{"id":113456,"date":"2018-09-19T11:35:18","date_gmt":"2018-09-19T04:35:18","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=113456"},"modified":"2018-09-19T14:13:13","modified_gmt":"2018-09-19T07:13:13","slug":"9-loi-khuyen-tu-cac-chuyen-gia-ban-le-hang-dau-giup-tang-doanh-thu-cho-cua-hang-cua-ban","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/9-loi-khuyen-tu-cac-chuyen-gia-ban-le-hang-dau-giup-tang-doanh-thu-cho-cua-hang-cua-ban\/","title":{"rendered":"9 l\u1eddi khuy\u00ean t\u1eeb c\u00e1c chuy\u00ean gia b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u gi\u00fap t\u0103ng doanh thu cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n"},"content":{"rendered":"

D\u00e2n s\u1ed1 Vi\u1ec7t Nam t\u00ednh \u0111\u1ebfn n\u0103m 2018 v\u00e0o kho\u1ea3ng 95 tri\u1ec7u ng\u01b0\u1eddi, t\u1eeb \u0111\u00f3 th\u1ea5y \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb r\u1ea5t d\u1ed3i d\u00e0o. C\u00f3 th\u1ec3 n\u00f3i, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang l\u00e0 \u201cmi\u1ebfng b\u00e1nh b\u00e9o b\u1edf\u201d h\u1ea5p d\u1eabn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. \u0110\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 \u1ed3 \u1ea1t c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n n\u01b0\u1edbc ngo\u00e0i, \u0111i\u1ec1u n\u00e0y t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn nh\u00e0 ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb trong n\u01b0\u1edbc. V\u1edbi s\u1ef1 th\u00e2m nh\u1eadp m\u1ea1nh m\u1ebd n\u00e0y, c\u00f9ng l\u1ee3i th\u1ebf \u201cc\u1ed9p m\u00e1c\u201d n\u01b0\u1edbc ngo\u00e0i th\u00ec c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb ngo\u1ea1i qu\u1ed1c d\u1ec5 thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 tin t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n.<\/em><\/strong><\/p>\r\n

Nh\u01b0 v\u1eady th\u00ec li\u1ec7u c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb trong n\u01b0\u1edbc c\u00f3 th\u1ec3 tr\u1ee5 v\u1eefng tr\u00ean s\u00e2n ch\u01a1i c\u1ee7a ch\u00ednh m\u00ecnh? \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb c\u00f3 quy m\u00f4 nh\u1ecf trong n\u01b0\u1edbc \u0111ang g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n v\u1ec1 c\u1ea1nh tranh. Th\u1ebf n\u00ean 9 l\u1eddi khuy\u00ean t\u1eeb c\u00e1c chuy\u00ean gia b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap \u00edch trong vi\u1ec7c t\u0103ng doanh thu cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/strong><\/em><\/h3>\r\n

\"\"<\/p>\r\n

1. Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n \u0111i\u1ec1u h\u1ecd y\u00eau c\u1ea7u:<\/strong><\/h2>\r\n
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\u201cT\u00f4i khuy\u00ean b\u1ea1n n\u00ean x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u00f9ng v\u1edbi ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c cu\u1ed9c th\u0103m d\u00f2, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c v\u00e0 b\u1ed5 sung c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 mu\u1ed1n mua.\u201d<\/p>\r\n<\/blockquote>\r\n

– Chris Guillot – ng\u01b0\u1eddi s\u00e1ng l\u1eadp ra Merchant Method v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf c\u1ee7a The Merchant Map. \u0110\u00e2y l\u00e0 c\u00f4ng ty gi\u00fap t\u1ea1o ra \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. C\u00f4 hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c xem l\u00e0 chuy\u00ean gia b\u00e1n l\u1ebb m\u1edbi v\u00e0 g\u01b0\u01a1ng m\u1eb7t blogger quen thu\u1ed9c c\u1ee7a nh\u1eefng trang TM\u0110T l\u1edbn nh\u01b0 Shopify, Vend v\u00e0 Big Cartel. \u0110\u1ed3ng th\u1eddi c\u00f4 c\u0169ng \u0111ang l\u00e0 nh\u00e0 t\u01b0 v\u1ea5n v\u00e0 \u0111\u00e0o t\u1ea1o cho nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay.<\/p>\r\n

