{"id":112520,"date":"2018-04-10T17:24:15","date_gmt":"2018-04-10T10:24:15","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=112520"},"modified":"2018-04-10T17:25:27","modified_gmt":"2018-04-10T10:25:27","slug":"yeu-to-nen-quan-tam-khi-thiet-ke-nha-hang","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/yeu-to-nen-quan-tam-khi-thiet-ke-nha-hang\/","title":{"rendered":"10 y\u1ebfu t\u1ed1 n\u00ean quan t\u00e2m khi thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng qu\u00e1n \u0103n"},"content":{"rendered":"

Khi l\u00ean thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n, c\u00f3 v\u00f4 s\u1ed1 th\u1ee9 b\u1ea1n c\u1ea7n quan t\u00e2m. T\u1eeb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng ph\u1ee5c cho \u0111\u1ebfn kh\u00f4ng kh\u00ed, \u00e1nh s\u00e1ng, \u00e2m nh\u1ea1c…<\/strong><\/em><\/p>\n

<\/p>\n

\"thi\u1ebft
10 y\u1ebfu t\u1ed1 c\u1ea7n quan t\u00e2m khi thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng<\/figcaption><\/figure>\n

Trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, \u0111\u1ec3 kinh doanh nh\u00e0 h\u00e0ng qu\u00e1n \u0103n th\u00e0nh c\u00f4ng, \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c th\u00ec y\u1ebfu t\u1ed1 Ngon, Ph\u1ee5c v\u1ee5 t\u1ed1t, Kh\u00f4ng kh\u00ed t\u1ed1t… v\u1eabn ch\u01b0a \u0111\u1ee7. Khi l\u00ean k\u1ebf ho\u1ea1ch thi\u1ebft k\u1ebf, m\u1edf m\u1ed9t nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n, ng\u01b0\u1eddi ch\u1ee7 n\u00ean quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n

T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Brand Personality)<\/h2>\n
\"t\u00ednh
Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n c\u00f3 t\u00ednh c\u00e1ch ri\u00eang<\/figcaption><\/figure>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 m\u1ed9t c\u00e1 nh\u00e2n, c\u1ea7n ph\u1ea3i c\u00f3 t\u00ednh c\u00e1ch ri\u00eang. M\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 n\u1ed7i ti\u1ebfng nh\u1edd m\u1ed9t \u0111\u1eb7t \u0111i\u1ec3m, t\u00ednh c\u00e1ch n\u00e0o \u0111\u00f3. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady.<\/p>\n

Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi ch\u1ee7 n\u00ean l\u00e0m l\u00e0 x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. B\u1edfi v\u00ec n\u00f3 s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 lu\u00f4n \u0111i k\u00e8m v\u01a1i qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh, v\u1eadn h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e0 h\u00e0ng sau n\u00e0y.<\/p>\n

V\u00ed d\u1ee5:<\/strong><\/em> T\u00ednh c\u00e1ch c\u1ee7a Mercedes l\u00e0 Sang tr\u1ecdng, th\u00e0nh \u0111\u1ea1t, Singapore Airline l\u00e0 \u00e2n c\u1ea7n, th\u00e2n thi\u1ec7n, Pepsi l\u00e0 tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng…<\/p>\n

L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u (Brand Promises)<\/h2>\n
\"l\u1eddi
H\u1ee9a v\u00e0 gi\u1eef l\u1eddi h\u1ee9a v\u1edbi kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n

L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 th\u1ee9 2 c\u1ea7n quan t\u00e2m khi thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n.<\/p>\n

