{"id":113529,"date":"2018-10-01T18:26:38","date_gmt":"2018-10-01T11:26:38","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=113529"},"modified":"2020-04-17T17:00:23","modified_gmt":"2020-04-17T10:00:23","slug":"khoi-nghiep-kinh-doanh-bang-ban-hang-online-can-chuan-bi-gi","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/khoi-nghiep-kinh-doanh-bang-ban-hang-online-can-chuan-bi-gi\/","title":{"rendered":"Kh\u1edfi nghi\u1ec7p kinh doanh b\u1eb1ng b\u00e1n h\u00e0ng online c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec?"},"content":{"rendered":"
\"B\u00e1n
B\u00e1n h\u00e0ng online c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t<\/em><\/strong><\/figcaption><\/figure>\n

B\u00e1n h\u00e0ng Online c\u00f3 kh\u00f3 kh\u00f4ng? \u0110\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh online c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec?<\/strong> \u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 c\u00e2u h\u1ecfi kh\u00e1 quen thu\u1ed9c \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi khi mu\u1ed1n kh\u1edfi nghi\u1ec7p b\u1eb1ng b\u00e1n h\u00e0ng online. Ch\u01b0a k\u1ec3 \u0111\u1ebfn vi\u1ec7c kinh doanh online ng\u00e0y nay \u0111ang l\u00e0 xu h\u01b0\u1edbng n\u00ean b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7 kh\u00e1c nhau tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/em><\/p>\n

Do \u0111\u00f3, n\u1ebfu kh\u00f4ng chu\u1ea9n b\u1ecb s\u1eb5n ki\u1ebfn th\u1ee9c th\u00ec b\u1ea1n s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 th\u00e0nh c\u00f4ng. V\u1eady n\u00ean h\u00f4m nay, SUNO<\/a> s\u1ebd t\u1ed5ng h\u1ee3p nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb. B\u1ea1n c\u00e0ng chu\u1ea9n b\u1ecb t\u1ed1t bao nhi\u00eau th\u00ec c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n c\u00e0ng cao b\u1ea5y nhi\u00eau.<\/em><\/p>\n

1. B\u00e1n h\u00e0ng online n\u00ean b\u00e1n g\u00ec v\u00e0 ngu\u1ed3n h\u00e0ng online \u1edf \u0111\u00e2u?<\/strong><\/h2>\n
\"T\u00ecm
T\u00ecm ngu\u1ed3n b\u00e1n h\u00e0ng online \u1edf \u0111\u00e2u v\u1eeba r\u1ebb v\u1eeba ch\u1ea5t l\u01b0\u1ee3ng?<\/em><\/strong><\/figcaption><\/figure>\n

N\u1ebfu b\u1ea1n v\u1eabn \u0111ang ph\u00e2n v\u00e2n v\u00e0 ch\u01b0a bi\u1ebft n\u00ean ch\u1ecdn m\u1eb7t h\u00e0ng n\u00e0o \u0111\u1ec3 b\u00e1n h\u00e0ng online th\u00ec SUNO xin g\u1ee3i \u00fd cho b\u1ea1n nh\u1eefng m\u1eb7t h\u00e0ng b\u00e1n online d\u1ec5 b\u00e1n nh\u1ea5t v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao: Th\u1eddi trang – Gi\u00e0y d\u00e9p – M\u1ef9 ph\u1ea9m – \u0110\u1ed3 handmade – \u0110\u1ed3 \u0103n \u2013 Th\u1ee9c u\u1ed1ng – Ph\u1ee5 ki\u1ec7n th\u1eddi trang \u2013 S\u00e1ch \u2013 Hoa, c\u00e2y c\u1ea3nh mini.<\/strong> Ngo\u00e0i kinh doanh nh\u1eefng m\u1eb7t h\u00e0ng online ch\u00ednh trong s\u1ed1 n\u00e0y, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 nh\u1eadp th\u00eam nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u1ec3 b\u00e1n th\u1eddi v\u1ee5 theo trend, m\u00f9a l\u1ec5 h\u1ed9i t\u1ea1i t\u1eebng th\u1eddi \u0111i\u1ec3m.<\/p>\n

Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m b\u1ea1n mu\u1ed1n b\u00e1n h\u00e0ng online, t\u1ea5t nhi\u00ean ti\u1ebfp theo b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm ki\u1ebfm ngu\u1ed3n h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3. Ngu\u1ed3n h\u00e0ng online \u1edf \u0111\u00e2u gi\u00e1 r\u1ebb, ch\u1ea5t l\u01b0\u1ee3ng lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i m\u1ed7i khi suy ngh\u0129 \u0111\u1ebfn. C\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c \u0111\u1ec3 t\u00ecm ki\u1ebfm ngu\u1ed3n h\u00e0ng nh\u01b0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm ngay tr\u00ean internet.<\/p>\n

Th\u00f4ng qua k\u00eanh facebook hay nh\u1eefng trang web chuy\u00ean s\u1ec9. B\u1eb1ng c\u00e1ch search (t\u00ecm ki\u1ebfm) nhi\u1ec1u t\u1eeb kh\u00f3a kh\u00e1c nhau tr\u00ean Google hay ch\u00ednh \u00f4 t\u00ecm ki\u1ebfm c\u1ee7a Facebook l\u00e0 s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u k\u1ebft qu\u1ea3. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o ch\u00ednh s\u00e1ch l\u1ea5y s\u1ec9, gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 ch\u1ecdn ra n\u01a1i l\u1ea5y h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc ngu\u1ed3n h\u00e0ng t\u1ea1i Trung Qu\u1ed1c \u0111\u1ec3 b\u00e1n h\u00e0ng online. N\u1ebfu l\u1ea5y h\u00e0ng t\u1eeb Trung Qu\u1ed1c th\u00ec c\u00f3 2 c\u00e1ch ch\u1ee7 y\u1ebfu. M\u1ed9t l\u00e0 b\u1ea1n sang t\u1eadn Trung Qu\u1ed1c \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 mang h\u00e0ng v\u1ec1 th\u00f4ng qua d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n t\u1eeb Trung Qu\u1ed1c v\u1ec1 Vi\u1ec7t Nam. Hai l\u00e0 mua s\u1ec9 th\u00f4ng qua c\u00e1c website Trung Qu\u1ed1c nh\u01b0 Aliexpress, Taobao, 1686,\u2026 v\u1edbi m\u1ee9c gi\u00e1 r\u1ea5t r\u1ebb, ph\u00ed v\u1eadn chuy\u1ec3n th\u1ea5p ho\u1eb7c mi\u1ec5n ph\u00ed t\u00f9y v\u00e0o \u0111i\u1ec1u ki\u1ec7n mua h\u00e0ng v\u00e0 ch\u00ednh s\u00e1ch c\u1ee7a trang web.<\/p>\n

Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 mua s\u1ec9 h\u00e0ng h\u00f3a th\u00f4ng qua c\u00e1c ch\u1ee3 \u0111\u1ea7u m\u1ed1i t\u1ea1i Vi\u1ec7t Nam nh\u01b0 ch\u1ee3 Ninh Hi\u1ec7p, \u0110\u1ed3ng Xu\u00e2n, An \u0110\u00f4ng, Kim Bi\u00ean,\u2026 \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng ch\u1ee3 s\u1ec9 c\u00f3 ngu\u1ed3n g\u1ed1c kinh doanh truy\u1ec1n th\u1ed1ng, khi b\u1ea1n \u0111\u1ebfn tr\u1ef1c ti\u1ebfp mua th\u00ec s\u1ebd d\u1ec5 l\u1ef1a ch\u1ecdn m\u1eb7t h\u00e0ng ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

