{"id":117317,"date":"2019-06-02T17:59:54","date_gmt":"2019-06-02T10:59:54","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=117317"},"modified":"2019-06-09T23:42:28","modified_gmt":"2019-06-09T16:42:28","slug":"6-sai-lam-pho-bien-khi-viet-content-marketing-san-pham","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/6-sai-lam-pho-bien-khi-viet-content-marketing-san-pham\/","title":{"rendered":"6 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi vi\u1ebft content marketing s\u1ea3n ph\u1ea9m"},"content":{"rendered":"\n

Content marketing cho s\u1ea3n ph\u1ea9m<\/strong> ph\u1ea3i \u0111\u1ee7 kh\u1ea3 n\u0103ng l\u00e0m n\u1ed5i b\u1eadt v\u00e0 t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ec3 kh\u00e1ch mua h\u00e0ng. Ho\u1eb7c ch\u00ed \u00edt c\u0169ng \u0111\u1ee7 kh\u01a1i g\u1ee3i s\u1ef1 t\u01b0\u01a1ng t\u00e1c, c\u1ea3m gi\u00e1c mong mu\u1ed1n \u0111\u01b0\u1ee3c s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, c\u00f3 kh\u00f4ng \u00edt b\u00e0i content marketing tr\u00ean m\u1ea1ng vi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111ang m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m nghi\u00eam tr\u1ecdng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng cho vi\u1ec7c kinh doanh v\u00e0 doanh s\u1ed1 c\u1ee7a b\u1ea1n. H\u00e3y c\u00f9ng SUNO<\/a> xem x\u00e9t nh\u1eefng l\u1ed7i vi\u1ebft content marketing cho s\u1ea3n ph\u1ea9m d\u01b0\u1edbi \u0111\u00e2y v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c ch\u00fang.<\/em><\/p>\n\n\n\n

\"Li\u1ec7u
Li\u1ec7u b\u1ea1n c\u00f3 \u0111ang m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi vi\u1ebft content marketing<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Sai l\u1ea7m 1: “Tham lam” qu\u00e1 nhi\u1ec1u t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m trong n\u1ed9i dung<\/h2>\n\n\n\n

\u0110\u00e2y l\u00e0 l\u1ed7i \u0111\u1ea7u ti\u00ean r\u1ea5t ph\u1ed5 bi\u1ebfn khi vi\u1ebft content qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m. Ngay c\u1ea3 c\u00e1c copywriter c\u00f3 kinh nghi\u1ec7m c\u0169ng th\u01b0\u1eddng d\u1ec5 m\u1eafc ph\u1ea3i. T\u1ea5t nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd r\u1ea5t h\u00e0o h\u1ee9ng chia s\u1ebb c\u00e1c t\u00ednh n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1eb7c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o. T\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o hay th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt tuy\u1ec7t v\u1eddi \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1ed1 g\u1eafng “nh\u1ed3i nh\u00e9t” v\u00e0 th\u1ec3 hi\u1ec7n ra h\u1ebft trong b\u00e0i vi\u1ebft.<\/p>\n\n\n\n

Tuy nhi\u00ean, b\u1ea1n bi\u1ebft sao kh\u00f4ng? V\u1ea5n \u0111\u1ec1 l\u00e0 ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n kh\u00f4ng quan t\u00e2m \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin \u0111\u00f3. Kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng mu\u1ed1n bi\u1ebft “t\u1ea5t t\u1ea7n t\u1eadt” m\u1ecdi th\u1ee9 v\u1ec1 s\u1ea3n ph\u1ea9m. \u0110\u00f4i khi c\u00f3 nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 n\u00f3 qu\u00e1 “chuy\u00ean m\u00f4n”, h\u1ecd \u0111\u1ecdc v\u00e0o c\u0169ng kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c. Ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u01a1n l\u00e0 n\u1ebfu th\u1ea5y n\u1ed9i dung qu\u00e1 d\u00e0i th\u00ec kh\u00e1ch h\u00e0ng c\u0169ng l\u01b0\u1eddi \u0111\u1ecdc th\u00f4i.<\/p>\n\n\n\n

Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u vi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, h\u00e3y ph\u00e1c th\u1ea3o m\u1ed9t danh s\u00e1ch to\u00e0n di\u1ec7n c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch. Trong \u0111\u00f3, t\u00ednh n\u0103ng hay l\u1ee3i \u00edch n\u00e0o s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n quan t\u00e2m nh\u1ea5t. Th\u00f4ng th\u01b0\u1eddng, m\u1ed7i d\u00f2ng li\u1ec7t k\u00ea t\u00ednh n\u0103ng ch\u1ec9 n\u00ean d\u00e0i kho\u1ea3ng 400 t\u1eeb \u0111\u1ed5 l\u1ea1i. \u0110\u00e2y l\u00e0 \u0111\u1ed9 d\u00e0i h\u1ee3p l\u00fd \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ecdc h\u1ebft tr\u01b0\u1edbc khi h\u1ecd b\u1eaft \u0111\u1ea7u l\u01b0\u1edbt qua b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/em><\/h4>\n\n\n\n

Ch\u1eb3ng h\u1ea1n, b\u1ea1n \u0111ang vi\u1ebft content qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1i l\u00f2 n\u01b0\u1edbng. Trong \u0111\u00f3, t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a n\u00f3 ch\u00ednh l\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng l\u00e0m n\u00f3ng nhanh. Thay v\u00ec ghi th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt l\u00e0 l\u00e0m n\u00f3ng l\u00ean \u0111\u1ebfn bao nhi\u00eau \u0111\u1ed9. B\u1ea1n h\u00e3y l\u00e0m n\u1ed5i b\u1eadt t\u00ednh n\u0103ng \u0111\u00f3 b\u1eb1ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i n\u00f3 th\u00e0nh gi\u1ea3i ph\u00e1p. Nh\u1edd t\u00ednh n\u0103ng n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng tho\u1ea3i m\u00e1i h\u01a1n v\u1ec1 vi\u1ec7c chu\u1ea9n b\u1ecb b\u1eefa t\u1ed1i k\u1ecbp th\u1eddi, nhanh ch\u00f3ng. Vi\u1ec7c n\u1ea5u \u0103n s\u1ebd b\u1edbt c\u0103ng th\u1eb3ng, v\u1ea5t v\u1ea3 h\u01a1n.<\/p>\n\n\n\n

Sai l\u1ea7m 2: D\u00f9ng t\u1eeb v\u00f4 ngh\u0129a, d\u01b0 th\u1eeba<\/h2>\n\n\n\n

Xu h\u01b0\u1edbng content marketing hi\u1ec7n nay ch\u00ednh l\u00e0 ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 \u0111\u00e1nh tr\u00fang v\u00e0o tr\u1ecdng t\u00e2m v\u1ea5n \u0111\u1ec1. T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng thi\u1ebfu ki\u00ean nh\u1eabn h\u01a1n so v\u1edbi tr\u01b0\u1edbc. V\u00ec th\u1ebf b\u1ea1n c\u1ea7n \u0111i th\u1eb3ng v\u00e0o n\u1ed9i dung, k\u1ebft qu\u1ea3 m\u00e0 h\u1ecd mu\u1ed1n bi\u1ebft. Tr\u00e1nh d\u00f9ng c\u00e1c t\u1eeb ng\u1eef lan man, d\u01b0 th\u1eeba, kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1ee3i \u00edch. <\/p>\n\n\n\n

Thay v\u00ec vi\u1ebft v\u0103n v\u1ebb, hoa m\u1ef9 th\u00ec b\u1ea1n h\u00e3y h\u1ecdc c\u00e1ch \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ngay. D\u00f9ng nh\u1eefng t\u1eeb v\u00f4 ngh\u0129a ch\u1ec9 khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ea5t t\u1eadp trung v\u00e0 th\u1eddi gian. Ng\u01b0\u1ee3c l\u1ea1i, n\u00ean t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng d\u1eef li\u1ec7u mang t\u00ednh th\u1ef1c t\u1ebf v\u00e0 ch\u1ee9ng minh. <\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/em><\/h4>\n\n\n\n

“Chi\u1ebfc gh\u1ebf v\u0103n ph\u00f2ng n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.” \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u v\u0103n qu\u00e1 “v\u00f4 th\u01b0\u1edfng v\u00f4 ph\u1ea1t” v\u00ec n\u00f3 kh\u00f4ng mang \u0111\u1ebfn th\u00f4ng tin gi\u00e1 tr\u1ecb l\u1ee3i \u00edch n\u00e0o. C\u0169ng kh\u00f4ng l\u00e0m cho kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng \u0111\u01b0\u1ee3c. Thay v\u00e0o \u0111\u00f3 h\u00e3y th\u1eed d\u00f9ng c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin c\u1eady h\u01a1n. “Chi\u1ebfc gh\u1ebf v\u0103n ph\u00f2ng c\u00f3 h\u1ed7 tr\u1ee3 \u0111ai th\u1eaft l\u01b0ng n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong h\u01a1n 150.000 v\u0103n ph\u00f2ng \u1edf M\u1ef9.”<\/p>\n\n\n\n

