{"id":117811,"date":"2019-08-27T16:35:51","date_gmt":"2019-08-27T09:35:51","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=117811"},"modified":"2019-08-27T16:51:33","modified_gmt":"2019-08-27T09:51:33","slug":"10-dieu-nen-va-khong-nen-trong-marketing-chu-doanh-nghiep-can-biet","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/10-dieu-nen-va-khong-nen-trong-marketing-chu-doanh-nghiep-can-biet\/","title":{"rendered":"10 \u0111i\u1ec1u N\u00ean v\u00e0 Kh\u00f4ng n\u00ean trong marketing ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, c\u00e1c doanh nghi\u1ec7p ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 kh\u00f4ng l\u00e0m marketing. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u00ec c\u00e0ng ph\u1ea3i ch\u00fa tr\u1ecdng kh\u00e2u l\u00e0m marketing sao cho hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng bi\u1ebft c\u00e1ch th\u1ef1c hi\u1ec7n ho\u1eb7c m\u1eafc sai l\u1ea7m khi l\u00e0m marketing th\u00ec r\u1ea5t d\u1ec5 d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. V\u1eady n\u00ean, qua b\u00e0i vi\u1ebft n\u00e0y, SUNO<\/a> \u0111\u00e3 t\u1ed5ng h\u1ee3p nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean trong marketing<\/strong> m\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft \u0111\u1ec3 \u00e1p d\u1ee5ng.<\/em><\/p>\n\n\n\n

\"Nh\u1eefng
Nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean l\u00e0m trong marketing \u0111\u1ec3 gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n

10 \u0111i\u1ec1u N\u00ean v\u00e0 Kh\u00f4ng n\u00ean trong Marketing:<\/h2>\n\n\n\n

1. Kh\u00f4ng n\u00ean b\u1ecf qua h\u00ecnh th\u1ee9c Email marketing:<\/h3>\n\n\n\n

M\u1ed9t trong nh\u1eefng quan ni\u1ec7m sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 marketing hi\u1ec7n nay ch\u00ednh l\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb Email marketing \u0111\u00e3 “ch\u1ebft”. C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do \u0111\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi tin v\u00e0o \u0111i\u1ec1u \u0111\u00f3. V\u00ed d\u1ee5 nh\u01b0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng hi\u1ec7n \u0111\u1ea1i, c\u00e1c h\u00ecnh th\u1ee9c giao ti\u1ebfp tr\u1edf n\u00ean \u0111a d\u1ea1ng v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. Do \u0111\u00f3, kh\u00f4ng c\u00f2n ai th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email n\u1eefa.<\/p>\n\n\n\n

Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ef1c s\u1ef1 \u0111\u00fang, h\u00e3y ki\u1ec3m tra l\u1ea1i v\u00e0 \u0111\u1ec3 c\u00e1c con s\u1ed1 ch\u1ee9ng minh. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a T\u1eadp \u0111o\u00e0n Radicati kh\u1ea3o s\u00e1t r\u1eb1ng \u0111\u00e3 c\u00f3 s\u1ef1 gia t\u0103ng h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng email trong n\u0103m 2019, so v\u1edbi n\u0103m 2018. H\u00e3y xem x\u00e9t \u0111\u1ebfn con s\u1ed1 1,5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng email \u0111ang ho\u1ea1t \u0111\u1ed9ng. V\u1edbi h\u00e0ng t\u1ef7 ng\u01b0\u1eddi n\u00e0y, b\u1ea1n s\u1ebd b\u1ecf s\u00f3t r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u1ebfu b\u1ecf qua h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb qua email.<\/p>\n\n\n\n

2. N\u00ean x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/h3>\n\n\n\n

Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p h\u00e1o h\u1ee9c t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 cho r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd \u0111\u1ed5 x\u00f4 \u0111\u1ebfn v\u00ec nh\u1eefng s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi m\u00e0 h\u1ecd \u0111ang b\u00e1n. T\u1ea5t nhi\u00ean, kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n y\u00eau th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i t\u1ed1t. Tuy nhi\u00ean, tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u chi ti\u1ec1n cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u1ecd ph\u1ea3i bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 g\u00ec v\u00e0 n\u00f3 c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o. <\/p>\n\n\n\n

\"N\u00ean
N\u00ean v\u00e0 Kh\u00f4ng n\u00ean trong marketing – H\u00e3y k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb1ng sau m\u1ed7i s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang b\u00e1n<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb sau n\u00e0y quan t\u00e2m \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u h\u01a1n. V\u00ec v\u1eady, \u0111i\u1ec1u n\u00ean l\u00e0m trong marketing l\u00e0 \u0111\u1ea3m b\u1ea3o x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n t\u1eeb \u0111\u00f3. <\/p>\n\n\n\n

