{"id":112581,"date":"2018-04-19T21:15:53","date_gmt":"2018-04-19T14:15:53","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=112581"},"modified":"2018-04-20T08:37:52","modified_gmt":"2018-04-20T01:37:52","slug":"6-nguyen-tac-bat-bien-de-quang-cao-hieu-qua","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/6-nguyen-tac-bat-bien-de-quang-cao-hieu-qua\/","title":{"rendered":"6 nguy\u00ean t\u1eafc b\u1ea5t bi\u1ebfn \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Theo Small Business Administration, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, c\u1eeda h\u00e0ng n\u00ean tr\u00edch ra 5% doanh thu \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u00e3y tu\u00e2n th\u1ee7 6 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n d\u01b0\u1edbi \u0111\u00e2y.<\/strong><\/em><\/p>\n

<\/p>\n

\"Nguy\u00ean
6 Nguy\u00ean t\u1eafc b\u1ea5t bi\u1ebfn \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n

1. Ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p duy nh\u1ea5t<\/h2>\n

\u0110\u1ec3 \u0111\u1ea1t t\u1ec9 l\u1ec7 ph\u1ea3n h\u1ed3i cao, c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ch\u1ec9 n\u00ean t\u1eadp trung v\u00e0o 1 th\u00f4ng \u0111i\u1ec7p duy nh\u1ea5t. Th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh nh\u1ea5t, trong v\u00f2ng\u00a03 gi\u00e2y\u00a0<\/strong>ho\u1eb7c th\u1ea5p h\u01a1n. B\u1edfi kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 xem m\u1ed9t qu\u1ea3ng c\u00e1o “v\u00f2ng vo”<\/p>\n

V\u00ed d\u1ee5: <\/strong>“Tide, tr\u1eafng \u0111\u1ed9t ph\u00e1” –\u00a0<\/em>M\u1ed9t th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u nh\u01b0ng c\u0169ng kh\u00f4ng k\u00e9m ph\u1ea7n h\u1ea5p d\u1eabn<\/p>\n

2. \u0110\u00e1ng tin c\u1eady<\/h2>\n

R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng qu\u1ea3ng c\u00e1o<\/a> l\u00e0 ph\u1ea3i “n\u00f3i qu\u00e1”, ph\u1ea3i ph\u00f3ng \u0111\u1ea1i kh\u1ea3 n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, \u0111\u00f3 l\u00e0 quan ni\u1ec7m sai l\u1ea7m.<\/p>\n

\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 th\u00ec qu\u1ea3ng c\u00e1o \u0111\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt, ph\u1ea3i \u0111\u00e1ng tin. Nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt ch\u1ec9 l\u00e0m b\u1ea1n t\u1ed1n chi ph\u00ed v\u00f4 \u00edch m\u00e0 th\u00f4i.<\/p>\n

3. Th\u1eed nghi\u1ec7m<\/h2>\n

Ch\u1ec9 c\u00f3 nh\u1eefng “\u0111\u1ea1i gia” m\u1edbi vung ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng t\u00ednh to\u00e1n, kh\u00f4ng \u0111o l\u01b0\u1eddng. Ch\u00fang ta ch\u1ec9 l\u00e0 nh\u1eefng doanh nghi\u1ec7p, c\u1eeda h\u00e0ng nh\u1ecf cho n\u00ean kh\u00f4ng th\u1ec3 l\u00e3ng ph\u00ed nh\u01b0 v\u1eady.<\/p>\n

Mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, tr\u01b0\u1edbc h\u1ebft ch\u00fang ta ph\u1ea3i th\u1eed nghi\u1ec7m. Th\u1eed nghi\u1ec7m l\u1ea7n l\u01b0\u1ee3t t\u1eebng ki\u1ec3u n\u1ed9i dung, ti\u00eau \u0111\u1ec1, tr\u00ecnh b\u00e0y, \u0111\u1ecba \u0111i\u1ec3m hi\u1ec3n th\u1ecb… t\u1eeb \u0111\u00f3 t\u00ecm ra ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u1eeda h\u00e0ng, doanh nghi\u1ec7p c\u1ee7a m\u00ecnh<\/p>\n