L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n c\u1ee7a b\u1ea1n h\u1ee9a h\u1eb9n, cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p.\u00a0\u0110\u00f3 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap kh\u1eb3ng \u0111\u1ecbnh v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Khi b\u1ea1n h\u1ee9a v\u00e0 lu\u00f4n th\u1ef1c hi\u1ec7n \u0111\u00fang l\u1eddi h\u1ee9a, b\u1ea1n l\u00e0 ng\u01b0\u1eddi c\u00f3 uy t\u00edn. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady. Khi \u0111\u00e3 h\u1ee9a v\u1edbi kh\u00e1ch h\u00e0ng \u0111i\u1ec1u g\u00ec th\u00ec b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n n\u00f3 trong su\u1ed1t qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n. Th\u1ea5t h\u1ee9a \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c m\u1ea5t uy t\u00edn.<\/p>\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand Positioning)<\/h2>\n
\"\u0110\u1ecbnh
H\u00e3y l\u00e0 t\u00ecm c\u00e1ch tr\u1edf th\u00e0nh “\u0111\u1ed9c nh\u1ea5t”<\/figcaption><\/figure>\n

Nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n ng\u00e0y c\u00e0ng nhi\u1ec1u d\u1eabn \u0111\u1ebfn c\u1ea1nh tranh ng\u00e0y c\u00e0ng cao. L\u00e0 m\u1ed9t “l\u00ednh m\u1edbi”, \u0111\u1eebng t\u00ecm c\u00e1ch \u0111\u1ec3 tr\u1edf n\u00ean “t\u1ed1t nh\u1ea5t” m\u00e0 h\u00e3y t\u00ecm c\u00e1ch \u0111\u1ec3 tr\u1edf n\u00ean “\u0111\u1ed9c nh\u1ea5t”.<\/p>\n

H\u00e3y t\u00ecm ra m\u1ed9t h\u01b0\u1edbng \u0111i cho ri\u00eang b\u1ea1n, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, nh\u01b0 v\u1eady c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n s\u1ebd cao h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

D\u1ee5ng c\u1ee5 \u0103n<\/h2>\n

Khi thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n, \u00edt ai \u0111\u1ec3 \u00fd \u0111\u1ebfn d\u1ee5ng c\u1ee5 \u0103n (Ch\u00e9n, \u0111\u0129a, th\u00eca…). V\u00e0 th\u00f4ng th\u01b0\u1eddng \u0111\u00f3 l\u00e0 nh\u1eefng th\u1ee9 \u0111\u01b0\u1ee3c s\u1eafm sau c\u00f9ng.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n, d\u1ee5ng c\u1ee5 \u0103n \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng. Ch\u00e9n \u0111\u0129a “r\u1ebb ti\u1ec1n” c\u00f3 th\u1ec3 khi\u1ebfn cho m\u00f3n \u0103n c\u1ee7a b\u1ea1n k\u00e9m ngon h\u01a1n trong m\u1eaft th\u1ef1c kh\u00e1ch. V\u00ec v\u1eady khi l\u00ean k\u1ebf ho\u1ea1ch thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n, \u0111\u1eebng qu\u00ean ch\u1ecdn ra m\u1ed9t b\u1ed9 d\u1ee5ng c\u1ee5 \u0103n ph\u00f9 h\u1ee3p v\u1edbi thi\u1ebft k\u1ebf t\u1ed5ng th\u1ec3 c\u1ee7a qu\u00e1n.<\/p>\n

\u0110\u1ed3ng ph\u1ee5c<\/h2>\n
\"\u0110\u1ed3ng
\u0110\u1ed3ng ph\u1ee5c ph\u1ea3n \u00e1nh th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n

C\u00f3 th\u1ec3 trong nh\u1eefng qu\u00e1n \u0103n nh\u1ecf \u0111\u1ed3ng ph\u1ee5c kh\u00f4ng m\u1ea5y quan tr\u1ecdng. Nh\u01b0ng m\u1ed9t nh\u00e0 h\u00e0ng, m\u1ed9t qu\u00e1n \u0103n c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 l\u1edbn th\u00ec kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed3ng ph\u1ee5c cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u1ed3ng ph\u1ee5c ch\u00ednh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng. Thi\u1ebft k\u1ebf \u0111\u1ed3ng ph\u1ee5c c\u0169ng c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ed3ng b\u1ed9 v\u1edbi thi\u1ebft k\u1ebf t\u1ed5ng th\u1ec3 c\u1ee7a nh\u00e0 h\u00e0ng (logo, m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh…)<\/p>\n