\"Chris
Chris Guillot – ng\u01b0\u1eddi s\u00e1ng l\u1eadp ra Merchant Method v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf c\u1ee7a The Merchant Map<\/figcaption><\/figure>\r\n

2. \u0110a d\u1ea1ng h\u00f3a c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n:<\/strong><\/h2>\r\n
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\u201c\u0110\u1ec3 t\u0103ng doanh thu cho c\u1eeda h\u00e0ng, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00ean \u0111a d\u1ea1ng h\u00f3a d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. M\u1edf r\u1ed9ng danh m\u1ee5c h\u00e0ng h\u00f3a c\u1ee7a b\u1ea1n, cung c\u1ea5p th\u00eam ti\u1ec7n \u00edch, \u01b0u \u0111\u00e3i m\u1edbi nh\u01b0 qu\u00e0 t\u1eb7ng hay mua h\u00e0ng gi\u1ea3m gi\u00e1. T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i th\u1ea3o \u0111\u1ec3 qu\u1ea3ng b\u00e1 h\u01a1n. T\u1eeb \u0111\u00f3 t\u1ea1o ra c\u01a1 h\u1ed9i v\u00e0 l\u00fd do \u0111\u1ec3 ng\u01b0\u1eddi mua s\u1eafm t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u00e0 th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u201d<\/p>\r\n<\/blockquote>\r\n

– Meaghan Brophy – gi\u00e1m \u0111\u1ed1c bi\u00ean t\u1eadp cho Sumner Communications, c\u00f4ng ty m\u1eb9 c\u1ee7a Independent Retailer v\u00e0 The Merchandiser Group. C\u1ea3 2 c\u00f4ng ty n\u00e0y \u0111\u1ec1u l\u00e0 nh\u1eefng t\u1ea1p ch\u00ed l\u1edbn h\u00e0ng \u0111\u1ea7u chuy\u00ean vi\u1ebft v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 bao g\u1ed3m tin t\u1ee9c c\u00f4ng nghi\u1ec7p, ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd, s\u1ea3n ph\u1ea9m, tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i. Ngo\u00e0i th\u1eddi gian c\u00f4ng t\u00e1c t\u1ea1i Sumner Communications, Meaghan c\u00f2n gi\u1eef vai tr\u00f2 qu\u1ea3n l\u00fd kinh doanh v\u00e0 b\u00e1n l\u1ebb. Th\u00f4ng qua c\u00e1c v\u1ecb tr\u00ed n\u00e0y, c\u00f4 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u kinh nghi\u1ec7m trong b\u00e1n h\u00e0ng, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, ngu\u1ed3n nh\u00e2n l\u1ef1c, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 l\u00e3nh \u0111\u1ea1o.<\/p>\r\n

\"Meaghan
Meaghan Brophy – gi\u00e1m \u0111\u1ed1c bi\u00ean t\u1eadp cho Sumner Communications<\/figcaption><\/figure>\r\n

