{"id":114012,"date":"2018-12-12T09:08:06","date_gmt":"2018-12-12T02:08:06","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=114012"},"modified":"2020-01-30T17:13:30","modified_gmt":"2020-01-30T10:13:30","slug":"cong-thuc-dinh-gia-san-pham-5-buoc-de-dat-gia-ban-si-va-ban-le-giup-ban-luon-thu-duoc-loi-nhuan","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/cong-thuc-dinh-gia-san-pham-5-buoc-de-dat-gia-ban-si-va-ban-le-giup-ban-luon-thu-duoc-loi-nhuan\/","title":{"rendered":"C\u00f4ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m: 5 b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 b\u00e1n s\u1ec9 v\u00e0 l\u1ebb lu\u00f4n thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn"},"content":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1eb7t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1eeba \u0111\u1ea3m b\u1ea3o thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao v\u1eeba kh\u00f4ng khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u201cch\u1ea1y m\u1ea5t d\u00e9p\u201d v\u00ec gi\u00e1 qu\u00e1 \u201cch\u00e1t\u201d. Gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o m\u1edbi l\u00e0 h\u1ee3p l\u00fd \u0111\u00e2y? Khi m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh hay chu\u1ea9n b\u1ecb ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 s\u1ebd l\u00e0m b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n. \u0110\u1eebng lo, SUNO<\/a> s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00f4ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/strong> ch\u1ec9 v\u1edbi 5 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n. V\u1edbi c\u00f4ng th\u1ee9c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1eb7t cho gi\u00e1 b\u00e1n l\u1ebb ho\u1eb7c gi\u00e1 b\u00e1n s\u1ec9 hay c\u1ea3 hai.<\/em><\/p>\n

\"\u0110\u1ecbnh
\u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m b\u00e1n l\u1ebb v\u00e0 b\u00e1n s\u1ec9 nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p?<\/em><\/strong><\/figcaption><\/figure>\n

B\u01b0\u1edbc 1: T\u00ednh gi\u00e1 v\u1ed1n (gi\u00e1 g\u1ed1c) cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/h2>\n

Gi\u00e1 v\u1ed1n (gi\u00e1 g\u1ed1c) c\u1ee7a s\u1ea3n ph\u1ea9m (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Cost of goods sold \u2013 COGS) l\u00e0 t\u1ed5ng chi ph\u00ed bao g\u1ed3m ph\u00ed s\u1ea3n xu\u1ea5t ho\u1eb7c nh\u1eadp s\u1ea3n ph\u1ea9m (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 gi\u00e1 th\u00e0nh c\u1ee7a s\u1ea3n ph\u1ea9m) v\u00e0 b\u1ea5t k\u1ef3 chi ph\u00ed b\u1ed5 sung n\u00e0o c\u1ea7n thi\u1ebft, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00ed nh\u00e2n c\u00f4ng, v\u1eadn chuy\u1ec3n, x\u1eed l\u00fd, marketing,\u2026 \u0111\u1ec3 h\u00e0ng \u0111\u01b0\u1ee3c s\u1eb5n s\u00e0ng b\u00e1n. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u01a1n l\u00e0 gi\u00e1 v\u1ed1n (gi\u00e1 g\u1ed1c) c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u1edbi c\u00f4ng th\u1ee9c t\u00ednh nh\u01b0 sau:<\/p>\n

Gi\u00e1 g\u1ed1c (gi\u00e1 v\u1ed1n) = Gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m (Chi ph\u00ed s\u1ea3n xu\u1ea5t\/nh\u1eadp s\u1ea3n ph\u1ea9m) + Chi ph\u00ed ph\u00e1t sinh kh\u00e1c n\u1ebfu c\u00f3 (chi ph\u00ed nh\u00e2n c\u00f4ng, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n, marketing,\u2026)<\/em><\/strong><\/p>\n

