{"id":118677,"date":"2019-12-12T16:10:38","date_gmt":"2019-12-12T09:10:38","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=118677"},"modified":"2020-03-04T16:16:46","modified_gmt":"2020-03-04T09:16:46","slug":"6-chien-dich-pr-huyen-thoai-trong-lich-su-the-gioi","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/6-chien-dich-pr-huyen-thoai-trong-lich-su-the-gioi\/","title":{"rendered":"6 chi\u1ebfn d\u1ecbch PR huy\u1ec1n tho\u1ea1i trong l\u1ecbch s\u1eed th\u1ebf gi\u1edbi"},"content":{"rendered":"\n

S\u1ef1 ra \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh PR t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i lu\u00f4n v\u1eadn \u0111\u1ed9ng v\u00e0 thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng cho \u0111\u1ebfn nay. V\u1eady c\u00f3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi ng\u00e0nh PR \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o ch\u01b0a? T\u1eebng c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch PR n\u00e0o tr\u00ean th\u1ebf gi\u1edbi t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi \u0111\u1ebfn kh\u00f4ng ng\u1edd kh\u00f4ng? H\u00e3y c\u00f9ng SUNO<\/a> t\u00ecm hi\u1ec3u nh\u1eefng chi\u1ebfn d\u1ecbch PR \u0111\u1ea7y \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o \u0111\u00f3 nh\u00e9.<\/em><\/p>\n\n\n\n

\"[Infographic]<\/figure><\/div>\n\n\n\n

1. Ivy Lee v\u00e0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed:<\/h2>\n\n\n\n

Ivy Lee (1877-1934) \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng cha \u0111\u1ebb c\u1ee7a ng\u00e0nh PR hi\u1ec7n \u0111\u1ea1i. \u00d4ng l\u00e0 ng\u01b0\u1eddi g\u00f3p ph\u1ea7n s\u00e1ng l\u1eadp ra ng\u00e0nh PR c\u1ee7a Hoa K\u1ef3 n\u00f3i ri\u00eang v\u00e0 th\u1ebf gi\u1edbi n\u00f3i chung. Nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a \u00f4ng khi\u1ebfn ng\u00e0nh truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 nguy\u00ean t\u1eafc qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi gi\u1edbi b\u00e1o ch\u00ed trong th\u1eddi \u0111i\u1ec3m kh\u1ee7ng ho\u1ea3ng. <\/p>\n\n\n\n

T\u00ean tu\u1ed5i c\u1ee7a Ivy Lee g\u1eafn v\u1edbi nhi\u1ec1u v\u1ee5 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng kinh \u0111i\u1ec3n. \u0110i\u1ec3n h\u00ecnh l\u00e0 v\u1ee5 \u0111\u1ed5 t\u00e0u \u1edf c\u00f4ng ty \u0111\u01b0\u1eddng s\u1eaft Pennsylvania n\u0103m 1906. V\u00e0 v\u1ee5 gia \u0111\u00ecnh tr\u00f9m d\u1ea7u m\u1ecf Rockefeller thu\u00ea l\u1ef1c l\u01b0\u1ee3ng c\u00f3 v\u0169 kh\u00ed \u0111\u1ec3 \u0111\u00e0n \u00e1p c\u00f4ng nh\u00e2n g\u00e2y ra th\u1ea3m s\u00e1t \u1edf m\u1ecf Luslow n\u0103m 1914. N\u0103m 1906 \u0111\u1ec3 gi\u1ea3i quy\u1ebft h\u00e0ng lo\u1ea1t v\u1ee5 tai n\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ee5 l\u1eadt t\u00e0u \u0111i\u1ec7n c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1eddng s\u1eaft Pennsylvania, Ivy Lee \u0111\u00e3 c\u1ed1 v\u1ea5n cho gi\u1edbi ch\u1ee7 \u0111\u01b0\u1eddng s\u1eaft kh\u00f4ng tr\u1ed1n tr\u00e1nh m\u00e0 ph\u1ea3i h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 b\u00e1o. <\/p>\n\n\n\n