3. N\u1eafm b\u1eaft v\u00e0 hi\u1ec3u r\u00f5 h\u00e0nh vi, th\u00f3i quen mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong><\/h2>\r\n
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\u201cC\u0169ng nh\u01b0 t\u00f4i khi mu\u1ed1n \u0111\u01b0a ra l\u1eddi khuy\u00ean h\u1eefu \u00edch nh\u1ea5t cho m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb n\u00e0o \u0111\u00f3, n\u1ebfu kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c ho\u00e0n c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd th\u00ec th\u1eadt kh\u00f3 \u0111\u1ec3 \u0111\u01b0a ra l\u1eddi khuy\u00ean \u0111\u01b0\u1ee3c. V\u00ec v\u1eady, t\u00f4i mu\u1ed1n n\u00f3i \u0111i\u1ec1u c\u1ea7n nh\u1ea5t m\u00e0 b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng ph\u1ea3i l\u00e0m \u0111\u00f3 l\u00e0 hi\u1ec3u t\u00e2m l\u00fd, h\u00e0nh vi v\u00e0 th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 ph\u00e2n t\u00edch c\u01a1 h\u1ed9i \u0111\u1ec3 lo\u1ea1i b\u1ecf c\u00e1c ch\u01b0\u1edbng ng\u1ea1i v\u1eadt v\u00e0 t\u00ecm c\u00e1ch r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch, t\u1ea1o s\u1ef1 ch\u00fa \u00fd, thu h\u00fat c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean con \u0111\u01b0\u1eddng d\u1eabn h\u1ecd \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng c\u1ee7a b\u1ea1n.\u201d<\/p>\r\n<\/blockquote>\r\n

– Steve Dennis, Ch\u1ee7 t\u1ecbch & Nh\u00e0 s\u00e1ng l\u1eadp t\u1ea1i SageBerry Consulting, LLC. Tr\u01b0\u1edbc khi th\u00e0nh l\u1eadp SageBerry, \u00f4ng l\u00e0 gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u ti\u1ebfp th\u1ecb \u0111a k\u00eanh cho t\u1eadp \u0111o\u00e0n Neiman Marcus. C\u00f4ng vi\u1ec7c c\u1ee7a \u00f4ng l\u00e0 m\u1ed9t c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, di\u1ec5n gi\u1ea3 v\u1ec1 \u0111\u1ed5i m\u1edbi b\u00e1n l\u1ebb trong t\u01b0\u01a1ng lai. \u00d4ng l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng h\u1ea5p d\u1eabn cho th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb t\u1eeb b\u00ecnh d\u00e2n \u0111\u1ebfn cao c\u1ea5p. Steve Dennis c\u0169ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p cho t\u1ea1p ch\u00ed Forbes l\u1eebng danh v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u00e1n l\u1ebb to\u00e0n c\u1ea7u.<\/p>\r\n

\"Steve
Steve Dennis, Ch\u1ee7 t\u1ecbch & Nh\u00e0 s\u00e1ng l\u1eadp t\u1ea1i SageBerry Consulting, LLC<\/figcaption><\/figure>\r\n

4. B\u1eaft \u0111\u1ea7u v\u1edbi d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin tr\u1ecdng t\u00e2m:<\/strong><\/h2>\r\n
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\u201cC\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 t\u0103ng doanh thu. H\u1ecd c\u00f3 th\u1ec3 m\u1edf c\u00e1c k\u00eanh b\u00e1n h\u00e0ng m\u1edbi, \u0111a d\u1ea1ng h\u00f3a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng c\u01b0\u1eddng ti\u1ebfp th\u1ecb. Nh\u01b0ng th\u1ee9 \u0111\u1ea7u ti\u00ean \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin chi ti\u1ebft, \u0111\u00fang tr\u1ecdng t\u00e2m. X\u00e1c \u0111\u1ecbnh doanh thu \u0111\u1ebfn t\u1eeb \u0111\u00e2u b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c b\u00e1o c\u00e1o b\u00e1n h\u00e0ng, nh\u1eadp h\u00e0ng, t\u1ed3n kho v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh b\u00e1n l\u1ebb.<\/p>\r\n

Sau \u0111\u00f3, x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu cho vi\u1ec7c b\u00e1n l\u1ebb hi\u1ec7n t\u1ea1i. Nh\u01b0ng c\u0169ng \u0111\u1eebng qu\u00e1 h\u1ea5p t\u1ea5p, v\u1ed9i v\u00e0ng ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch m\u1ed9t c\u00e1ch tr\u00e0n lan m\u00e0 c\u1ea7n ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c c\u01a1 h\u1ed9i \u0111\u00f3 tr\u01b0\u1edbc khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 ho\u00e0n to\u00e0n v\u00e0o ch\u00fang.\u201d<\/p>\r\n<\/blockquote>\r\n

