{"id":113193,"date":"2018-07-06T10:39:54","date_gmt":"2018-07-06T03:39:54","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=113193"},"modified":"2018-07-06T14:35:00","modified_gmt":"2018-07-06T07:35:00","slug":"5-sai-lam-pho-bien-luc-chot-don-hang-khien-ban-that-bai-vao-phut-cuoi-cung","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/5-sai-lam-pho-bien-luc-chot-don-hang-khien-ban-that-bai-vao-phut-cuoi-cung\/","title":{"rendered":"5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00fac ch\u1ed1t \u0111\u01a1n h\u00e0ng khi\u1ebfn b\u1ea1n th\u1ea5t b\u1ea1i v\u00e0o ph\u00fat cu\u1ed1i c\u00f9ng"},"content":{"rendered":"

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00fac ch\u1ed1t \u0111\u01a1n h\u00e0ng m\u00e0 nhi\u1ec1u d\u00e2n sales th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng v\u00e0 nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u \u0111\u00f3.<\/em><\/strong><\/p>\n

\"5
5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00fac ch\u1ed1t \u0111\u01a1n h\u00e0ng m\u00e0 d\u00e2n sales hay m\u1eafc ph\u1ea3i d\u1eabn \u0111\u1ebfn giao d\u1ecbch th\u1ea5t b\u1ea1i<\/figcaption><\/figure>\n

CEO Darren Marble c\u1ee7a CrowdfundX (www.crowdfundx.io – m\u1ed9t c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c k\u00eau g\u1ecdi v\u1ed1n \u0111\u1ea7u t\u01b0) \u0111\u00e3 chia s\u1ebb v\u1ec1 m\u1ed9t s\u1ed1 sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00fac ch\u1ed1t \u0111\u01a1n h\u00e0ng khi\u1ebfn d\u00e2n sales \u0111\u1ec3 vu\u1ed9t m\u1ea5t nh\u1eefng v\u1ecb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u0111\u00e1ng ti\u1ebfc.<\/p>\n

1. Ti\u1ebfp t\u1ee5c n\u00f3i v\u1ec1 c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m:<\/strong><\/h2>\n

C\u00f3 m\u1ed9t nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ec3 ch\u1ed1t sales th\u00e0nh c\u00f4ng. \u0110\u00f3 l\u00e0 b\u1ea1n n\u00ean ng\u1eebng n\u00f3i th\u00eam b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec khi kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng r\u00fat v\u00ed. M\u1ed9t khi kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 \u00fd \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m v\u00e0 chu\u1ea9n b\u1ecb chi tr\u1ea3, vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 ph\u1ea3i ng\u1eebng b\u00e1n h\u00e0ng v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng ngay. Sau \u0111\u00f3 th\u00f4ng b\u00e1o s\u1ed1 ti\u1ec1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng thanh to\u00e1n, ch\u1ec9 v\u1eady th\u00f4i.<\/p>\n

N\u1ebfu b\u1ea1n v\u1eabn ti\u1ebfp t\u1ee5c qu\u1ea3ng c\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, \u0111i\u1ec1u \u0111\u00f3 ph\u1ea7n n\u00e0o th\u1ec3 hi\u1ec7n s\u1ef1 thi\u1ebfu t\u1ef1 tin c\u1ee7a b\u1ea1n v\u00e0o s\u1ea3n ph\u1ea9m. V\u00e0 c\u00f3 kh\u1ea3 n\u0103ng cao l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd c\u00e2n nh\u1eafc l\u1ea1i v\u00ec suy ngh\u0129 c\u1ee7a h\u1ecd b\u1ecb ph\u00e2n t\u00e1n b\u1edfi nhi\u1ec1u lu\u1ed3ng th\u00f4ng tin, l\u00fac \u0111\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 bi\u1ebfn m\u1ea5t. Theo Darren Marble, b\u1ea1n ch\u1ec9 c\u1ea7n k\u1ebft th\u00fac b\u1eb1ng c\u00e1ch: “C\u00e1m \u01a1n qu\u00fd kh\u00e1ch. T\u1ed5ng \u0111\u01a1n h\u00e0ng c\u1ee7a qu\u00fd kh\u00e1ch l\u00e0 \u2026 ho\u1eb7c \u201cT\u00f4i s\u1ebd g\u1eedi b\u1ea3n h\u1ee3p \u0111\u1ed3ng qua cho qu\u00fd kh\u00e1ch nh\u00e9”. Ch\u1ea5m h\u1ebft.<\/p>\n

