eddi m\u1edbi l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 gi\u00e1 tr\u1ecb cao v\u00e0 gi\u00fap b\u1ea1n t\u0103ng doanh thu nhi\u1ec1u h\u01a1n nh\u1eefng kh\u00e1ch h\u00e0ng chi \u201cs\u1ed9p\u201d, \u0111\u1ebfn mua 2 l\u1ea7n m\u1ed7i n\u0103m (v\u00e0 ch\u1ec9 th\u1ebf th\u00f4i).<\/p>\n

\"130102ewe1357112024\"<\/a><\/p>\n

4. Shop online c\u00f3 th\u1ec3 thay th\u1ebf c\u1eeda h\u00e0ng<\/h4>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111ang t\u1ea1o n\u00ean m\u1ed9t b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 m\u1edbi trong ng\u00e0nh b\u00e1n l\u1ebb. \u0110\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u quan tr\u1ecdng cho th\u1ea5y c\u00e1c c\u1eeda h\u00e0ng n\u00ean x\u00e2y d\u1ef1ng t\u00ean tu\u1ed5i tr\u00ean m\u1ea1ng, tuy nhi\u00ean \u0111i\u1ec1u \u0111\u00f3 c\u0169ng kh\u00f4ng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c s\u1ef1 th\u1eadt r\u1eb1ng s\u1ebd lu\u00f4n c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n m\u1eaft th\u1ea5y tai nghe, \u0111\u01b0\u1ee3c s\u1edd t\u1eadn tay v\u00e0 th\u1eed \u0111\u1ed3 ch\u1eafc ch\u1eafn tr\u01b0\u1edbc khi mua. \u0110\u1ed3ng th\u1eddi, nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1eabn mu\u1ed1n ch\u00ednh b\u1ea3n th\u00e2n h\u1ecd mua s\u1ea3n ph\u1ea9m \u1edf c\u1eeda h\u00e0ng cho \u0111\u1ea3m b\u1ea3o thay v\u00ec mua tr\u00ean m\u1ea1ng.<\/p>\n

5. Chuy\u1ec3n \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng s\u1ebd \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn t\u00ecnh h\u00ecnh kinh doanh<\/h4>\n

Chuy\u1ec3n \u0111\u1ecba \u0111i\u1ec3m kinh doanh sang n\u01a1i kh\u00e1c c\u00f3 th\u1ec3 s\u1ebd t\u1ed1n k\u00e9m v\u00e0 kh\u00f4ng thu\u1eadn l\u1ee3i l\u1eafm, tuy nhi\u00ean vi\u1ec7c \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1u t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. H\u00e3y chu\u1ea9n b\u1ecb t\u1eeb s\u1edbm v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 vi\u1ec7c chuy\u1ec3n \u0111i \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh thu\u1eadn l\u1ee3i. \u0110\u1eebng qu\u00ean l\u00ean th\u00f4ng b\u00e1o r\u1ed9ng r\u00e3i v\u1ec1 vi\u1ec7c chuy\u1ec3n \u0111\u1ecba \u0111i\u1ec3m, t\u00ecm c\u00e1ch gi\u1eef l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 c\u0169ng nh\u01b0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng \u1edf \u0111\u1ecba \u0111i\u1ec3m m\u1edbi.<\/p>\n

Ngu\u1ed3n | D\u1ecbch t\u1eeb\u00a0http:\/\/retail.about.com\/<\/em><\/p>\n

\u2014
\nB\u1ea1n c\u00f2n g\u1eb7p nh\u1eefng kh\u00f3 kh\u0103n hay \u0111i\u1ec1u g\u00ec th\u1eafc m\u1eafc quanh vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh? H\u00e3y tham gia giao l\u01b0u, chia s\u1ebb v\u1edbi Suno.vn t\u1ea1i \u0111\u00e2y<\/a> nh\u00e9!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3 r\u1ea5t nhi\u1ec1u quan ni\u1ec7m sai l\u1ea7m v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c kh\u1edfi nghi\u1ec7p v\u00e0 v\u1eadn h\u00e0nh m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, ch\u00fang t\u1ea1o \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a ch\u00fang ta. H\u00e3y xem nh\u1eefng v\u00ed d\u1ee5 sau \u0111\u00e2y \u0111\u1ec3 bi\u1ebft c\u00e1c quan ni\u1ec7m v\u1ec1 kinh doanh, […]\n","protected":false},"author":101023,"featured_media":1906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,1,5,6],"tags":[],"yoast_head":"\nNh\u1eefng quan ni\u1ec7m sai l\u1ea7m v\u1ec1 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb - SUNO.vn Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/nhung-quan-niem-sai-lam-ve-cua-hang-ban-le\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng quan ni\u1ec7m sai l\u1ea7m v\u1ec1 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb - SUNO.vn Blog\" \/>\n<meta property=\"og:description\" content=\"C\u00f3 r\u1ea5t nhi\u1ec1u quan ni\u1ec7m sai l\u1ea7m v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c kh\u1edfi nghi\u1ec7p v\u00e0 v\u1eadn h\u00e0nh m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, ch\u00fang t\u1ea1o \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a ch\u00fang ta. H\u00e3y xem nh\u1eefng v\u00ed d\u1ee5 sau \u0111\u00e2y \u0111\u1ec3 bi\u1ebft c\u00e1c quan ni\u1ec7m v\u1ec1 kinh doanh, [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/suno.vn\/blog\/nhung-quan-niem-sai-lam-ve-cua-hang-ban-le\/\" \/>\n<meta property=\"og:site_name\" content=\"SUNO.vn Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/suno.vn\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-04T08:51:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-04T08:53:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/11\/marketingvietnam_thuonghieubanlevietnam_17092010.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"448\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"vinh.nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/suno.vn\/blog\/#website\",\"url\":\"https:\/\/suno.vn\/blog\/\",\"name\":\"SUNO.vn\",\"description\":\"C\u00e1c kinh nghi\u1ec7m v\u1ec1 m\u1edf, kinh doanh, qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/suno.vn\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/suno.vn\/blog\/nhung-quan-niem-sai-lam-ve-cua-hang-ban-le\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/11\/marketingvietnam_thuonghieubanlevietnam_17092010.jpg\",\"contentUrl\":\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2015\/11\/marketingvietnam_thuonghieubanlevietnam_17092010.jpg\",\"width\":448,\"height\":304},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/suno.vn\/blog\/nhung-quan-niem-sai-lam-ve-cua-hang-ban-le\/#webpage\",\"url\":\"https:\/\/suno.vn\/blog\/nhung-quan-niem-sai-lam-ve-cua-hang-ban-le\/\",\"name\":\"Nh\u1eefng quan ni\u1ec7m sai l\u1ea7m v\u1ec1 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb - 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