N\u1ebfu b\u1ea1n c\u00f3 website, h\u00e3y k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n gi\u1edbi thi\u1ec7u v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh cho kh\u00e1ch h\u00e0ng bi\u1ebft. T\u1eadp trung v\u00e0o \u00fd ngh\u0129a, th\u00f4ng \u0111i\u1ec7p \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n mu\u1ed1n g\u1eedi g\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

3. N\u00ean d\u00f9ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a trong Marketing:<\/h3>\n\n\n\n

C\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong gi\u1edbi marketing. C\u00e1c marketer v\u00e0 ch\u1ee7 doanh nghi\u1ec7p kh\u00f4ng c\u00f2n c\u1ea7n ph\u1ea3i m\u1ea5t th\u1eddi gian nh\u01b0 ng\u1ed3i ph\u00e2n lo\u1ea1i t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 g\u1eedi email ti\u1ebfp th\u1ecb. T\u1ef1 \u0111\u1ed9ng h\u00f3a cho ph\u00e9p ch\u1ee7 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u t\u1ef1 \u0111\u1ed9ng. Ch\u00fang v\u1eeba gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f4ng s\u1ee9c v\u1eeba t\u0103ng m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho c\u00f4ng ty. <\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, c\u00e1c \u0111\u1ed9t ph\u00e1 c\u00f4ng ngh\u1ec7 trong t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u00e3 gi\u00fap d\u1ec5 d\u00e0ng thi\u1ebft l\u1eadp chatbot tr\u00ean c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. Qua \u0111\u00f3 gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi hay gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng nhanh h\u01a1n. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian h\u01a1n cho nh\u1eefng d\u1ef1 \u00e1n kh\u00e1c. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 marketing ti\u1ec7n l\u1ee3i ph\u1ee5c v\u1ee5 cho qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u01b0: Maptive, Nimble, CrazyEgg, Startup Threads,…<\/p>\n\n\n\n

4. Kh\u00f4ng n\u00ean \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u00ecnh th\u1ee9c marketing mi\u1ec5n ph\u00ed:<\/h3>\n\n\n\n

Tr\u00ean th\u1ef1c t\u1ebf, “free” (mi\u1ec5n ph\u00ed) l\u1ea1i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 trong marketing. V\u1edbi \u0111\u1eb7c t\u00ednh d\u1ec5 lan t\u1ecfa trong c\u1ed9ng \u0111\u1ed3ng l\u1ea1i \u00edt t\u1ed1n k\u00e9m. Nh\u1eefng lo\u1ea1i h\u00ecnh marketing mi\u1ec5n ph\u00ed hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: marketing truy\u1ec1n mi\u1ec7ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, vi\u1ebft blog, l\u00e0m video, t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google,… D\u00f9 v\u1eady, nhi\u1ec1u startup l\u1ea1i \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u00ecnh th\u1ee9c marketing n\u00e0y b\u1edfi h\u1ecd cho r\u1eb1ng nh\u1eefng th\u1ee9 mi\u1ec5n ph\u00ed s\u1ebd kh\u00f4ng \u0111em l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n

5. N\u00ean c\u00e1 nh\u00e2n h\u00f3a khi l\u00e0m marketing:<\/h3>\n\n\n\n

Khi l\u00e0m marketing, c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ec1u m\u1eafc chung sai l\u1ea7m, \u0111\u00f3 l\u00e0 l\u00e0m “marketing \u0111\u1ea1i tr\u00e0”. Kh\u00e1ch h\u00e0ng b\u1ecb \u0111\u00e1nh \u0111\u1ed3ng v\u00e0 ph\u1ea3i ti\u1ebfp nh\u1eadn nh\u1eefng n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o qu\u00e1 chung chung. Gi\u1edd \u0111\u00e2y xu h\u01b0\u1edbng l\u00e0m marketing ch\u00ednh l\u00e0 c\u00e1 nh\u00e2n h\u00f3a, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n “giao ti\u1ebfp” v\u1edbi t\u1eebng con ng\u01b0\u1eddi c\u1ee5 th\u1ec3. C\u1ed1t l\u00f5i l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n tin r\u1eb1ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ch\u1ec9 d\u00e0nh ri\u00eang cho h\u1ecd.<\/p>\n\n\n\n

H\u00e3y ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed1 g\u1eafng \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t, g\u1ee3i \u00fd mua s\u1eafm d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a h\u1ecd c\u00e1c giao d\u1ecbch mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y. Khi \u0111\u00e3 c\u00f3 trong tay “h\u1ed3 s\u01a1” chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, m\u1ed9t “content” \u0111\u1ee7 h\u1ea5p d\u1eabn v\u00e0 \u0111\u1ee7 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, m\u1ed9t th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap b\u1ea1n chinh ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

