{"id":115758,"date":"2019-03-24T11:23:59","date_gmt":"2019-03-24T04:23:59","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=115758"},"modified":"2019-09-23T11:18:13","modified_gmt":"2019-09-23T04:18:13","slug":"6-chien-luoc-marketing-ban-le-giup-thu-hut-khach-hang-moi","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/6-chien-luoc-marketing-ban-le-giup-thu-hut-khach-hang-moi\/","title":{"rendered":"6 chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi"},"content":{"rendered":"\n

N\u1ebfu b\u1ea1n kinh doanh trong ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 \u0111ang t\u00ecm c\u00e1ch marketing cho c\u1eeda h\u00e0ng \u0111\u1ec3 thu h\u00fat, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi. V\u1eady th\u00ec b\u00e0i vi\u1ebft n\u00e0y ch\u00ednh l\u00e0 d\u00e0nh cho b\u1ea1n. H\u00e3y c\u00f9ng <\/strong><\/em>SUNO<\/strong><\/em><\/a> kh\u00e1m ph\u00e1 6 chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3. V\u1eeba gi\u00fap b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi, v\u1eeba ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng kinh doanh.<\/strong><\/em><\/p>\n\n\n\n

\"\u00c1p
\u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb n\u00e0o \u0111\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi <\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

1. B\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng th\u1ee9 b\u1ea1n \u0111ang c\u00f3 s\u1eb5n:<\/h3>\n\n\n\n

Tr\u01b0\u1edbc\nkhi xem x\u00e9t v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng \u00fd t\u01b0\u1edfng, chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb n\u00e0o m\u1edbi th\u00ec b\u1ea1n\nh\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng th\u1ee9 c\u00f3 s\u1eb5n t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. Quan s\u00e1t\nl\u1ea1i t\u1ed5ng th\u1ec3 c\u1eeda h\u00e0ng, b\u1ea1n s\u1ebd nh\u1eadn ra c\u00f3 r\u1ea5t nhi\u1ec1u t\u00e0i nguy\u00ean c\u00f3 s\u1eb5n m\u00e0 b\u1ea1n c\u00f3\nth\u1ec3 t\u1eadn d\u1ee5ng, bao g\u1ed3m nh\u01b0 sau:<\/p>\n\n\n\n

S\u1ea3n ph\u1ea9m v\u00e0 h\u00e0ng h\u00f3a tr\u01b0ng b\u00e0y t\u1ea1i c\u1eeda h\u00e0ng:<\/em><\/h4>\n\n\n\n

C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng l\u00e0 l\u00e0m h\u1ecd h\u00e0i l\u00f2ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Do \u0111\u00f3, c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u, \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng. Sau \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p l\u00e0m n\u1ed5i b\u1eadt h\u00e0ng h\u00f3a c\u1ee7a b\u1ea1n. Th\u1eed b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch s\u1eafp x\u1ebfp v\u00e0 tr\u01b0ng b\u00e0y l\u1ea1i khu v\u1ef1c h\u00e0ng h\u00f3a c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 khu v\u1ef1c tr\u1ecdng t\u00e2m c\u1eeda h\u00e0ng gi\u00fap thu h\u00fat kh\u00e1ch v\u00e0 t\u1ea1o ra nhi\u1ec1u doanh thu nh\u1ea5t.<\/p>\n\n\n\n

\"M\u1ed9t
M\u1ed9t c\u00e1ch kh\u00f4n ngoan \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb ngay t\u1ea1i c\u1eeda h\u00e0ng, \u0111\u00f3 l\u00e0 \u0111\u1eb7t nh\u1eefng m\u00e0n h\u00ecnh tivi hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh KM<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

T\u1ea1i\nkhu v\u1ef1c tr\u1ecdng t\u00e2m, b\u1ea1n n\u00ean \u0111\u1eb7t m\u1ed9t m\u00e0n h\u00ecnh tivi \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o nh\u1eefng s\u1ea3n\nph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m hot \u0111ang b\u00e1n ch\u1ea1y v\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i l\u1ee3i nhu\u1eadn cao. C\u00f2n c\u00e1c\nm\u1eb7t h\u00e0ng c\u01a1 b\u1ea3n t\u1ed1t nh\u1ea5t n\u00ean \u0111\u1eb7t \u1edf khu v\u1ef1c ph\u00eda cu\u1ed1i c\u1eeda h\u00e0ng. Theo nghi\u00ean c\u1ee9u,\n90% kh\u00e1ch h\u00e0ng khi b\u01b0\u1edbc v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ec1u c\u00f3 xu h\u01b0\u1edbng nh\u00ecn ho\u1eb7c r\u1ebd sang ph\u1ea3i,\nv\u00ec v\u1eady nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t ho\u1eb7c s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang mu\u1ed1n b\u00e1n n\u00ean \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf\nkhu v\u1ef1c ph\u00eda b\u00ean tay ph\u1ea3i.<\/p>\n\n\n\n