– Mallory A. Russell, Tr\u01b0\u1edfng nh\u00f3m bi\u00ean t\u1eadp t\u1ea1i Square. Tr\u01b0\u1edbc \u0111\u00f3 c\u00f4 l\u00e0 ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ti\u1ebfp th\u1ecb \u0111a k\u00eanh cho t\u1eadp \u0111o\u00e0n Neiman Marcus. Russell \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m g\u1ea7n 30 n\u0103m trong ng\u00e0nh b\u00e1n l\u1ebb. Nh\u1eefng b\u00e0i di\u1ec5n thuy\u1ebft, b\u00e0i vi\u1ebft v\u00e0 b\u00ecnh lu\u1eadn c\u1ee7a c\u00f4 v\u1ec1 t\u01b0\u01a1ng lai ng\u00e0nh b\u00e1n l\u1ebb th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n tr\u00ean b\u00e1o ch\u00ed.<\/p>\r\n

\"Mallory
Mallory A. Russell, Tr\u01b0\u1edfng nh\u00f3m bi\u00ean t\u1eadp t\u1ea1i Square<\/figcaption><\/figure>\r\n

5. T\u00ecm m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n \u0111\u00e1ng tin c\u1eady:<\/strong><\/h2>\r\n
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\u201cThay v\u00ec t\u1ef1 trao \u0111\u1ed5i v\u1edbi nhau \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 th\u00ec khuy\u1ebfn ngh\u1ecb t\u1ed1t nh\u1ea5t c\u1ee7a t\u00f4i l\u00e0 t\u00ecm m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n, m\u1ed9t chuy\u00ean gia trong ng\u00e0nh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t chuy\u00ean gia ho\u1ea1ch \u0111\u1ecbnh t\u00e0i ch\u00ednh v\u1edbi kinh nghi\u1ec7m nhi\u1ec1u n\u0103m c\u00f3 th\u1ec3 v\u1ea1ch ra cho b\u1ea1n chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 \u0111\u00f2n b\u1ea9y gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu t\u1ed5ng th\u1ec3, t\u0103ng kh\u1ea3 n\u0103ng sinh l\u1eddi v\u00e0 ki\u1ec3m so\u00e1t d\u00f2ng ti\u1ec1n. M\u1eb9o nh\u1ecf cho b\u1ea1n l\u00e0 \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n, chuy\u00ean gia th\u1ef1c s\u1ef1 th\u00ec b\u1ea1n c\u00f3 th\u1ec3 th\u1eed tham kh\u1ea3o c\u00e1c kh\u00e1ch h\u00e0ng (doanh nghi\u1ec7p) b\u00e1n l\u1ebb \u0111\u00e3 t\u1eebng th\u00e0nh c\u00f4ng khi nghe theo chuy\u00ean gia \u0111\u00f3.\u201d<\/p>\r\n<\/blockquote>\r\n

– Nick Houldsworth, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c H\u1ec7 sinh th\u00e1i t\u1ea1i Xero. Tr\u01b0\u1edbc \u0111\u00e2y \u00f4ng l\u00e0 CMO t\u1ea1i Vend v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 bi\u1ebfn \u0111\u1ed5i th\u01b0\u01a1ng m\u1ea1i hi\u1ec7n \u0111\u1ea1i. \u0110\u1ed3ng th\u1eddi t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c qu\u1ed1c gia c\u00f4ng nghi\u1ec7p nh\u01b0 New Zealand xu\u1ea5t kh\u1ea9u c\u00e1c m\u1eb7t h\u00e0ng doanh nghi\u1ec7p c\u00f3 gi\u00e1 tr\u1ecb cao ra th\u1ebf gi\u1edbi.<\/p>\r\n

\"Nick
Nick Houldsworth, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c H\u1ec7 sinh th\u00e1i t\u1ea1i Xero<\/figcaption><\/figure>\r\n