B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/strong><\/h2>\n

Tr\u01b0\u1edbc khi b\u1ea1n mu\u1ed1n \u0111\u1eb7t gi\u00e1 b\u00e1n cho b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m b\u00e1n l\u1ebb n\u00e0o, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn. V\u00ed d\u1ee5: h\u00e0ng c\u1ee7a b\u1ea1n thu\u1ed9c l\u0129nh v\u1ef1c n\u00e0o, l\u00e0 h\u00e0ng cao c\u1ea5p, h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng gi\u00e0u c\u00f3? Hay h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 h\u00e0ng b\u00ecnh d\u00e2n, ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh – kh\u00e1?<\/p>\n

N\u00ean nh\u1edb, ch\u1ec9 khi n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee5 th\u1ec3 th\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 d\u1ef1a theo \u0111\u00f3 \u0111\u1ec3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 l\u1ee3i th\u1ebf c\u1ea1nh tranh cho b\u1ea3n th\u00e2n. T\u00f9y v\u00e0o kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng h\u00e0nh vi ti\u00eau d\u00f9ng ra sao, v\u00ed d\u1ee5 nh\u01b0 ch\u1ec9 quan t\u00e2m v\u1ec1 gi\u00e1 c\u1ea3 hay v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Kh\u1ea3 n\u0103ng ng\u00e2n s\u00e1ch chi tr\u1ea3 c\u1ee7a h\u1ecd cho vi\u1ec7c mua s\u1eafm l\u00e0 bao nhi\u00eau?<\/p>\n

H\u00e3y t\u1ed5ng k\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng d\u1eef li\u1ec7u \u0111\u00f3 l\u1ea1i, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p, \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/p>\n

B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh m\u1ee9c l\u1ee3i nhu\u1eadn m\u00e0 b\u1ea1n mong mu\u1ed1n<\/strong><\/h2>\n

C\u00f3 m\u1ed9t m\u1eb9o nh\u1ecf v\u00e0 \u0111\u01a1n gi\u1ea3n m\u00e0 c\u00f3 l\u1ebd ai c\u0169ng th\u01b0\u1eddng \u00e1p d\u1ee5ng v\u00e0o c\u00f4ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m. \u0110\u00f3 ch\u00ednh l\u00e0 b\u1eaft \u0111\u1ea7u l\u1ea5y t\u1eeb gi\u00e1 g\u1ed1c c\u1ee7a b\u1ea1n r\u1ed3i nh\u00e2n g\u1ea5p \u0111\u00f4i l\u00ean \u0111\u1ec3 ra gi\u00e1 b\u00e1n. \u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m an to\u00e0n v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t. N\u00f3 \u0111\u1ea3m b\u1ea3o m\u1ee9c l\u1ee3i nhu\u1eadn b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n lu\u00f4n thu v\u1ec1 \u0111\u01b0\u1ee3c l\u00e0 100%.<\/p>\n

Tuy nhi\u00ean, trong ph\u00e2n kh\u00fac b\u00e1n l\u1ebb, c\u00f2n t\u00f9y v\u00e0o t\u1eebng ng\u00e0nh h\u00e0ng v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00f9y ch\u1ec9nh gi\u00e1 b\u00e1n mang v\u1ec1 l\u1ee3i nhu\u1eadn bao nhi\u00eau l\u00e0 ph\u00f9 h\u1ee3p. Th\u01b0\u1eddng v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t tr\u1ef1c ti\u1ebfp hay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, h\u1ecd s\u1ebd nh\u1eafm \u0111\u1ebfn m\u1ee9c l\u1ee3i nhu\u1eadn v\u00e0o kho\u1ea3ng 30 – 50%. H\u1ecd c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn m\u1ee9c l\u1ee3i nhu\u1eadn th\u1ea5p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau kh\u00e1c.<\/p>\n

Trong khi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec s\u1ebd lu\u00f4n nh\u1eafm \u0111\u1ebfn m\u1ee9c l\u1ee3i nhu\u1eadn cao nh\u1ea5t c\u00f3 th\u1ec3, v\u00e0o kho\u1ea3ng 55 – 100%. V\u1eady n\u00ean, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c gi\u00e1 b\u00e1n sau c\u00f9ng cho s\u1ea3n ph\u1ea9m d\u00f9 l\u00e0 b\u00e1n s\u1ec9 hay b\u00e1n l\u1ebb th\u00ec b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee9c l\u1ee3i nhu\u1eadn b\u1ea1n mong mu\u1ed1n thu v\u1ec1 \u0111\u01b0\u1ee3c.<\/p>\n

