{"id":1492,"date":"2015-08-12T12:18:24","date_gmt":"2015-08-12T05:18:24","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=1492"},"modified":"2015-08-12T12:18:47","modified_gmt":"2015-08-12T05:18:47","slug":"noi-gi-qua-quang-cao","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/noi-gi-qua-quang-cao\/","title":{"rendered":"“N\u00f3i” g\u00ec qua qu\u1ea3ng c\u00e1o?"},"content":{"rendered":"

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang b\u1ecb \u201cb\u1ed9i th\u1ef1c\u201d v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o hi\u1ec7n di\u1ec7n m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 l\u00e0 b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p. Tuy nhi\u00ean, v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc ch\u00ednh \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia th\u1ebf gi\u1edbi b\u00e1m s\u00e1t khi x\u00e2y d\u1ef1ng c\u00e1c clip qu\u1ea3ng c\u00e1o.<\/p>\n

M\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o mu\u1ed1n th\u00e0nh c\u00f4ng ph\u1ea3i ch\u1ee9a \u0111\u1ef1ng c\u00e1c y\u1ebfu t\u1ed1 SUCCESS, bao g\u1ed3m nh\u1eefng ch\u1eef c\u00e1i \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng ti\u1ebfng Anh nh\u01b0 sau:<\/p>\n

Simplicity (\u0110\u01a1n gi\u1ea3n)<\/strong><\/p>\n

\"simplicity\"<\/a><\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ed1n \u0111\u00e3 \u00e1c c\u1ea3m v\u1edbi v\u1edbi vi\u1ec7c \u201cb\u1ecb\u201d xem qu\u1ea3ng c\u00e1o qu\u00e1 nhi\u1ec1u. H\u1ecd c\u00e0ng kh\u00f4ng th\u1ec3 d\u00e0nh th\u1eddi gian suy ngh\u0129, \u201c\u0111o\u00e1n gi\u00e0, \u0111o\u00e1n non\u201d v\u1ec1 h\u00e0m \u00fd c\u1ee7a qu\u1ea3ng c\u00e1o. V\u00ec v\u1eady, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c \u0111\u00edch d\u1ec5 hi\u1ec3u, d\u1ec5 li\u00ean t\u01b0\u1edfng v\u00e0 d\u1ec5 nh\u1edb. M\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n ph\u1ea3i \u0111i th\u1eb3ng v\u00e0o l\u1ee3i \u00edch c\u1ed1t l\u00f5i v\u00e0 \u0111\u1ecbnh v\u1ecb ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi l\u00e0m r\u00f5 \u0111\u01b0\u1ee3c \u00fd \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n \u201cn\u00f3i\u201d g\u00ec v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Kh\u00f4ng \u00edt c\u00e1c clip qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n ph\u1ee9c t\u1ea1p v\u1edbi qu\u00e1 nhi\u1ec1u h\u00ecnh \u1ea3nh, \u00e2m thanh, xen l\u1eabn c\u1ea3 c\u00e2u ch\u1eef v\u00e0 gi\u1ecdng n\u00f3i nhi\u1ec1u khi c\u00f2n m\u00e2u thu\u1eabn l\u1eabn nhau. Ngo\u00e0i ra, c\u00f3 khi m\u1ea9u qu\u1ea3ng c\u00e1o kh\u00f4ng \u0103n nh\u1eadp g\u00ec v\u1edbi s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u, l\u00e0m ng\u01b0\u1eddi xem d\u00f9 suy ngh\u0129 \u201cn\u00e1t \u00f3c\u201d c\u0169ng kh\u00f4ng th\u1ec3 li\u00ean t\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u \u0111ang qu\u1ea3ng c\u00e1o.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t clip qu\u1ea3ng c\u00e1o c\u1ee7a m\u1ed9t h\u00e3ng c\u00e0 ph\u00ea \u0111\u01b0a nhi\u1ec1u h\u00ecnh \u1ea3nh v\u1ec1 s\u00e1ch, k\u00e8m theo nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u0111\u1ecdc s\u00e1ch, sau \u0111\u00f3 k\u1ebft th\u00fac b\u1eb1ng h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea b\u00ean c\u1ea1nh cu\u1ed1n s\u00e1ch. Nh\u01b0ng tr\u00ean t\u00e1ch c\u00e0 ph\u00ea l\u1ea1i in t\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea kh\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea trong l\u1eddi tho\u1ea1i qu\u1ea3ng c\u00e1o.<\/p>\n