2. \u0110\u1ec3 <\/strong>b\u00e1n h\u00e0ng online c\u1ea7n chu\u1ea9n b\u1ecb t<\/strong>r\u1edf th\u00e0nh chuy\u00ean gia v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n \u0111\u1ecbnh b\u00e1n:<\/strong><\/h2>\n
\"D\u00f9
D\u00f9 l\u00e0 kinh doanh b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o th\u00ec b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i trang b\u1ecb cho b\u1ea3n th\u00e2n ki\u1ebfn th\u1ee9c t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao \u0111\u1ec3 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng<\/em><\/strong><\/figcaption><\/figure>\n

Mu\u1ed1n th\u00e0nh c\u00f4ng trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3 th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i am hi\u1ec3u v\u1ec1 n\u00f3. D\u00f9 cho nh\u1eefng m\u1eb7t h\u00e0ng b\u1ea1n kinh doanh l\u00e0 m\u1eb7t h\u00e0ng ph\u1ed5 th\u00f4ng, kh\u00f4ng c\u1ea7n ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u. Nh\u01b0ng nh\u1ea5t \u0111\u1ecbnh b\u1ea1n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n. B\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u0169ng c\u1ea7n h\u1ecdc h\u1ecfi nh\u1eefng kinh nghi\u1ec7m th\u1ef1c t\u1ebf t\u1eeb ch\u00ednh nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng online \u0111i tr\u01b0\u1edbc \u0111\u1ec3 \u00e1p d\u1ee5ng cho ch\u00ednh m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean m\u1ea1ng, \u0111\u1ecdc s\u00e1ch b\u00e1o ho\u1eb7c \u0111\u1ea7u t\u01b0 tham gia nh\u1eefng kh\u00f3a h\u1ecdc ng\u1eafn h\u1ea1n v\u1ec1 b\u00e1n h\u00e0ng online.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, b\u1ea1n c\u1ea7n ph\u1ea3i trang b\u1ecb cho b\u1ea3n th\u00e2n ki\u1ebfn th\u1ee9c v\u1ec1 marketing \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1ea5t l\u00e0 Facebook \u0111\u1ec3 b\u00e1n h\u00e0ng online. R\u1ea5t nhi\u1ec1u ch\u1ee7 shop b\u00e1n h\u00e0ng \u0111\u00e3 th\u00e0nh c\u00f4ng khi b\u00e1n h\u00e0ng tr\u00ean Facebook b\u1eb1ng c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 x\u00e2y d\u1ef1ng trang profile c\u00e1 nh\u00e2n hay fanpage, nh\u00f3m, live stream b\u00e1n h\u00e0ng\u2026 c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao.<\/p>\n

\u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng n\u00ean t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch th\u1ee9c b\u00e1n h\u00e0ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Lazada, Sendo, Shopee, Tiki,\u2026 V\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh, c\u00f4ng c\u1ee5 \u0111\u1ec3 ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, gi\u00fap b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn nhi\u1ec1u h\u01a1n khi b\u00e1n h\u00e0ng online.<\/p>\n

N\u1ebfu mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi ch\u1ee7, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb. B\u1ea1n ph\u1ea3i hi\u1ec3u v\u1ec1 c\u00e1ch v\u1eadn h\u00e0nh theo quy tr\u00ecnh nh\u1ea5t \u0111\u1ecbnh, c\u00e1ch \u0111\u1ec3 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean (n\u1ebfu sau n\u00e0y b\u1ea1n m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 thu\u00ea th\u00eam nh\u00e2n vi\u00ean), qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh, nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ngu\u1ed3n h\u00e0ng, v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a, \u2026 Khi m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh, d\u00f9 l\u00e0 doanh nghi\u1ec7p l\u1edbn hay nh\u1ecf ho\u1eb7c ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u00ec b\u1ea1n \u0111\u1ec1u n\u00ean d\u00e0nh th\u1eddi gian \u0111\u1ec3 quan t\u00e2m \u0111\u1ebfn.<\/p>\n

