{"id":118157,"date":"2019-10-04T17:25:56","date_gmt":"2019-10-04T10:25:56","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=118157"},"modified":"2019-10-04T17:25:56","modified_gmt":"2019-10-04T10:25:56","slug":"5-loi-ich-cua-content-marketing-dem-lai-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/5-loi-ich-cua-content-marketing-dem-lai-cho-doanh-nghiep\/","title":{"rendered":"5 l\u1ee3i \u00edch c\u1ee7a content marketing \u0111em l\u1ea1i cho doanh nghi\u1ec7p"},"content":{"rendered":"\n

Content marketing l\u00e0 thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n m\u00e0 c\u00f3 v\u1ebb kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi c\u00e1c doanh nghi\u1ec7p. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi trong l\u0129nh v\u1ef1c kinh doanh tr\u1ef1c tuy\u1ebfn, marketing online v\u00e0 nh\u1ea5t l\u00e0 trong vi\u1ec7c SEO website. Tuy nhi\u00ean, li\u1ec7u c\u00e1c ch\u1ee7 kinh doanh \u0111\u00e3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c h\u1ebft t\u1ea7m quan tr\u1ecdng v\u00e0 l\u1ee3i \u00edch c\u1ee7a content marketing \u0111em l\u1ea1i<\/strong>. <\/em><\/p>\n\n\n\n

\"L\u1ee3i
L\u1ee3i \u00edch c\u1ee7a content marketing l\u00e0 g\u00ec?<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 sai l\u1ea7m khi ngh\u0129 content marketing ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111em l\u1ea1i l\u01b0\u1ee3ng traffic l\u1edbn trong nh\u1ea5t th\u1eddi, ngo\u00e0i ra th\u00ec kh\u00f4ng c\u00f2n l\u1ee3i \u00edch thi\u1ebft th\u1ef1c n\u00e0o kh\u00e1c. H\u00e3y c\u00f9ng SUNO<\/a> \u0111i\u1ec3m qua 5 l\u1ee3i \u00edch m\u00e0 content marketing<\/strong> \u0111em l\u1ea1i nh\u00e9!<\/em><\/p>\n\n\n\n

1. L\u1ee3i \u00edch c\u1ee7a Content Marketing – T\u0103ng doanh s\u1ed1:<\/h3>\n\n\n\n

C\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n v\u00e0 xem n\u1ed9i dung th\u00ec c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i t\u1ec9 l\u1ec7 t\u1eeb ng\u01b0\u1eddi truy c\u1eadp th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng, th\u1eadm ch\u00ed tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a b\u1ea1n. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p d\u00f9 nh\u1ecf hay l\u1edbn, kh\u00e1ch h\u00e0ng c\u0169ng th\u01b0\u1eddng d\u1ef1a v\u00e0o c\u00e1c blog, content tr\u00ean website tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ng\u01b0\u1eddi d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen mu\u1ed1n bi\u1ebft tr\u01b0\u1edbc c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t v\u1ec1 b\u1ea1n khi h\u1ecd mua h\u00e0ng. <\/p>\n\n\n\n

V\u1eady n\u00ean, vi\u1ec7c t\u1ea1o ra c\u00e1c content marketing c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty gi\u00fap cho b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t c\u00e1i t\u00ean \u0111\u00e1ng tin c\u1eady trong l\u0129nh v\u1ef1c b\u1ea1n kinh doanh. V\u1edbi content marketing ch\u1ea5t l\u01b0\u1ee3ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi \u0111\u1ecdc v\u00e0o s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c b\u1ea1n \u0111ang tr\u00ecnh b\u00e0y v\u1ec1 \u0111i\u1ec1u g\u00ec. V\u00e0 l\u00fd do n\u00e0o khi\u1ebfn cho b\u1ea1n x\u1ee9ng \u0111\u00e1ng l\u00e0 l\u1ef1a ch\u1ecdn an to\u00e0n nh\u1ea5t d\u00e0nh cho h\u1ecd.<\/p>\n\n\n\n