M\u1eb7t ti\u1ec1n c\u1ee7a c\u1eeda h\u00e0ng:<\/em><\/h4>\n\n\n\n

\u0110\u00e2y\nch\u00ednh l\u00e0 khu v\u1ef1c mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch\nh\u00e0ng m\u1edbi, v\u00ec v\u1eady h\u00e3y ch\u00fa \u00fd khai th\u00e1c t\u1ed1i \u0111a l\u1ee3i th\u1ebf n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf nh\u1eefng\nbanner gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i cho kh\u00e1ch\nh\u00e0ng v\u00e0 treo ch\u00fang \u1edf c\u1eeda s\u1ed5, c\u1eeda ra v\u00e0o c\u1ee7a c\u1eeda h\u00e0ng ho\u1eb7c l\u00e0 \u0111\u1eb7t ch\u00fang \u1edf n\u01a1i\nkh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y nh\u1ea5t.<\/p>\n\n\n\n

C\u1ea7n l\u01b0u \u00fd l\u00e0 m\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ecba \u0111i\u1ec3m kinh doanh s\u1ebd c\u00f3 nh\u1eefng \u0111\u1ecba th\u1ebf kh\u00e1c kh\u00e1c nhau, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Do \u0111\u00f3, b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn nh\u1eefng thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t huy h\u1ebft \u201cc\u00f4ng d\u1ee5ng\u201d c\u1ee7a n\u00f3. Ch\u1ec9 khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn th\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng ch\u1ee7 \u0111\u1ec1, m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n

\"M\u1eb7t
M\u1eb7t ti\u1ec1n c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 kh\u00f4ng gian v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 l\u00e0m chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Ngo\u00e0i\nra, h\u00e3y xem x\u00e9t c\u00e1ch k\u1ec3 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng h\u00ecnh \u1ea3nh hay trang tr\u00ed, s\u1eafp\nx\u1ebfp \u0111\u1ed3 v\u1eadt theo m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3. M\u1ed9t c\u1eeda h\u00e0ng may m\u1eb7c \u0111\u00e3 t\u1eadn d\u1ee5ng m\u1eb7t tr\u01b0\u1edbc c\u1ee7a\nc\u1eeda h\u00e0ng \u0111\u1ec3 trang tr\u00ed theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n nh\u1ea5t \u0111\u1ecbnh. Kh\u00f4ng ch\u1ec9 v\u1eady, \u0111i\u1ec1u l\u00e0m\ncho h\u1ecd n\u1ed5i b\u1eadt l\u00e0 kh\u00e1ch h\u00e0ng lu\u00f4n nh\u00ecn th\u1ea5y m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o trong ch\u1ee7 \u0111\u1ec1\nm\u00e0 h\u1ecd ch\u1ecdn \u0111\u1ec3 trang tr\u00ed. <\/p>\n\n\n\n

V\u00ed d\u1ee5,\nv\u00e0o Ng\u00e0y Tr\u00e1i \u0110\u1ea5t 2013, c\u1eeda h\u00e0ng \u0111\u00e3 b\u00e0y t\u1ecf s\u1ef1 \u1ee7ng h\u1ed9 \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng b\u1eb1ng\nc\u00e1ch s\u1eed d\u1ee5ng c\u00e1c v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf nh\u01b0 \u0111\u1ed3 nh\u1ef1a, th\u1ee7y tinh, chai, lon n\u01b0\u1edbc ng\u1ecdt\nv\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c \u0111\u1ec3 trang tr\u00ed tr\u01b0\u1edbc c\u1eeda h\u00e0ng.<\/p>\n\n\n\n

\u0110\u1ed3ng\nth\u1eddi, h\u00e3y c\u1ed1 g\u1eafng gi\u1eef cho kh\u00f4ng gian l\u1ec1 \u0111\u01b0\u1eddng tr\u01b0\u1edbc c\u1eeda h\u00e0ng s\u1ea1ch s\u1ebd, g\u1ecdn g\u00e0ng\n\u0111\u1ec3 g\u00f3p ph\u1ea7n l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng h\u00ecnh \u1ea3nh, thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng:<\/em><\/h4>\n\n\n\n

B\u1ea1n\nc\u00f3 bi\u1ebft r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u Starbucks d\u00e0nh nhi\u1ec1u ti\u1ec1n h\u01a1n v\u00e0o vi\u1ec7c ch\u0103m lo l\u1ee3i \u00edch\ns\u1ee9c kh\u1ecfe cho nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd h\u01a1n l\u00e0 \u0111\u1ea7u t\u01b0 cho c\u00e0 ph\u00ea kh\u00f4ng? Starbucks nh\u1eadn ra\nr\u1eb1ng, nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac v\u00e0 kh\u1ecfe m\u1ea1nh s\u1ebd l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n, tinh th\u1ea7n v\u00e0 n\u0103ng\nsu\u1ea5t l\u00e0m vi\u1ec7c cao h\u01a1n. <\/p>\n\n\n\n