3. C\u1ea7n bao nhi\u00eau v\u1ed1n \u0111\u1ec3 b\u00e1n h\u00e0ng online?<\/strong><\/h2>\n
\"B\u00e1n
B\u00e1n h\u00e0ng online c\u1ea7n bao nhi\u00eau v\u1ed1n?<\/em><\/strong><\/figcaption><\/figure>\n

Ch\u1eafc ch\u1eafn \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 nh\u1eefng ai m\u1edbi b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng online \u0111\u1ec1u c\u1ef1c k\u1ef3 quan t\u00e2m. V\u1ed1n \u1edf \u0111\u00e2y c\u00f3 l\u1ebd nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd ngh\u0129 \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 s\u1ed1 ti\u1ec1n b\u1ecf ra \u0111\u1ec3 nh\u1eadp h\u00e0ng th\u1eadm ch\u00ed l\u00e0 kh\u00f4ng c\u1ea7n v\u1ed1n. Tuy nhi\u00ean, t\u00f9y v\u00e0o t\u1eebng tr\u01b0\u1eddng h\u1ee3p, v\u1ed1n kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u01b0 v\u1eady. B\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u v\u1ed1n b\u00e1n h\u00e0ng khi b\u1eaft \u0111\u1ea7u s\u1ebd bao g\u1ed3m nhi\u1ec1u chi ph\u00ed. T\u00f9y t\u1eebng ng\u00e0nh ngh\u1ec1, l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n kinh doanh, v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n, c\u00e1c lo\u1ea1i chi ph\u00ed n\u00e0y s\u1ebd kh\u00e1c nhau. Trong \u0111\u00f3 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c chia th\u00e0nh 3 lo\u1ea1i chi ph\u00ed ch\u00ednh nh\u01b0 sau:<\/p>\n

Chi ph\u00ed chu\u1ea9n b\u1ecb ngu\u1ed3n h\u00e0ng:<\/strong><\/h4>\n

T\u00f9y v\u00e0o c\u00e1ch b\u1ea1n ch\u1ecdn khi b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p m\u00e0 c\u00f3 th\u1ec3 ch\u01b0a c\u1ea7n \u0111\u1ebfn chi ph\u00ed n\u00e0y ngay. Nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i th\u00ec b\u1ea1n ch\u1eafc ch\u1eafn v\u1eabn s\u1ebd ph\u1ea3i t\u1ed1n chi phi nh\u1eadp h\u00e0ng n\u1ebfu mu\u1ed1n ph\u00e1t tri\u1ec3n quy m\u00f4 l\u1edbn h\u01a1n.<\/p>\n

+ N\u1ebfu b\u1ea1n ch\u1ecdn lo\u1ea1i h\u00ecnh b\u00e1n h\u00e0ng order<\/strong> th\u00ec b\u1ea1n kh\u00f4ng c\u1ea7n v\u1ed1n. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c b\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u0103ng s\u1ea3n ph\u1ea9m l\u00ean, khi n\u00e0o c\u00f3 kh\u00e1ch \u0111\u1eb7t h\u00e0ng th\u00ec b\u1ea1n m\u1edbi order h\u00e0ng t\u1eeb nh\u00e0 cung c\u1ea5p, sau \u0111\u00f3 giao cho kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd l\u00e0m \u0111\u1ea1i l\u00fd, c\u1ed9ng t\u00e1c vi\u00ean \u0111\u1ec3 h\u01b0\u1edfng hoa h\u1ed3ng theo \u0111\u01a1n h\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c.<\/p>\n