H\u1ec7 th\u1ed1ng th\u00f4ng gi\u00f3<\/h2>\n
\"Th\u00f4ng
Thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng n\u00ean c\u00f3 h\u1ec7 th\u1ed1ng th\u00f4ng gi\u00f3<\/figcaption><\/figure>\n

N\u1ebfu b\u1ea1n thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng theo ki\u1ec3u kh\u00f4ng gian trong nh\u00e0, h\u00e3y c\u00e2n nh\u1eafc l\u1eafp \u0111\u1eb7t m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng gi\u00f3 \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng m\u00f9i th\u1ef1c ph\u1ea9m, m\u00f9i kh\u00f3i thu\u1ed1c… l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

Toilet<\/h2>\n
\"thi\u1ebft
Trong thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng, toilet c\u1ea7n ph\u1ea3i s\u1ea1ch s\u1ebd<\/figcaption><\/figure>\n

Vi\u1ec7c \u0111\u1ec3 nh\u00e0 v\u1ec7 sinh b\u1ea9n l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. B\u1edfi\u00a0trong m\u1eaft kh\u00e1ch h\u00e0ng, n\u00f3 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh “\u0111\u1ed9 s\u1ea1ch” c\u1ee7a m\u1ed9t nh\u00e0 h\u00e0ng.<\/p>\n

Khi thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng, h\u00e3y xem x\u00e9t \u0111\u1eb7t khu v\u1ef1c nh\u00e0 v\u1ec7 sinh \u1edf xa khu v\u1ef1c \u0103n u\u1ed1ng, thi\u1ebft k\u1ebf th\u00f4ng tho\u00e1ng, s\u1ea1ch s\u1ebd v\u00e0 c\u00f3 ng\u01b0\u1eddi lau d\u1ecdn th\u01b0\u1eddng xuy\u00ean. Ngo\u00e0i ra, thi\u1ebft k\u1ebf nh\u00e0 v\u1ec7 sinh c\u0169ng n\u00ean c\u00f3 m\u1ed9t d\u1ea5u \u1ea5n ri\u00eang, ph\u1ea3n \u00e1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

Thi\u1ebft k\u1ebf menu<\/h2>\n
\"menu
Menu kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 danh s\u00e1ch m\u00f3n \u0103n<\/figcaption><\/figure>\n

Menu kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 m\u1ed9t danh s\u00e1ch c\u00e1c m\u00f3n \u0103n. N\u00f3 l\u00e0 y\u1ebfu t\u1ed1 marketing c\u1ef1c k\u00ec quan tr\u1ecdng trong nh\u00e0 h\u00e0ng.<\/p>\n

M\u1ed9t menu t\u1ed1t ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap nh\u00e0 h\u00e0ng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, “tri\u1ebft l\u00fd \u1ea9m th\u1ef1c” v\u00e0 c\u00e1c \u0111\u1eb7c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ch\u1ea5t li\u1ec7u, m\u00e0u s\u1eafc, font ch\u1eef, h\u00ecnh \u1ea3nh… l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n c\u00e2n nh\u1eafc khi thi\u1ebft k\u1ebf menu.<\/p>\n

Kho nguy\u00ean li\u1ec7u, th\u1ef1c ph\u1ea9m<\/h2>\n
\"thi\u1ebft
N\u00ean c\u00f3 kho nguy\u00ean li\u1ec7u cho nh\u00e0 h\u00e0ng, qu\u00e1n \u0103n<\/figcaption><\/figure>\n

Khi thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t khu v\u1ef1c ch\u1ee9a nguy\u00ean li\u1ec7u, th\u1ef1c ph\u1ea9m trong thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n

K\u00edch th\u01b0\u1edbc kho l\u1edbn hay nh\u1ecf ph\u1ee5 thu\u1ed9c v\u00e0o quy m\u00f4 nh\u00e0 h\u00e0ng, l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u b\u1ea1n s\u1ebd tr\u1eef. Nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m b\u1ea1n c\u1ea7n l\u01b0u \u00fd:<\/p>\n