Sai l\u1ea7m 3: L\u1ea1m d\u1ee5ng qu\u00e1 nhi\u1ec1u t\u00ednh t\u1eeb<\/h2>\n\n\n\n

T\u00ednh t\u1eeb th\u01b0\u1eddng gi\u00fap ch\u00fang ta mi\u00eau t\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o. Gi\u1ea3i th\u00edch v\u1ec1 t\u00ednh n\u0103ng v\u00e0 c\u00e1c l\u1ee3i \u00edch mang \u0111\u1ebfn cho ng\u01b0\u1eddi mua. Nh\u01b0ng t\u00ednh t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ch\u1eebng m\u1ef1c l\u00e0 h\u1eefu \u00edch. C\u00f2n l\u1ea1m d\u1ee5ng qu\u00e1 nhi\u1ec1u s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc nh\u1ee9c \u0111\u1ea7u \u0111\u1ea7u. B\u1edfi v\u00ec n\u00f3 l\u00e0m cho n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f3 \u0111\u1ecdc, kh\u00f3 theo d\u00f5i v\u00e0 n\u1eafm b\u1eaft.<\/p>\n\n\n\n

N\u00ean s\u1eed d\u1ee5ng t\u00ednh t\u1eeb tr\u01b0\u1edbc danh t\u1eeb \u0111\u1ec3 m\u00f4 t\u1ea3 \u0111\u01a1n gi\u1ea3n. Ch\u1ecdn t\u1eeb ng\u1eef c\u1ea3m gi\u00e1c ho\u1eb7c c\u1ea3m x\u00fac. N\u00f3 s\u1ebd l\u00e0m cho \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m. Nh\u1eefng t\u00ednh t\u1eeb ph\u00f3ng \u0111\u1ea1i nh\u01b0 “t\u1ed1t, c\u1ef1c k\u1ef3 t\u1ed1t, r\u1ea5t hi\u1ec7u qu\u1ea3” kh\u00e1 l\u00e0 nh\u1ea1t nh\u1ebdo. H\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng nh\u1eefng t\u00ednh t\u1eeb nh\u01b0 v\u1eady v\u00ec n\u00f3 s\u1ebd l\u00e0m cho n\u1ed9i dung c\u1ee7a b\u1ea1n b\u1ecb m\u1edd nh\u1ea1t.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/em><\/h4>\n\n\n\n

“B\u1ed9 s\u01b0u t\u1eadp d\u1ee5ng c\u1ee5 n\u1ea5u n\u01b0\u1edbng n\u00e0y r\u1ea5t \u0111\u1eb9p m\u1eaft, \u0111\u1ed9c \u0111\u00e1o, mang phong c\u00e1ch c\u1ed5 \u0111i\u1ec3n, l\u00e3ng m\u1ea1n l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o cho nh\u00e0 b\u1ebfp c\u1ee7a b\u1ea1n”. C\u00f3 qu\u00e1 nhi\u1ec1u t\u00ednh t\u1eeb trong c\u00e2u v\u0103n l\u00e0m cho ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y b\u1ed1i r\u1ed1i v\u00ec kh\u00f4ng bi\u1ebft \u0111i\u1ec3m nh\u1ea5n, n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m \u1edf \u0111\u00e2u. H\u00e3y vi\u1ebft \u0111\u01a1n gi\u1ea3n h\u01a1n: “B\u1ed9 s\u01b0u t\u1eadp d\u1ee5ng c\u1ee5 n\u1ea5u \u0103n n\u00e0y v\u1edbi thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o, sang tr\u1ecdng ph\u00f9 h\u1ee3p cho h\u1ea7u h\u1ebft c\u00e1c phong c\u00e1ch nh\u00e0 b\u1ebfp.”<\/p>\n\n\n\n

Sai l\u1ea7m 4: Thay v\u00ec b\u00e1n s\u1ea3n ph\u1ea9m th\u00ec h\u00e3y k\u1ec3 chuy\u1ec7n<\/h2>\n\n\n\n