\"\"
Tri\u1ebft l\u00fd c\u1ee7a \u00f4ng t\u1ed5 ng\u00e0nh PR Ivy Lee: “H\u00e3y n\u00f3i s\u1ef1 th\u1eadt, v\u00ec s\u1edbm mu\u1ed9n g\u00ec c\u00f4ng ch\u00fang c\u0169ng s\u1ebd bi\u1ebft” <\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

\u0110\u00e2y l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 \u0111\u1eb7c bi\u1ec7t b\u1edfi t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn gi\u1edd c\u00e1c v\u1ee5 tai n\u1ea1n lu\u00f4n b\u1ecb \u201cd\u1eadp t\u1eaft\u201d d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u1ea3n \u1ee9ng t\u1eeb d\u01b0 lu\u1eadn. Trong th\u1eddi gian n\u00e0y, \u00f4ng \u0111\u00e3 c\u00f4ng b\u1ed1 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u1ea7u ti\u00ean c\u1ee7a ng\u00e0nh PR. Th\u00f4ng c\u00e1o ch\u1ee7 \u0111\u1ed9ng cung c\u1ea5p th\u00f4ng tin nhanh ch\u00f3ng, ng\u1eafn g\u1ecdn v\u1ec1 v\u1ee5 tai n\u1ea1n \u0111\u01b0\u1eddng s\u1eaft v\u1eeba x\u1ea3y ra. T\u1edd b\u00e1o New York Time \u0111\u00e3 in nguy\u00ean v\u0103n b\u1ea3n th\u00f4ng c\u00e1o n\u00e0y. T\u1eeb \u0111\u00f3 kh\u00e1i ni\u1ec7m x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u00e3 ra \u0111\u1eddi.<\/p>\n\n\n\n

2. Chi\u1ebfn d\u1ecbch PR t\u1ea1o n\u00ean b\u1eefa s\u00e1ng kinh \u0111i\u1ec3n c\u1ee7a ng\u01b0\u1eddi M\u1ef9 – Th\u1ecbt x\u00f4ng kh\u00f3i & tr\u1ee9ng:<\/h2>\n\n\n\n

Kh\u00f4ng ph\u1ea3i t\u1ef1 nhi\u00ean m\u00e0 tr\u1ea3i qua nhi\u1ec1u th\u1eadp ni\u00ean \u0111\u1ebfn nay, ng\u01b0\u1eddi M\u1ef9 l\u1ea1i s\u1eed d\u1ee5ng th\u1ecbt x\u00f4ng kh\u00f3i v\u00e0 tr\u1ee9ng trong b\u1eefa s\u00e1ng c\u1ee7a m\u00ecnh. \u0110\u1ebfn t\u1eadn nh\u1eefng n\u0103m 1920, ng\u01b0\u1eddi ti\u00eau d\u00f9ng khu v\u1ef1c B\u1eafc M\u1ef9 v\u1eabn \u01b0u ti\u00ean s\u1eed d\u1ee5ng b\u1ed9t y\u1ebfn m\u1ea1ch v\u00e0 ng\u0169 c\u1ed1c cho b\u1eefa s\u00e1ng v\u00ec t\u00ednh ti\u1ec7n d\u1ee5ng c\u1ee7a n\u00f3. Trong khi \u0111\u00f3, ph\u1ea7n th\u1ecbt b\u1ee5ng heo (nguy\u00ean li\u1ec7u ch\u00ednh c\u1ea5u th\u00e0nh bacon – th\u1ecbt x\u00f4ng kh\u00f3i) d\u00f9 gi\u00e1 r\u1ea5t r\u1ebb nh\u01b0ng ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng n\u00e9 kh\u00fac th\u1ecbt b\u1ee5ng c\u00f3 nhi\u1ec1u m\u1ee1.<\/p>\n\n\n\n

