{"id":113082,"date":"2018-06-18T14:27:53","date_gmt":"2018-06-18T07:27:53","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=113082"},"modified":"2018-10-03T02:53:40","modified_gmt":"2018-10-02T19:53:40","slug":"doanh-nghiep-ban-hang-tren-facebook-neu-bi-danh-gia-qua-te-co-the-bi-cam-quang-cao","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/doanh-nghiep-ban-hang-tren-facebook-neu-bi-danh-gia-qua-te-co-the-bi-cam-quang-cao\/","title":{"rendered":"Doanh nghi\u1ec7p b\u00e1n h\u00e0ng tr\u00ean Facebook n\u1ebfu b\u1ecb \u0111\u00e1nh gi\u00e1 qu\u00e1 t\u1ec7 c\u00f3 th\u1ec3 b\u1ecb c\u1ea5m qu\u1ea3ng c\u00e1o"},"content":{"rendered":"<p><em><strong>Quy\u1ec1n l\u1ef1c r\u01a1i v\u00e0o tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u1eady c\u00e1c doanh nghi\u1ec7p \u0111ang b\u00e1n h\u00e0ng tr\u00ean Facebook c\u00f3 \u0111i\u00eau \u0111\u1ee9ng v\u00ec \u0111i\u1ec1u n\u00e0y? Li\u1ec7u ch\u00ednh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 s\u1ebd b\u1ecb \u0111\u1ed1i th\u1ee7 l\u1ee3i d\u1ee5ng \u0111\u1ec3 c\u1ea1nh tranh b\u1ea9n v\u1edbi nhau?<\/strong><\/em><\/p>\n<figure id=\"attachment_113083\" aria-describedby=\"caption-attachment-113083\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-113083 size-medium\" title=\"facebook cam quang cao\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/06\/facebook-560x400.jpg\" alt=\"V\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111ang b\u00e1n h\u00e0ng tr\u00ean Facebook n\u1ebfu b\u1ecb qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi ph\u00e0n n\u00e0n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd th\u00ec c\u00f3 th\u1ec3 Facebook s\u1ebd c\u1ea5m doanh nghi\u1ec7p \u0111\u00f3 qu\u1ea3ng c\u00e1o\" width=\"560\" height=\"400\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/06\/facebook-560x400.jpg 560w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/06\/facebook-84x60.jpg 84w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/06\/facebook.jpg 723w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><figcaption id=\"caption-attachment-113083\" class=\"wp-caption-text\">V\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111ang b\u00e1n h\u00e0ng tr\u00ean Facebook n\u1ebfu b\u1ecb qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi ph\u00e0n n\u00e0n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd th\u00ec c\u00f3 th\u1ec3 Facebook s\u1ebd c\u1ea5m doanh nghi\u1ec7p \u0111\u00f3 qu\u1ea3ng c\u00e1o<\/figcaption><\/figure>\n<h2><strong>V\u00ec sao c\u00f3 ch\u00ednh s\u00e1ch n\u00e0y?<\/strong><\/h2>\n<p>V\u1edbi t\u00ecnh tr\u1ea1ng ng\u01b0\u1eddi d\u00f9ng Facebook \u0111ang ph\u1ea3i \u201cch\u1ecbu \u0111\u1ef1ng\u201d vi\u1ec7c th\u1ea5y tin t\u1ee9c qu\u1ea3ng c\u00e1o qu\u00e1 nhi\u1ec1u nh\u01b0 hi\u1ec7n nay. Facebook \u0111\u00e3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch m\u1edbi nh\u1eb1m b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi mua s\u1eafm, gi\u00fap lo\u1ea1i b\u1ecf c\u1ea3m gi\u00e1c m\u00e0 Facebook g\u1ecdi l\u00e0 &#8220;nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed3i t\u1ec7&#8221; c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec \u0111\u00e2y l\u00e0 th\u1ee9 c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u1edbi doanh nghi\u1ec7p v\u00e0 Facebook c\u0169ng s\u1ebd b\u1ecb v\u1ea1 l\u00e2y.