{"id":113211,"date":"2018-07-11T21:25:42","date_gmt":"2018-07-11T14:25:42","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=113211"},"modified":"2019-05-14T09:37:35","modified_gmt":"2019-05-14T02:37:35","slug":"4-bi-quyet-giup-ban-khai-thac-toi-da-hieu-qua-tu-kenh-tiep-thi-ban-hang","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/4-bi-quyet-giup-ban-khai-thac-toi-da-hieu-qua-tu-kenh-tiep-thi-ban-hang\/","title":{"rendered":"4 b\u00ed quy\u1ebft gi\u00fap b\u1ea1n khai th\u00e1c t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 t\u1eeb k\u00eanh ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng"},"content":{"rendered":"

N\u1ebfu b\u1ea1n mu\u1ed1n vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadn d\u1ee5ng vi\u1ec7c khai th\u00e1c t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 t\u1eeb k\u00eanh ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng c\u1ee7a ch\u00ednh b\u1ea1n.<\/strong><\/em><\/p>\n

\"Ti\u1ebfp
Ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng hay b\u00e1n h\u00e0ng?<\/em><\/strong><\/figcaption><\/figure>\n

N\u0103m 1960, gi\u00e1o s\u01b0 ng\u00e0nh kinh t\u1ebf h\u1ecdc – Theodore Levitt t\u1ea1i tr\u01b0\u1eddng Harvard \u0111\u00e3 \u0111\u0103ng b\u00e0i ti\u1ec3u lu\u1eadn “Marketing Myopia” (S\u1ef1 thi\u1ec3n c\u1eadn trong ti\u1ebfp th\u1ecb). \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u00e0i vi\u1ebft \u0111\u00e1nh gi\u00e1 \u0111\u00e3 khi\u1ebfn \u00f4ng tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Trong \u0111\u00f3 \u00f4ng \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh, c\u00e1c doanh nghi\u1ec7p s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n n\u1ebfu h\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thay v\u00ec v\u00e0o vi\u1ec7c t\u00ecm c\u00e1ch b\u00e1n s\u1ea3n ph\u1ea9m.<\/p>\n

G\u1ea7n 60 n\u0103m sau, nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a Levitt v\u1eabn ch\u01b0a bao gi\u1edd l\u00e0 l\u1ea1c h\u1eadu v\u00e0 lu\u00f4n mang t\u00ednh thuy\u1ebft ph\u1ee5c. Levitt cho r\u1eb1ng c\u00e1c doanh nghi\u1ec7p \u0111ang b\u1eadn t\u00e2m v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ch\u00ednh m\u00ecnh. Ch\u1ec9 lo t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd thay v\u00ec c\u1ea9n th\u1eadn \u0111o l\u01b0\u1eddng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Levitt tin r\u1eb1ng quan \u0111i\u1ec3m thi\u1ec3n c\u1eadn n\u00e0y s\u1ebd khi\u1ebfn c\u00e1c doanh nghi\u1ec7p th\u1ea5t b\u1ea1i.<\/p>\n

D\u00f9 v\u1eady, tr\u00ean th\u1ef1c t\u1ebf h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty \u0111\u1ec1u kh\u00f4ng quan t\u00e2m v\u1ec1 \u0111i\u1ec1u \u0111\u00f3. V\u00e0 minh ch\u1ee9ng cho h\u1eadu qu\u1ea3 n\u00e0y ch\u00ednh l\u00e0 khi Kodak b\u1ecb ph\u00e1 s\u1ea3n v\u00e0o n\u0103m 2012. V\u00ec n\u00f3 \u0111\u00e3 kh\u00f4ng nhanh ch\u00f3ng chuy\u1ec3n \u0111\u1ed5i sang m\u00e1y \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1. Ho\u1eb7c nh\u01b0 Nokia ph\u1ea3i b\u00e1n cho Microsoft v\u00ec kh\u00f4ng k\u1ecbp th\u1eddi chuy\u1ec3n sang \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

B\u1edfi th\u1ebf, b\u1ea1n c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch t\u01b0 duy truy\u1ec1n th\u1ed1ng trong vi\u1ec7c ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 khai th\u00e1c n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n b\u1eb1ng 4 b\u00ed quy\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

1. Kh\u00f4ng ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m m\u00e0 ti\u1ebfp th\u1ecb gi\u1ea3i ph\u00e1p:<\/strong><\/h2>\n