B\u01b0\u1edbc 4: \u0110\u1eb7t gi\u00e1 b\u00e1n l\u1ebb (gi\u00e1 ni\u00eam y\u1ebft)<\/strong><\/h2>\n

Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn mong mu\u1ed1n th\u00ec b\u1ea1n s\u1ebd t\u00ednh ra \u0111\u01b0\u1ee3c gi\u00e1 b\u00e1n sau c\u00f9ng v\u1edbi c\u00f4ng th\u1ee9c nh\u01b0 sau:<\/p>\n

Gi\u00e1 b\u00e1n l\u1ebb = [Gi\u00e1 g\u1ed1c\/v\u1ed1n +<\/em> (Gi\u00e1 g\u1ed1c X\u00a0 % l\u1ee3i nhu\u1eadn mong mu\u1ed1n)]\u00a0<\/strong><\/p>\n

V\u00ed d\u1ee5 nh\u01b0 1 s\u1ea3n ph\u1ea9m gi\u00e1 g\u1ed1c c\u1ee7a b\u1ea1n l\u00e0 50.000 VND, b\u1ea1n mu\u1ed1n thu l\u1ee3i nhu\u1eadn 100%, v\u1eady th\u00ec b\u1ea1n s\u1ebd c\u00f3 gi\u00e1 b\u00e1n l\u00e0: [50.000 + (50.000 X 100%)] = 100.000 VND<\/em><\/strong><\/p>\n

\u1ede b\u01b0\u1edbc n\u00e0y, ch\u00fang ta v\u1eeba \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 ra \u0111\u01b0\u1ee3c gi\u00e1 b\u00e1n sau c\u00f9ng theo nh\u01b0 m\u1ee9c l\u1ee3i nhu\u1eadn m\u00e0 b\u1ea1n k\u1ef3 v\u1ecdng. N\u1ebfu nh\u01b0 b\u1ea1n \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 b\u00e1n l\u1ebb, mua \u0111i b\u00e1n l\u1ea1i v\u00e0 gi\u00e1 b\u00e1n sau c\u00f9ng b\u1ea1n \u0111\u01b0a ra \u0111\u00e3 h\u1ee3p l\u00fd, ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng r\u1ed3i \u0111\u1ea5y.<\/p>\n

T\u1ed1t nh\u1ea5t, \u0111\u1ec3 ch\u1eafc ch\u1eafn, b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u xem c\u00e1c \u0111\u1ed1i th\u1ee7, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c \u0111ang b\u00e1n v\u1edbi m\u1ee9c gi\u00e1 bao nhi\u00eau. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh v\u00e0 xem l\u1ea1i gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m sau c\u00f9ng c\u1ee7a m\u00ecnh c\u00f3 kh\u1ea3 thi hay kh\u00f4ng. N\u1ebfu nh\u01b0 m\u1ee9c gi\u00e1 b\u1ea1n \u0111\u01b0a ra qu\u00e1 cao so v\u1edbi m\u1eb7t b\u1eb1ng chung tr\u00ean th\u1ecb tr\u01b0\u1eddng hay v\u01b0\u1ee3t qu\u00e1 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ee7a ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn. B\u1ea1n n\u00ean xem x\u00e9t, \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i, ch\u1ea5p nh\u1eadn m\u1ed9t m\u1ee9c l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng.<\/p>\n