Nhi\u1ec1u copywriter c\u1ee9 ch\u0103m ch\u0103m t\u1eadp trung vi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 qu\u00ean m\u1ea5t v\u1eabn c\u00f2n c\u00e1ch \u0111\u1ec3 l\u00e0m content marketing. \u0110\u00f3 l\u00e0 k\u1ec3 chuy\u1ec7n, khi b\u1ea1n k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u00e0 l\u1ed3ng gh\u00e9p s\u1ea3n ph\u1ea9m v\u00e0o, \u0111\u00f4i khi kh\u00e1ch h\u00e0ng s\u1ebd qu\u00ean r\u1eb1ng b\u1ea1n \u0111ang b\u00e1n th\u1ee9 g\u00ec \u0111\u00f3. L\u00fac n\u00e0y, n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u1edf n\u00ean h\u1ea5p d\u1eabn, thuy\u1ebft ph\u1ee5c v\u00e0 mang \u00fd ngh\u0129a h\u01a1n. C\u00e2u chuy\u1ec7n s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc h\u00ecnh dung \u0111\u01b0\u1ee3c l\u1ee3i \u00edch khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Gi\u1eef cho c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n s\u00fac t\u00edch v\u00e0 c\u1ee5 th\u1ec3. T\u1eadp trung v\u00e0o m\u1ed9t \u00fd t\u01b0\u1edfng ch\u00ednh v\u00e0 xuy\u00ean su\u1ed1t. \u0110\u01b0a c\u00e1c d\u1eef li\u1ec7u, s\u1ed1 li\u1ec7u v\u00e0 s\u1ef1 ki\u1ec7n c\u00f3 th\u1eadt v\u00e0o \u0111\u1ec3 l\u00e0m t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a s\u1ea3n ph\u1ea9m. C\u00e2u chuy\u1ec7n s\u1ebd gi\u00fap thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, trong khi d\u1eef ki\u1ec7n th\u1ef1c t\u1ebf s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y s\u1ef1 tin t\u01b0\u1edfng v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5:<\/em><\/h4>\n\n\n\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang b\u00e1n m\u1ed9t chi\u1ebfc gh\u1ebf v\u0103n ph\u00f2ng c\u00f3 h\u1ed7 tr\u1ee3 \u0111ai th\u1eaft l\u01b0ng, gi\u00fap gi\u1ea3m \u0111au l\u01b0ng, l\u1ec7ch c\u1ed9t s\u1ed1ng. B\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01a1n gi\u1ea3n nh\u01b0 sau. M\u1ed9t kh\u00e1ch h\u00e0ng t\u00ean l\u00e0 Sarah \u0111\u00e3 \u0111i th\u1eed nh\u1eefng chi\u1ebfc gh\u1ebf t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng kh\u00e1c nhau. Nh\u01b0ng kh\u00f4ng c\u00f3 chi\u1ebfc gh\u1ebf n\u00e0o ph\u00f9 h\u1ee3p. C\u01a1n \u0111au l\u01b0ng v\u1eabn ti\u1ebfp t\u1ee5c h\u00e0nh h\u1ea1 c\u00f4. \u0110i\u1ec1u n\u00e0y l\u00e0m Sarah th\u1ea5y kh\u00f3 t\u1eadp trung v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. Trong c\u00e1c cu\u1ed9c h\u1ecdp, c\u00f4 ph\u1ea3i \u0111i v\u00f2ng quanh nhi\u1ec1u h\u01a1n \u0111\u1ec3 tr\u00e1nh ng\u1ed3i y\u00ean m\u1ed9t ch\u1ed7 qu\u00e1 l\u00e2u. Th\u1eadm ch\u00ed c\u01a1n \u0111au khi\u1ebfn c\u00f4 \u1ea5y tr\u1edf n\u00ean d\u1ec5 b\u1ef1c b\u1ed9i v\u00e0 g\u1eaft g\u1ecfng. <\/p>\n\n\n\n