Unexpectedness (B\u1ea5t ng\u1edd)<\/strong><\/p>\n

\"unexpected\"<\/a><\/p>\n

M\u1ed9t m\u1ea9u qu\u1ea3ng c\u00e1o mu\u1ed1n th\u00e0nh c\u00f4ng, tr\u01b0\u1edbc h\u1ebft n\u00f3 ph\u1ea3i thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi xem v\u00e0 l\u00e0m sao \u0111\u1ec3 h\u1ecd xem h\u1ebft clip. Mu\u1ed1n v\u1eady, m\u1ea9u qu\u1ea3ng c\u00e1o ph\u1ea3i ch\u1ee9a \u0111\u1ef1ng y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a ng\u01b0\u1eddi xem, \u0111\u1ed3ng th\u1eddi ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c b\u1ea5t ng\u1edd th\u00fa v\u1ecb v\u00e0o ph\u00fat cu\u1ed1i. Y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb \u00e2m thanh, \u00e1nh s\u00e1ng, h\u00ecnh \u1ea3nh, gi\u1ecdng n\u00f3i hay nh\u00e2n v\u1eadt.<\/p>\n

C\u00e1ch l\u00e0m ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1eabn l\u00e0 s\u1ef1 b\u1ea5t ng\u1edd trong di\u1ec5n bi\u1ebfn c\u1ee7a c\u00e2u chuy\u1ec7n m\u00e0 qua \u0111\u00f3 n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i. V\u00ed d\u1ee5, nh\u1eefng clip qu\u1ea3ng c\u00e1o c\u1ee7a bia Heineken th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 mang nhi\u1ec1u y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd v\u00e0 lu\u00f4n g\u00e2y s\u1ef1 th\u00edch th\u00fa \u0111\u1ebfn \u201cv\u1ee1 \u00f2a\u201d v\u00e0o ph\u00fat cu\u1ed1i. \u0110i\u1ec3n h\u00ecnh l\u00e0 clip qu\u1ea3ng c\u00e1o c\u00f3 c\u00e1c c\u00f4 g\u00e1i reo h\u00f2 sung s\u01b0\u1edbng khi ph\u00e1t hi\u1ec7n m\u1ed9t kho \u0111\u1ea7y qu\u1ea7n \u00e1o, gi\u1ea7y d\u00e9p, ph\u1ee5 ki\u1ec7n th\u1eddi trang; c\u00f2n c\u00e1c ch\u00e0ng trai th\u00ec h\u00e2n hoan b\u1ea5t t\u1eadn khi b\u1ea5t ng\u1edd kh\u00e1m ph\u00e1 ra c\u1ea3 m\u1ed9t c\u0103n ph\u00f2ng \u0111\u1ea7y bia Heineken.<\/p>\n

