{"id":112714,"date":"2018-05-09T16:56:07","date_gmt":"2018-05-09T09:56:07","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=112714"},"modified":"2018-05-25T09:52:39","modified_gmt":"2018-05-25T02:52:39","slug":"9-buoc-de-xac-dinh-khach-hang-muc-tieu","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/9-buoc-de-xac-dinh-khach-hang-muc-tieu\/","title":{"rendered":"9 b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho c\u1eeda h\u00e0ng, doanh nghi\u1ec7p"},"content":{"rendered":"

X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 c\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh d\u00f9 cho b\u1ea1n \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh kinh doanh g\u00ec \u0111i ch\u0103ng n\u1eefa.<\/strong><\/em><\/p>\n

\"9
9 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/figcaption><\/figure>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai? T\u1ea1i sao l\u1ea1i nh\u1eafm v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0111\u00f3? Nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 g\u00ec? H\u1ecd tin v\u00e0 kh\u00f4ng tin \u0111i\u1ec1u g\u00ec? H\u1ecd th\u00edch, gh\u00e9t v\u00e0 s\u1ee3 \u0111i\u1ec1u g\u00ec?…<\/p>\n

9 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 hi\u1ec3u h\u1ecd r\u00f5 h\u01a1n.<\/p>\n

Ki\u1ec3m tra l\u1ea1i c\u00e1c gi\u1ea3 \u0111\u1ecbnh<\/h2>\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ef1c k\u00ec quan tr\u1ecdng. B\u1edfi n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh l\u1ea1i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u00f9 tr\u01b0\u1edbc \u0111\u00f3 trong \u0111\u1ea7u b\u1ea1n \u0111\u00e3 h\u00ecnh dung ra h\u1ecd.<\/p>\n

V\u00ed d\u1ee5 b\u1ea1n nh\u1eafm v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ph\u1ee5 n\u1eef trung ni\u00ean. V\u1eady t\u1ea1i sao b\u1ea1n l\u1ea1i ch\u1ecdn nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00f3? Khoanh v\u00f9ng m\u1ee5c ti\u00eau nh\u01b0 v\u1eady \u0111\u00e3 \u0111\u00fang ch\u01b0a? C\u00f3 ph\u1ea3i t\u1ea5t c\u1ea3 ph\u1ee5 n\u1eef trung ni\u00ean \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng<\/a>, hay ch\u1ec9 m\u1ed9t nh\u00f3m nh\u1ecf trong s\u1ed1 c\u00e1c ph\u1ee5 n\u1eef \u0111\u00f3? Ph\u1ee5 n\u1eef v\u0103n ph\u00f2ng, c\u00f4ng nh\u00e2n, b\u00e0 n\u1ed9i tr\u1ee3… ch\u1eb3ng h\u1ea1n?<\/p>\n

\u0110\u1eebng v\u1ed9i k\u1ebft lu\u1eadn b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec tr\u1eeb khi b\u1ea1n c\u00f3 \u0111\u1ee7 c\u01a1 s\u1edf \u0111\u1ec3 ch\u1ee9ng minh n\u00f3 \u0111\u00fang.<\/p>\n

Tham kh\u1ea3o d\u1eef li\u1ec7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc<\/h2>\n

Trong th\u1eddi \u0111\u1ea1i 4.0 hi\u1ec7n nay, vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 qu\u00e1 kh\u00f3 kh\u0103n.<\/p>\n

Thay v\u00ec t\u1ef1 m\u00ecnh b\u1ecf th\u1eddi gian \u0111i nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin t\u1eeb nh\u1eefng b\u00e0i b\u00e1o, b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, nh\u1eefng quy\u1ec3n s\u00e1ch… m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y c\u00e1c chuy\u00ean gia \u0111\u00e3 \u0111\u01b0a ra.<\/p>\n