Tuy nhi\u00ean, h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng n\u00e0y s\u1ebd c\u00f3 ch\u00fat kh\u00f3 kh\u0103n v\u00ec kh\u00e1ch h\u00e0ng ph\u1ea3i m\u1ea5t th\u1eddi gian ch\u1edd \u0111\u1ee3i. \u0110\u00f4i khi b\u1ea1n kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng c\u00f2n hay h\u1ebft h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u0103ng b\u00e1n. Khi m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh online n\u1ebfu kh\u00f4ng c\u00f3 v\u1ed1n hay \u00edt v\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro b\u1ecb l\u1ed7, \u00f4m h\u00e0ng. \u0110\u1ed3ng th\u1eddi, t\u00edch l\u0169y \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn nhi\u1ec1u h\u01a1n.<\/p>\n

+ N\u1ebfu b\u1ea1n \u0111\u00e3 ch\u1ecdn b\u00e1n h\u00e0ng online \u0111\u1ec3 kinh doanh l\u00e2u d\u00e0i th\u00ec n\u00ean ch\u1ecdn h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng c\u00f3 s\u1eb5n<\/strong>. Lo\u1ea1i h\u00ecnh n\u00e0y th\u00ec c\u1ea7n c\u00f3 v\u1ed1n v\u00ec b\u1ea1n ph\u1ea3i nh\u1eadp h\u00e0ng v\u1ec1 \u0111\u1ec3 s\u1eb5n t\u1ea1i kho c\u1ee7a b\u1ea1n. N\u00f3 c\u00f2n \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i nhanh nh\u1ea1y, n\u1eafm b\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ch\u1ecdn ra nh\u1eefng m\u1eabu m\u00e3 thu h\u00fat nh\u1ea5t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng quay v\u00f2ng v\u1ed1n t\u1ed1t. V\u00ec v\u1edbi l\u01b0\u1ee3ng v\u1ed1n c\u00f3 h\u1ea1n m\u00e0 nh\u1eefng m\u1eabu m\u00e3 b\u1ea1n ch\u1ecdn l\u1ea1i kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c, d\u1eabn \u0111\u1ebfn t\u1ed3n h\u00e0ng v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 v\u1ed1n m\u1edbi \u0111\u1ec3 l\u1ea5y h\u00e0ng ti\u1ebfp, nh\u01b0 v\u1eady s\u1ebd r\u1ea5t kh\u00f3 kh\u0103n.<\/p>\n

Nh\u01b0ng h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng n\u00e0y s\u1ebd c\u00f3 l\u1ee3i th\u1ebf l\u00e0 b\u1ea1n ch\u1ee7 \u0111\u1ed9ng v\u00e0 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng t\u1ed3n kho h\u00e0ng h\u00f3a. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng kh\u00f4ng ph\u1ea3i \u0111\u1ee3i l\u00e2u v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o, t\u1ef1 ch\u1ee5p h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m th\u1eadt theo c\u00e1ch c\u1ee7a b\u1ea1n khi h\u00e0ng c\u00f3 s\u1eb5n. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t ngu\u1ed3n h\u00e0ng ch\u1eafc ch\u1eafn v\u00e0 \u1ed5n \u0111\u1ecbnh s\u1ebd gi\u00fap b\u1ea1n ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c kinh doanh v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n nhanh h\u01a1n. \u0110\u1ed3ng th\u1eddi khi ph\u1ea3i b\u1ecf ra m\u1ed9t kho\u1ea3n chi ph\u00ed kh\u00f4ng nh\u1ecf th\u00ec \u0111i\u1ec1u \u0111\u00f3 s\u1ebd t\u1ea1o cho b\u1ea1n m\u1ed9t \u00e1p l\u1ef1c v\u00e0 c\u0169ng ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd \u0111\u1ec3 b\u1ea1n quy\u1ebft t\u00e2m b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng h\u01a1n.<\/p>\n