L\u01b0u \u00fd:<\/em><\/h4>\n

B\u1ea1n c\u0169ng n\u00ean l\u01b0u \u00fd, \u0111\u1eebng nh\u1ea7m l\u1eabn gi\u00e1 g\u1ed1c (gi\u00e1 v\u1ed1n) v\u1edbi gi\u00e1 th\u00e0nh \u0111\u1ec3 t\u00ednh ra gi\u00e1 b\u00e1n. \u0110\u00e3 c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, ch\u1ee7 kinh doanh d\u00f9ng gi\u00e1 th\u00e0nh nh\u00e2n l\u00ean g\u1ea5p \u0111\u00f4i, g\u1ea5p 3 ho\u1eb7c g\u1ea5p 4 l\u1ea7n \u0111\u1ec3 ra gi\u00e1 b\u00e1n. H\u1ecd ngh\u0129 r\u1eb1ng m\u00ecnh \u0111ang c\u00f3 m\u1ee9c l\u1eddi r\u1ea5t \u201ckh\u1ee7ng\u201d. tuy nhi\u00ean, \u0111\u00f3 ch\u1ec9 l\u00e0 s\u1ef1 ng\u1ed9 nh\u1eadn. Tr\u00ean th\u1ef1c t\u1ebf, doanh thu b\u00e1n h\u00e0ng sau khi thu v\u1ec1, ph\u1ea7n l\u1ee3i nhu\u1eadn trong \u0111\u00f3 v\u1eabn ti\u1ebfp t\u1ee5c b\u1ecb tr\u1eeb th\u00eam c\u00e1c kho\u1ea3n chi ph\u00ed kh\u00e1c d\u1eabn \u0111\u1ebfn b\u1ea1n kh\u00f4ng l\u1eddi nh\u01b0 b\u1ea1n t\u01b0\u1edfng.<\/p>\n

B\u01b0\u1edbc 5: \u0110\u1eb7t gi\u00e1 b\u00e1n s\u1ec9<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t tr\u1ef1c ti\u1ebfp v\u00e0 c\u00f9ng m\u1ed9t l\u00fac b\u1ea1n v\u1eeba b\u00e1n l\u1ebb v\u1eeba b\u00e1n s\u1ec9 th\u00ec b\u1ea1n s\u1ebd l\u00e0m ti\u1ebfp b\u01b0\u1edbc n\u00e0y. V\u1ea5n \u0111\u1ec1 khi \u0111\u1eb7t gi\u00e1 s\u1ec9 l\u00e0 l\u00e0m sao \u0111\u1ec3 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng l\u1ee3i nhu\u1eadn gi\u1eefa gi\u00e1 b\u00e1n s\u1ec9 v\u00e0 b\u00e1n l\u1ebb. \u0110\u1ed3ng th\u1eddi, gi\u00e1 b\u00e1n l\u1ebb c\u1ee7a b\u1ea1n c\u0169ng kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng v\u1ec1 s\u1ef1 xung \u0111\u1ed9t l\u1ee3i \u00edch v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c b\u00e1n l\u1ebb kh\u00e1c \u0111ang l\u1ea5y h\u00e0ng c\u1ee7a b\u1ea1n v\u1ec1 b\u00e1n.<\/p>\n

T\u1ea5t nhi\u00ean, khi b\u1ea1n b\u00e1n s\u1ec9, s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m trong m\u1ed7i \u0111\u01a1n h\u00e0ng s\u1ebd r\u1ea5t nhi\u1ec1u. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n. L\u00fac n\u00e0y, \u0111\u1ec3 \u0111\u1eb7t \u0111\u01b0\u1ee3c gi\u00e1 s\u1ec9, b\u1ea1n n\u00ean chia theo khung s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 nhi\u1ec1u m\u1ee9c gi\u00e1 s\u1ec9. T\u00f9y theo s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m tr\u00ean \u0111\u01a1n h\u00e0ng m\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1eb7t, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng m\u1ee9c gi\u00e1 chi\u1ebft kh\u1ea5u kh\u00e1c nhau, l\u1ea5y c\u00e0ng nhi\u1ec1u gi\u00e1 c\u00e0ng r\u1ebb. Nh\u01b0 v\u1eady b\u1ea1n c\u0169ng s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c ch\u00ednh s\u00e1ch gi\u00e1 s\u1ec9 \u0111a d\u1ea1ng cho nhi\u1ec1u \u0111\u1ed1i t\u00e1c. D\u00f9 l\u00e0 v\u1ed1n \u00edt hay v\u1ed1n nhi\u1ec1u th\u00ec h\u1ecd v\u1eabn c\u00f3 th\u1ec3 l\u1ea5y h\u00e0ng t\u1eeb b\u1ea1n.<\/p>\n