\u0110i v\u00e0o b\u1ea5t k\u1ef3 c\u1eeda h\u00e0ng Starbucks n\u00e0o, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y nh\u1eefng nh\u00e2n vi\u00ean \u1edf qu\u1ea7y pha ch\u1ebf, t\u00ednh ti\u1ec1n vui v\u1ebb, nhi\u1ec7t t\u00ecnh tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1ch m\u00e0 Starbucks x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi t\u1ea1i c\u1eeda h\u00e0ng, khi\u1ebfn cho kh\u00e1ch h\u00e0ng mu\u1ed1n quay l\u1ea1i th\u00f4ng qua nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

\"Nh\u00e2n
Nh\u00e2n vi\u00ean Starbucks lu\u00f4n t\u01b0\u01a1i c\u01b0\u1eddi, vui v\u1ebb v\u1edbi kh\u00e1ch h\u00e0ng, y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng t\u1ea1i c\u1eeda h\u00e0ng<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n

\u0110i\u1ec1u c\u1ea7n nh\u1ea5n m\u1ea1nh \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi marketing t\u1ed1t nh\u1ea5t cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n. Quan tr\u1ecdng l\u00e0 l\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i gi\u00fap gi\u1eef ch\u00e2n v\u00e0 \u0111\u1ed9ng vi\u00ean nh\u00e2n vi\u00ean g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi c\u1eeda h\u00e0ng. <\/p>\n\n\n\n

B\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c thu\u00ea \u0111\u00fang ng\u01b0\u1eddi, t\u1eadp trung \u0111\u00e0o t\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng ch\u00ednh s\u00e1ch t\u1ed1t nh\u1ea5t cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n. C\u00e1ch n\u00e0y s\u1ebd gi\u00fap nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n h\u1ea1nh ph\u00fac h\u01a1n, c\u1ed1ng hi\u1ebfn v\u00e0 t\u1eadn t\u00e2m h\u01a1n trong c\u00f4ng vi\u1ec7c. T\u1eeb \u0111\u00f3 mang l\u1ea1i n\u0103ng su\u1ea5t, hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c cao h\u01a1n. N\u00f3 s\u1ebd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi.<\/p>\n\n\n\n

2. T\u1eadn d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/h3>\n\n\n\n

Khi\nn\u00f3i \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb th\u00ec ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 thi\u1ebfu c\u00e1ch s\u1eed d\u1ee5ng\nph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. C\u00f3 ba n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u1edf Vi\u1ec7t Nam hi\u1ec7n nay m\u00e0 b\u1ea1n\nn\u00ean \u0111\u1eb7c bi\u1ec7t nghi\u00ean c\u1ee9u \u0111\u1ec3 qu\u1ea3ng b\u00e1, \u0111\u00f3 ch\u00ednh l\u00e0 Facebook, Instagram v\u00e0 Zalo.\n\u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng m\u1ea1ng l\u01b0\u1edbi x\u00e3 h\u1ed9i l\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0m trung t\u00e2m, l\u00e0 \u201cv\u00f9ng \u0111\u1ea5t\nm\u00e0u m\u1ee1, l\u00fd t\u01b0\u1edfng\u201d cho c\u00e1c nh\u00e0 kinh doanh b\u00e1n l\u1ebb khai th\u00e1c. <\/p>\n\n\n\n

S\u1eed d\u1ee5ng Facebook:<\/em><\/h4>\n\n\n\n

N\u1ebfu\nb\u1ea1n mong mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n tr\u00ean Facebook\nth\u00ec b\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n cho \u0111i\u1ec1u \u0111\u00f3. T\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb\nc\u1ee7a b\u1ea1n nh\u1eafm v\u00e0o m\u1ee5c ti\u00eau, v\u1ecb tr\u00ed, th\u1eddi gian ch\u1ea1y ra sao, chi ph\u00ed qu\u1ea3ng c\u00e1o c\u00f3\nth\u1ec3 dao \u0111\u1ed9ng t\u1eeb v\u00e0i tri\u1ec7u \u0111\u1ebfn v\u00e0i ch\u1ee5c tri\u1ec7u ho\u1eb7c th\u1eadm ch\u00ed c\u1ea3 tr\u0103m tri\u1ec7u m\u1ed7i\nth\u00e1ng. <\/p>\n\n\n\n

Tuy nhi\u00ean, d\u1ea1o g\u1ea7n \u0111\u00e2y, nh\u1ea5t l\u00e0 trong n\u0103m 2018, Facebook \u0111\u00e3 c\u00f3 c\u00f4ng b\u1ed1 n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd \u0111\u01b0a ra c\u00e1c thay \u0111\u1ed5i tr\u00ean B\u1ea3ng tin (New Feeds) \u0111\u1ec3 \u01b0u ti\u00ean c\u00e1c n\u1ed9i dung t\u1eeb b\u1ea1n b\u00e8, gia \u0111\u00ecnh v\u00e0 c\u00e1c nh\u00f3m t\u01b0\u01a1ng t\u00e1c. V\u00ec th\u1ebf, c\u00e1c doanh nghi\u1ec7p s\u1ebd g\u1eb7p ph\u1ea3i kh\u00f3 kh\u0103n nhi\u1ec1u h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