Chi ph\u00ed marketing<\/strong> (qu\u1ea3ng c\u00e1o):<\/strong><\/h4>\n

C\u00e1c chi ph\u00ed nh\u01b0 ph\u00ed l\u00e0m website, facebook, qu\u1ea3ng c\u00e1o facebook, qu\u1ea3ng c\u00e1o google adwords, qu\u1ea3ng c\u00e1o zalo shop,\u2026 \u0111\u1ec1u g\u1ed9p chung g\u1ecdi l\u00e0 chi ph\u00ed marketing. T\u00f9y kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 cho chi ph\u00ed marketing kh\u00e1c nhau. Ho\u1eb7c n\u1ebfu b\u1ea1n v\u1ed1n \u00edt th\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecdc h\u1ecfi ki\u1ebfn th\u1ee9c v\u1ec1 b\u00e1n h\u00e0ng online th\u00f4ng qua t\u00e0i li\u1ec7u tr\u00ean m\u1ea1ng, tham gia c\u00e1c group v\u1ec1 ch\u1ee7 \u0111\u1ec1 marketing \u0111\u1ec3 trau d\u1ed3i th\u00eam. T\u1eeb \u0111\u00f3 b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 \u201cb\u1ecf c\u00f4ng l\u00e0m l\u00e3i\u201d m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n th\u00eam chi ph\u00ed n\u00e0y n\u1eefa. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed v\u00e0 t\u1ef1 l\u00e0m marketing cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

Chi ph\u00ed v\u1eadn h\u00e0nh trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng:<\/strong><\/h4>\n

C\u00f2n g\u1ecdi l\u00e0 \u201cchi ph\u00ed chung\u201d, \u201cchi ph\u00ed \u1ea9n\u201d, \u201cchi ph\u00ed gi\u00e1n ti\u1ebfp\u201d, l\u00e0 nh\u1eefng chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c v\u1eadn h\u00e0nh th\u01b0\u1eddng ng\u00e0y c\u1ee7a c\u1eeda h\u00e0ng ho\u1eb7c doanh nghi\u1ec7p. Nh\u1eefng chi ph\u00ed nh\u01b0 thu\u00ea m\u1eb7t b\u1eb1ng, ph\u00ed \u0111\u00f3ng g\u00f3i, mua v\u0103n ph\u00f2ng ph\u1ea9m, c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng,\u2026 s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o chi ph\u00ed v\u1eadn h\u00e0nh. B\u1edfi v\u00ec tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng chi ph\u00ed n\u00e0y \u0111\u00f4i khi gi\u1ed1ng nh\u01b0 v\u00f4 h\u00ecnh n\u00ean s\u1ebd khi\u1ebfn b\u1ea1n v\u00f4 t\u00ecnh b\u1ecf qu\u00ean v\u00e0 kh\u00f4ng t\u00ednh v\u00e0o ph\u1ea7n h\u1ea1ch to\u00e1n thu chi. Do v\u1eady d\u1ec5 d\u1eabn \u0111\u1ebfn b\u1ea1n l\u1ea7m t\u01b0\u1edfng vi\u1ec7c bu\u00f4n b\u00e1n c\u00f3 l\u1eddi nh\u01b0ng h\u00e3y c\u1ea9n th\u1eadn, c\u00f3 th\u1ec3 b\u1ea1n \u0111ang l\u1ed7 \u0111\u1ea5y.<\/p>\n

4. B<\/strong>\u00e1n h\u00e0ng online c\u1ea7n chu\u1ea9n b\u1ecb c\u00e1c c<\/strong>\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft:<\/strong><\/h2>\n

\"\"<\/p>\n

Sau khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai, h\u00ecnh th\u1ee9c mua h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec. \u0110\u1ec3 c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p th\u00ec b\u1ea1n c\u1ea7n c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng online th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 h\u01a1n trong vi\u1ec7c b\u00e1n h\u00e0ng.<\/p>\n

