{"id":113117,"date":"2018-06-26T14:06:23","date_gmt":"2018-06-26T07:06:23","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=113117"},"modified":"2018-06-26T14:06:23","modified_gmt":"2018-06-26T07:06:23","slug":"4-cach-marketing-hieu-qua-cho-cua-hang-sach-va-van-phong-pham","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/4-cach-marketing-hieu-qua-cho-cua-hang-sach-va-van-phong-pham\/","title":{"rendered":"4 c\u00e1ch marketing hi\u1ec7u qu\u1ea3 cho c\u1eeda h\u00e0ng s\u00e1ch v\u00e0 v\u0103n ph\u00f2ng ph\u1ea9m"},"content":{"rendered":"

C\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, m\u00e1y \u0111\u1ecdc s\u00e1ch… \u0111ang d\u1ea7n thay \u0111\u1ed5i th\u00f3i quen \u0111\u1ecdc c\u1ee7a con ng\u01b0\u1eddi. Tuy nhi\u00ean, tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1eabn lu\u00f4n c\u00f3 m\u1ed9t ch\u1ed7 \u0111\u1ee9ng cho c\u00e1c c\u1eeda h\u00e0ng s\u00e1ch.<\/strong><\/em><\/p>\n

<\/p>\n

\"C\u00e1ch
4 c\u00e1ch marketing hi\u1ec7u qu\u1ea3 cho c\u1eeda h\u00e0ng s\u00e1ch v\u00e0 v\u0103n ph\u00f2ng ph\u1ea9m<\/figcaption><\/figure>\n

S\u00e1ch \u0111i\u1ec7n t\u1eed ch\u01b0a th\u1ec3 thay th\u1ebf \u0111\u01b0\u1ee3c s\u00e1ch gi\u1ea5y truy\u1ec1n th\u1ed1ng. B\u1edfi l\u1ebb, kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfc m\u00e1y t\u00ednh b\u1ea3ng hay m\u00e1y \u0111\u1ecdc s\u00e1ch n\u00e0o c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c\u00a0m\u00f9i h\u01b0\u01a1ng t\u1eeb m\u1ed9t cu\u1ed1n s\u00e1ch, c\u00e1i c\u1ea3m gi\u00e1c l\u1eadt m\u1ed9t trang s\u00e1ch, hay \u0111\u01b0\u1ee3c s\u1edd v\u00e0o nh\u1eefng trang gi\u1ea5y m\u1edbi…<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang s\u1edf h\u1eefu m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch nh\u01b0ng c\u1ea3m th\u1ea5y c\u00f4ng vi\u1ec7c kinh doanh ch\u01b0a \u0111\u01b0\u1ee3c \u1ed5n. H\u00e3y th\u1eed 4 c\u00e1ch marketing d\u01b0\u1edbi \u0111\u00e2y cho hi\u1ec7u s\u00e1ch c\u1ee7a m\u00ecnh.<\/p>\n

T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n cho c\u00e1c c\u00e2u l\u1ea1c b\u1ed9 s\u00e1ch<\/h2>\n
\"C\u00e2u
T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n cho c\u00e2u l\u1ea1c b\u1ed9 s\u00e1ch \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n

X\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 s\u00e1ch ho\u1eb7c nh\u1eadn t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n cho c\u00e1c c\u00e2u l\u1ea1c b\u1ed9 s\u00e1ch l\u00e0 m\u1ed9t c\u00e1ch marketing kh\u00e1 hi\u1ec7u qu\u1ea3 cho c\u1eeda h\u00e0ng s\u00e1ch.<\/p>\n

C\u00e1c c\u00e2u l\u1ea1c b\u1ed9 s\u00e1ch th\u01b0\u1eddng c\u00f3 nh\u1eefng bu\u1ed5i h\u1ecdp, bu\u1ed5i g\u1eb7p g\u1ee1 \u0111\u1ec3 trao \u0111\u1ed5i c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u00e1ch hay b\u00e0n lu\u1eadn v\u1ec1 m\u1ed9t cu\u1ed1n s\u00e1ch n\u00e0o \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 cho nh\u1eefng c\u00e2u l\u1ea1c b\u1ed9 n\u00e0y \u0111\u0103ng k\u00fd thu\u00ea \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 t\u1ed5 ch\u1ee9c v\u00e0 ki\u1ebfm th\u00eam doanh thu t\u1eeb nh\u1eefng nh\u00f3m ng\u01b0\u1eddi n\u00e0y (c\u1ea3 b\u00e1n s\u00e1ch l\u1eabn cho thu\u00ea \u0111\u1ecba \u0111i\u1ec3m).<\/p>\n