Concreteness (C\u1ee5 th\u1ec3)<\/strong><\/p>\n

\"Concreteness\"<\/a><\/p>\n

Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ea7n r\u00f5 r\u00e0ng, s\u1ed1ng \u0111\u1ed9ng v\u00e0 c\u1ee5 th\u1ec3 \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 nh\u1eadn d\u1ea1ng, d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 li\u00ean t\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m (c\u1ea3 l\u1ee3i \u00edch ch\u1ee9c n\u0103ng l\u1eabn l\u1ee3i \u00edch c\u1ea3m x\u00fac). V\u00ed d\u1ee5, khi qu\u1ea3ng c\u00e1o cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea, ng\u01b0\u1eddi xem ph\u1ea3i hi\u1ec3u \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e0 ph\u00ea v\u1edbi l\u1ee3i \u00edch c\u1ee7a c\u00e0 ph\u00ea, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u00e1ch v\u1edbi l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u0111\u1ecdc s\u00e1ch (d\u00f9 m\u1ea9u qu\u1ea3ng c\u00e1o h\u00e0m \u00fd g\u1eafn nh\u1eefng cu\u1ed1n s\u00e1ch khai tr\u00ed v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea). T\u01b0\u01a1ng t\u1ef1, khi qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u d\u1ea7u nh\u1eddn th\u00ec kh\u00e1ch h\u00e0ng ph\u1ea3i hi\u1ec3u \u0111\u00f3 l\u00e0 d\u1ea7u nh\u1eddn v\u1edbi l\u1ee3i \u00edch c\u1ee7a d\u1ea7u nh\u1eddn ch\u1ee9 kh\u00f4ng th\u1ec3 nh\u1ea7m l\u1eabn v\u1edbi \u0111\u1ed9ng c\u01a1 hay xe t\u1ea3i.<\/p>\n

Y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 c\u00f2n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf kh\u00eda c\u1ea1nh \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. Kh\u00f4ng th\u1ec3 c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 cho m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu, th\u01b0\u1eddng g\u1ecdi l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5 vi\u1ec7c h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3, n\u1ebfu kh\u00f4ng ng\u01b0\u1eddi xem s\u1ebd b\u1ed1i r\u1ed1i v\u00ec kh\u00f4ng bi\u1ebft li\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 d\u00e0nh cho m\u00ecnh.<\/p>\n

Credibility (Tin c\u1eady)<\/strong><\/p>\n

\"Credibility\"<\/a><\/p>\n

Qu\u1ea3ng c\u00e1o d\u00f9 c\u00f3 hay, c\u00f3 b\u1ea5t ng\u1edd th\u1ebf n\u00e0o th\u00ec c\u0169ng ph\u1ea3i \u0111\u00e1ng tin v\u00e0 c\u00f3 \u201cl\u00fd do \u0111\u1ec3 tin\u201d. \u0110\u1ed9 tin c\u1eady cao l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Nh\u1eefng m\u1ea9u qu\u1ea3ng c\u00e1o n\u00f3i qu\u00e1 s\u1ef1 th\u1eadt ho\u1eb7c c\u1ed1 t\u00ecnh l\u1eeba b\u1ecbp kh\u00e1ch h\u00e0ng ch\u1eb3ng s\u1edbm th\u00ec mu\u1ed9n c\u0169ng s\u1ebd b\u1ecb ph\u00e1t hi\u1ec7n. Nh\u1eefng m\u1ea9u qu\u1ea3ng c\u00e1o \u201cv\u00f4 l\u00fd\u201d ch\u1eafc ch\u1eafn s\u1ebd b\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea9y chay; v\u00e0 s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o l\u00e0 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 k\u00eanh b\u00e1n h\u00e0ng qua truy\u1ec1n h\u00ecnh \u0111\u00e3 b\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00ean \u00e1n v\u00e0 k\u00eau g\u1ecdi t\u1ea9y chay v\u00ec qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 xu\u1ea5t x\u1ee9 s\u1ea3n ph\u1ea9m.<\/p>\n