6. T\u1eadn d\u1ee5ng m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/strong><\/h2>\r\n
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\u201cTheo kinh nghi\u1ec7m c\u1ee7a t\u00f4i, r\u1ea5t \u00edt nh\u00e0 b\u00e1n l\u1ebb khai th\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t. M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t hay nhi\u1ec1u c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p Instagram (h\u00ecnh \u1ea3nh), Facebook (c\u1ed9ng \u0111\u1ed3ng) v\u00e0 Twitter (t\u01b0\u01a1ng t\u00e1c). \u0110\u1ec3 tri\u1ec3n khai, b\u1ea1n n\u00ean t\u00ecm c\u00e1ch tham gia s\u1eed d\u1ee5ng c\u00e1c nhi\u1ec1u k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u00e0ng t\u1ed1t, v\u00ed d\u1ee5 d\u00f9ng Twitter \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n. \u0110\u1eb7c bi\u1ec7t n\u1ebfu c\u1eeda h\u00e0ng b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,\u2026 th\u00ec b\u1ea1n n\u00ean khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng chia s\u1ebb (hay livestream) tr\u1ef1c ti\u1ebfp t\u1eeb trang Twitter c\u1ee7a c\u1eeda h\u00e0ng \u0111\u1ec3 th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng.\u201d<\/p>\r\n<\/blockquote>\r\n

– Andrew Busby, Ng\u01b0\u1eddi s\u00e1ng l\u1eadp & Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Retail Reflections. \u0110\u1ee9ng th\u1ee9 11 trong Top 100 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh b\u00e1n l\u1ebb to\u00e0n c\u1ea7u do Vend b\u00ecnh ch\u1ecdn. Retail Reflections l\u00e0 c\u00f4ng ty chuy\u00ean v\u1ec1 t\u01b0 v\u1ea5n cho ng\u00e0nh b\u00e1n l\u1ebb, cung c\u1ea5p nh\u1eefng n\u1ed9i dung hi\u1ec3u bi\u1ebft v\u00e0 quan \u0111i\u1ec3m th\u1ef1c t\u1ebf cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd tri\u1ec3n khai. Andrew Busby c\u0169ng l\u00e0 c\u00e2y b\u00fat quen thu\u1ed9c cho c\u00e1c \u1ea5n ph\u1ea9m v\u1ec1 ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1i m\u1ed9t s\u1ed1 t\u1edd t\u1ea1p ch\u00ed n\u1ed5i ti\u1ebfng. \u00d4ng c\u0169ng l\u00e0 ng\u01b0\u1eddi vi\u1ebft b\u00e0i cho cho t\u1ea1p ch\u00ed c\u00f4ng ngh\u1ec7 v\u1ec1 n\u1ed9i dung ti\u1ebfp th\u1ecb b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1 IBM trong ch\u01b0\u01a1ng tr\u00ecnh IBM Futurist.<\/p>\r\n

\"Andrew
Andrew Busby, Ng\u01b0\u1eddi s\u00e1ng l\u1eadp & Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Retail Reflections.<\/figcaption><\/figure>\r\n

7. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c t\u0103ng doanh thu:<\/strong><\/h2>\r\n
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\u201cDoanh thu th\u00ec lu\u00f4n c\u1ea7n ph\u1ea3i t\u0103ng tr\u01b0\u1edfng, d\u00f9 l\u00e0 ng\u1eafn h\u1ea1n hay d\u00e0i h\u1ea1n. Tuy nhi\u00ean, khi \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gi\u00fap t\u0103ng doanh thu cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ea9y h\u00e0ng h\u00f3a, t\u0103ng th\u00eam nh\u00e2n s\u1ef1, \u0111\u01b0a ra khuy\u1ebfn m\u00e3i v\u00e0 ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o,\u2026th\u00ec h\u00e3y th\u1eadn tr\u1ecdng v\u00ec c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bn\u00e0y \u0111\u1ec1u c\u00f3 chi ph\u00ed v\u00e0 n\u00f3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o gi\u00e1 tr\u1ecb doanh thu c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng.\u201d<\/p>\r\n<\/blockquote>\r\n