V\u1edbi c\u00e1ch n\u00e0y, c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n bu\u1ed9c ph\u1ea3i c\u00f3 m\u1ed9t kho\u1ea3n kh\u00f4ng gian \u0111\u1ee7 r\u1ed9ng. N\u00ean nh\u1eadn t\u1ed5 ch\u1ee9c v\u00e0o ng\u00e0y r\u1ea3nh c\u1ee7a c\u1eeda h\u00e0ng ho\u1eb7c v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m \u00edt kh\u00e1ch trong ng\u00e0y. Tr\u00e1nh t\u00ecnh tr\u1ea1ng v\u1eeba ph\u1ea3i ti\u1ebfp kh\u00e1ch ra v\u00e0o qu\u00e1 \u0111\u00f4ng v\u1eeba ph\u1ea3i lo cho s\u1ef1 ki\u1ec7n.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng,<\/a>\u00a0Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd hi\u1ec7u s\u00e1ch<\/a> SUNO.vn gi\u00fap t\u1ed1i \u01b0u quy tr\u00ecnh b\u00e1n h\u00e0ng cho c\u00e1c hi\u1ec7u s\u00e1ch, qu\u1ea3n l\u00fd m\u1ecdi m\u1eb7t c\u1eeda h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3.<\/p><\/blockquote>\n

Ngo\u00e0i ra, thay v\u00ec l\u1ec7 thu\u1ed9c v\u00e0o l\u1ecbch \u0111\u1eb7t ch\u1ed7 c\u1ee7a c\u00e1c c\u00e2u l\u1ea1c b\u1ed9 s\u00e1ch, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9, h\u1ed9i nh\u00f3m cho ri\u00eang m\u00ecnh.<\/p>\n

K\u1ebft h\u1ee3p kinh doanh c\u00e0 ph\u00ea<\/h2>\n
\"b\u00e1n
K\u1ebft h\u1ee3p kinh doanh c\u00e0 ph\u00ea v\u00e0 s\u00e1ch \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n<\/figcaption><\/figure>\n

K\u1ebft h\u1ee3p kinh doanh qu\u00e1n c\u00e0 ph\u00ea v\u00e0 s\u00e1ch c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch marketing hi\u1ec7u qu\u1ea3 cho c\u1eeda h\u00e0ng s\u00e1ch v\u00e0 v\u0103n ph\u00f2ng ph\u1ea9m.<\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a \u0111\u1ea1i h\u1ecdc Queensland, caffeine c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 thay \u0111\u1ed5i c\u00e1ch nh\u00ecn nh\u1eadn v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3. B\u1eb1ng c\u00e1ch m\u1edf th\u00eam m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea “nho nh\u1ecf” b\u00ean c\u1ea1nh c\u1eeda h\u00e0ng s\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng b\u00e1n \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u00e1ch cho c\u1eeda h\u00e0ng.<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ed9t k\u1ec7 s\u00e1ch nho nh\u1ecf trong qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ec3 kh\u00e1ch \u0111\u1ecdc mi\u1ec5n ph\u00ed ho\u1eb7c m\u1edf c\u00e0 ph\u00ea ngay b\u00ean trong c\u1eeda h\u00e0ng s\u00e1ch. M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u00e1ch cho c\u1eeda h\u00e0ng.<\/p>\n

T\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 online<\/h2>\n
\"M\u1ea1ng
Qu\u1ea3ng b\u00e1 c\u1eeda h\u00e0ng s\u00e1ch th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i<\/figcaption><\/figure>\n

\u0110\u1ec3 kinh doanh hi\u1ec7u s\u00e1ch, v\u0103n ph\u00f2ng ph\u1ea9m th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n ph\u1ea3i ti\u1ebfp c\u1eadn nhi\u1ec1u k\u00eanh b\u00e1n h\u00e0ng kh\u00e1c nhau.<\/p>\n

Ngo\u00e0i vi\u1ec7c x\u00e2y d\u1ef1ng, ho\u00e0n thi\u1ec7n c\u1eeda h\u00e0ng, b\u1ea1n c\u00f2n ph\u1ea3i t\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 c\u1eeda h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh online. C\u1ee5 th\u1ec3 l\u00e0 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Zalo, Instagram, c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c website b\u00e1n h\u00e0ng.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung hay v\u1ec1 s\u00e1ch, vi\u1ebft review v\u1ec1 m\u1ed9t cu\u1ed1n s\u00e1ch m\u1edbi, x\u00e2y d\u1ef1ng h\u1ed9i nh\u00f3m s\u00e1ch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i… \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1eb7ng th\u1ebb bookmark<\/h2>\n
\"marketing
T\u1eb7ng th\u1ebb bookmark l\u00e0 c\u00e1ch marketing kh\u00e1 hi\u1ec7u qu\u1ea3 cho ti\u1ec7m s\u00e1ch<\/figcaption><\/figure>\n