2. Tr\u00ec ho\u00e3n g\u1eedi l\u1ea1i h\u1ee3p \u0111\u1ed3ng:<\/strong><\/h2>\n

\u00d4ng b\u00e0 ta t\u1eeb x\u01b0a \u0111\u00e3 c\u00f3 c\u00e2u: R\u00e8n s\u1eaft ph\u1ea3i r\u00e8n khi c\u00f2n n\u00f3ng. C\u0169ng t\u01b0\u01a1ng t\u1ef1, khi kh\u00e1ch \u0111\u1ed3ng \u00fd mua h\u00e0ng, h\u00e3y g\u1eedi h\u1ee3p \u0111\u1ed3ng c\u00e0ng nhanh c\u00e0ng t\u1ed1t v\u00e0 kh\u00e9o l\u00e9o h\u1ed1i th\u00fac h\u1ecd k\u00fd ngay l\u1eadp t\u1ee9c. N\u1ebfu b\u1ea1n tr\u00ec ho\u00e3n hay ch\u1ee7 quan v\u00ec \u0111\u00e3 ch\u1ed1t giao d\u1ecbch th\u00ec \u0111\u01a1n h\u00e0ng c\u1ee7a b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 b\u1ecb r\u1edbt b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/p>\n

B\u1edfi v\u00ec trong l\u00fac ch\u1edd \u0111\u1ee3i, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u0111\u00f3 v\u00e0 d\u1eabn \u0111\u1ebfn cancel \u0111\u01a1n h\u00e0ng. Ho\u1eb7c l\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t \u0111\u01a1n v\u1ecb kh\u00e1c cung c\u1ea5p c\u00f3 gi\u00e1 r\u1ebb h\u01a1n. \u0110\u1eebng tin t\u01b0\u1edfng v\u00e0o c\u00e1c th\u1ecfa thu\u1eadn b\u1eb1ng mi\u1ec7ng hay cu\u1ed9c chat h\u1ee9a h\u1eb9n. M\u1ecdi giao d\u1ecbch ch\u1ec9 c\u00f3 hi\u1ec7u l\u1ef1c khi kh\u00e1ch h\u00e0ng ch\u1ecbu thanh to\u00e1n hay k\u00fd v\u00e0o v\u0103n b\u1ea3n c\u1ee7a hai b\u00ean. V\u00ec v\u1eady, h\u00e3y c\u1ed1 g\u1eafng b\u00e1m s\u00e1t cho \u0111\u1ebfn khi h\u1ee3p \u0111\u1ed3ng \u0111\u01b0\u1ee3c k\u00fd k\u1ebft hay \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c thanh to\u00e1n.<\/p>\n

3. Thay \u0111\u1ed5i c\u00e1c \u0111i\u1ec1u kho\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn:<\/strong><\/h2>\n

Theo CEO c\u1ee7a CrowdfundX, b\u1ea1n c\u1ea7n t\u00f4n tr\u1ecdng c\u00e1c \u0111i\u1ec1u kho\u1ea3n \u0111\u00e3 th\u1ecfa thu\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. Thay \u0111\u1ed5i b\u1ea5t c\u1ee9 \u0111i\u1ec1u kho\u1ea3n n\u00e0o h\u1ee3p \u0111\u1ed3ng n\u00e0o v\u00e0o ph\u00fat cu\u1ed1i, v\u00ed d\u1ee5 nh\u01b0 gi\u00e1 c\u1ea3, quy \u0111\u1ecbnh v\u1ec1 cam k\u1ebft b\u1ea3o h\u00e0nh, b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i\u2026 \u0111\u1ec1u c\u00f3 th\u1ec3 h\u1ee7y ho\u1ea1i c\u1ea3 m\u1ed9t th\u01b0\u01a1ng v\u1ee5.<\/p>\n