– David Kindl, Gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eadp \u0111o\u00e0n Doctor Retail. \u00d4ng c\u00f3 h\u01a1n 30 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c cho thu\u00ea t\u00e0i s\u1ea3n v\u00e0 b\u00e1n l\u1ebb t\u1ea1i \u00dac, v\u1edbi c\u00e1c c\u00f4ng ty c\u00f3 ti\u1ebfng nh\u01b0 Lend Lease v\u00e0 Noni B. Ngo\u00e0i ra David c\u0169ng l\u00e0 Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng t\u01b0 v\u1ea5n RDG.<\/p>\r\n

\"David
David Kindl, Gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eadp \u0111o\u00e0n Doctor Retail.<\/figcaption><\/figure>\r\n

8. H\u00e3y l\u00e0 m\u1ed9t chuy\u00ean gia:<\/strong><\/h2>\r\n
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\u201cNg\u01b0\u1eddi ti\u00eau d\u00f9ng theo th\u1eddi gian s\u1ebd ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u k\u1ef3 v\u1ecdng l\u1edbn h\u01a1n v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111ang s\u1eed d\u1ee5ng. \u0110i\u1ec1u \u0111\u00f3 l\u00e0m cho th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i kh\u1eafc nghi\u1ec7t, bu\u1ed9c ph\u1ea3i \u0111\u00e0o th\u1ea3i nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng t\u0103ng c\u01b0\u1eddng s\u1ef1 c\u1ea1nh tranh theo nh\u1eefng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta \u0111ang ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd tin t\u01b0\u1edfng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, ch\u1ee9a \u0111\u1ef1ng nh\u1eefng l\u00fd t\u01b0\u1edfng hi\u1ec7n \u0111\u1ea1i. \u0110\u1ed3ng th\u1eddi v\u1eeba cung c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n.<\/p>\r\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia trong l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n \u0111ang kinh doanh. Tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 cung c\u1ea5p ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n v\u00e0 t\u01b0 v\u1ea5n m\u1ecdi l\u00fac m\u1ecdi n\u01a1i cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch tr\u1edf th\u00e0nh m\u1ed9t b\u1eadc th\u1ea7y trong vi\u1ec7c cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p cho nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, thay v\u00ec c\u1ed1 g\u1eafng b\u1eaft ch\u01b0\u1edbc theo s\u1ed1 \u0111\u00f4ng \u0111i\u1ec1u m\u00e0 nh\u1eefng doanh nghi\u1ec7p kh\u00e1c \u0111ang l\u00e0m, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd \u1edf v\u1ecb tr\u00ed ph\u00e1t tri\u1ec3n t\u1ed1t nh\u1ea5t.\u201d<\/p>\r\n<\/blockquote>\r\n

– Dominique Lamb, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Hi\u1ec7p h\u1ed9i b\u00e1n l\u1ebb qu\u1ed1c gia v\u00e0 l\u00e0 Gi\u00e1m \u0111\u1ed1c NRA Legal. C\u00f4 l\u00e0 ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m v\u1ec1 vi\u1ec7c t\u1ea1o d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c nh\u00e0 doanh nghi\u1ec7p. Dominique \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng, kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c li\u00ean k\u1ebft c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u1ea3 l\u1edbn v\u00e0 nh\u1ecf v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1edbi nhau.<\/p>\r\n

\"Dominique
Dominique Lamb, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Hi\u1ec7p h\u1ed9i b\u00e1n l\u1ebb qu\u1ed1c gia v\u00e0 l\u00e0 Gi\u00e1m \u0111\u1ed1c NRA Legal.<\/figcaption><\/figure>\r\n