6. N\u00ean v\u00e0 kh\u00f4ng n\u00ean trong marketing – \u0110\u1eebng s\u1edbm th\u1ecfa m\u00e3n:<\/h3>\n\n\n\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u b\u1ea1n tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng n\u00ean l\u00e0m l\u00e0 s\u1edbm th\u1ecfa m\u00e3n v\u1edbi nh\u1eefng th\u00e0nh c\u00f4ng ban \u0111\u1ea7u. C\u00e1c startup th\u01b0\u1eddng hay t\u1ef1 m\u00e3n khi \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng nho nh\u1ecf ban \u0111\u1ea7u, d\u1ec5 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi b\u1ea3n th\u00e2n k\u00e9o theo c\u01b0\u1eddng \u0111\u1ed9 l\u00e0m vi\u1ec7c b\u1ecb gi\u1ea3m xu\u1ed1ng.<\/p>\n\n\n\n

Trong khi \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nh\u00e2n, th\u00e0nh c\u00f4ng lu\u00f4n \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t l\u00fd do \u0111\u1ec3 h\u1ecd \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 l\u00e0m vi\u1ec7c (c\u1ee5 th\u1ec3 l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing) trong c\u00f4ng ty. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t trong kinh doanh gi\u00fap startup ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, do \u0111\u00f3 c\u1ea7n b\u1ed5 sung th\u00eam ngu\u1ed3n l\u1ef1c h\u1ed7 tr\u1ee3 marketing thay v\u00ec d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0103n m\u1eebng. <\/p>\n\n\n\n

7. N\u00ean v\u00e0 kh\u00f4ng n\u00ean trong marketing – N\u00ean bi\u1ebft b\u1ecf cu\u1ed9c \u0111\u00fang l\u00fac:<\/h3>\n\n\n\n

M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p th\u1ea5t b\u1ea1i l\u00e0 do qu\u00e1 trung th\u00e0nh v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng hi\u1ec7u qu\u1ea3. Th\u1ef1c t\u1ebf, nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng c\u0169ng g\u1eb7p th\u1ea5t b\u1ea1i nh\u01b0 bao ng\u01b0\u1eddi, ch\u1ec9 kh\u00e1c l\u00e0 h\u1ecd ch\u1ecdn c\u00e1ch th\u1ea5t b\u1ea1i nhanh ch\u00f3ng. \u0110i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 khi s\u1edbm nh\u00ecn th\u1ea5y m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u00e9m hi\u1ec7u qu\u1ea3, h\u1ecd s\u1ebd ngay l\u1eadp t\u1ee9c ch\u1ea5m d\u1ee9t n\u00f3 v\u00e0 kh\u00f4ng c\u1ed1 g\u1eafng n\u00edu k\u00e9o.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p kh\u00e1c l\u1ea1i c\u1ed1 g\u1eafng “v\u1edbt v\u00e1t” ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c v\u00ec \u0111\u00e3 l\u1ee1 \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch, d\u00f9 b\u1ea3n th\u00e2n h\u1ecd c\u0169ng nh\u1eadn ra kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng l\u00e0 r\u1ea5t th\u1ea5p. Th\u1ebf n\u00ean, vi\u1ec7c s\u1edbm t\u1eeb b\u1ecf nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing k\u00e9m hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 d\u1ed3n ngu\u1ed3n l\u1ef1c cho chi\u1ebfn l\u01b0\u1ee3c m\u1edbi.<\/p>\n\n\n\n

8. N\u00ean v\u00e0 kh\u00f4ng n\u00ean trong marketing – Kh\u00f4ng n\u00ean b\u1ea5t \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng:<\/h3>\n\n\n\n

Trong marketing b\u00e1n h\u00e0ng, b\u1ea1n n\u00ean kh\u00e9o l\u00e9o d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng thay v\u00ec \u00e1p \u0111\u1eb7t quan \u0111i\u1ec3m l\u00ean h\u1ecd. C\u00e2u n\u00f3i “Kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u00fang” kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u v\u00f4 c\u0103n c\u1ee9 khi \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf. N\u1ebfu c\u00f3 b\u1ea5t \u0111\u1ed3ng x\u1ea3y, b\u1ea1n n\u00ean t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ed1t nh\u1ea5t n\u00ean gi\u1ea3i quy\u1ebft theo h\u01b0\u1edbng c\u00f3 l\u1ee3i cho h\u1ecd.<\/p>\n\n\n\n

9. N\u00ean ch\u00fa tr\u1ecdng hi\u1ec7u qu\u1ea3 marketing:<\/h3>\n\n\n\n

C\u00f3 m\u1ed9t nguy\u00ean t\u1eafc \u0111\u01a1n gi\u1ea3n trong kinh doanh: \u0110\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n, b\u1ea1n bu\u1ed9c ph\u1ea3i chi ti\u1ec1n. Kh\u00f4ng may thay, nhi\u1ec1u startup l\u1ea1i d\u1ec5 d\u00e0ng vung ti\u1ec1n cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 kh\u00f4ng th\u1eadt s\u1ef1 quan t\u00e2m \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u00fang – th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua ch\u1ec9 s\u1ed1 ROI v\u00e0 m\u1ee9c t\u0103ng doanh thu d\u1ef1 ki\u1ebfn.<\/p>\n\n\n\n

