{"id":114653,"date":"2019-01-10T17:56:18","date_gmt":"2019-01-10T10:56:18","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=114653"},"modified":"2019-08-22T16:04:21","modified_gmt":"2019-08-22T09:04:21","slug":"5-bi-quyet-tao-nen-chien-luoc-kinh-doanh-ban-le-hieu-qua-nam-2019","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/5-bi-quyet-tao-nen-chien-luoc-kinh-doanh-ban-le-hieu-qua-nam-2019\/","title":{"rendered":"5 b\u00ed quy\u1ebft t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

M\u1eb7c d\u00f9 b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp \u0111\u00e3 di\u1ec5n ra kh\u00e1 l\u00e2u \u0111\u1ed1i v\u1edbi ng\u00e0nh b\u00e1n l\u1ebb \u1edf Vi\u1ec7t Nam. Tuy nhi\u00ean, cho \u0111\u1ebfn t\u1eadn b\u00e2y gi\u1edd, khi c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i \u1ed3 \u1ea1t \u0111\u1ed5 v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb th\u00ec c\u00e1c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba v\u1eabn kh\u00e1 coi th\u01b0\u1eddng v\u00e0 ch\u1ee7 quan trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb sao cho hi\u1ec7u qu\u1ea3.<\/em><\/p>\n

C\u00e1c doanh nghi\u1ec7p l\u1edbn th\u00ec c\u1ea1nh tranh gay g\u1eaft, \u0111\u1ea7u t\u01b0 nhi\u1ec1u cho c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. C\u00f2n c\u00e1c doanh nghi\u1ec7p nh\u1ecf ph\u1ea3i c\u1ed1 g\u1eafng ch\u1ea1y \u0111ua b\u1eaft k\u1ecbp xu th\u1ebf m\u1edbi. V\u1eady ph\u1ea3i l\u00e0m sao \u0111\u1ec3 s\u1ed1ng s\u00f3t v\u00e0 v\u01b0\u01a1n l\u00ean trong l\u0129nh v\u1ef1c kinh doanh b\u00e1n l\u1ebb \u0111\u00e2y? C\u00f9ng SUNO<\/a> t\u00ecm hi\u1ec3u b\u00ed quy\u1ebft t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3<\/strong> nh\u00e9!<\/em><\/p>\n

\"B\u00ed
B\u00ed quy\u1ebft n\u00e0o t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3 n\u0103m 2019?<\/em><\/strong><\/span><\/figcaption><\/figure>\n

1. \u201cQuan t\u00e2m\u201d nhi\u1ec1u h\u01a1n \u0111\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n:<\/strong><\/h2>\n

B\u01b0\u1edbc sang 2019 r\u1ed3i, n\u1ebfu b\u1ea1n v\u1eabn ch\u1ec9 m\u00e3i l\u00e0m m\u1ed9t \u201ccon \u1ebfch ng\u1ed3i \u0111\u00e1y gi\u1ebfng\u201d th\u00ec s\u1edbm mu\u1ed9n g\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng th\u1ea5t b\u1ea1i. Nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 lu\u00f4n l\u00e0 m\u1ed9t vi\u1ec7c quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb. H\u00e3y xem h\u1ecd \u0111ang b\u00e1n nh\u1eefng g\u00ec, b\u00e0y tr\u00ed c\u1eeda h\u00e0ng ra sao v\u00e0 c\u1ea3 c\u00e1ch th\u1ee9c l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd n\u1eefa! T\u1eeb nh\u1eefng g\u00ec \u0111\u00e3 t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c, h\u00e3y l\u00ean \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p m\u00ecnh. L\u01b0u \u00fd l\u00e0 h\u00e3y h\u1ecdc h\u1ecfi m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 c\u00f3 ch\u1ecdn l\u1ecdc ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 \u201ccopy\u201d ho\u00e0n to\u00e0n.<\/p>\n

2. Thay \u0111\u1ed5i di\u1ec7n m\u1ea1o c\u1eeda h\u00e0ng \/ website b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n:<\/strong><\/h2>\n