L\u01b0u \u00fd:<\/strong>\u00a0Ch\u1ecdn nh\u1eefng ngu\u1ed3n tin m\u1edbi nh\u1ea5t, g\u1ea7n v\u1edbi hi\u1ec7n t\u1ea1i nh\u1ea5t sau \u0111\u00f3 ch\u1eaft l\u1ecdc v\u00e0 ch\u1ecdn ra nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t cho ri\u00eang m\u00ecnh.<\/p>\n

Ph\u00e1t h\u1ecda ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/h2>\n

Sau khi \u0111\u00e3 t\u00ecm \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 \u0111i \u0111\u1ebfn m\u1ed9t k\u1ebft lu\u1eadn ch\u1eafc ch\u1eafn. L\u00fac n\u00e0y ch\u00fang ta m\u1edbi b\u1eaft \u0111\u1ea7u \u0111i ph\u00e1t h\u1ecda ch\u00e2n dung kh\u00e1ch h\u00e0ng.<\/p>\n

Ok. Quay l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ph\u1ee5 n\u1eef trung ni\u00ean v\u00e0 b\u00e2y gi\u1edd ch\u00fang ta s\u1ebd thu h\u1eb9p ph\u1ea1m vi l\u1ea1i:<\/p>\n

    \n
  • \u0110\u1ed9 tu\u1ed5i<\/li>\n
  • C\u00f4ng vi\u1ec7c<\/li>\n
  • Thu nh\u1eadp<\/li>\n
  • H\u1ecdc v\u1ea5n<\/li>\n
  • C\u00e2n n\u1eb7ng<\/li>\n
  • Chi\u1ec1u cao<\/li>\n
  • …<\/li>\n<\/ul>\n

    H\u00e3y ph\u00e1t h\u1ecda kh\u00e1ch h\u00e0ng c\u00e0ng chi ti\u1ebft c\u00e0ng t\u1ed1t. Nh\u01b0 v\u1eady m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd c\u00e0ng ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n

    Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/h2>\n

    Sau khi c\u00f3 \u0111\u01b0\u1ee3c ch\u00e2n dung t\u1ed5ng qu\u00e1t c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ch\u00fang ta b\u1eaft \u0111\u1ea7u \u0111i “\u0111\u00e0o” th\u00eam th\u00f4ng tin v\u1ec1 h\u1ecd th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t.<\/p>\n

    Ban \u0111\u1ea7u b\u1ea1n c\u00f3 th\u1ec3 m\u1edf ra m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u00ean di\u1ec7n r\u1ed9ng, nh\u1eafm \u0111\u1ebfn c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t. S\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi ki\u1ec3u ch\u1ecdn \u0111\u00e1p \u00e1n \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi theo ki\u1ec3u chung chung.<\/p>\n

    Ti\u1ebfp \u0111\u1ebfn h\u00e3y thu h\u1eb9p ph\u1ea1m vi kh\u1ea3o s\u00e1t l\u1ea1i, t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf h\u01a1n. S\u1eed d\u1ee5ng nh\u1eefng c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 \u0111\u00e0o s\u00e2u v\u00e0o suy ngh\u0129 kh\u00e1ch h\u00e0ng. Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi c\u00e0ng d\u00e0i c\u00e0ng t\u1ed1t, d\u00f9ng nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ec3 l\u00e0m t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u v\u1ec1 h\u1ecd.<\/p>\n

    Trong qu\u00e1 tr\u00ecnh kh\u1ea3o s\u00e1t, \u0111\u1eebng qu\u00ean l\u1ed3ng v\u00e0o nh\u1eefng c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m \u0111\u1ec3 xem kh\u00e1ch h\u00e0ng \u0111ang ngh\u0129 g\u00ec v\u1ec1 b\u1ea1n.<\/p>\n

    T\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7<\/h2>\n

    N\u1ebfu b\u1ea1n c\u00f3 \u0111\u1ed1i th\u1ee7 trong l\u0129nh v\u1ef1c, ng\u00e0nh h\u00e0ng c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 h\u1ecd \u0111\u00e3 t\u1eebng l\u00e0m kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u1ecdn ra m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ri\u00eang.<\/p>\n