ROI (Return of Investment) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quan tr\u1ecdng trong marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 SEO, th\u1ec3 hi\u1ec7n t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi m\u1ee9c chi ph\u00ed \u0111\u1ea7u t\u01b0. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 nh\u1eefng g\u00ec b\u1ea1n thu v\u1ec1 so v\u1edbi nh\u1eefng g\u00ec b\u1ea1n b\u1ecf ra th\u00f4ng qua ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n

10. Kh\u00f4ng n\u00ean “spam” kh\u00e1ch h\u00e0ng:<\/h3>\n\n\n\n

Tr\u01b0\u1edbc khi g\u1eedi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, b\u1ea1n n\u00ean ki\u1ec3m tra k\u1ef9 xem tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 t\u1eebng g\u1eedi ch\u00fang cho kh\u00e1ch h\u00e0ng hay ch\u01b0a, tr\u00e1nh vi\u1ec7c v\u00f4 t\u00ecnh “t\u1ea5n c\u00f4ng” li\u00ean t\u1ee5c v\u00e0o h\u1ed9p mail hay \u0111i\u1ec7n tho\u1ea1i g\u00e2y kh\u00f3 ch\u1ecbu cho h\u1ecd. Ch\u01b0a k\u1ec3, h\u00e0nh \u0111\u1ed9ng n\u00e0y d\u1ec5 b\u1ecb Google hay c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c coi l\u00e0 spam (g\u1eedi th\u01b0 r\u00e1c) v\u00e0 c\u1ea3nh b\u00e1o sai ph\u1ea1m.<\/p>\n\n\n\n

C\u00e1c c\u00f4ng ty nh\u01b0 Google hay Amazon kh\u00f4ng bao gi\u1edd g\u1eedi qu\u00e1 m\u1ed9t tin nh\u1eafn \u0111\u1ebfn kh\u00e1ch h\u00e0ng trong m\u1ed7i l\u1ea7n th\u00f4ng b\u00e1o b\u1edfi h\u1ecd mu\u1ed1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 trong marketing. C\u00e1ch l\u00e0m n\u00e0y v\u1eeba gi\u00fap kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n v\u1eeba gi\u00fap c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 t\u00ednh chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean trong marketing m\u00e0 c\u00e1c ch\u1ee7 shop, ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft \u0111\u1ec3 \u00e1p d\u1ee5ng cho b\u1ea3n th\u00e2n. N\u00ean nh\u1edb, v\u1edbi m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 th\u1eddi gian, ng\u00e2n s\u00e1ch v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p \u0111\u00fang \u0111\u1eafn th\u00ec m\u1edbi mang l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. \u0110\u1eebng n\u00f3ng v\u1ed9i hay thi\u1ebfu ki\u00ean tr\u00ec \u0111\u1ec3 r\u1ed3i ph\u1ea1m ph\u1ea3i nh\u1eefng sai l\u1ea7m kh\u00f4ng \u0111\u00e1ng c\u00f3 d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i.<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, c\u00e1c doanh nghi\u1ec7p ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 kh\u00f4ng l\u00e0m marketing. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u00ec c\u00e0ng ph\u1ea3i ch\u00fa tr\u1ecdng kh\u00e2u l\u00e0m marketing sao cho hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng bi\u1ebft c\u00e1ch th\u1ef1c hi\u1ec7n ho\u1eb7c m\u1eafc sai l\u1ea7m khi l\u00e0m marketing th\u00ec r\u1ea5t d\u1ec5 d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. V\u1eady n\u00ean, qua b\u00e0i vi\u1ebft n\u00e0y, SUNO \u0111\u00e3 t\u1ed5ng h\u1ee3p nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean l\u00e0m trong marketing m\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft \u0111\u1ec3 \u00e1p d\u1ee5ng.<\/p>\n","protected":false},"author":101019,"featured_media":117829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,6],"tags":[1521,1471,687,481],"yoast_head":"\n10 \u0111i\u1ec1u N\u00ean v\u00e0 Kh\u00f4ng n\u00ean trong marketing ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean trong marketing m\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft \u0111\u1ec3 \u00e1p d\u1ee5ng cho b\u1ea3n th\u00e2n n\u1ebfu mu\u1ed1n ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/10-dieu-nen-va-khong-nen-trong-marketing-chu-doanh-nghiep-can-biet\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 \u0111i\u1ec1u N\u00ean v\u00e0 Kh\u00f4ng n\u00ean trong marketing ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n bi\u1ebft - 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