L\u1ea7n cu\u1ed1i c\u00f9ng, b\u1ea1n thay \u0111\u1ed5i c\u00e1ch b\u00e0i tr\u00ed trong c\u1eeda h\u00e0ng l\u00e0 khi n\u00e0o. Hay \u0111\u00e3 bao l\u00e2u r\u1ed3i b\u1ea1n ch\u01b0a c\u1eadp nh\u1eadt giao di\u1ec7n m\u1edbi cho website c\u1ee7a m\u00ecnh. Di\u1ec7n m\u1ea1o c\u1eeda h\u00e0ng\/website b\u00e1n h\u00e0ng ch\u00ednh b\u1ed9 m\u1eb7t \u0111\u1ea1i di\u1ec7n, gi\u00fap t\u1ea1o h\u00ecnh \u1ea3nh t\u1ed1t v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn b\u1ea1n. \u0110\u00e2y l\u00e0 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p.<\/p>\n

Kh\u00f4ng gian c\u1ee7a c\u1eeda h\u00e0ng ch\u1ec9 c\u1ea7n v\u1eeba \u0111\u1ee7 so v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng b\u00e0y b\u00e1n, n\u1ebfu r\u1ed9ng qu\u00e1 kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y \u00edt m\u1eabu m\u00e3. C\u00e1ch tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m c\u1ea7n thay \u0111\u1ed5i li\u00ean t\u1ee5c \u0111\u1ec3 \u0111a d\u1ea1ng m\u1eabu m\u00e3 v\u00e0 \u0111\u00e1nh v\u00e0o th\u1ecb hi\u1ebfu l\u00e0 lu\u00f4n c\u00f3 h\u00e0ng m\u1edbi, khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i d\u1eebng l\u1ea1i nh\u00ecn ng\u1eafm v\u00e0 c\u00f3 \u00fd \u0111\u1ecbnh mua.<\/p>\n

3. \u0110\u1ea7u t\u01b0 cho marketing v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n:<\/strong><\/h2>\n

M\u1ed9t b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn \u0111\u00f3 l\u00e0 marketing. N\u00f3 l\u00e0 xu th\u1ebf c\u1ee7a th\u1eddi \u0111\u1ea1i, c\u0169ng l\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4 kinh doanh c\u1ee7a m\u00ecnh. Vi\u1ec7c kinh doanh tr\u1ef1c tuy\u1ebfn gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed.<\/p>\n

\u0110\u1ed3ng th\u1eddi c\u0169ng gi\u00fap kh\u00e1ch h\u00e0ng thu\u1eadn ti\u1ec7n h\u01a1n trong vi\u1ec7c mua s\u1eafm. Marketing lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong l\u0129nh v\u1ef1c kinh doanh, gi\u00fap b\u1ea1n \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ph\u1ed5 bi\u1ebfn h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ea7u t\u01b0 cho marketing hi\u1ec7u qu\u1ea3 l\u00e0 b\u1ea1n \u0111\u00e3 b\u01b0\u1edbc \u0111\u01b0\u1ee3c m\u1ed9t ch\u00e2n tr\u00ean con \u0111\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/p>\n

4.\u00a0T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n c\u00f9ng v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng:<\/strong><\/h2>\n

Trong h\u00e0ng ng\u00e0n nh\u1eefng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, \u0111\u1eebng \u0111\u1ec3 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n ch\u00ecm ngh\u1ec9m gi\u1eefa nh\u1eefng th\u1ee9 ph\u1ed5 th\u00f4ng nh\u01b0 th\u1ebf. L\u00e0m n\u1ed5i b\u1eadt c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, \u0111\u00f3 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00f4i khi kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u g\u00ec qu\u00e1 l\u1edbn lao, ch\u1ec9 c\u1ea7n m\u1ed9t s\u1ef1 ki\u1ec7n nh\u1ecf nh\u01b0ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng xuy\u00ean, c\u1ed1 \u0111\u1ecbnh c\u0169ng l\u00e0m t\u1ed1t \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