4. Th\u00f4ng tin li\u00ean l\u1ea1c r\u00f5 r\u00e0ng<\/h2>\n

Broucher, bi\u1ec3n hi\u1ec7u, h\u1ed9p, bao b\u00ec, card visit, tin qu\u1ea3ng c\u00e1o, t\u1edd r\u01a1i… n\u00ean c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a doanh nghi\u1ec7p, c\u1eeda h\u00e0ng (email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, \u0111\u1ecba ch\u1ec9, website…). M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec7n li\u00ean l\u1ea1c khi c\u1ea7n thi\u1ebft.<\/p>\n

\u0110\u00e2y l\u00e0 y\u00eau c\u1ea7u kh\u00e1 c\u01a1 b\u1ea3n nh\u01b0ng kh\u00f4ng \u00edt c\u00f4ng ty, doanh nghi\u1ec7p, c\u1eeda h\u00e0ng l\u1ea1i b\u1ecf s\u00f3t.<\/p>\n

5. Nh\u1eafm \u0111\u00fang m\u1ee5c ti\u00eau<\/h2>\n

M\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng ch\u1ec9 nh\u1eafm v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng duy nh\u1ea5t thay v\u00ec ch\u1ea1y tr\u00ean di\u1ec7n r\u1ed9ng.<\/p>\n

V\u00ed d\u1ee5:\u00a0<\/strong>N\u1ebfu b\u1ea1n kinh doanh qu\u1ea7n \u00e1o tr\u1ebb em, b\u1ea1n ch\u1ec9 n\u00ean t\u1eadp trung qu\u1ea3ng c\u00e1o cho c\u00e1c \u00f4ng b\u1ed1, b\u00e0 m\u1eb9 thay v\u00ec qu\u1ea3ng c\u00e1o cho t\u1ea5t c\u1ea3 m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n

6. T\u1ea1o s\u1ef1 t\u00f2 m\u00f2<\/h2>\n

B\u1ea3n th\u00e2n m\u1ed9t tin qu\u1ea3ng c\u00e1o kh\u00f4ng t\u1ef1 b\u00e1n s\u1ea3n ph\u1ea9m. B\u1ea1n \u0111\u0103ng m\u1ed9t video h\u1ea5p d\u1eabn v\u1ec1 s\u1ea3n ph\u1ea9m. Kh\u00e1n gi\u1ea3 xem, t\u00f2 m\u00f2 v\u00e0 li\u00ean l\u1ea1c v\u1edbi b\u1ea1n \u0111\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m. Sau \u0111\u00f3, b\u1ea1n s\u1ebd l\u00e0 ng\u01b0\u1eddi ch\u1ed1t \u0111\u01a1n h\u00e0ng v\u00e0 mang doanh thu v\u1ec1 cho c\u1eeda h\u00e0ng.<\/p>\n

H\u00e3y t\u1ea1o nh\u1eefng qu\u1ea3ng c\u00e1o sao cho ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y th\u00fa v\u1ecb v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m. Nh\u01b0 v\u1eady qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u1edbi \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/p>\n

Qu\u1ea3ng c\u00e1o cho c\u1eeda h\u00e0ng, doanh nghi\u1ec7p nh\u1ecf, kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. B\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3, ph\u1ea3i th\u1eed nghi\u1ec7m, theo d\u00f5i v\u00e0 th\u01b0\u1eddng xuy\u00ean c\u1ea3i thi\u1ec7n \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

Theo Small Business Administration, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, c\u1eeda h\u00e0ng n\u00ean tr\u00edch ra 5% doanh thu \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u00e3y tu\u00e2n th\u1ee7 6 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":101014,"featured_media":112596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[439,323,322],"yoast_head":"\n6 nguy\u00ean t\u1eafc b\u1ea5t bi\u1ebfn \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"Theo Small Business Administration, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, c\u1eeda h\u00e0ng n\u00ean tr\u00edch ra 5% doanh thu \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o. 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