    N\u1ebfu kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd gi\u1ed1ng c\u1ee7a b\u1ea1n, h\u00e3y t\u00ecm hi\u1ec3u xem h\u1ecd \u0111ang l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3, h\u1ecdc h\u1ecfi c\u00e1ch h\u1ecd l\u00e0m \u0111\u1ec3 \u00e1p d\u1ee5ng cho b\u1ea3n th\u00e2n.<\/p>\n

    Ho\u1eb7c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch l\u00e0m t\u1ed1t h\u01a1n v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho ri\u00eang m\u00ecnh.<\/p>\n

    T\u00ecm hi\u1ec3u c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c<\/h2>\n

    H\u00e3y t\u00ecm nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 t\u1eebng ho\u1eb7c \u0111ang s\u1eed d\u1ee5ng (kh\u00f4ng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n). T\u00ecm hi\u1ec3u xem h\u1ecd \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p g\u00ec \u0111\u1ebfn kh\u00e1ch h\u00e0ng? Truy\u1ec1n t\u1ea3i b\u1eb1ng c\u00e1ch n\u00e0o?… Sau \u0111\u00f3 h\u1ecdc h\u1ecfi v\u00e0 \u00e1p d\u1ee5ng cho b\u1ea3n th\u00e2n.<\/p>\n

    Nghe ng\u00f3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

    M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 “nghe ng\u00f3ng” kh\u00e1ch h\u00e0ng. H\u00e3y d\u1ea1o m\u1ed9t v\u00f2ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i xem th\u1eed m\u1ecdi ng\u01b0\u1eddi \u0111ang ngh\u0129 g\u00ec, \u0111ang b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0o, like nh\u1eefng trang n\u00e0o… xem nh\u1eefng th\u00f4ng tin \u0111\u00f3 c\u00f3 \u00edch g\u00ec cho b\u1ea1n kh\u00f4ng.<\/p>\n

    Ki\u1ec3m tra t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

    S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web v\u1ee7a b\u1ea1n. Ai l\u00e0 ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n? \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn kh\u00f4ng? C\u00e1c b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi b\u00ecnh lu\u1eadn, like, share kh\u00f4ng?<\/p>\n

    S\u1eed d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n

    C\u1ed1 g\u1eafng \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n<\/h2>\n

    B\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o ho\u00e0n to\u00e0n hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, ho\u1eb7c khi b\u1ea1n t\u00ecm ra c\u00e1ch \u0111\u1ec3 hi\u1ec3u h\u1ecd th\u00ec h\u1ecd \u0111\u00e3 thay \u0111\u1ed5i.<\/p>\n

    Kh\u00f4ng c\u00f3 m\u1ed9t gi\u1ea3 \u0111\u1ecbnh n\u00e0o lu\u00f4n lu\u00f4n \u0111\u00fang c\u1ea3. Nh\u1eefng g\u00ec b\u1ea1n t\u00ecm th\u1ea5y v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u00fang trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Nh\u01b0ng s\u1ebd kh\u00f4ng c\u00f2n \u0111\u00fang trong t\u01b0\u01a1ng lai. B\u1edfi v\u1eady h\u00e3y lu\u00f4n l\u1eafng nghe, t\u00ecm hi\u1ec3u \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 kh\u00e1ch h\u00e0ng, d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i tr\u01b0\u1edbc khi n\u00f3 x\u1ea3y ra.<\/p>\n","protected":false},"excerpt":{"rendered":"

    X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 c\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh d\u00f9 cho b\u1ea1n \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh kinh doanh g\u00ec \u0111i ch\u0103ng n\u1eefa.<\/p>\n","protected":false},"author":101014,"featured_media":112717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[100,204],"tags":[968,11,472,769,43,1314],"yoast_head":"\n9 b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho c\u1eeda h\u00e0ng, doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 c\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u m\u1ed9t 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