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng ph\u00e1t tri\u1ec3n v\u00e0 to\u00e0n c\u1ea7u h\u00f3a ng\u00e0y nay, s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ea3n ph\u1ea9m n\u1eefa. N\u00f3 ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p cho nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u0111\u01b0a ra c\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt, \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i \u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 \u01b0u th\u1ebf \u0111\u1ec3 c\u1ea1nh tranh nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y n\u1eefa. \u0110i\u1ec1u n\u00e0y c\u0169ng kh\u00e1 d\u1ec5 hi\u1ec3u v\u00ec tr\u00ecnh \u0111\u1ed9 s\u1ea3n xu\u1ea5t tr\u00ean th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng v\u01b0\u01a1n t\u1edbi nh\u1eefng t\u1ea7m cao m\u1edbi v\u00e0 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. N\u00ean \u201ct\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m\u201d lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi t\u1eebng ng\u00e0y.<\/p>\n

Gi\u1edd \u0111\u00e2y, \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 nh\u1eefng t\u00ednh n\u0103ng n\u00e0y \u0111em \u0111\u1ebfn \u201cgi\u1ea3i ph\u00e1p\u201d g\u00ec? N\u00f3 c\u00f3 \u0111\u00e1p \u1ee9ng, th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n hay kh\u00f4ng. S\u1ea3n ph\u1ea9m n\u00e0o c\u00f3 \u201cgi\u1ea3i ph\u00e1p\u201d \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1eadt s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd v\u01b0\u1ee3t l\u00ean tr\u00ean.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n cung c\u1ea5p v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho kh\u00e1ch h\u00e0ng. Tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u, kh\u00e1m ph\u00e1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd l\u00e0 g\u00ec. Sau \u0111\u00f3 ti\u1ebfp th\u1ecb (marketing) n\u1ed9i dung gi\u1ea3i ph\u00e1p \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c.<\/p>\n

\"H\u00c3\u00acnh<\/p>\n

V\u00ed d\u1ee5:<\/em><\/h4>\n

Th\u01b0\u01a1ng hi\u1ec7u Sunhouse b\u00e1n r\u1ea5t ch\u1ea1y th\u1eddi gian \u0111\u1ea7u nh\u01b0ng sau \u0111\u00f3 ng\u00e0y c\u00e0ng b\u00e1n ch\u1eadm h\u01a1n v\u00ec xu\u1ea5t hi\u1ec7n nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Sunhouse b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng theo h\u01b0\u1edbng \u201cgi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o cho gian b\u1ebfp Vi\u1ec7t\u201d th\u00f4ng qua ph\u00e1t tri\u1ec3n nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0 m\u00e1y h\u00fat m\u00f9i, n\u1ed3i c\u01a1m \u0111i\u1ec7n, m\u00e1y r\u1eeda ch\u00e9n\u2026 <\/em><\/p>\n

L\u00fac n\u00e0y Sunhouse \u0111\u00e3 kh\u00f4ng ch\u1ec9 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u1ec1 b\u1ebfp gas n\u1eefa m\u00e0 \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u1ec1 \u0111\u1ed3 gia d\u1ee5ng. \u0110\u1ed3ng th\u1eddi h\u1ecd ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 mang \u0111\u1ebfn s\u1ef1 ti\u1ec7n nghi, sang tr\u1ecdng v\u00e0 s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng khi s\u1eed d\u1ee5ng \u0111\u1ed3ng b\u1ed9 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/em><\/p>\n

2. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n:<\/strong><\/h2>\n

B\u1ea1n c\u00e0ng th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng bao nhi\u00eau th\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd c\u00e0ng ph\u00e1t tri\u1ec3n b\u1ea5y nhi\u00eau. Tuy nhi\u00ean, nh\u1eefng doanh nghi\u1ec7p m\u1edbi lu\u00f4n g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Ai m\u1edbi l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, s\u1ebd ch\u1ecbu tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd c\u1ea7n g\u00ec, mu\u1ed1n g\u00ec?<\/p>\n