\u0110\u1ec3 thay \u0111\u1ed5i t\u00ecnh h\u00ecnh, t\u1eadp \u0111o\u00e0n Beech-Nut \u0111\u00e3 nh\u1edd \u0111\u1ebfn s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a Edward Bernays \u2013 \u00f4ng t\u1ed5 c\u1ee7a quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 l\u00e0 ch\u00e1u c\u1ee7a Sigmund Freud, b\u1eadc th\u1ea7y truy\u1ec1n th\u00f4ng th\u1eddi b\u1ea5y gi\u1edd. Bernays th\u1eeba hi\u1ec3u r\u1eb1ng \u0111\u1ec3 gia t\u0103ng doanh thu c\u1ee7a th\u1ecbt x\u00f4ng kh\u00f3i, \u00f4ng ph\u1ea3i \u0111\u01b0a n\u00f3 v\u00e0o th\u00f3i quen sinh ho\u1ea1t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

\"C\u01a1n
B\u1eefa s\u00e1ng kinh \u0111i\u1ec3n c\u1ee7a ng\u01b0\u1eddi M\u1ef9<\/strong><\/em> – “Th\u1ecbt x\u00f4ng kh\u00f3i v\u00e0 tr\u1ee9ng\u201d \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb m\u1ed9t chi\u1ebfn d\u1ecbch PR<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

N\u0103m 1920, Edward Bernays \u0111\u00e3 c\u00f4ng b\u1ed1 cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a h\u01a1n 5000 b\u00e1c s\u0129 \u0111\u1ec3 ch\u1ee9ng minh l\u01b0\u1ee3ng protein nh\u1eadn \u0111\u01b0\u1ee3c trong m\u1ed7i b\u1eefa s\u00e1ng l\u00e0 ch\u00eca kh\u00f3a cho s\u1ee9c kh\u1ecfe. Do \u0111\u00f3 l\u01b0\u1ee3ng ti\u00eau th\u1ee5 th\u1ecbt x\u00f4ng kh\u00f3i v\u00e0 tr\u1ee9ng, nh\u1eefng th\u1ef1c ph\u1ea9m gi\u00e0u protein \u0111\u00e3 t\u0103ng l\u00ean c\u1ef1c k\u1ef3 \u0111\u00e1ng k\u1ec3. V\u00e0 g\u1ea7n m\u1ed9t th\u1ebf k\u1ef7 sau, n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a phong c\u00e1ch \u1ea9m th\u1ef1c M\u1ef9. <\/p>\n\n\n\n

3. Chi\u1ebfn d\u1ecbch PR kim c\u01b0\u01a1ng tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a t\u00ecnh y\u00eau:<\/h2>\n\n\n\n

T\u1eeb l\u00e2u kim c\u01b0\u01a1ng \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng cho quy\u1ec1n l\u1ef1c, gi\u00e0u sang, t\u00ecnh y\u00eau v\u00e0 h\u00f4n nh\u00e2n v\u0129nh c\u1eedu. Tuy nhi\u00ean tr\u00ean th\u1ef1c t\u1ebf, theo g\u00f3c \u0111\u1ed9 t\u00e0i ch\u00ednh kim c\u01b0\u01a1ng kh\u00f4ng \u0111\u00e1ng \u0111\u01b0\u1ee3c coi l\u00e0 \u201ct\u00e0i s\u1ea3n\u201d. B\u1edfi \u201cgi\u00e1 tr\u1ecb th\u1eadt c\u1ee7a kim c\u01b0\u01a1ng ch\u01b0a b\u1eb1ng m\u1ed9t n\u1eeda s\u1ed1 ti\u1ec1n \u0111\u00e3 mua\u201d. N\u00f3 ch\u1ec9 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a gi\u00e0u sang, \u00e1i t\u00ecnh cho \u0111\u1ebfn khi \u0111\u01b0\u1ee3c tr\u1ea3i qua m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c PR c\u1ef1c k\u1ef3 kh\u00f4n kh\u00e9o c\u1ee7a h\u00e3ng kim c\u01b0\u01a1ng De Beers v\u00e0o \u0111\u1ea7u th\u1ebf k\u1ef7 20. <\/p>\n\n\n\n

\"[Infographic]
\u201cCh\u1eb3ng ph\u1ea3i hai th\u00e1ng l\u01b0\u01a1ng l\u00e0 c\u00e1i gi\u00e1 r\u1ea5t nh\u1ecf \u0111\u1ec3 mua m\u1ed9t th\u1ee9 v\u0129nh h\u1eb1ng hay sao?\u201d<\/em> <\/strong><\/figcaption><\/figure><\/div>\n\n\n\n