9. X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh:<\/strong><\/h2>\r\n
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\u201cTh\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00fang ta ai c\u0169ng hi\u1ec3u r\u00f5 m\u1ea5t \u00edt th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i h\u01a1n so v\u1edbi t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. Nh\u01b0ng c\u00f3 m\u1ed9t c\u00e1ch \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u1ea3 hai \u0111i\u1ec1u n\u00e0y. C\u00e1c doanh nghi\u1ec7p ng\u00e0y nay c\u00f3 th\u1ec3 v\u1eeba gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u1eeba ki\u1ebfm th\u00eam \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi. B\u1eb1ng gi\u1ea3i ph\u00e1p kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng. Theo c\u00e1ch \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1eeba \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i v\u1eeba gi\u00fap t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\r\n

Ch\u1eafc ch\u1eafn l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u01b0a ra ph\u1ea7n th\u01b0\u1edfng h\u1ea5p d\u1eabn, gi\u00e1 tr\u1ecb cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 th\u1ebf n\u00e0y. C\u00f3 th\u1ec3 l\u00e0 m\u00e3 gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i cho nh\u1eefng l\u1ea7n mua h\u00e0ng ti\u1ebfp theo \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u1eeba gi\u1edbi thi\u1ec7u \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi th\u00e0nh c\u00f4ng. \u0110\u1ed3ng th\u1eddi kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng \u0111\u01b0\u1ee3c nh\u1eadn m\u00e3 gi\u1ea3m gi\u00e1 trong l\u1ea7n mua s\u1eafm \u0111\u1ea7u ti\u00ean. L\u00e0m nh\u01b0 v\u1eady, b\u1ea1n v\u1eeba c\u00f3 th\u00eam \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi v\u1eeba khuy\u1ebfn kh\u00edch h\u1ecd s\u1eed d\u1ee5ng m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ec3 mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean h\u01a1n tr\u00ean c\u00e1c k\u00eanh b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 tr\u1ef1c tuy\u1ebfn.\u201d<\/p>\r\n<\/blockquote>\r\n

– Christina O\u2019Berto, Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb k\u00eanh cao c\u1ea5p c\u1ee7a Worldpay. C\u00f4 l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb theo h\u01b0\u1edbng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, v\u1edbi kinh nghi\u1ec7m \u0111a ng\u00e0nh ngh\u1ec1. Christina th\u01b0\u1eddng xuy\u00ean t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c thi ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1ch h\u00e0ng, ph\u00e2n ph\u1ed1i c\u00e1c chi\u1ebfn d\u1ecbch n\u1ec1n t\u1ea3ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 tri\u1ec3n khai nh\u1eb1m th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\r\n

\"Christina
Christina O\u2019Berto, Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb k\u00eanh cao c\u1ea5p c\u1ee7a Worldpay.<\/figcaption><\/figure>\r\n

Theo th\u1ed1ng k\u00ea c\u1ee7a B\u1ed9 C\u00f4ng th\u01b0\u01a1ng, hi\u1ec7n nay Vi\u1ec7t Nam \u0111ang c\u00f3 h\u01a1n 1,4 tri\u1ec7u c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. Nh\u00ecn chung, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng lu\u00f4n cao g\u1ea5p 1,5-2 l\u1ea7n so v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u00ecnh qu\u00e2n c\u1ee7a GDP c\u00f9ng th\u1eddi k\u1ef3. Trong \u0111\u00f3, Vi\u1ec7t Nam \u0111\u00e3 v\u00e0 v\u1eabn \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb n\u1ed5i b\u1eadt \u1edf Ch\u00e2u \u00c1 v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 89%\/n\u0103m. V\u00ec th\u1ebf m\u00e0 c\u00e1c doanh nghi\u1ec7p, ch\u1ee7 c\u1eeda h\u00e0ng hay chu\u1ed7i b\u00e1n l\u1ebb \u1edf n\u01b0\u1edbc ta v\u1eabn c\u00f2n kh\u00e1 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong ng\u00e0nh n\u00e0y, quan tr\u1ecdng l\u00e0 ch\u00fang ta c\u00f3 bi\u1ebft c\u00e1ch th\u1ef1c hi\u1ec7n hay kh\u00f4ng!<\/p>\r\n

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