R\u1ed3i m\u1ed9t ng\u00e0y Sarah mua \u0111\u01b0\u1ee3c chi\u1ebfc gh\u1ebf c\u1ee7a b\u1ea1n. V\u00e0 ch\u1ec9 sau 1 th\u00e1ng, c\u01a1n \u0111au l\u01b0ng c\u1ee7a c\u00f4 cu\u1ed1i c\u00f9ng c\u0169ng bi\u1ebfn m\u1ea5t. C\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a c\u00f4 nh\u1eadn th\u1ea5y c\u00f4 \u1ea5y vui v\u1ebb h\u01a1n trong c\u00f4ng vi\u1ec7c. Ngay c\u1ea3 s\u1ebfp c\u1ee7a c\u00f4 \u1ea5y c\u0169ng nh\u1eadn x\u00e9t Sarah \u0111ang l\u00e0m vi\u1ec7c n\u0103ng su\u1ea5t h\u01a1n. K\u1ec3 c\u1ea3 khi v\u1ec1 \u0111\u1ebfn nh\u00e0, c\u00f4 c\u0169ng kh\u00f4ng c\u00f2n m\u1ec7t m\u1ecfi v\u00e0 c\u00e1u k\u1ec9nh nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. <\/p>\n\n\n\n

Sai l\u1ea7m 5: Kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, c\u00e1 t\u00ednh<\/h2>\n\n\n\n

Ng\u00e0y nay, \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed9c gi\u1ea3, b\u1ea1n c\u1ea7n m\u1ed9t ch\u00fat v\u0103n phong c\u00e1 t\u00ednh, \u0111\u1ed9c \u0111\u00e1o gi\u1eefa v\u00f4 v\u00e0n c\u00e1c copywriter kh\u00e1c. H\u00e3y t\u1ef1 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed l\u00e0 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u1ef1c s\u1ef1. V\u00e0 b\u1ea1n \u0111ang tr\u00f2 chuy\u1ec7n, t\u01b0 v\u1ea5n v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea1n s\u1ebd x\u01b0ng h\u00f4 nh\u01b0 th\u1ebf n\u00e0o, d\u00f9ng nh\u1eefng t\u1eeb ng\u1eef g\u00ec \u0111\u1ec3 ph\u00f9 h\u1ee3p. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00f4ng.<\/p>\n\n\n\n

Tr\u01b0\u1edbc khi b\u1ea1n x\u00e1c \u0111\u1ecbnh gi\u1ecdng \u0111i\u1ec7u c\u1ee7a m\u00ecnh, h\u00e3y xem x\u00e9t b\u1ea1n \u0111ang vi\u1ebft cho ai. C\u1ed1 g\u1eafng h\u00ecnh dung m\u1ed9t ng\u01b0\u1eddi mua v\u00e0 xem x\u00e9t c\u00e1ch b\u1ea1n n\u00f3i chuy\u1ec7n v\u1edbi h\u1ecd trong cu\u1ed9c s\u1ed1ng th\u1ef1c. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 b\u1ea1n thu h\u00fat ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

Sai l\u1ea7m 6: Sai ch\u00ednh t\u1ea3, ng\u1eef ph\u00e1p – l\u1ed7i nh\u1ecf gi\u1ebft ch\u1ebft c\u1ea3 m\u1ed9t b\u00e0i vi\u1ebft<\/h2>\n\n\n\n

Kh\u00f4ng m\u1ed9t copywriter chuy\u00ean nghi\u1ec7p n\u00e0o c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh b\u00e0o vi\u1ebft ch\u1ec9n chu ch\u1ec9 trong m\u1ed9t l\u1ea7n m\u00e0 kh\u00f4ng c\u00f3 ch\u1ec9nh s\u1eeda, ki\u1ec3m tra l\u1ea1i. Tr\u1eeb khi b\u1ea1n l\u00e0 ng\u01b0\u1eddi si\u00eau ph\u00e0m, n\u1ebfu kh\u00f4ng b\u1ea1n c\u1ea7n ch\u1ec9nh s\u1eeda c\u1ea9n th\u1eadn n\u1ed9i dung c\u1ee7a m\u00ecnh. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb m\u1eafc l\u1ed7i ch\u00ednh t\u1ea3 hay sai ng\u1eef ph\u00e1p. M\u1ed9t b\u00e0i vi\u1ebft d\u00f9 c\u00f3 hay \u0111\u1ebfn m\u1ea5y nh\u01b0ng ch\u1ec9 c\u1ea7n m\u1eafc b\u1ea5t c\u1ee9 m\u1ed9t l\u1ed7i ch\u00ednh t\u1ea3 n\u00e0o \u0111\u1ec1u khi\u1ebfn cho n\u00f3 b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p. <\/p>\n\n\n\n