\"\"
C\u00f3 th\u1ec3 vi\u1ec7c ch\u1ea1y Facebook Ads kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 nhi\u1ec1u nh\u01b0 tr\u01b0\u1edbc nh\u01b0ng v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb m\u00e0 b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n

D\u00f9 v\u1eady\nth\u00ec vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u1eabn mang l\u1ea1i m\u1ed9t hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh n\u1ebfu\nnh\u01b0 b\u1ea1n bi\u1ebft c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. T\u1ed1t nh\u1ea5t l\u00e0\nb\u1ea1n n\u00ean c\u1ea7n th\u1eed ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c nhau, sau \u0111\u00f3 theo d\u00f5i c\u00e1c s\u1ed1\nli\u1ec7u c\u1ee7a b\u1ea1n, v\u00ed d\u1ee5 nh\u01b0: s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o link, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, doanh s\u1ed1,\u2026). <\/p>\n\n\n\n

Sau\n\u0111\u00f3, d\u1ef1a v\u00e0o c\u00e1c s\u1ed1 li\u1ec7u c\u00f9ng nh\u1eefng hi\u1ec3u bi\u1ebft, ki\u1ebfn th\u1ee9c c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ROI\n(Return On Investment – t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed b\u1ea1n \u0111\u1ea7u t\u01b0). T\u1eeb\n\u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n v\u00e0 m\u1ee9c ng\u00e2n s\u00e1ch\nn\u00ean d\u00e0nh cho qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau.<\/p>\n\n\n\n

Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n marketing b\u00e1n l\u1ebb b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c nh\u00f3m Facebook. N\u00f3 s\u1ebd gi\u1ed1ng nh\u01b0 l\u00e0 m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng, n\u01a1i m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd xu\u1ea5t hi\u1ec7n nhi\u1ec1u nh\u1ea5t. Th\u00f4ng qua nh\u00f3m Facebook, b\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, nh\u01b0ng l\u01b0u \u00fd l\u00e0 \u0111\u1eebng qu\u00e1 l\u1ed9 li\u1ec5u. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd d\u1ec5 mang l\u1ea1i ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c.<\/p>\n\n\n\n

S\u1eed d\u1ee5ng Instagram:<\/em><\/h4>\n\n\n\n

V\u1edbi\nh\u01a1n 800 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng n\u00ean hi\u1ec3n nhi\u00ean Instagram l\u00e0 m\u1ed9t m\u1ea1ng\nx\u00e3 h\u1ed9i kh\u00f4ng th\u1ec3 b\u1ecf qua khi mu\u1ed1n th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb, nh\u1ea5t l\u00e0\nkhi b\u1ea1n \u0111ang mu\u1ed1n nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang mua s\u1eafm hi\u1ec7n nay. <\/p>\n\n\n\n

B\u1edfi v\u00ec Instagram l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh n\u00ean mu\u1ed1n thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd tr\u00ean Instagram \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o h\u00ecnh \u1ea3nh m\u1ed9t c\u00e1ch tinh t\u1ebf. C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean Instagram c\u1ee7a b\u1ea1n c\u1ea7n n\u00ean trau chu\u1ed1t t\u1eeb h\u00ecnh \u1ea3nh, n\u1ed9i dung \u0111\u1ebfn s\u1eed d\u1ee5ng m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o. B\u1ea1n c\u1ea7n t\u1ea1o ra m\u1ed9t d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u ri\u00eang th\u00f4ng qua gu th\u1ea9m m\u1ef9 r\u00f5 r\u00e0ng. \u0110\u1ec3 khi m\u1ecdi ng\u01b0\u1eddi gh\u00e9 th\u0103m trang c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd nhanh ch\u00f3ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 ai.<\/p>\n\n\n\n

\"T\u1eadn
T\u1eadn d\u1ee5ng k\u00eanh Instagram \u0111\u1ec3 l\u00e0m chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3 h\u01a1n<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

S\u1eed d\u1ee5ng\nt\u00ednh n\u0103ng Stories tr\u00ean Instagram \u2013 t\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p b\u1ea1n qu\u1ea3ng b\u00e1 th\u00f4ng \u0111i\u1ec7p\nv\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, t\u1ee9c th\u1eddi v\u00e0 d\u1ec5 d\u00e0ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1\ng\u1ea7n g\u0169i, th\u00e2n m\u1eadt h\u01a1n v\u1edbi m\u1ecdi ng\u01b0\u1eddi, nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u\nquan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n ch\u1ecdn l\u1ecdc n\u1ed9i dung \u0111\u1ec3 \u0111\u0103ng t\u1ea3i sao cho c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng\nnh\u1ea5t v\u00e0 khi\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 kh\u00f4ng follow trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