Ch\u1eb3ng h\u1ea1n nh\u01b0 ng\u00e0y th\u1ee9 b\u1ea3y \u201cFlash Sale\u201d v\u1edbi vi\u1ec7c gi\u1ea3m gi\u00e1 h\u00e0ng lo\u1ea1t c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu. Hay ch\u01b0\u01a1ng tr\u00ecnh mua c\u00e0ng nhi\u1ec1u t\u1eb7ng c\u00e0ng nhi\u1ec1u. T\u1ea5t c\u1ea3 \u0111\u1ec1u t\u1ea1o n\u00ean s\u1ef1 \u0111\u1eb7c bi\u1ec7t cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n. Tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

5. \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o vi\u1ec7c kinh doanh b\u00e1n l\u1ebb:<\/strong><\/h2>\n

\u0110i\u1ec1u cu\u1ed1i c\u00f9ng t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb v\u1edbi nhau \u0111\u00f3 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7. B\u00e2y gi\u1edd \u0111ang l\u00e0 th\u1eddi \u0111\u1ea1i 4.0 r\u1ed3i, n\u1ebfu b\u1ea1n v\u1eabn c\u00f2n m\u00e3i “l\u1ea1c h\u1eadu” v\u1edbi c\u00e1ch kinh doanh truy\u1ec1n th\u1ed1ng v\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p th\u1ee7 c\u00f4ng th\u00ec b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd “t\u1ee5t h\u1eadu” so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n

N\u1ebfu b\u1ea1n v\u00e0 nh\u00e2n vi\u00ean \u0111ang \u201ckh\u1ed5 s\u1edf\u201d v\u00ec h\u1ec7 th\u1ed1ng POS, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng \u0111\u00e3 c\u0169 v\u00e0 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p n\u1eefa th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac n\u00ean \u0111\u1ed5i m\u1edbi. H\u00e3y \u0111\u1ea7u t\u01b0 m\u1ed9t c\u00e1ch kh\u00f4n ngoan v\u00e0o h\u1ec7 th\u1ed1ng v\u00e0 s\u1ea3n ph\u1ea9m, thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u00f3 th\u1ec3 khi\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n l\u1edbn m\u1ea1nh h\u01a1n. Ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a>, thi\u1ebft b\u1ecb c\u1eeda h\u00e0ng<\/a> g\u1ed3m m\u00e1y in\/qu\u00e9t m\u00e3 v\u1ea1ch, m\u00e1y in bill,…<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c doanh nghi\u1ec7p l\u1edbn th\u00ec c\u1ea1nh tranh gay g\u1eaft, \u0111\u1ea7u t\u01b0 nhi\u1ec1u cho c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. C\u00f2n c\u00e1c doanh nghi\u1ec7p nh\u1ecf ph\u1ea3i c\u1ed1 g\u1eafng ch\u1ea1y \u0111ua b\u1eaft k\u1ecbp xu th\u1ebf m\u1edbi. V\u1eady ph\u1ea3i l\u00e0m sao \u0111\u1ec3 s\u1ed1ng s\u00f3t v\u00e0 v\u01b0\u01a1n l\u00ean trong l\u0129nh v\u1ef1c kinh doanh b\u00e1n l\u1ebb \u0111\u00e2y? C\u00f9ng SUNO t\u00ecm hi\u1ec3u b\u00ed quy\u1ebft t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3 trong n\u0103m 2019 n\u00e0y nh\u00e9!<\/p>\n","protected":false},"author":101019,"featured_media":3394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,1,6],"tags":[1453,523,1454,985],"yoast_head":"\n5 b\u00ed quy\u1ebft t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3 - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"L\u00e0m sao \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c kinh doanh b\u00e1n l\u1ebb \u0111\u00e2y? T\u00ecm hi\u1ec3u b\u00ed quy\u1ebft t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3 trong n\u0103m 2019 n\u00e0y nh\u00e9!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/5-bi-quyet-tao-nen-chien-luoc-kinh-doanh-ban-le-hieu-qua-nam-2019\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 b\u00ed quy\u1ebft t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3 - SUNO.vn Blog\" \/>\n<meta property=\"og:description\" content=\"L\u00e0m sao \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c kinh doanh b\u00e1n l\u1ebb \u0111\u00e2y? 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