{"id":113701,"date":"2018-11-06T01:27:54","date_gmt":"2018-11-05T18:27:54","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=113701"},"modified":"2018-11-28T11:31:27","modified_gmt":"2018-11-28T04:31:27","slug":"doanh-nghiep-can-lam-gi-de-giu-chan-khach-hang-cu-sau-khi-mua-hang","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/doanh-nghiep-can-lam-gi-de-giu-chan-khach-hang-cu-sau-khi-mua-hang\/","title":{"rendered":"Doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 sau khi mua h\u00e0ng?"},"content":{"rendered":"\n

Th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, c\u0169ng l\u00e0 l\u00fac c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u1eady th\u00ec gi\u1eef cu\u1ed9c \u0111ua \u0111\u1ea7y kh\u1ed1c li\u1ec7t \u0111\u00f3, ng\u01b0\u1eddi l\u00e0m kinh doanh v\u00e0 ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169? H\u00e3y c\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9 c\u1ee7a suno.vn nh\u00e9.<\/em><\/p>\n\n\n\n

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B\u00ed quy\u1ebft gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 d\u00e0nh cho doanh nghi\u1ec7p<\/figcaption><\/figure>\n\n\n\n

Lu\u00f4n ch\u00fa \u00fd \u0111\u1ebfn mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n

M\u1ed9t \u0111i\u1ec1u b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n ghi nh\u1edb \u0111\u00f3 ch\u00ednh l\u00e0: mu\u1ed1n ph\u00e1t tri\u1ec3n, h\u00e3y bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai, h\u1ecd mong mu\u1ed1n \u0111i\u1ec1u g\u00ec \u1edf s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ebfn c\u1ee7a h\u00e0ng b\u1ea1n m\u1ed9t l\u1ea7n v\u00e0 kh\u00f4ng quay tr\u1edf l\u1ea1i n\u1ebfu nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u1ec3 h\u1ecd ph\u1ea3i luy\u1ebfn ti\u1ebfc. Do v\u1eady, \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1edf l\u1ea1i v\u1edbi doanh nghi\u1ec7p h\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c, \u0111i\u1ec1u quan tr\u1ecdng ch\u00ednh l\u00e0 b\u1ea1n ph\u1ea3i hi\u1ec3u t\u00e2m t\u01b0 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00e0 m\u00ecnh cung c\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111ang mang \u0111\u1ebfn cho nhi\u1ec1u ti\u00eau d\u00f9ng. Kh\u00e1ch h\u00e0ng ch\u1ec9 \u1edf l\u1ea1i v\u1edbi b\u1ea1n khi: <\/p>\n\n\n\n

  • Doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 khi\u1ebfn h\u1ecd h\u00e0i l\u00f2ng<\/li>
  • Nh\u1eadn th\u1ee9c t\u1ea1i doanh nghi\u1ec7p b\u1ea1n \u0111\u01b0a ra m\u1ed9t d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u.<\/li><\/ul>\n\n\n\n
    \"\"
    Doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1edd ch\u00fa \u00fd \u0111\u1ebfn mong mu\u1ed1n c\u1ee7a h\u1ecd<\/figcaption><\/figure>\n\n\n\n

    K\u00edch th\u00edch kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n

    Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u1ec5 b\u1ecb k\u00edch th\u00edch b\u1edfi nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 r\u1ebb h\u01a1n th\u1ecb tr\u01b0\u1eddng. Lu\u00f4n gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ch\u00ednh l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 h\u1ecd quay l\u1ea1i t\u00ecm b\u1ea1n khi c\u00f3 nhu c\u1ea7u, t\u1ea5t nhi\u00ean v\u1eabn c\u1ea7n ph\u1ea3i t\u00ednh to\u00e1n xem gi\u1ea3m gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 v\u1eabn c\u00f3 th\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n giao d\u1ecbch m\u00e0 kh\u00f4ng khi\u1ebfn c\u1eeda h\u00e0ng b\u1ecb l\u1ed7 v\u1ed1n.<\/p>\n\n\n\n

    M\u1ed9t trong nh\u1eefng c\u00e1ch k\u00edch th\u00edch s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh quay s\u1ed1 tr\u00fang th\u01b0\u1edfng ho\u1eb7c b\u1ed1c th\u0103m tr\u00fang th\u01b0\u1edfng. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 v\u1eady thu h\u00fat \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tham gia r\u1ea5t \u0111\u00f4ng \u0111\u1ea3o, v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch l\u00e0m Marketing hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

    Gi\u1eef cho ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t<\/strong><\/p>\n\n\n\n

    V\u1edbi th\u1ecb tr\u01b0\u1eddng xu\u1ea5t hi\u1ec7n h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p c\u00f9ng kinh doanh m\u1ed9t m\u1eb7t h\u00e0ng th\u00ec theo \u0111\u00f3 m\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn. Nh\u01b0ng khi h\u1ecd s\u1eb5n s\u00e0ng quay tr\u1edf l\u1ea1i d\u00f9ng s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p th\u00ec ch\u1eafc ch\u1eafn h\u1ecd \u0111ang h\u00e0i l\u00f2ng v\u1edbi n\u00f3. Do \u0111\u00f3 h\u00e3y lu\u00f4n gi\u1eef cho ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u1ea5t qu\u00e1n tr\u01b0\u1edbc sau, t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng n\u01a1i kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

    X\u00e2y d\u1ef1ng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng <\/strong><\/p>\n\n\n\n