G\u1ee3i \u00fd cho b\u1ea1n l\u00e0 khi v\u1eeba b\u00e1n l\u1ebb v\u00e0 b\u00e1n s\u1ec9 th\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea9y gi\u00e1 b\u00e1n l\u1ebb l\u00ean cao \u0111\u1ec3 tr\u00e1nh g\u00e2y \u1ea3nh h\u01b0\u1edfng xung \u0111\u1ed9t v\u1ec1 gi\u00e1 cho c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n khi l\u1ea5y h\u00e0ng v\u1ec1 b\u00e1n. Gi\u1ea3 s\u1eed b\u1ea1n mu\u1ed1n m\u1ee9c l\u1ee3i nhu\u1eadn thu v\u1ec1 tr\u00ean gi\u00e1 b\u00e1n l\u1ebb l\u00e0 80%. V\u1eady b\u1ea1n c\u00f3 th\u1ec3 chia ra c\u00e1c m\u1ee9c l\u1ee3i nhu\u1eadn c\u00f2n l\u1ea1i cho gi\u00e1 s\u1ec9 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1eb7t mua nh\u01b0 sau:<\/p>\n

V\u00ed d\u1ee5:<\/em><\/h4>\n

M\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 g\u1ed1c l\u00e0 30.000 VND, l\u1ee3i nhu\u1eadn b\u1ea1n mong mu\u1ed1n l\u00e0 80%<\/strong>. V\u1eady gi\u00e1 b\u00e1n l\u1ebb l\u00e0 [30.000 + (30.000 X 80%)]\u00a0 = 54.000 VND<\/em><\/strong>. C\u00e1c m\u1ee9c gi\u00e1 b\u00e1n s\u1ec9 theo s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1eb7t mua s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 sau:<\/p>\n

Mua t\u1eeb 3 \u0111\u1ebfn 10 c\u00e1i: m\u1ee9c l\u1ee3i nhu\u1eadn thu v\u1ec1 l\u00e0 70%\/s\u1ea3n ph\u1ea9m<\/strong> => gi\u00e1 b\u00e1n s\u1ec9 1 c\u00e1i l\u00e0: [30.000 + (30.000 X 70%)] = 51.000 VND\/c\u00e1i<\/em><\/strong><\/p>\n

Mua t\u1eeb 11 \u0111\u1ebfn 30 c\u00e1i gi\u00e1 b\u00e1n: m\u1ee9c l\u1ee3i nhu\u1eadn thu v\u1ec1 l\u00e0 60%\/s\u1ea3n ph\u1ea9m<\/strong> => gi\u00e1 b\u00e1n s\u1ec9 1 c\u00e1i l\u00e0: [30.000 + (30.000 X 60%)] = 48.000 VND\/c\u00e1i<\/em><\/strong><\/p>\n

Mua t\u1eeb 31 – 50 c\u00e1i gi\u00e1 b\u00e1n: m\u1ee9c l\u1ee3i nhu\u1eadn thu v\u1ec1 l\u00e0 50%\/s\u1ea3n ph\u1ea9m<\/strong> => gi\u00e1 b\u00e1n s\u1ec9 1 c\u00e1i l\u00e0: [30.000 + (30.000 X 50%)] = 45.000 VND\/c\u00e1i<\/em><\/strong><\/p>\n

Mua t\u1eeb 100 c\u00e1i tr\u1edf l\u00ean: m\u1ee9c l\u1ee3i nhu\u1eadn thu v\u1ec1 l\u00e0 40%\/s\u1ea3n ph\u1ea9m<\/strong> => gi\u00e1 b\u00e1n s\u1ec9 1 c\u00e1i l\u00e0: [30.000 + (30.000 X 40%)] =<\/em><\/strong> 42.000 VND\/c\u00e1i<\/em><\/strong><\/p>\n