\u0110\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. R\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau n\u1ebfu nh\u01b0 b\u1ea1n gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u1ea7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Nh\u01b0ng thay v\u00ec gi\u1ea3 \u0111\u1ecbnh nh\u01b0 th\u1ebf, h\u00e3y ti\u1ebfp c\u1eadn v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m phi\u1ebfu th\u0103m d\u00f2, ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng hay kh\u00e1ch h\u00e0ng trong c\u00e1c c\u1eeda hi\u1ec7u. Ho\u1eb7c t\u1ed5 ch\u1ee9c th\u1ea3o lu\u1eadn theo c\u00e1c nh\u00f3m nh\u1ecf \u0111\u1ec3 ch\u1ecdn ra nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng khoanh v\u00f9ng th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u1ea1n gi\u1ed1ng nh\u01b0 \u0111ang ch\u01a1i c\u00e1 c\u01b0\u1ee3c m\u00e0 kh\u00f4ng h\u1ec1 bi\u1ebft t\u1ef7 l\u1ec7 th\u1eafng th\u1ef1c s\u1ef1 l\u00e0 bao nhi\u00eau.<\/p>\n

3. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh c\u1ee7a b\u1ea1n:<\/strong><\/h2>\n

Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng. B\u1ea1n c\u1ea7n ph\u1ea3i ti\u1ebfp t\u1ee5c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. T\u00f9y v\u00e0o m\u1ed7i th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ri\u00eang. \u0110\u1eebng ch\u1ee7 quan khi ngh\u0129 r\u1eb1ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n ch\u1ec9 l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1. Ho\u1eb7c \u0111\u1ed1i th\u1ee7 \u0111ang kinh doanh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 gi\u1ed1ng nh\u01b0 b\u1ea1n. Ng\u00e0y nay, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f2n bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn.<\/p>\n

V\u00ed d\u1ee5:<\/em><\/h4>\n

C\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1edbi nhau. H\u1ecd c\u00f2n ph\u1ea3i c\u1ea1nh tranh v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn chuy\u1ec3n, v\u1eadn t\u1ea3i kh\u00e1c. V\u00ec c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y trong kh\u1ea3 n\u0103ng n\u00e0o \u0111\u00f3 v\u1eabn c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u di chuy\u1ec3n v\u1edbi m\u1ee9c gi\u00e1 r\u1ebb h\u01a1n. Th\u1eadm ch\u00ed \u0111\u00f4i khi c\u00f2n c\u00f3 c\u1ea3 mi\u1ec5n ph\u00ed. <\/em><\/p>\n

Ho\u1eb7c nh\u01b0 v\u00e0o tr\u01b0\u1edbc nh\u1eefng n\u0103m 2000 th\u00ec POS (m\u00e1y b\u00e1n h\u00e0ng t\u00ednh ti\u1ec1n) l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c trong c\u00e1c nh\u00e0 h\u00e0ng hay c\u1eeda h\u00e0ng. N\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap t\u00ednh ti\u1ec1n nhanh ch\u00f3ng. Tr\u00ean h\u1ebft, n\u00f3 c\u00f2n c\u00f3 th\u1ec3 l\u01b0u tr\u1eef, x\u1eed l\u00fd th\u00f4ng tin nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Th\u1ebf nh\u01b0ng hi\u1ec7n nay m\u00e1y POS<\/a> kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng ng\u00e0nh. Ng\u00e0y nay, n\u00f3 c\u00f2n ph\u1ea3i c\u1ea1nh tranh v\u1edbi ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a>, m\u1ed9t s\u1ea3n ph\u1ea9m mang l\u1ea1i ti\u1ec7n \u00edch to\u00e0n di\u1ec7n m\u1edbi ph\u00e1t tri\u1ec3n sau n\u00e0y.<\/em><\/p>\n

D\u00f9ng th\u1eed MI\u1ec4N PH\u00cd<\/a> Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng SUNO<\/a><\/em><\/p><\/blockquote>\n

4. Ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng ch\u1ee9 kh\u00f4ng b\u00e1n h\u00e0ng:<\/strong><\/h2>\n

\u0110\u00e3 qua r\u1ed3i c\u00e1i th\u1eddi m\u00e0 th\u1ecb tr\u01b0\u1eddng \u201cc\u1ea7u nhi\u1ec1u h\u01a1n cung\u201d v\u00e0 kh\u00e1ch h\u00e0ng b\u1ecb ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o nh\u00e0 cung c\u1ea5p. Ng\u00e0y nay, \u201ckh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf\u201d, h\u1ecd c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n. V\u00ec v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00ec ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p c\u00f9ng kinh doanh v\u00e0 c\u1ea1nh tranh v\u1edbi nhau.<\/p>\n