Emotionality (C\u1ea3m x\u00fac)<\/strong><\/p>\n

Tuy clip qu\u1ea3ng c\u00e1o ph\u1ea3i \u0111\u01a1n gi\u1ea3n v\u00e0 c\u1ee5 th\u1ec3, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi xem s\u1ebd th\u00edch th\u00fa v\u1edbi nh\u1eefng clip qu\u00e1 th\u00f4 thi\u1ec3n, kh\u00f4 c\u1ee9ng (nh\u01b0 m\u1ed9t s\u1ed1 clip qu\u1ea3ng c\u00e1o theo ki\u1ec3u \u201cs\u01a1n \u0111\u00f4ng m\u00e3i v\u00f5\u201d c\u1ee7a c\u00e1c h\u00e3ng \u0110\u00f4ng Nam d\u01b0\u1ee3c). M\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng ph\u1ea3i g\u00e2y \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac cho ng\u01b0\u1eddi xem. C\u1ea3m x\u00fac c\u00f3 th\u1ec3 l\u00e0 c\u1ea3m gi\u00e1c nh\u1eb9 nh\u00e0ng, th\u01b0 th\u00e1i, y\u00eau th\u01b0\u01a1ng, chia s\u1ebb; c\u00f3 th\u1ec3 l\u00e0 t\u00e2m tr\u1ea1ng vui nh\u1ed9n, h\u00e0o h\u1ee9ng, h\u01b0ng ph\u1ea5n; v\u00e0 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 t\u1ef1 tin, m\u1ea1nh m\u1ebd, c\u00e1 t\u00ednh, hay th\u1eadm ch\u00ed l\u00e0 n\u1ed7i lo l\u1eafng, s\u1ee3 h\u00e3i, \u00e2n h\u1eadn k\u00e8m theo \u0111\u1ed9ng l\u1ef1c ph\u1ea3i thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng\u2026 V\u00ed d\u1ee5, nh\u1eefng clip qu\u1ea3ng c\u00e1o v\u1ec1 s\u1eefa lu\u00f4n kh\u01a1i g\u1ee3i t\u00ecnh y\u00eau th\u01b0\u01a1ng c\u1ee7a ng\u01b0\u1eddi m\u1eb9 d\u00e0nh cho con, mong mu\u1ed1n con kh\u00f4n l\u1edbn, th\u00f4ng minh, ph\u00e1t tri\u1ec3n chi\u1ec1u cao t\u1eebng ng\u00e0y. C\u1ea3m x\u00fac n\u00e0y s\u1ebd khi\u1ebfn c\u00e1c b\u00e0 m\u1eb9 mu\u1ed1n cho con u\u1ed1ng s\u1eefa \u0111\u1ec1u \u0111\u1eb7n.<\/p>\n

\"th<\/a><\/p>\n

Storytelling (K\u1ec3 chuy\u1ec7n)<\/strong><\/p>\n

\"storytelling\"<\/a><\/p>\n

M\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o mu\u1ed1n \u0111i v\u00e0o l\u00f2ng ng\u01b0\u1eddi ph\u1ea3i \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua m\u1ed9t c\u00e2u chuy\u1ec7n hay, m\u1ed9t k\u1ecbch b\u1ea3n th\u00fa v\u1ecb, cho d\u00f9 l\u00e0 c\u1ef1c ng\u1eafn.<\/p>\n

Nh\u1eefng m\u1ea9u qu\u1ea3ng c\u00e1o mang t\u00ednh h\u00f4 h\u00e0o, m\u1eddi m\u1ecdc th\u00f4 thi\u1ec3n th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng clip qu\u1ea3ng c\u00e1o tuy kh\u00f4ng h\u1ec1 ch\u1ee9a \u0111\u1ef1ng n\u1ed9i dung m\u1eddi m\u1ecdc, k\u00eau g\u1ecdi mua h\u00e0ng tr\u1ef1c ti\u1ebfp nh\u01b0ng l\u1ea1i \u201ck\u1ec3\u201d \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb, b\u1ea5t ng\u1edd, l\u00e3ng m\u1ea1n, nhi\u1ec1u k\u1ecbch t\u00ednh v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m; v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong l\u00f2ng ng\u01b0\u1eddi xem. V\u00e0 \u0111\u00f3 m\u1edbi l\u00e0 c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n h\u1eb3n c\u00e1ch qu\u1ea3ng c\u00e1o m\u1eddi ch\u00e0o th\u00f4 thi\u1ec3n.<\/p>\n

V\u00ed d\u1ee5, v\u1eeba qua c\u00f3 m\u1ed9t clip qu\u1ea3ng c\u00e1o d\u1eabn d\u1eaft c\u00e2u chuy\u1ec7n thong th\u1ea3, ch\u1eadm r\u00e3i c\u1ee7a qu\u00e1 tr\u00ecnh tr\u1ed3ng, ch\u0103m ch\u00fat, h\u00e1i l\u01b0\u1ee3m, ph\u01a1i kh\u00f4 v\u00e0 rang xay c\u00e0 ph\u00ea nh\u1eb1m h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng ly c\u00e0 ph\u00ea \u201cth\u01a1m ngon nguy\u00ean b\u1ea3n\u201d, l\u00e0m nhi\u1ec1u ng\u01b0\u1eddi xem kh\u00e1 th\u00edch th\u00fa.<\/p>\n