C\u1ee9 theo c\u00f4ng th\u1ee9c l\u0169y ti\u1ebfn n\u00e0y th\u00ec c\u1ee9 \u0111\u1ed1i t\u00e1c mua c\u00e0ng nhi\u1ec1u th\u00ec gi\u00e1 c\u00e0ng gi\u1ea3m. \u0110\u1ed3ng th\u1eddi, b\u1ea1n v\u1eabn lu\u00f4n ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i thi\u1ec3u b\u1ea1n thu v\u1ec1 l\u00e0 bao nhi\u00eau khi b\u00e1n s\u1ec9. T\u1ea5t nhi\u00ean kh\u00f4ng nh\u1ea5t thi\u1ebft b\u1ea1n ph\u1ea3i r\u1eadp khu\u00f4n theo khung s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee9c l\u1ee3i nhu\u1eadn nh\u01b0 tr\u00ean m\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00f9y bi\u1ebfn sao cho h\u1ee3p l\u00fd.<\/p>\n

Mi\u1ec5n b\u1ea1n lu\u00f4n l\u1ea5y m\u1ee9c l\u1ee3i nhu\u1eadn tr\u00ean gi\u00e1 b\u00e1n l\u1ebb l\u00e0m \u0111i\u1ec3m xu\u1ea5t ph\u00e1t. V\u00e0 m\u1ee9c gi\u00e1 b\u00e1n l\u1ebb \u0111\u1ec1 xu\u1ea5t c\u1ee7a b\u1ea1n c\u0169ng \u0111\u1ea3m b\u1ea3o kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng, g\u00e2y xung \u0111\u1ed9t v\u1ec1 l\u1ee3i \u00edch \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c nh\u1eadp h\u00e0ng c\u1ee7a b\u1ea1n. Nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

L\u1eddi k\u1ebft:<\/strong><\/h2>\n

Tr\u00ean \u0111\u00e2y l\u00e0 c\u00f4ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t. D\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 ch\u01b0a c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 vi\u1ec7c kinh doanh.<\/strong> Ngo\u00e0i ra hi\u1ec7n nay c\u00f2n c\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m nh\u01b0: \u0111\u1ecbnh gi\u00e1 xu\u1ea5t ph\u00e1t t\u1eeb chi ph\u00ed cho s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 d\u1ef1a theo s\u1ef1 c\u1ea1nh tranh, \u0111\u1ecbnh gi\u00e1 theo marketing,\u2026 m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 tham kh\u1ea3o.<\/p>\n

C\u00f3 ng\u01b0\u1eddi n\u00f3i \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt trong vi\u1ec7c b\u00e1n h\u00e0ng, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c kh\u00f3 kh\u0103n nh\u01b0ng c\u0169ng kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n. N\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng cho n\u00f3 th\u00ec s\u1ebd r\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh sau n\u00e0y. D\u00f9 sao, khi m\u1edbi b\u1eaft \u0111\u1ea7u, ch\u00fang ta c\u00f3 th\u1ec3 \u0111i t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n nh\u1ea5t, sau \u0111\u00f3 t\u00edch l\u0169y d\u1ea7n kinh nghi\u1ec7m \u0111\u1ec3 c\u1ea3i thi\u1ec7n b\u1ea3n th\u00e2n h\u01a1n. SUNO<\/a> hy v\u1ecdng v\u00e0 ch\u00fac cho m\u1ecdi ng\u01b0\u1eddi ng\u00e0y c\u00e0ng th\u00e0nh c\u00f4ng, bu\u00f4n may b\u00e1n \u0111\u1eaft h\u01a1n nh\u00e9!<\/p>\n

Xem th\u00eam:<\/em>\u00a0\u0110\u1ecbnh gi\u00e1 h\u00e0ng ho\u00e1 \u2013 9 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap mang l\u1ea1i l\u1ee3i nhu\u1eadn<\/strong><\/em><\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1eb7t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p? \u0110\u1eebng lo, SUNO s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00f4ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m ch\u1ec9 v\u1edbi 5 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n. 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