    Th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5, ng\u00f4n ng\u1eef giao ti\u1ebfp c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0 th\u1ee9 t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u1eeda h\u00e0ng b\u1ea1n, th\u1ebf n\u00ean r\u1ea5t c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y. Th\u1ef1c t\u1ebf, kh\u00f4ng nhi\u1ec1u c\u1eeda h\u00e0ng quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y, khi b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u1ea3m th\u1ea5y m\u1ea5t h\u1ee9ng th\u00ec nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00f4ng m\u1ea5y th\u00e2n thi\u1ec7n, th\u00e1i \u0111\u1ed9 l\u1ea1nh nh\u1ea1t, khi \u0111\u01b0\u1ee3c h\u1ecfi th\u00ec tr\u1ea3 l\u1eddi c\u1ed9c c\u1eb1n v\u00e0 \u0111\u00f4i khi l\u00e0 kh\u00f3 ch\u1ecbu, th\u1eadm ch\u00ed \u1edf m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng, nh\u00e2n vi\u00ean c\u00f2n theo s\u00e1t kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ec3 lo l\u1eafng kh\u00e1ch h\u00e0ng s\u1ebd \u0103n c\u1eafp g\u00ec \u0111\u00f3,\u2026 Nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 khi\u1ebfn c\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u1ea5t \u201ch\u1ee9ng\u201d v\u1edbi vi\u1ec7c mua s\u1eafm v\u00e0 g\u00e2y ra \u1ea5n t\u01b0\u1ee3ng r\u1ea5t x\u1ea5u v\u1edbi kh\u00e1ch h\u00e0ng, m\u1ed9t khi \u0111\u00e3 c\u00f3 \u1ea5n t\u01b0\u1ee3ng x\u1ea5u ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh quay l\u1ea1i c\u1eeda h\u00e0ng th\u00eam m\u1ed9t l\u1ea7n n\u00e0o n\u1eefa.<\/p>\n\n\n\n

    Th\u01b0\u1eddng xuy\u00ean xin ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n

    S\u1ef1 th\u1ea5t v\u1ecdng c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf b\u1ea1n \u0111\u1ec3 \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p kh\u00e1c. V\u00ec th\u1ebf \u0111\u1eebng \u0111\u1ec3 \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra, h\u00e3y lu\u00f4n l\u00e0 ng\u01b0\u1eddi ti\u00ean phong x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc khi qu\u00e1 mu\u1ed9n, b\u1ea1n h\u00e3y t\u00ecm ra nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ea5t v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e3y th\u01b0\u1eddng xuy\u00ean l\u1ea5y \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i t\u1eeb h\u1ecd. Nh\u1eefng cu\u1ed9c kh\u1ea3o s\u00e1t l\u1ea5y \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean nh\u01b0 v\u1eady c\u00f2n ch\u1ee9ng t\u1ecf doanh nghi\u1ec7p c\u1ee7a b\u1ea1n lu\u00f4n n\u1ed7 l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u01a1n n\u1eefa.<\/p>\n\n\n\n

    Ch\u1ebf \u0111\u1ed9 h\u1eadu m\u00e3i chu \u0111\u00e1o<\/strong><\/p>\n\n\n\n

    Kh\u00f4ng \u00edt doanh nghi\u1ec7p \u0111\u00e3 m\u1ea5t kh\u00e1ch ch\u1ec9 v\u00ec nh\u1eefng s\u01a1 su\u1ea5t nh\u1ecf trong kh\u00e2u ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n h\u00e0ng. C\u00e1ch tr\u1ea3 l\u1eddi thi\u1ebfu t\u1ebf nh\u1ecb c\u1ee7a nh\u00e2n vi\u00ean, c\u1ed9ng th\u00eam s\u1ef1 th\u1edd \u01a1 v\u1edbi kh\u00e1ch h\u00e0ng sau mua ch\u00ednh l\u00e0 l\u00fd do \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ra xa doanh nghi\u1ec7p. Do v\u1eady d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kinh doanh. N\u1ebfu nh\u01b0 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n t\u1ed1t l\u1ea1i k\u00e8m theo ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh ch\u1ea5t l\u01b0\u1ee3ng, c\u1ed9ng th\u00eam nhi\u1ec1u qu\u00e0 t\u1eb7ng h\u1ea5p d\u1eabn th\u00ec ch\u1eafc ch\u1eafn s\u1ebd l\u00e0m v\u1eeba l\u00f2ng t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng, cho d\u00f9 \u0111\u00f3 l\u00e0 nh\u1eefng v\u1ecb kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh nh\u1ea5t. \u0110\u1ed3ng th\u1eddi, r\u1ea5t c\u00f3 th\u1ec3, h\u1ecd c\u00f2n gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8, m\u1ed9t c\u00e1ch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m.<\/p>\n\n\n\n

    Nh\u1eefng chia s\u1ebb tr\u00ean \u0111\u00e2y ch\u1eafc ph\u1ea7n n\u00e0o c\u0169ng \u0111\u00e3 gi\u00fap b\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 bi\u1ebft \u201cDoanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cu?\u201d r\u1ed3i \u0111\u1ea5y nh\u1ec9. Ch\u1ec9 c\u1ea7n nh\u1eefng ch\u00fa \u00fd nh\u1ecf c\u1ee7a b\u1ea1n c\u0169ng \u0111\u00e3 c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho b\u1ea1n m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn, gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nh\u1eefng v\u1ecb kh\u00e1ch h\u00e0ng trung th\u00e0nh, n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, c\u0169ng l\u00e0 l\u00fac c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u1eady th\u00ec gi\u1eef cu\u1ed9c \u0111ua \u0111\u1ea7y kh\u1ed1c li\u1ec7t \u0111\u00f3, ng\u01b0\u1eddi l\u00e0m kinh doanh v\u00e0 ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169? H\u00e3y c\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9 […]\n","protected":false},"author":101020,"featured_media":113703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,100,6],"tags":[27,329,592],"yoast_head":"\nDoanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 sau khi mua h\u00e0ng? - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"Th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. 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