Nh\u01b0 m\u1ed9t ph\u00e9p m\u00e0u, h\u1ecd \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch nh\u00ecn nh\u1eadn c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi v\u1ec1 kim c\u01b0\u01a1ng v\u00e0 b\u1eaft c\u1ea3 th\u1ebf gi\u1edbi ph\u1ea3i khao kh\u00e1t th\u1ee9 \u0111\u00e1 qu\u00fd l\u1ea5p l\u00e1nh n\u00e0y. N\u0103m 1938, C\u00f4ng ty De Beers t\u1ed5 ch\u1ee9c 1 chi\u1ebfn d\u1ecbch PR nh\u1eb1m k\u00eau g\u1ecdi c\u1ed9ng \u0111\u1ed3ng mua kim c\u01b0\u01a1ng nhi\u1ec1u h\u01a1n b\u1eb1ng c\u00e1ch g\u00e1n kim c\u01b0\u01a1ng v\u1edbi t\u00ecnh y\u00eau v\u00e0 h\u00f4n nh\u00e2n. Th\u00f4ng qua vi\u1ec7c tr\u1ea3 c\u00e1t s\u00ea kh\u1ed5ng l\u1ed3 \u0111\u1ec3 c\u00e1c si\u00eau sao Hollywood huy\u1ec1n tho\u1ea1i h\u00f3a kim c\u01b0\u01a1ng. V\u00e0 s\u1eed d\u1ee5ng truy\u1ec1n h\u00ecnh \u0111\u1ec3 qu\u1ea3ng b\u00e1, th\u00f4ng \u0111i\u1ec7p \u201cDiamonds are forever (Kim c\u01b0\u01a1ng l\u00e0 m\u00e3i m\u00e3i)\u201d d\u1ea7n ph\u1ed5 bi\u1ebfn. <\/p>\n\n\n\n

C\u00e2u slogan kh\u00f4ng ch\u1ec9 ca ng\u1ee3i kim c\u01b0\u01a1ng v\u0129nh h\u1eb1ng nh\u01b0 t\u00ecnh y\u00eau, m\u00e0 c\u00f2n khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng c\u00f2n mu\u1ed1n \u0111em kim c\u01b0\u01a1ng \u0111i b\u00e1n l\u1ea1i cho ai n\u1eefa. Ti\u1ebfp theo \u0111\u00f3 l\u00e0 chi\u1ebfn d\u1ecbch nh\u1eafm v\u00e0o c\u00e1nh m\u00e0y r\u00e2u – ng\u01b0\u1eddi ch\u1ecbu chi ti\u1ec1n. Kh\u1ea9u hi\u1ec7u n\u1ed5i ti\u1ebfng “Ch\u1ec9 hai th\u00e1ng l\u01b0\u01a1ng, ch\u1eb3ng ph\u1ea3i l\u00e0 c\u00e1i gi\u00e1 r\u1ea5t nh\u1ecf \u0111\u1ec3 s\u1edf h\u1eefu m\u1ed9t th\u1ee9 v\u0129nh h\u1eb1ng hay sao?” \u0111\u00e3 khi\u1ebfn doanh s\u1ed1 b\u00e1n kim c\u01b0\u01a1ng t\u1ea1i Hoa K\u1ef3 t\u0103ng 55% t\u1eeb 1938 \u0111\u1ebfn 1941.<\/p>\n\n\n\n