2. Content Marketing gi\u00fap x\u00e2y d\u1ef1ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>:<\/h3>\n\n\n\n

N\u1ebfu nh\u01b0 b\u1ea1n li\u00ean t\u1ee5c \u0111\u0103ng t\u1ea3i c\u00e1c content m\u1edbi v\u00e0 \u0111\u1ed9c \u0111\u00e1o tr\u00ean trang web c\u1ee7a b\u1ea1n, th\u00fac \u0111\u1ea9y qu\u1ea3ng b\u00e1 n\u00f3 tr\u00ean\u00a0social media, th\u00ec t\u1ef1 b\u1ea1n \u0111ang t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i\u00a0\u0111\u1ec3 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng th\u1ea5y \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Th\u00eam v\u00e0o \u0111\u00f3, n\u1ebfu nh\u01b0 b\u1ea1n l\u00e0m h\u00e0i l\u00f2ng c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3, th\u00ec c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd qu\u1ea3ng b\u00e1 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn c\u00e1c follower v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n n\u1eefa.<\/p>\n\n\n\n

Content marketing c\u00f2n c\u00f3 th\u1ec3 gi\u00fap cho b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a link trang web. N\u1ebfu nh\u01b0 th\u1ee9 b\u1ea1n t\u1ea1o ra l\u00e0 content ch\u1ea5t l\u01b0\u1ee3ng, th\u00ec ng\u01b0\u1eddi ta s\u1ebd link t\u1edbi b\u1ea1n. S\u1ebd h\u01a1i kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao h\u01a1n c\u00e1c c\u00f4ng ty l\u1edbn h\u01a1n b\u1ea1n, nh\u01b0ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a link trang web c\u00f3 th\u1ec3 s\u1ebd gi\u00fap cho \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean online. V\u00e0 trang web v\u1edbi content c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao h\u01a1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

3. Content Marketing gi\u00fap t\u0103ng t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i cho doanh nghi\u1ec7p:<\/h3>\n\n\n\n

Khi b\u1ea1n chia s\u1ebb c\u00e1c b\u00e0i vi\u1ebft tr\u00ean website c\u1ee7a m\u00ecnh l\u00ean nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng. N\u1ebfu nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ee7 h\u1ea5p d\u1eabn, h\u1ecd s\u1ebd follow, \u0111\u1ecdc, t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n v\u00e0 share v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c n\u1eefa. V\u00ec th\u1ebf, content marketing t\u1ed1t gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1eefng ng\u01b0\u1eddi bi\u1ebft t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd truy c\u1eadp v\u00e0o website, \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Content marketing c\u0169ng gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1edd n\u00f3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 gia t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng xem n\u1ebfu nh\u1eefng th\u00f4ng tin b\u1ea1n cung c\u1ea5p gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 cu\u1ed9c s\u1ed1ng tho\u1ea3i m\u00e1i, th\u00fa v\u1ecb h\u01a1n, \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra? Ch\u1eafc ch\u1eafn h\u1ecd kh\u00f4ng ch\u1ec9 mu\u1ed1n \u0111\u1ecdc nhi\u1ec1u b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n h\u01a1n, tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong vi\u1ec7c mua s\u1eafm, m\u00e0 c\u00f2n gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n. T\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u1eefa.<\/p>\n\n\n\n

4. Content Marketing thi\u1ebft l\u1eadp vai tr\u00f2 c\u1ee7a b\u1ea1n nh\u01b0 l\u00e0 m\u1ed9t leader<\/strong>: <\/h3>\n\n\n\n

B\u1ea1n c\u00e0ng x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p m\u00ecnh nh\u01b0 l\u00e0 m\u1ed9t n\u01a1i c\u00f3 s\u1ef1 h\u01b0\u1edbng d\u1eabn t\u1ed1t trong l\u0129nh v\u1ef1c b\u1ea1n kinh doanh, th\u00ec c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i kh\u00e1ch h\u00e0ng s\u1ebd xem b\u1ea1n nh\u01b0 l\u00e0 m\u1ed9t chuy\u00ean gia, m\u1ed9t ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n cung c\u1ea5p cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh c\u00e1c content ch\u1ea5t l\u01b0\u1ee3ng cao, gi\u00fap h\u1ecd m\u1ed9t c\u00e1ch kh\u00f4n ngoan.<\/p>\n\n\n\n

Vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed nh\u01b0 l\u00e0 m\u1ed9t leader \u0111\u00e1ng tin c\u1eady lu\u00f4n lu\u00f4n l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t l\u00e0nh. B\u1edfi v\u00ec khi b\u1ea1n \u1edf tr\u00ean v\u1ecb tr\u00ed n\u00e0y, ng\u01b0\u1eddi ta kh\u00f4ng ch\u1ec9 l\u1eafng nghe l\u1eddi b\u1ea1n n\u00f3i, m\u00e0 c\u00f2n t\u00ecm \u0111\u1ebfn b\u1ea1n \u0111\u1ea7u ti\u00ean khi h\u1ecd c\u1ea7n gi\u1ea3i \u0111\u00e1p cho v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111i\u1ec1u n\u00e0y c\u1ef1c k\u1ef3 quan tr\u1ecdng. N\u00f3 cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n th\u1ea5y r\u1eb1ng b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c \u0111\u00e1ng tin c\u1eady ngang h\u00e0ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n. \u0110\u1ed3ng th\u1eddi c\u00f2n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nhi\u1ec1u tr\u1ea3i nghi\u1ec7m mang t\u00ednh c\u00e1 nh\u00e2n h\u01a1n v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf.<\/p>\n\n\n\n