H\u00e3y ch\u0103m ch\u00fat v\u00e0 ho\u00e0n h\u1ea3o t\u1eeb nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u1ea5t. S\u1eed d\u1ee5ng d\u1ea5u ch\u1ea5m, d\u1ea9u ph\u1ea9y h\u1ee3p l\u00fd. C\u1eaft nh\u1eefng t\u1eeb kh\u00f4ng c\u1ea7n thi\u1ebft. Gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng t\u00ednh t\u1eeb kh\u00f4ng c\u00f3 \u00fd ngh\u0129a. \u0110\u1ecdc v\u0103n b\u1ea3n c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n v\u00ec \u0111i\u1ec1u n\u00e0y gi\u00fap d\u1ec5 d\u00e0ng ph\u00e1t hi\u1ec7n l\u1ed7i ch\u00ednh t\u1ea3 v\u00e0 ng\u1eef ph\u00e1p. Th\u1eadm ch\u00ed t\u1ed1t h\u01a1n l\u00e0 b\u1ea1n n\u00ean y\u00eau c\u1ea7u m\u1ed9t \u0111\u1ed3ng nghi\u1ec7p \u0111\u1ecdc l\u1ea1i v\u0103n b\u1ea3n c\u1ee7a b\u1ea1n cho b\u1ea1n. H\u1ecd s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra nh\u1eefng l\u1ed7i ch\u00ednh t\u1ea3 nhanh ch\u00f3ng h\u01a1n so v\u1edbi ch\u00ednh b\u1ea3n th\u00e2n b\u1ea1n ng\u1ed3i d\u00f2 l\u1ed7i.<\/p>\n\n\n\n

L\u1eddi k\u1ebft: Th\u1eddi \u0111\u1ea1i ng\u00e0y nay “content marketing” \u0111ang l\u00ean ng\u00f4i<\/h2>\n\n\n\n

C\u00f9ng v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng online, c\u00e1c website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn th\u00ec “content marketing” ch\u00ednh l\u00e0 th\u1ee9 \u0111ang “d\u1eabn d\u1eaft” kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0 mua h\u00e0ng. Ph\u1ea3i l\u00e0m sao \u0111\u1ec3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o, c\u00e1 t\u00ednh, thu h\u00fat v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u1ec1u ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o content marketing. V\u1eady n\u00ean h\u00e3y lu\u00f4n c\u1ed1 g\u1eafng trau chu\u1ed1t v\u00e0 g\u1ecdt gi\u0169a cho n\u00f3 nh\u1ea5t c\u00f3 th\u1ec3. V\u00ec \u0111\u00e2y l\u00e0 ch\u00eca kh\u00f3a gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong kinh doanh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing cho s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u1ee7 kh\u1ea3 n\u0103ng l\u00e0m n\u1ed5i b\u1eadt v\u00e0 t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ec3 kh\u00e1ch mua h\u00e0ng. Ho\u1eb7c ch\u00ed \u00edt c\u0169ng \u0111\u1ee7 kh\u01a1i g\u1ee3i s\u1ef1 t\u01b0\u01a1ng t\u00e1c, c\u1ea3m gi\u00e1c mong mu\u1ed1n \u0111\u01b0\u1ee3c s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, c\u00f3 kh\u00f4ng \u00edt b\u00e0i content marketing tr\u00ean m\u1ea1ng vi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec1u […]\n","protected":false},"author":101019,"featured_media":117321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,78,7,5],"tags":[1509,62],"yoast_head":"\n6 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi vi\u1ebft content marketing s\u1ea3n ph\u1ea9m - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"Content marketing cho s\u1ea3n ph\u1ea9m ph\u1ea3i l\u00e0m n\u1ed5i b\u1eadt v\u00e0 t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ec3 kh\u00e1ch mua h\u00e0ng. Nh\u01b0ng c\u00f3 nh\u1eefng sai l\u1ea7m khi vi\u1ebft content marketing g\u00e2y \u1ea3nh h\u01b0\u1edfng r\u1ea5t t\u1ec7.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/6-sai-lam-pho-bien-khi-viet-content-marketing-san-pham\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi vi\u1ebft content marketing s\u1ea3n ph\u1ea9m - SUNO.vn Blog\" \/>\n<meta property=\"og:description\" content=\"Content marketing cho s\u1ea3n ph\u1ea9m ph\u1ea3i l\u00e0m n\u1ed5i b\u1eadt v\u00e0 t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ec3 kh\u00e1ch mua h\u00e0ng. 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