Website:<\/strong><\/h4>\n

\u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 k\u00eanh c\u00f4ng c\u1ee5 b\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng l\u00e0m n\u1ebfu mu\u1ed1n b\u00e1n h\u00e0ng online th\u00e0nh c\u00f4ng. Hi\u1ec7n nay, website \u0111ang l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, thay cho m\u1ed9t c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u1ec3 tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch mua b\u00e1n, thanh to\u00e1n tr\u1ef1c tuy\u1ebfn.<\/p>\n

SEO:<\/strong><\/h4>\n

Th\u01b0\u1eddng n\u1ebfu m\u1edbi b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng th\u00ec c\u00f4ng \u0111o\u1ea1n n\u00e0y c\u00f3 l\u1ebd kh\u00e1 m\u1ea5t th\u1eddi gian. Tuy nhi\u00ean, v\u1ec1 l\u00e2u d\u00e0i n\u00f3 th\u1ef1c s\u1ef1 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0a website c\u1ee7a b\u1ea1n v\u00e0o top 10 c\u1ee7a Google. C\u00f3 nh\u01b0 v\u1eady b\u1ea1n m\u1edbi c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng nhi\u1ec1u h\u01a1n.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong><\/h4>\n

Khi \u0111\u00e3 b\u00e1n h\u00e0ng online th\u00ec ch\u1eafc ch\u1eafn b\u1ea1n ph\u1ea3i b\u00e1n h\u00e0ng qua c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn hi\u1ec7n nay Facebook, Youtube, Zalo, Instagram,\u2026 v\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn nh\u01b0 Lazada, Shopee, Tiki, Sendo,\u2026 L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean c\u00e1c k\u00eanh n\u00e0y l\u00e0 c\u1ef1c k\u1ef3 l\u1edbn v\u00e0 ch\u1eafc ch\u1eafn c\u00f3 nhu c\u1ea7u mua h\u00e0ng, ch\u1ec9 c\u1ea7n bi\u1ebft t\u1eadn d\u1ee5ng v\u00e0 khai th\u00e1c hi\u1ec7u qu\u1ea3 th\u00ec \u0111\u00e2y s\u1ebd l\u00e0 k\u00eanh b\u00e1n h\u00e0ng mang l\u1ea1i l\u1ee3i nhu\u1eadn \u201ckh\u1ee7ng\u201d cho b\u1ea1n.<\/p>\n

Email:<\/strong><\/h4>\n

Cho \u0111\u1ebfn gi\u1edd, c\u00f4ng c\u1ee5 email marketing v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 thu th\u1eadp data kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. V\u00e0 nh\u1ea5t l\u00e0 trong vi\u1ec7c remarketing, gi\u00fap kh\u01a1i g\u1ee3i nhu c\u1ea7u quan t\u00e2m, mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, k\u00eanh email c\u0169ng l\u00e0 k\u00eanh gi\u00fap b\u1ea1n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 b\u1eb1ng c\u00e1c n\u1ed9i dung th\u0103m h\u1ecfi, g\u1eedi l\u1eddi ch\u00fac m\u1eebng sinh nh\u1eadt v\u00e0 th\u00f4ng b\u00e1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o:<\/strong><\/h4>\n

Google Ads, Adsense, Facebook Ads, Remarketing,.. s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o n\u00e0y s\u1ebd c\u00f3 th\u1ec3 s\u1ebd t\u1ed1n ph\u00ed nh\u01b0ng b\u00f9 l\u1ea1i s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n trong th\u1eddi gian ng\u1eafn nh\u1ea5t c\u00f3 th\u1ec3. Qua \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p hay c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i, v\u1eeba t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u1eeba b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a>:<\/strong><\/h4>\n