Stickiness (K\u1ebft d\u00ednh)<\/strong><\/p>\n

\"Stickiness\"<\/a><\/p>\n

\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 cu\u1ed1i c\u00f9ng, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng t\u1eeb s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a 6 y\u1ebfu t\u1ed1 tr\u01b0\u1edbc trong m\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng. S\u1ef1 \u201ck\u1ebft d\u00ednh\u201d c\u1ee7a th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 h\u1ebft s\u1ee9c c\u1ea7n thi\u1ebft v\u00ec n\u1ebfu kh\u00f4ng, vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ebd g\u00e2y t\u1ed1n k\u00e9m, l\u00e3ng ph\u00ed m\u00e0 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3. M\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o mang t\u00ednh \u201ck\u1ebft d\u00ednh\u201d ph\u1ea3i \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong t\u00e2m tr\u00ed ng\u01b0\u1eddi xem v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i \u0111\u1ebfn vi\u1ec7c \u201cn\u00edu gi\u1eef\u201d hay thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Y\u1ebfu t\u1ed1 \u201ck\u1ebft d\u00ednh\u201d v\u1eeba l\u00e0 \u201cy\u00eau c\u1ea7u \u0111\u1ea7u v\u00e0o\u201d, v\u1eeba l\u00e0 \u201ck\u1ebft qu\u1ea3 \u0111\u1ea7u ra\u201d c\u1ea7n c\u00f3 cho m\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng.<\/p>\n

Nh\u01b0 v\u1eady, \u0111\u1ec3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng, \u00edt nh\u1ea5t ph\u1ea3i h\u1ed9i \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 SUCCESS. T\u1ea5t nhi\u00ean, qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2y \u0111\u0169a th\u1ea7n hay li\u1ec1u thu\u1ed1c ti\u00ean duy nh\u1ea5t t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. B\u1ea3n th\u00e2n qu\u1ea3ng c\u00e1o ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 trong nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c m\u00e0 ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng v\u00e0 c\u1ea3i ti\u1ebfn. Tuy v\u1eady, \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 nh\u1eefng doanh nghi\u1ec7p FMCG (h\u00e0ng ti\u00eau d\u00f9ng nhanh), qu\u1ea3ng c\u00e1o g\u1ea7n nh\u01b0 l\u00e0 c\u00f4ng c\u1ee5 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i. C\u00f3 th\u1ec3 n\u00f3i, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh \u0111\u1ec3 tr\u1edf th\u00e0nh t\u1ea7m c\u1ee1 n\u1ebfu kh\u00f4ng d\u00f9ng \u0111\u1ebfn c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o. V\u00e0 c\u00e2u chuy\u1ec7n \u201cn\u00f3i\u201d g\u00ec qua qu\u1ea3ng c\u00e1o s\u1ebd l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a c\u1ea3 ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u l\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

(Theo Nh\u1ecbp C\u1ea7u \u0110\u1ea7u T\u01b0)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang b\u1ecb \u201cb\u1ed9i th\u1ef1c\u201d v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o hi\u1ec7n di\u1ec7n m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 l\u00e0 b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p. Tuy nhi\u00ean, v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc ch\u00ednh \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia th\u1ebf gi\u1edbi b\u00e1m s\u00e1t […]\n","protected":false},"author":101023,"featured_media":1496,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"\n"N\u00f3i" g\u00ec qua qu\u1ea3ng c\u00e1o? - SUNO.vn Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/noi-gi-qua-quang-cao\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""N\u00f3i" g\u00ec qua qu\u1ea3ng c\u00e1o? - SUNO.vn Blog\" \/>\n<meta property=\"og:description\" content=\"Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang b\u1ecb \u201cb\u1ed9i th\u1ef1c\u201d v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o hi\u1ec7n di\u1ec7n m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 l\u00e0 b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p. 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