Th\u1ebb bookmark \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfc th\u1ebb b\u1eb1ng nh\u1ef1a ho\u1eb7c gi\u1ea5y b\u00eca d\u00f9ng \u0111\u1ec3 ch\u00e8n v\u00e0o nh\u1eefng trang s\u00e1ch \u0111ang \u0111\u1ecdc d\u1edf.<\/p>\n

Tuy nhi\u00ean \u0111\u1eebng v\u00ec t\u00ednh n\u0103ng \u0111\u01a1n gi\u1ea3n \u0111\u00f3 m\u00e0 xem th\u01b0\u1eddng th\u1ebb bookmark. Nh\u1eefng chi\u1ebfc th\u1ebb n\u00e0y gi\u1edd \u0111\u00e2y c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing kh\u00e1 hi\u1ec7u qu\u1ea3 cho c\u00e1c hi\u1ec7u s\u00e1ch.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 in th\u00f4ng tin v\u1ec1 nh\u1eefng quy\u1ec3n s\u00e1ch m\u1edbi, nh\u1eefng t\u1eadp c\u00f2n l\u1ea1i trong m\u1ed9t quy\u1ec3n s\u00e1ch… k\u00e8m v\u1edbi logo, th\u00f4ng tin v\u1ec1 c\u1eeda h\u00e0ng. T\u1eb7ng mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng nh\u1eefng chi\u1ebfc th\u1ebb n\u00e0y khi h\u1ecd \u0111\u1ebfn c\u1eeda h\u00e0ng. M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 nh\u1eafc nh\u1edf kh\u00e1ch lu\u00f4n nh\u1edb v\u1ec1 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n m\u1ed7i khi l\u1eadt m\u1ed9t trang s\u00e1ch n\u00e0o \u0111\u00f3.<\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng c\u00e1ch marketing cho hi\u1ec7u s\u00e1ch m\u00e0 SUNO.vn mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc. N\u1ebfu b\u1ea1n c\u00f3 nh\u1eefng c\u00e1ch kh\u00e1ch hay h\u01a1n, \u0111\u1eebng ng\u1ea1i chia s\u1ebb t\u1ea1i Fanpage SUNO.vn<\/a> nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, m\u00e1y \u0111\u1ecdc s\u00e1ch… \u0111ang d\u1ea7n thay \u0111\u1ed5i th\u00f3i quen \u0111\u1ecdc c\u1ee7a con ng\u01b0\u1eddi. Tuy nhi\u00ean, tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1eabn lu\u00f4n c\u00f3 m\u1ed9t ch\u1ed7 \u0111\u1ee9ng cho c\u00e1c c\u1eeda h\u00e0ng s\u00e1ch.<\/p>\n","protected":false},"author":101014,"featured_media":113141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[1370,1369,248,568,1368,789],"yoast_head":"\n4 c\u00e1ch marketing hi\u1ec7u qu\u1ea3 cho c\u1eeda h\u00e0ng s\u00e1ch v\u00e0 v\u0103n ph\u00f2ng ph\u1ea9m<\/title>\n<meta name=\"description\" content=\"Tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1eabn lu\u00f4n c\u00f3 m\u1ed9t ch\u1ed7 \u0111\u1ee9ng cho c\u00e1c c\u1eeda h\u00e0ng s\u00e1ch d\u00f9 cho c\u00e1c thi\u1ebft b\u1ecb \u0111\u1ecdc v\u00e0 s\u00e1ch \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suno.vn\/blog\/4-cach-marketing-hieu-qua-cho-cua-hang-sach-va-van-phong-pham\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 c\u00e1ch marketing hi\u1ec7u qu\u1ea3 cho c\u1eeda h\u00e0ng s\u00e1ch v\u00e0 v\u0103n ph\u00f2ng ph\u1ea9m\" \/>\n<meta property=\"og:description\" content=\"Tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1eabn lu\u00f4n c\u00f3 m\u1ed9t ch\u1ed7 \u0111\u1ee9ng cho c\u00e1c c\u1eeda h\u00e0ng s\u00e1ch d\u00f9 cho c\u00e1c thi\u1ebft b\u1ecb \u0111\u1ecdc v\u00e0 s\u00e1ch \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/suno.vn\/blog\/4-cach-marketing-hieu-qua-cho-cua-hang-sach-va-van-phong-pham\/\" \/>\n<meta property=\"og:site_name\" content=\"SUNO.vn Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/suno.vn\" \/>\n<meta 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