<\/p>\n<figure id=\"attachment_113084\" aria-describedby=\"caption-attachment-113084\" style=\"width: 270px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-113084 size-medium\" title=\"facebook cam quang cao\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/06\/screencapture-facebook-2018-06-18-14_00_26-270x400.png\" alt=\"C\u1ee9 l\u01b0\u1edbt m\u1ed9t lo\u1ea1t b\u1ea3ng tin tr\u00ean Facebook th\u00ec c\u1ee9 c\u00e1ch m\u1ed9t, hai tin b\u00ecnh th\u01b0\u1eddng l\u1ea1i th\u1ea5y tin qu\u1ea3ng c\u00e1o\" width=\"270\" height=\"400\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/06\/screencapture-facebook-2018-06-18-14_00_26-270x400.png 270w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/06\/screencapture-facebook-2018-06-18-14_00_26-768x1138.png 768w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/06\/screencapture-facebook-2018-06-18-14_00_26-540x800.png 540w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/06\/screencapture-facebook-2018-06-18-14_00_26.png 1359w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><figcaption id=\"caption-attachment-113084\" class=\"wp-caption-text\">C\u1ee9 l\u01b0\u1edbt m\u1ed9t lo\u1ea1t b\u1ea3ng tin tr\u00ean Facebook th\u00ec c\u1ee9 c\u00e1ch m\u1ed9t, hai tin b\u00ecnh th\u01b0\u1eddng l\u1ea1i th\u1ea5y tin qu\u1ea3ng c\u00e1o<\/figcaption><\/figure>\n<p>Ch\u00ednh s\u00e1ch m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh tr\u00ean to\u00e0n c\u1ea7u v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0y Facebook s\u1ebd si\u1ebft ch\u1eb7t, ch\u1ecdn l\u1ecdc h\u01a1n c\u00e1c doanh nghi\u1ec7p \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng tr\u00ean Facebook. \u0110\u1ed3ng th\u1eddi c\u0169ng gi\u00fap gi\u1edbi h\u1ea1n v\u00e0 ng\u0103n ch\u1eb7n nh\u1eefng h\u00e0nh vi l\u1ea1m d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd.<\/p>\n<h2><strong>N\u1ed9i dung ch\u00ednh s\u00e1ch m\u1edbi:<\/strong><\/h2>\n<p>N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, ng\u01b0\u1eddi mua h\u00e0ng mu\u1ed1n b\u00e0y t\u1ecf th\u00e1i \u0111\u1ed9 hay c\u1ea3m nh\u1eadn v\u1ec1 vi\u1ec7c mua h\u00e0ng th\u00ec ph\u1ea3i t\u1ef1 t\u00ecm \u0111\u1ebfn Fanpage c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u00f3 v\u00e0 \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1, b\u00ecnh lu\u1eadn. C\u00f2n t\u1eeb gi\u1edd tr\u1edf \u0111i, m\u1ed7i l\u1ea7n b\u1ea1n mua h\u00e0ng t\u1eeb c\u00e1c doanh nghi\u1ec7p sau khi click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. N\u1ebfu Facebook x\u00e1c nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u00f3 th\u00ec h\u1ecd s\u1ebd ch\u1ee7 \u0111\u1ed9ng g\u1eedi th\u00f4ng b\u00e1o t\u1edbi b\u1ea1n \u0111\u1ec3 h\u1ecfi v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o sau khi mua s\u1eafm t\u1eeb doanh nghi\u1ec7p \u0111\u00f3. V\u1edbi nh\u1eefng doanh nghi\u1ec7p m\u00e0 Facebook nh\u1eadn \u0111\u01b0\u1ee3c qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi ph\u00e0n n\u00e0n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd th\u00ec c\u00f3 th\u1ec3 Facebook s\u1ebd c\u1ea5m doanh nghi\u1ec7p \u0111\u00f3 qu\u1ea3ng c\u00e1o.