M\u1ed9t\ny\u1ebfu t\u1ed1 quan tr\u1ecdng khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb tr\u00ean Instagram\nch\u00ednh l\u00e0 ph\u1ea3i s\u1eed d\u1ee5ng Hashtag. Nghi\u00ean c\u1ee9u k\u1ef9 nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o c\u00f3 th\u1ec3 l\u00e0m\nhashtag c\u00f3 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 gi\u00fap b\u00e0i \u0111\u0103ng\nc\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n, d\u1ec5 t\u00ecm ki\u1ebfm tr\u01b0\u1edbc ng\u01b0\u1eddi d\u00f9ng \u0111ang l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\nc\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

S\u1eed d\u1ee5ng Zalo:<\/em><\/h4>\n\n\n\n

Zalo\nhi\u1ec7n nay \u0111ang l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t kh\u00e1 th\u00e0nh c\u00f4ng, trong \u0111\u00f3 thu h\u00fat ch\u1ee7\ny\u1ebfu l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tham gia. T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, Zalo \u0111\u00e3 c\u00e1n m\u1ed1c\nh\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c\nmarketing b\u00e1n l\u1ebb tr\u00ean Zalo ho\u00e0n to\u00e0n n\u00ean \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc. V\u00ec tr\u00ean n\u00e0y, b\u1ea1n s\u1ebd ti\u1ebfp\nc\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00f4 c\u00f9ng l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 khai th\u00e1c.<\/p>\n\n\n\n

Trong th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o Facebook v\u00e0 Google \u0111ang d\u1ea7n \u201c\u0111\u1ea5t ch\u1eadt ng\u01b0\u1eddi \u0111\u00f4ng\u201d, r\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng, doanh nghi\u1ec7p \u0111\u00e3 chuy\u1ec3n sang n\u1ec1n t\u1ea3ng Zalo \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i. S\u1eed d\u1ee5ng Zalo l\u00e0m k\u00eanh marketing, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn theo 2 h\u00ecnh th\u1ee9c: s\u1eed d\u1ee5ng Zalo c\u00e1 nh\u00e2n ho\u1eb7c t\u1ea1o m\u1ed9t trang Zalo Page \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

– Zalo c\u00e1 nh\u00e2n:<\/em><\/h4>\n\n\n\n

S\u1eed d\u1ee5ng zalo c\u00e1 nh\u00e2n c\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u00e1n h\u00e0ng tr\u00ean profile c\u00e1 nh\u00e2n c\u1ee7a Facebook. M\u1ed7i t\u00e0i kho\u1ea3n Zalo c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 k\u1ebft b\u1ea1n t\u1ed1i \u0111a 2000 ng\u01b0\u1eddi (facebook l\u00e0 5000). \u0110i\u1ec3m kh\u00e1c v\u1edbi Facebook l\u00e0 100% b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n s\u1ebd th\u1ea5y status b\u1ea1n \u0111\u0103ng l\u00ean. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u00f9ng t\u00ednh n\u0103ng \u201cT\u00ecm quanh \u0111\u00e2y\u201d \u0111\u1ec3 k\u1ebft b\u1ea1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p, tr\u00f2 chuy\u1ec7n v\u00e0 ti\u1ebfp th\u1ecb c\u00e1c d\u1ecbch v\u1ee5, h\u00e0ng h\u00f3a c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

\"Zalo
Zalo Shop hi\u1ec7n nay l\u00e0 k\u00eanh b\u00e1n h\u00e0ng \u0111\u1ea7y ti\u1ec1m n\u0103ng v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea9y m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb cho b\u1ea1n<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

– Zalo Shop:<\/em><\/h4>\n\n\n\n

Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o Zalo Shop (c\u1eeda h\u00e0ng) \u0111\u1ec3 b\u00e1n h\u00e0ng v\u00e0 \u0111\u0103ng c\u00e1c th\u00f4ng tin qu\u1ea3ng b\u00e1 tr\u00ean \u0111\u00f3. C\u00f3 th\u1ec3 coi \u0111\u00e2y l\u00e0 t\u00ednh n\u0103ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi Facebook Fanpage. Giao di\u1ec7n v\u00e0 t\u00ednh n\u0103ng c\u1ee7a Zalo Shop ch\u01b0a th\u1eadt thu\u1eadn ti\u1ec7n b\u1eb1ng Facebook, c\u00f3 \u0111i\u1ec1u n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh d\u1ec5 h\u01a1n nh\u1edd c\u00e1c t\u00ednh n\u0103ng broadcast tin nh\u1eafn mi\u1ec5n ph\u00ed. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian nh\u1eadp li\u1ec7u b\u1eb1ng c\u00e1ch import h\u00e0ng lo\u1ea1t h\u00e0ng h\u00f3a l\u00ean Zalo shop t\u1eeb file excel n\u1ebfu nh\u01b0 b\u1ea1n \u0111ang c\u00f3 kh\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