B\u1ea1n h\u00e3y nh\u1edb r\u1eb1ng, \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng. Ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 b\u00e1n h\u00e0ng nh\u01b0 h\u1ed3i x\u01b0a. B\u1edfi v\u00ec, khi b\u1ea1n ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng th\u00ec xu\u1ea5t ph\u00e1t c\u1ee7a b\u1ea1n l\u00e0 t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua. Sau \u0111\u00f3 d\u00f9ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c coi l\u00e0 vua c\u1ee7a th\u1ecb tr\u01b0\u1eddng, l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh sau c\u00f9ng.<\/p>\n

V\u00ed d\u1ee5:<\/em><\/strong><\/h4>\n

V\u00e0o th\u1eddi \u0111i\u1ec3m n\u0103m 1993, khi \u0111\u00f3 m\u1ea1ng MobiFone – m\u1ea1ng di \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam ra \u0111\u1eddi v\u00e0 n\u00f3 tr\u1edf th\u00e0nh nh\u00e0 m\u1ea1ng \u0111\u1ed9c quy\u1ec1n ph\u00e2n ph\u1ed1i trong l\u0129nh v\u1ef1c n\u00e0y. Th\u1eddi gian \u0111\u00f3, MobiFone kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb m\u00e0 ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o b\u00e1n h\u00e0ng, b\u1edfi v\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 m\u1ea1ng mobile th\u00ec kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i n\u00f3. <\/em><\/p>\n

Tuy nhi\u00ean, sau \u0111\u00f3 \u0111\u00e3 c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n m\u1ea1ng c\u1ee7a m\u1ea1ng VinaPhone v\u00e0 d\u1ea5u m\u1ed1c l\u00e0 n\u0103m 2004, Viettel Mobile ra \u0111\u1eddi. Nh\u01b0 v\u1eady th\u1ebf \u0111\u1ed9c quy\u1ec1n l\u00fac n\u00e0y \u0111\u00e3 b\u1ecb ph\u00e1 v\u1ee1 v\u00e0 MobiFone \u0111\u00e3 ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc v\u00e0o cu\u1ed9c chi\u1ebfn c\u1ea1nh tranh nh\u01b0 b\u00e2y gi\u1edd.<\/em><\/p>\n

N\u1ebfu b\u1ea1n v\u1eabn \u0111i theo l\u1ed1i m\u00f2n, s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng. T\u1ee9c l\u00e0 xu\u1ea5t ph\u00e1t b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ea3n ph\u1ea9m, v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi b\u00e1n. Nh\u01b0 v\u1eady, b\u1ea1n t\u1ef1 cho m\u00ecnh l\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u khi\u1ec3n th\u1ecb tr\u01b0\u1eddng ch\u1ee9 kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng. Tr\u1eeb khi b\u1ea1n l\u00e0 ng\u01b0\u1eddi c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3 nh\u01b0 MobiFone l\u00fac x\u01b0a. C\u00f2n n\u1ebfu kh\u00f4ng th\u00ec b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd th\u1ea5t b\u1ea1i n\u1ebfu kh\u00f4ng \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean tr\u00ean h\u1ebft.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu b\u1ea1n mu\u1ed1n vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadn d\u1ee5ng vi\u1ec7c khai th\u00e1c t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 t\u1eeb k\u00eanh ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng c\u1ee7a ch\u00ednh b\u1ea1n.<\/p>\n","protected":false},"author":101019,"featured_media":113212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,204,5],"tags":[1388,642,1387],"yoast_head":"\n4 b\u00ed quy\u1ebft gi\u00fap b\u1ea1n khai th\u00e1c t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 t\u1eeb k\u00eanh ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"N\u1ebfu b\u1ea1n mu\u1ed1n kinh doanh th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadn d\u1ee5ng vi\u1ec7c khai th\u00e1c t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 t\u1eeb k\u00eanh ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng c\u1ee7a ch\u00ednh b\u1ea1n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/4-bi-quyet-giup-ban-khai-thac-toi-da-hieu-qua-tu-kenh-tiep-thi-ban-hang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 b\u00ed quy\u1ebft gi\u00fap b\u1ea1n khai th\u00e1c t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 t\u1eeb k\u00eanh ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng - 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