<\/p>\n<figure id=\"attachment_113085\" aria-describedby=\"caption-attachment-113085\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-113085 size-medium\" title=\"cam quang cao facebook\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/06\/photo-2-152903196956279461186-640x400.png\" alt=\"T\u1eeb gi\u1edd, m\u1ed7i l\u1ea7n b\u1ea1n mua h\u00e0ng t\u1eeb c\u00e1c doanh nghi\u1ec7p sau khi click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. Facebook s\u1ebd ch\u1ee7 \u0111\u1ed9ng g\u1eedi th\u00f4ng b\u00e1o t\u1edbi b\u1ea1n \u0111\u1ec3 h\u1ecfi v\u1ec1 tr\u1ea3i nghi\u1ec7m mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o\" width=\"640\" height=\"400\" \/><figcaption id=\"caption-attachment-113085\" class=\"wp-caption-text\">T\u1eeb gi\u1edd, m\u1ed7i l\u1ea7n b\u1ea1n mua h\u00e0ng t\u1eeb c\u00e1c doanh nghi\u1ec7p sau khi click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. Facebook s\u1ebd ch\u1ee7 \u0111\u1ed9ng g\u1eedi th\u00f4ng b\u00e1o t\u1edbi b\u1ea1n \u0111\u1ec3 h\u1ecfi v\u1ec1 tr\u1ea3i nghi\u1ec7m mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o<\/figcaption><\/figure>\n<p>Trong ph\u1ea7n th\u00f4ng b\u00e1o g\u1eedi \u0111\u1ebfn cho ng\u01b0\u1eddi mua h\u00e0ng, Facebook \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn m\u1ed9t v\u00e0i v\u1ea5n \u0111\u1ec1 tr\u1ecdng t\u00e2m nh\u01b0 th\u1eddi gian v\u1eadn chuy\u1ec3n, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p m\u00e0 h\u1ecd \u0111\u00e3 mua h\u00e0ng. C\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i th\u1eadn tr\u1ecdng h\u01a1n trong vi\u1ec7c \u0111\u0103ng nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ed1 t\u00ecnh g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m, t\u1ea1o ra t\u00e2m l\u00fd k\u00ec v\u1ecdng cho ng\u01b0\u1eddi mua h\u00e0ng nh\u01b0ng th\u1ef1c ch\u1ea5t d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c nh\u01b0 v\u1eady ho\u1eb7c th\u1eadm ch\u00ed kh\u00f4ng t\u1ed1t.<\/p>\n<h2><strong>M\u1eb7t l\u1ee3i v\u00e0 h\u1ea1i c\u1ee7a ch\u00ednh s\u00e1ch m\u1edbi:<\/strong><\/h2>\n<p>Vi\u1ec7c Facebook s\u1ebd h\u1ecfi \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng sau khi h\u1ecd mua h\u00e0ng t\u1eeb c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean Facebook ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn cho ng\u01b0\u1eddi mua h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng h\u01a1n. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y l\u1ea1i kh\u00f4ng m\u1ea5y d\u1ec5 ch\u1ecbu v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang b\u00e1n h\u00e0ng tr\u00ean Facebook.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd s\u1eed d\u1ee5ng. \u0110\u00f4i khi c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t, kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 ph\u00e0n n\u00e0n ch\u1ec9 v\u00ec \u0111\u01a1n gi\u1ea3n l\u00e0 h\u1ecd kh\u00f4ng th\u00edch. Do \u0111\u00f3, Facebook s\u1ebd c\u1ea7n ph\u1ea3i ch\u00fa \u00fd h\u01a1n v\u1ec1 vi\u1ec7c xem x\u00e9t c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, tr\u00e1nh t\u00ecnh tr\u1ea1ng c\u1ea5m c\u1eeda oan c\u00e1c doanh nghi\u1ec7p. Th\u1eadm ch\u00ed t\u1ec7 h\u01a1n l\u00e0 vi\u1ec7c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u00ecm c\u00e1ch ch\u01a1i b\u1ea9n b\u1eb1ng vi\u1ec7c l\u1ee3i d\u1ee5ng ch\u00ednh s\u00e1ch n\u00e0y.