Th\u1eddi gian \u0111\u1ea7u kinh doanh online, l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f2n kh\u00e1 \u00edt n\u00ean c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd xem th\u01b0\u1eddng v\u00e0 b\u1ecf qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y. \u0110\u01a1n gi\u1ea3n l\u00e0 ch\u1ec9 vi\u1ec7c d\u00f9ng file excel \u0111\u1ec3 qu\u1ea3n l\u00fd vi\u1ec7c b\u00e1n h\u00e0ng. Tuy nhi\u00ean, n\u1ebfu ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd ph\u1ea3i c\u1ea7n \u0111\u1ebfn m\u1ed9t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a>, c\u00e1nh tay ph\u1ea3i \u0111\u1eafc l\u1ef1c \u0111\u1ec3 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd m\u1ecdi m\u1eb7t c\u1ee7a c\u1eeda h\u00e0ng t\u1eeb t\u00ednh ti\u1ec1n b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd t\u1ed3n kho h\u00e0ng h\u00f3a, qu\u1ea3n l\u00fd thu chi ti\u1ec1n b\u1ea1c, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn theo d\u00f5i k\u1ebft qu\u1ea3 kinh doanh xem c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng \u0111\u1ec3 c\u00f3 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/p>\n

\"Ph\u1ea7n
Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap h\u1ed7 tr\u1ee3 b\u1ea1n \u1ed5n \u0111\u1ecbnh v\u00e0 l\u00e2u d\u00e0i trong vi\u1ec7c ph\u00e1t tri\u1ec3n b\u00e1n h\u00e0ng sau n\u00e0y<\/em><\/strong><\/figcaption><\/figure>\n

Cu\u1ed1i c\u00f9ng, khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh v\u00e0 chu\u1ea9n b\u1ecb xong nh\u1eefng b\u01b0\u1edbc tr\u00ean th\u00ec b\u1ea1n n\u00ean l\u1eadp ra k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng online c\u1ee5 th\u1ec3. \u0110\u01b0a ra m\u1ed9t k\u1ebf ho\u1ea1ch c\u00f9ng v\u1edbi m\u1ed1c th\u1eddi gian v\u00e0 m\u1ee5c ti\u00eau b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c. V\u00ec \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ecbnh h\u01b0\u1edbng cho nh\u1eefng b\u01b0\u1edbc \u0111i sau n\u00e0y c\u1ee7a b\u1ea1n. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u01a1 b\u1ea3n m\u00e0 SUNO<\/a> mu\u1ed1n chia s\u1ebb \u0111\u1ebfn c\u00f9ng c\u00e1c b\u1ea1n v\u1ec1 b\u00e1n h\u00e0ng online c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n

D\u00f9ng th\u1eed mi\u1ec5n ph\u00ed<\/a>\u00a0Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng Suno.vn<\/a>\u00a0gi\u00fap qu\u1ea3n l\u00fd m\u1ecdi m\u1eb7t c\u1ee7a c\u1eeda h\u00e0ng m\u1ed9t c\u00e1ch Si\u00eau \u0111\u01a1n gi\u1ea3n, Si\u00eau hi\u1ec7u qu\u1ea3<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

B\u00e1n h\u00e0ng Online c\u00f3 kh\u00f3 kh\u00f4ng? C\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh online? \u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 c\u00e2u h\u1ecfi kh\u00e1 quen thu\u1ed9c \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi khi mu\u1ed1n kh\u1edfi nghi\u1ec7p b\u1eb1ng b\u00e1n h\u00e0ng online. V\u1eady n\u00ean h\u00f4m nay, SUNO s\u1ebd t\u1ed5ng h\u1ee3p nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb. B\u1ea1n c\u00e0ng chu\u1ea9n b\u1ecb t\u1ed1t bao nhi\u00eau th\u00ec c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n c\u00e0ng cao b\u1ea5y nhi\u00eau.<\/p>\n","protected":false},"author":101019,"featured_media":113538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,78,7,1],"tags":[23,300],"yoast_head":"\nKh\u1edfi nghi\u1ec7p kinh doanh b\u1eb1ng b\u00e1n h\u00e0ng online c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec? - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"Kinh doanh Online c\u00f3 kh\u00f3 kh\u00f4ng? \u0110\u1ec3 b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng online c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec? 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