N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng c\u00f3 th\u1ec3 qua m\u1eb7t kh\u00e1ch h\u00e0ng v\u00e0 t\u1ef1 thay \u0111\u1ed5i \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng m\u00e0 h\u1ecd s\u1ebd kh\u00f4ng nh\u1eadn ra th\u00ec c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang m\u1ea1o hi\u1ec3m c\u1ea3 h\u1ee3p \u0111\u1ed3ng c\u0169ng nh\u01b0 danh ti\u1ebfng c\u1ee7a ch\u00ednh c\u00f4ng ty v\u00e0 ch\u00ednh b\u1ea1n. Trong kinh doanh, danh ti\u1ebfng l\u00e0 t\u1ea5t c\u1ea3. H\u00e3y t\u00f4n tr\u1ecdng v\u00e0 b\u1ea3o v\u1ec7 uy t\u00edn c\u1ee7a b\u1ea1n v\u00e0 c\u00f4ng ty b\u1eb1ng m\u1ecdi gi\u00e1.<\/p>\n

4. C\u1ed1 g\u1eafng “upsell”:<\/strong><\/h2>\n

\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi kinh doanh, ch\u1eafc ch\u1eafn vi\u1ec7c \u201cupsell\u201d kh\u00e1 l\u00e0 quan tr\u1ecdng. B\u1eb1ng c\u00e1ch \u201cupsell\u201d s\u1ebd gi\u00fap b\u1ea1n n\u00e2ng \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng l\u00ean cao h\u01a1n. CEO Darren Marble cho bi\u1ebft, \u00f4ng kh\u00f4ng ph\u1ea3n \u0111\u1ed1i c\u00e1ch b\u00e1n h\u00e0ng n\u00e0y. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cho \u0111\u01a1n h\u00e0ng \u0111\u00f3 c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng th\u00ec \u00f4ng cho r\u1eb1ng \u201cupsell\u201d ch\u1ec9 n\u00ean th\u1ef1c hi\u1ec7n khi giao d\u1ecbch \u0111\u00f3 \u0111\u00e3 ho\u00e0n t\u1ea5t. M\u1ecdi th\u1ee9 n\u00ean r\u00f5 r\u00e0ng v\u00e0 theo \u0111\u00fang tr\u00ecnh t\u1ef1.<\/p>\n

C\u00e0ng n\u00f4n n\u00f3ng b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m hay n\u00e2ng c\u1ea5p g\u00f3i d\u1ecbch v\u1ee5, c\u00e0ng khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ecb \u201c\u00e1p l\u1ef1c\u201d v\u00e0 r\u1ed1i h\u01a1n. V\u00ec v\u1eady, c\u1ed1 g\u1eafng \u201cupsell\u201d v\u00e0o l\u00fac ch\u1ed1t \u0111\u01a1n h\u00e0ng kh\u00f4ng ph\u1ea3i chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t, \u0111\u1eb7c bi\u1ec7t n\u1ebfu h\u1ee3p \u0111\u1ed3ng c\u00f3 gi\u00e1 tr\u1ecb cao. \u1ede m\u1ee9c \u0111\u1ed9 nh\u1eb9, vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 tr\u00ec ho\u00e3n, l\u00e0m m\u1ea5t th\u1eddi gian ho\u00e0n t\u1ea5t giao d\u1ecbch. C\u00f2n \u1edf m\u1ee9c n\u1eb7ng h\u01a1n l\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t to\u00e0n b\u1ed9 \u0111\u01a1n h\u00e0ng. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1eadt s\u1ef1 kh\u00f4ng \u0111\u00e1ng ch\u00fat n\u00e0o.<\/p>\n

5. \u0110\u00e0m ph\u00e1n v\u00e0 c\u1ed1 g\u1eafng nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u \u0111i\u1ec1u kho\u1ea3n v\u00e0o h\u1ee3p \u0111\u1ed3ng:<\/strong><\/h2>\n