<\/p>\n<p>Th\u1eadt ra c\u00e1c doanh nghi\u1ec7p c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u00e1 lo l\u1eafng. V\u00ec Facebook cho bi\u1ebft h\u1ecd s\u1ebd c\u1ed1 g\u1eafng \u0111\u1ecbnh v\u1ecb nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i xem c\u00f3 ph\u1ea3i nguy\u00ean nh\u00e2n \u0111\u00fang l\u00e0 t\u1eeb c\u00e1c doanh nghi\u1ec7p g\u00e2y ra hay kh\u00f4ng. \u0110\u1ed3ng th\u1eddi h\u1ecd c\u0169ng s\u1ebd th\u00f4ng b\u00e1o cho c\u00e1c doanh nghi\u1ec7p bi\u1ebft v\u1ec1 nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n h\u01a1n.<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n sau khi b\u1ecb nh\u1eafc nh\u1edf, Facebook s\u1ebd b\u1eaft \u0111\u1ea7u gi\u1edbi h\u1ea1n l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o m\u00e0 doanh nghi\u1ec7p \u0111\u00f3 c\u00f3 th\u1ec3 ch\u1ea1y. Th\u1eadm ch\u00ed n\u1ebfu t\u00ecnh tr\u1ea1ng \u0111\u00f3 v\u1eabn ti\u1ebfp di\u1ec5n, doanh nghi\u1ec7p b\u00e1n h\u00e0ng tr\u00ean Facebook c\u00f3 th\u1ec3 s\u1ebd b\u1ecb c\u1ea5m qu\u1ea3ng c\u00e1o v\u0129nh vi\u1ec5n.<\/p>\n<p>D\u00f9 sao v\u1edbi ch\u00ednh s\u00e1ch m\u1edbi n\u00e0y n\u00e0y, nh\u00ecn chung s\u1ebd \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi mua s\u1eafm qua Facebook. V\u00ec n\u00f3 s\u1ebd gi\u00fap\u00a0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p b\u00e1n h\u00e0ng tr\u00ean Facebook c\u00f3 \u00fd th\u1ee9c v\u00e0 tr\u00e1ch nhi\u1ec7m h\u01a1n v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00ecnh \u0111ang kinh doanh. \u0110\u1ed3ng th\u1eddi lo\u1ea1i b\u1ecf nh\u1eefng doanh nghi\u1ec7p b\u00e1n h\u00e0ng kh\u00f4ng t\u1ed1t.<\/p>\n<p>Xem th\u00eam:<\/p>\n<ul>\n<li><a href=\"https:\/\/suno.vn\/blog\/huong-dan-cach-dang-bai-ban-hang-tren-facebook\/\" target=\"_blank\" rel=\"noopener\">H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u0103ng b\u00e0i b\u00e1n h\u00e0ng tr\u00ean facebook<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/5-bi-quyet-kinh-doanh-thanh-cong-tren-facebook\/\" target=\"_blank\" rel=\"noopener\">5 b\u00ed quy\u1ebft kinh doanh th\u00e0nh c\u00f4ng tr\u00ean Facebook<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Quy\u1ec1n l\u1ef1c r\u01a1i v\u00e0o tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u1eady c\u00e1c doanh nghi\u1ec7p \u0111ang b\u00e1n h\u00e0ng tr\u00ean Facebook c\u00f3 \u0111i\u00eau \u0111\u1ee9ng v\u00ec \u0111i\u1ec1u n\u00e0y? Li\u1ec7u ch\u00ednh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 s\u1ebd b\u1ecb \u0111\u1ed1i th\u1ee7 l\u1ee3i d\u1ee5ng \u0111\u1ec3 c\u1ea1nh tranh b\u1ea9n v\u1edbi nhau?<\/p>\n","protected":false},"author":101019,"featured_media":113083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,78,5],"tags":[23,47,1358,1357,1356],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doanh nghi\u1ec7p b\u00e1n h\u00e0ng tr\u00ean Facebook n\u1ebfu b\u1ecb \u0111\u00e1nh gi\u00e1 qu\u00e1 t\u1ec7 c\u00f3 th\u1ec3 b\u1ecb c\u1ea5m qu\u1ea3ng c\u00e1o - SUNO.vn Blog<\/title>\n<meta name=\"description\" content=\"V\u1eady c\u00e1c doanh nghi\u1ec7p \u0111ang b\u00e1n h\u00e0ng tr\u00ean Facebook c\u00f3 \u0111i\u00eau \u0111\u1ee9ng v\u00ec \u0111i\u1ec1u n\u00e0y? 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