4. PT Barnum v\u00e0 truy\u1ec1n th\u00f4ng cho s\u1ef1 ki\u1ec7n:<\/h2>\n\n\n\n

Th\u1ebf k\u1ef7 19 \u0111\u01b0\u1ee3c coi l\u00e0 k\u1ef7 nguy\u00ean c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh bi\u1ec3u di\u1ec5n xi\u1ebfc. H\u00e0ng lo\u1ea1t c\u00e1c g\u00e1nh xi\u1ebfc m\u1ecdc l\u00ean v\u00e0 \u0111\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n d\u1ec5 d\u00e0ng. P.T Barnum (1810 – 1891), m\u1ed9t ch\u00ednh tr\u1ecb gia, ng\u01b0\u1eddi tr\u00ecnh di\u1ec5n v\u00e0 l\u00e0 m\u1ed9t doanh nh\u00e2n ng\u01b0\u1eddi M\u1ef9. \u00d4ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u00fac \u0111\u1ea9y qu\u1ea3ng b\u00e1 g\u00e1nh xi\u1ebfc th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ea1i di\u1ec7n b\u00e1o ch\u00ed \u0111\u1ec3 tuy\u00ean truy\u1ec1n t\u1ea1i c\u00e1c n\u01a1i m\u00e0 \u0111o\u00e0n \u00f4ng bi\u1ec3u di\u1ec5n. <\/p>\n\n\n\n

\"[Infographic]
Poster ngo\u00e0i tr\u1eddi c\u1ee7a r\u1ea1p xi\u1ebfc<\/strong> <\/em><\/figcaption><\/figure><\/div>\n\n\n\n

\u00d4ng c\u0169ng \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 b\u00ean ngo\u00e0i v\u1edbi nh\u1eefng \u00e1p ph\u00edch ngo\u00e0i tr\u1eddi c\u1ee1 l\u1edbn. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn nh\u1eefng th\u00e0nh c\u00f4ng vang d\u1ed9i c\u1ee7a g\u00e1nh xi\u1ebfc v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng \u00e1p ph\u00edch tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Sau nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y \u0111\u00e3 bi\u1ebfn \u00f4ng th\u00e0nh m\u1ed9t b\u1ea7u show n\u1ed5i ti\u1ebfng nh\u1ea5t n\u01b0\u1edbc M\u1ef9. <\/p>\n\n\n\n

5. Th\u1ebf chi\u1ebfn 2 \u2013 con \u0111\u01b0\u1eddng \u201cph\u1ee7 b\u00f3ng\u201d to\u00e0n c\u1ea7u c\u1ee7a Coca-cola:<\/h2>\n\n\n\n

N\u0103m 1941, sau v\u1ee5 t\u1ea5n c\u00f4ng ch\u1ea5n \u0111\u1ed9ng c\u1ee7a qu\u00e2n \u0111\u1ed9i Nh\u1eadt t\u1ea1i Tr\u00e2n Ch\u00e2u C\u1ea3ng, Cocacola \u0111\u00e3 th\u1ef1c hi\u1ec7n quy\u1ebft \u0111\u1ecbnh mang t\u00ednh l\u1ecbch s\u1eed. Chi\u1ebfn d\u1ecbch PR \u0111\u01b0\u1ee3c \u0111\u01b0a ra v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cT\u1ea5t c\u1ea3 c\u00e1c qu\u00e2n nh\u00e2n M\u1ef9 \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u01b0u \u0111\u00e3i: mua 1 chai Coca-Cola ch\u1ec9 v\u1edbi gi\u00e1 5 cent, cho d\u00f9 \u1edf b\u1ea5t k\u00ec \u0111\u00e2u, v\u00e0 cho d\u00f9 c\u00f4ng ty c\u00f3 ch\u1ecbu t\u1ed5n th\u1ea5t \u0111\u1ebfn m\u1ee9c n\u00e0o\u201d. H\u01b0\u1edfng \u1ee9ng l\u1ea1i, l\u00ednh M\u1ef9 \u0111\u00e3 ti\u00eau th\u1ee5 h\u01a1n 5 tri\u1ec7u chai Coca trong su\u1ed1t cu\u1ed9c chi\u1ebfn tranh th\u1ebf gi\u1edbi th\u1ee9 2. V\u00e0 h\u1ecd kh\u00f4ng h\u1ec1 hay bi\u1ebft r\u1eb1ng m\u00ecnh \u0111ang truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o gi\u00e1n ti\u1ebfp cho h\u00e3ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t n\u00e0y.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Kh\u00f4ng hi\u1ec3u \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 \u201cchi\u1ebfn thu\u1eadt\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n t\u1eeb tr\u01b0\u1edbc, hay \u0111\u01a1n gi\u1ea3n \u0111\u00f3 l\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a doanh nghi\u1ec7p v\u1edbi \u0111\u1ea5t n\u01b0\u1edbc. Nh\u01b0ng c\u00e1i t\u00ean Coca-Cola nhanh ch\u00f3ng tr\u1edf n\u00ean quen thu\u1ed9c \u1edf m\u1ecdi ng\u00f3c ng\u00e1ch c\u1ee7a th\u1ebf gi\u1edbi. Coca \u0111\u00e3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3 \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn ch\u00e2u \u00c2u. \u0110\u1ebfn n\u0103m 1960, Coca-Cola \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i s\u1ed1 nh\u00e0 m\u00e1y \u0111\u00f3ng chai v\u00e0 th\u00e2u t\u00f3m tr\u00ean 60% th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ng\u1ecdt.<\/p>\n\n\n\n

6. Tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed v\u00e0 doanh thu k\u1ef7 l\u1ee5c c\u1ee7a Trivial Pursuit:<\/h2>\n\n\n\n

Trivial Pursuit (Tr\u00f2 ch\u01a1i h\u1ed9i \u0111\u1ed3ng c\u1ed5 \u0111i\u1ec3n) \u0111\u01b0\u1ee3c ph\u00e1t minh b\u1edfi ng\u01b0\u1eddi Canada l\u00e0 Chris Haney v\u00e0 Scott Abbott. \u0110\u1ec3 ra m\u1eaft tr\u00f2 ch\u01a1i m\u1edbi, n\u0103m 1983, h\u1ecd \u0111\u00e3 g\u1eedi 1800 b\u1ea3n game mi\u1ec5n ph\u00ed \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng ch\u01a1i th\u1eed. C\u00f4ng ty c\u00f2n t\u1ea1o ra nh\u1eefng qu\u1ea7y ch\u01a1i game mi\u1ec5n ph\u00ed t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m nh\u01b0 nh\u00e0 h\u00e0ng, hay c\u00f4ng vi\u00ean. \u0110\u1ebfn n\u0103m 1984, h\u1ecd \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t k\u1ef7 l\u1ee5c kh\u1ed5ng l\u1ed3 – 20 tri\u1ec7u tr\u00f2 ch\u01a1i t\u1ea1i Hoa K\u1ef3, v\u00e0 doanh s\u1ed1 b\u00e1n l\u1ebb \u0111\u1ea1t g\u1ea7n 800 tri\u1ec7u USD. <\/p>\n\n\n\n

Tr\u00f2 ch\u01a1i nhanh ch\u00f3ng t\u1ea1o c\u01a1n s\u1ed1t v\u00e0 \u0111\u01b0\u1ee3c t\u1ea1p ch\u00ed Time g\u1ecdi l\u00e0 “hi\u1ec7n t\u01b0\u1ee3ng l\u1edbn nh\u1ea5t trong l\u1ecbch s\u1eed tr\u00f2 ch\u01a1i th\u1ebf gi\u1edbi”. \u0110\u1ebfn nay, Trivial Pursuit \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i \u00edt nh\u1ea5t 26 qu\u1ed1c gia v\u00e0 17 ng\u00f4n ng\u1eef. N\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t trong tr\u00f2 ch\u01a1i video gia \u0111\u00ecnh c\u00e1c phi\u00ean b\u1ea3n, m\u1ed9t tr\u00f2 ch\u01a1i arcade, m\u1ed9t phi\u00ean b\u1ea3n tr\u1ef1c tuy\u1ebfn. V\u00e0 \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u01b0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh tr\u00f2 ch\u01a1i t\u1ea1i Hoa K\u1ef3, Anh v\u00e0 T\u00e2y Ban Nha.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi ng\u00e0nh PR \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o ch\u01b0a? T\u1eebng c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch PR n\u00e0o tr\u00ean th\u1ebf gi\u1edbi t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi \u0111\u1ebfn kh\u00f4ng ng\u1edd kh\u00f4ng? 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