– Zalo Ads:<\/em><\/h4>\n\n\n\n

C\u0169ng\ngi\u1ed1ng nh\u01b0 Facebook, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Zalo. Kh\u00f4ng\nchuy\u00ean nghi\u1ec7p v\u00e0 nhi\u1ec1u d\u1eef li\u1ec7u nh\u01b0 tr\u00ean Facebook, nh\u01b0ng b\u00f9 l\u1ea1i \u0111\u00e2y l\u00e0 v\u00f9ng \u0111\u1ea5t\nhoang c\u00f2n b\u1ecf tr\u1ed1ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c v\u00e0 \u00edt b\u1ecb c\u1ea1nh tranh. Hi\u1ec7n nay, Zalo\nh\u1ed7 tr\u1ee3 3 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o sau: qu\u1ea3ng c\u00e1o Zalo Official Account (gi\u1ed1ng\nFacebook page promotion \u2013 hay t\u0103ng like), qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft \u0111\u1ebfn Website v\u00e0 qu\u1ea3ng\nc\u00e1o h\u00e0ng h\u00f3a.<\/p>\n\n\n\n

3. Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb th\u00f4ng qua h\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb:<\/h3>\n\n\n\n

Khi nh\u1eafc \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua h\u00ecnh th\u1ee9c h\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u1edbi nhau. Ho\u1eb7c v\u1edbi t\u1ed5 ch\u1ee9c, c\u01a1 s\u1edf trong c\u00f9ng khu v\u1ef1c v\u1edbi b\u1ea1n. C\u00e1ch l\u00e0m n\u00e0y s\u1ebd gi\u00fap \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i h\u01a1n. Vi\u1ec7c h\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb n\u00e0y v\u1eeba gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 l\u1eabn nhau v\u1eeba t\u0103ng kh\u1ea3 n\u0103ng c\u00f3 \u0111\u01b0\u1ee3c th\u00eam kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

\"H\u00ecnh
H\u00ecnh th\u1ee9c h\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb \u0111\u1ea7y kh\u00f4n ngoan<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n

V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u1eb7ng cho kh\u00e1ch h\u00e0ng phi\u1ebfu gi\u1ea3m gi\u00e1 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i t\u00e1c v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. Ho\u1eb7c hai doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 l\u1eabn nhau trong email marketing. T\u00ecm nh\u1eefng \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 b\u1ed5 sung cho nhau, li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. Ch\u1eb3ng h\u1ea1n nh\u01b0, c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m l\u00e0 laptop, \u0111i\u1ec7n tho\u1ea1i th\u00ec b\u1ea1n c\u00f3 th\u1ec3 li\u00ean k\u1ebft, h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t c\u1eeda h\u00e0ng ph\u1ee5 ki\u1ec7n c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

4. T\u0103ng c\u01b0\u1eddng chi\u1ebfn d\u1ecbch email marketing:<\/h3>\n\n\n\n

Email\nmarketing v\u1eabn lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u00ec v\u1eady, n\u1ebfu\nmu\u1ed1n tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua k\u00eanh ti\u1ebfp\nth\u1ecb n\u00e0y. Theo th\u1ed1ng k\u00ea cho th\u1ea5y, 93% kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng\nhi\u1ec7u qua email cao h\u01a1n b\u1ea5t c\u1ee9 n\u1ec1n t\u1ea3ng n\u00e0o kh\u00e1c. <\/p>\n\n\n\n

Vi\u1ec7c ph\u00e2n kh\u00fac danh s\u00e1ch Email Marketing c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ec9 l\u1ec7 m\u1edf mail v\u00e0 nh\u1ea5p chu\u1ed9t v\u00e0o c\u00e1c li\u00ean k\u1ebft \u0111\u00ednh k\u00e8m. Theo th\u1ed1ng k\u00ea t\u1eeb MailChimp \u2013 m\u1ed9t trong c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 Email Marketing, nh\u1eefng chi\u1ebfn d\u1ecbch Email Marketing s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 t\u1ec9 l\u1ec7 m\u1edf mail t\u0103ng 14,64% v\u00e0 t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t t\u0103ng 59,99%.<\/p>\n\n\n\n

\"Email
Email Marketing l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb th\u00f4ng d\u1ee5ng nh\u1ea5t<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n

C\u00e1ch \u00e1p d\u1ee5ng:<\/em><\/h4>\n\n\n\n

B\u1ea1n n\u00ean th\u1eed ph\u00e2n kh\u00fac d\u1ef1a v\u00e0o m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. B\u1eb1ng c\u00e1ch ph\u00e2n lo\u1ea1i nh\u1eefng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c v\u00e0 kh\u00f4ng t\u00edch c\u1ef1c. V\u00ed d\u1ee5 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng m\u1edf email c\u1ee7a b\u1ea1n trong v\u00f2ng 3 th\u00e1ng. H\u00e3y t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh ri\u00eang cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3. T\u00ecm c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 k\u00e9o h\u1ecd l\u1ea1i trong chi\u1ebfn d\u1ecbch Email Marketing t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n