Vi\u1ec7c \u0111\u00e1m ph\u00e1n qu\u00e1 k\u1ef9 v\u00e0 c\u1ed1 g\u1eafng \u0111\u01b0a v\u00e0o h\u1ee3p \u0111\u1ed3ng h\u00e0ng lo\u1ea1t c\u00e1c \u0111i\u1ec1u kho\u1ea3n chi ti\u1ebft \u0111\u1ec3 c\u00f3 l\u1ee3i cho b\u1ea1n ho\u1eb7c \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd kh\u00f4ng b\u1ecb t\u1ed5n th\u1ea5t qu\u00e1 nhi\u1ec1u n\u1ebfu c\u00f3 tr\u01b0\u1eddng h\u1ee3p ph\u00e1t sinh s\u1ebd khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1ecb \u201cd\u1ed9i\u201d. \u0110\u1eebng l\u00e0m nh\u01b0 v\u1eady, thay v\u00e0o \u0111\u00f3 b\u1ea1n h\u00e3y ch\u1ecdn ra ba \u0111i\u1ec1u kho\u1ea3n l\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea1n v\u00e0 c\u00f9ng th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd \u0111\u1ed3ng \u00fd v\u1ec1 n\u00f3. \u0110\u1ed3ng th\u1eddi, v\u1edbi nh\u1eefng \u0111i\u1ec1u kho\u1ea3n c\u00f2n l\u1ea1i th\u00ec b\u1ea1n n\u00ean ch\u1ea5p nh\u1eadn n\u1ebfu kh\u00e1ch h\u00e0ng mu\u1ed1n thay \u0111\u1ed5i ho\u1eb7c t\u1ef1 \u0111\u01b0a ra.<\/p>\n

H\u00e3y gi\u1eef cu\u1ed9c th\u01b0\u01a1ng l\u01b0\u1ee3ng \u1edf m\u1ee9c \u0111\u1ed9 h\u1ee3p l\u00fd cho l\u1ee3i \u00edch c\u1ee7a c\u1ea3 hai b\u00ean, sau \u0111\u00f3 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng v\u00e0 ho\u00e0n t\u1ea5t giao d\u1ecbch. B\u1ea5t k\u1ef3 m\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu khi h\u1ecd b\u1ecb \u00e1p \u0111\u1eb7t qu\u00e1 nhi\u1ec1u \u0111i\u1ec1u kho\u1ea3n trong m\u1ed9t h\u1ee3p \u0111\u1ed3ng v\u00e0 h\u1ee7y b\u1ecf giao d\u1ecbch v\u1edbi b\u1ea1n ngay trong l\u00fac \u0111\u00e0m ph\u00e1n. V\u00ec th\u1ebf h\u00e3y l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1ch kh\u00f4n ngoan v\u00e0 th\u1eadn tr\u1ecdng.<\/p>\n

Hy v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin m\u00e0 SUNO<\/a> v\u1eeba cung c\u1ea5p s\u1ebd gi\u00fap \u00edch ph\u1ea7n n\u00e0o cho c\u00e1c b\u1ea1n, nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang l\u00e0m sale s\u1ebd tr\u00e1nh m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m tr\u00ean v\u00e0 ch\u1ed1t \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n h\u00e0ng h\u01a1n nha!<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00fac ch\u1ed1t \u0111\u01a1n h\u00e0ng m\u00e0 nhi\u1ec1u d\u00e2n sales th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng v\u00e0 nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n","protected":false},"author":101019,"featured_media":113194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,1],"tags":[1381,1379,1380,1382],"yoast_head":"\n5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00fac ch\u1ed1t \u0111\u01a1n h\u00e0ng khi\u1ebfn b\u1ea1n th\u1ea5t b\u1ea1i v\u00e0o ph\u00fat cu\u1ed1i c\u00f9ng - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"\u0110\u00e2y l\u00e0 5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00fac ch\u1ed1t \u0111\u01a1n h\u00e0ng m\u00e0 nhi\u1ec1u d\u00e2n sales th\u01b0\u1eddng g\u1eb7p ph\u1ea3i khi b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng v\u00e0 nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u \u0111\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/5-sai-lam-pho-bien-luc-chot-don-hang-khien-ban-that-bai-vao-phut-cuoi-cung\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00fac ch\u1ed1t \u0111\u01a1n h\u00e0ng khi\u1ebfn b\u1ea1n th\u1ea5t b\u1ea1i v\u00e0o ph\u00fat cu\u1ed1i c\u00f9ng - 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