5. L\u1ee3i \u00edch c\u1ee7a Content Marketing – Khuy\u1ebfn kh\u00edch s\u1ef1 k\u1ebft n\u1ed1i<\/strong>:<\/h3>\n\n\n\n

N\u1ebfu nh\u01b0 b\u1ea1n t\u1ea1o ra c\u00e1c content th\u00fa v\u1ecb th\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd ph\u1ea3n h\u1ed3i l\u1ea1i. N\u00f3 s\u1ebd m\u1edf ra c\u00e1nh c\u1eeda k\u1ebft n\u1ed1i v\u1edbi h\u1ecd m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i cho b\u1ea1n c\u01a1 h\u1ed9i l\u00e0m h\u00e0i l\u00f2ng h\u01a1n n\u1eefa ng\u01b0\u1eddi \u0111\u1ecdc. B\u1eb1ng vi\u1ec7c khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y vui v\u1ebb, ho\u1eb7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 m\u00e0 h\u1ecd \u0111\u01b0a ra.<\/p>\n\n\n\n

Ngo\u00e0i\u00a0kh\u00e1ch h\u00e0ng, content marketing c\u00f2n mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi c\u00e1c leader \u1edf c\u00e1c ng\u00e0nh kh\u00e1c \u0111\u1ec3 b\u00e0n lu\u1eadn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n \u0111\u01b0a ra. \u0110i\u1ec1u n\u00e0y gi\u00fap m\u1edf r\u1ed9ng h\u01a1n n\u1eefa m\u1ea1ng l\u01b0\u1edbi c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi c\u00e1c leader kh\u00e1c, cho ph\u00e9p b\u1ea1n thi\u1ebft l\u1eadp vai tr\u00f2 c\u1ee7a m\u00ecnh nh\u01b0 l\u00e0 m\u1ed9t leader c\u00f3 th\u1ea9m quy\u1ec1n h\u01a1n trong l\u0129nh v\u1ef1c b\u1ea1n kinh doanh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing l\u00e0 thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n m\u00e0 c\u00f3 v\u1ebb kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi c\u00e1c doanh nghi\u1ec7p. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi trong l\u0129nh v\u1ef1c kinh doanh tr\u1ef1c tuy\u1ebfn, marketing online v\u00e0 nh\u1ea5t l\u00e0 trong vi\u1ec7c SEO website. Tuy nhi\u00ean, li\u1ec7u c\u00e1c ch\u1ee7 kinh doanh \u0111\u00e3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c h\u1ebft t\u1ea7m quan tr\u1ecdng v\u00e0 l\u1ee3i \u00edch c\u1ee7a content marketing \u0111em l\u1ea1i. <\/p>\n","protected":false},"author":101019,"featured_media":113804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,5],"tags":[62,1553],"yoast_head":"\n5 l\u1ee3i \u00edch c\u1ee7a content marketing \u0111em l\u1ea1i cho doanh nghi\u1ec7p - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"Content marketing, ngo\u00e0i mang l\u1ea1i traffic th\u00ec c\u00f2n l\u1ee3i \u00edch n\u00e0o kh\u00e1c? H\u00e3y c\u00f9ng SUNO \u0111i\u1ec3m qua 5 l\u1ee3i \u00edch c\u1ee7a content marketing \u0111em l\u1ea1i \u0111\u1ec3 bi\u1ebft s\u1ef1 l\u1ee3i h\u1ea1i c\u1ee7a n\u00f3\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/5-loi-ich-cua-content-marketing-dem-lai-cho-doanh-nghiep\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 l\u1ee3i \u00edch c\u1ee7a content marketing \u0111em l\u1ea1i cho doanh nghi\u1ec7p - SUNO.vn Blog\" \/>\n<meta property=\"og:description\" content=\"Content marketing, ngo\u00e0i mang l\u1ea1i traffic th\u00ec c\u00f2n l\u1ee3i \u00edch n\u00e0o kh\u00e1c? 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