C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 b\u1ea1n h\u00e3y b\u1eaft \u0111\u1ea7u g\u1eedi \u0111i email mang t\u00ednh ch\u1ea5t g\u1ee3i \u00fd v\u1ec1 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c ph\u1ee5 ki\u1ec7n \u0111i k\u00e8m ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00f3. N\u1ebfu trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng \u0111\u00e3 mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u1ebfn vi\u1ec7c thay th\u1ebf (v\u00ed d\u1ee5: trang ph\u1ee5c thay \u0111\u1ed5i theo m\u00f9a) ho\u1eb7c l\u00e0m m\u1edbi (v\u00ed d\u1ee5: \u0111\u00e1nh b\u00f3ng n\u1eef trang b\u1eb1ng b\u1ea1c). <\/p>\n\n\n\n

B\u1ea1n n\u00ean g\u1eedi \u0111i email ti\u1ebfp th\u1ecb nh\u1eefng m\u1eb7t h\u00e0ng kh\u1ea3 thi cho nhu c\u1ea7u c\u1ee7a h\u1ecd. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n kho\u1ea3ng m\u1ed9t v\u00e0i th\u00e1ng sau khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean, t\u00f9y v\u00e0o t\u00ednh ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec.<\/p>\n\n\n\n

5. Chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb th\u00f4ng qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng:<\/h3>\n\n\n\n

Ng\u00e0y\nnay, m\u1ed9t c\u00e1i g\u1eadt \u0111\u1ea7u ho\u1eb7c ch\u1ee9ng th\u1ef1c t\u1eeb m\u1ed9t ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer) mang\nnhi\u1ec1u tr\u1ecdng l\u01b0\u1ee3ng h\u01a1n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. T\u1ea1i sao? B\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu\nh\u01b0\u1edbng nghe theo c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd bi\u1ebft, y\u00eau th\u00edch v\u00e0 tin t\u01b0\u1edfng.\n\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p tr\u1ea3 ti\u1ec1n \u0111\u1ec3 h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi \u1ea3nh\nh\u01b0\u1edfng nh\u1eb1m g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n

M\u1ed9t ng\u01b0\u1eddi m\u1eb9 c\u00f3 th\u1ec3 kh\u00f4ng d\u1ec5 d\u00e0ng tin v\u00e0o nh\u1eefng g\u00ec m\u00e0 m\u1ed9t \u0111o\u1ea1n qu\u1ea3ng c\u00e1o s\u1eefa cho tr\u1ebb em ph\u00e1t s\u00f3ng li\u00ean t\u1ee5c tr\u00ean truy\u1ec1n h\u00ecnh. Nh\u01b0ng h\u1ecd s\u1ebd r\u1ea5t quan t\u00e2m n\u1ebfu nh\u01b0 c\u00f3 m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef kh\u00e1c c\u00f3 uy t\u00edn trong c\u1ed9ng \u0111\u1ed3ng c\u00e1c b\u00e0 m\u1eb9 \u201cb\u1ec9m s\u1eefa\u201d, \u0111\u0103ng m\u1ed9t b\u00e0i post v\u1ec1 l\u00fd do h\u1ecd ch\u1ecdn m\u1ed9t nh\u00e3n s\u1eefa n\u00e0o \u0111\u00f3 cho con c\u1ee7a m\u00ecnh. \u0110\u00e2y ch\u00ednh l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t cho th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a k\u00eanh marketing th\u00f4ng qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer marketing).<\/p>\n\n\n\n

\"S\u1ee9c
S\u1ee9c m\u1ea1nh c\u1ee7a k\u00eanh marketing th\u00f4ng qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer marketing) c\u00f3 th\u1ec3 s\u1ebd khi\u1ebfn b\u1ea1n b\u1ea5t ng\u1edd<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

C\u00e1ch \u00e1p d\u1ee5ng:<\/em><\/h4>\n\n\n\n

\u0110\u1ec3 ph\u00e1t huy s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ea7u ti\u00ean quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch marketing. Theo chuy\u00ean gia, \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, tr\u01b0\u1edbc \u0111\u00f3 nh\u00e3n h\u00e0ng c\u1ea7n hi\u1ec3u r\u00f5 m\u00ecnh mu\u1ed1n g\u00ec v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai, \u1edf \u0111\u00e2u? <\/p>\n\n\n\n

Ngo\u00e0i ra c\u0169ng c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 k\u00eanh marketing n\u00e0y s\u1ebd k\u1ebft h\u1ee3p v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o. C\u00f3 ba ti\u00eau ch\u00ed c\u01a1 b\u1ea3n \u0111\u1ec3 nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ng\u01b0\u1eddi ph\u00f9 h\u1ee3p, \u0111\u00f3 l\u00e0 \u0111\u1ed9 ph\u1ee7 (Reach), \u0111\u1ed9 ph\u00f9 h\u1ee3p (Relevency) v\u00e0 \u0111\u1ed9 hi\u1ec7u qu\u1ea3 (Performance).<\/p>\n\n\n\n

Gi\u1edd\nth\u00ec b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 xem x\u00e9t \u0111\u1ebfn vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb\nb\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng. Quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u1ea3nh\nh\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o.<\/p>\n\n\n\n

6. Ch\u1ea1y chi\u1ebfn d\u1ecbch marketing truy\u1ec1n mi\u1ec7ng:<\/h3>\n\n\n\n

Chi\u1ebfn\nd\u1ecbch Marketing truy\u1ec1n mi\u1ec7ng h\u1eb3n kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m xa l\u1ea1 n\u1eefa. M\u1eb7c d\u00f9 c\u00f3\nnhi\u1ec1u bi\u1ebfn th\u1ec3, nh\u01b0ng \u00fd t\u01b0\u1edfng c\u1ed1t l\u00f5i c\u1ee7a n\u00f3 v\u1eabn l\u00e0 b\u1ea1n cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m\nch\u1ea5t l\u01b0\u1ee3ng, l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng t\u1ef1 nguy\u1ec7n\nchia s\u1ebb, gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ebfn b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb l\u00e2u d\u00e0i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng, kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n l\u01b0u \u00fd, marketing truy\u1ec1n mi\u1ec7ng ch\u1ec9 hi\u1ec7u qu\u1ea3 khi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 t\u1ed1t. Do \u0111\u00f3, c\u1ea7n ch\u1eafc ch\u1eafn l\u00e0 c\u1eeda h\u00e0ng b\u1ea1n lu\u00f4n cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi, k\u00e8m theo nh\u1eefng \u01b0u \u0111\u00e3i thi\u1ebft th\u1ef1c v\u00e0 h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

\"Marketing
Marketing truy\u1ec1n mi\u1ec7ng – chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb kh\u00f4ng th\u1ec3 b\u1ecf qua<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

C\u00e1ch \u00e1p d\u1ee5ng:<\/em><\/h4>\n\n\n\n

H\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay, ch\u00ednh l\u00e0 nhi\u1ec1u doanh nghi\u1ec7p, khi mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh gi\u1edbi thi\u1ec7u v\u1ec1 m\u00ecnh v\u1edbi b\u1ea1n b\u00e8 th\u00ec s\u1ebd \u0111\u01b0a cho h\u1ecd m\u1ed9t l\u1ee3i \u00edch n\u00e0o \u0111\u00f3. V\u00ed d\u1ee5: phi\u1ebfu gi\u1ea3m gi\u00e1, ti\u1ec1n m\u1eb7t, t\u1eb7ng th\u1eddi gian s\u1eed d\u1ee5ng,\u2026 <\/p>\n\n\n\n

C\u00e1ch l\u00e0m n\u00e0y s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u v\u1ec1 d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed7i khi c\u00f3 c\u01a1 h\u1ed9i h\u01a1n. Nh\u01b0ng n\u00ean \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch kh\u00f4n ngoan, v\u00ec c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p ch\u1ec9 bi\u1ebft chi ti\u1ec1n m\u1ed9t c\u00e1ch th\u00f4 thi\u1ec3n s\u1ebd g\u00e2y ra \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c, khi\u1ebfn cho m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ea3m th\u1ea5y \u0111\u00e2y l\u00e0 c\u00e1ch PR r\u1ebb ti\u1ec1n.<\/p>\n\n\n\n

L\u1eddi k\u1ebft:<\/h3>\n\n\n\n

B\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb kh\u00e1c nhau v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u00ecm ra chi\u1ebfn l\u01b0\u1ee3c n\u00e0o l\u00e0 t\u1ed1t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0 h\u00e3y l\u01b0u \u00fd r\u1eb1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb n\u00e0y ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng ch\u00ecm. <\/p>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 th\u1eed c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, ti\u1ebfp th\u1ecb di \u0111\u1ed9ng ho\u1eb7c t\u1ed1 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n,\u2026. Ch\u00eca kh\u00f3a \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 kh\u00f4ng ng\u1ea1i th\u1eed nh\u1eefng c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec l\u00e0 ph\u00f9 h\u1ee3p cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Ngu\u1ed3n: <\/strong><\/em>Vendhq<\/strong><\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu b\u1ea1n kinh doanh trong ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 \u0111ang t\u00ecm c\u00e1ch marketing cho c\u1eeda h\u00e0ng \u0111\u1ec3 thu h\u00fat, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi th\u00ec b\u00e0i vi\u1ebft n\u00e0y ch\u00ednh l\u00e0 d\u00e0nh cho b\u1ea1n.<\/p>\n","protected":false},"author":101019,"featured_media":52139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,6],"tags":[523,1471,687,1269],"yoast_head":"\n6 chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"H\u00e3y c\u00f9ng SUNO kh\u00e1m ph\u00e1 6 chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3 gi\u00fap b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi, qua \u0111\u00f3 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng kinh doanh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/6-chien-luoc-marketing-ban-le-giup-thu-hut-khach-hang-moi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e1n l\u1ebb gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi - 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