{"id":112484,"date":"2018-04-05T14:01:19","date_gmt":"2018-04-05T07:01:19","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=112484"},"modified":"2018-04-05T14:01:19","modified_gmt":"2018-04-05T07:01:19","slug":"cac-dai-gia-du-doan-gi-ve-thuong-mai-dien-tu-viet-nam-2018","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/cac-dai-gia-du-doan-gi-ve-thuong-mai-dien-tu-viet-nam-2018\/","title":{"rendered":"C\u00e1c “\u0111\u1ea1i gia” d\u1ef1 \u0111o\u00e1n g\u00ec v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2018?"},"content":{"rendered":"

Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, gi\u00e1 c\u1ea3 v\u1eabn l\u00e0 cu\u1ed9c chi\u1ebfn s\u1ed1ng c\u00f2n trong n\u0103m 2018 n\u00e0y.<\/strong><\/em><\/p>\n

<\/p>\n

\"D\u1ef1
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2018 s\u1ebd thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<\/figcaption><\/figure>\n
\n

G\u1ea7n \u0111\u00e2y, trong m\u1ed9t b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u c\u1ee7a CBRE Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua ghi nh\u1eadn \u00fd ki\u1ebfn kho\u1ea3ng 1.000 ng\u01b0\u1eddi t\u1ea1i TP HCM v\u00e0 H\u00e0 N\u1ed9i, cho bi\u1ebft, 25% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t d\u1ef1 \u0111\u1ecbnh s\u1ebd gi\u1ea3m t\u1ea7n su\u1ea5t mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n

Trong khi \u0111\u00f3, 45 – 50% cho r\u1eb1ng s\u1ebd mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u00f4ng qua m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n\/m\u00e1y t\u00ednh x\u00e1ch tay hay \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh\/m\u00e1y t\u00ednh b\u1ea3ng, th\u01b0\u1eddng xuy\u00ean h\u01a1n trong t\u01b0\u01a1ng lai. Ngay v\u1edbi n\u0103m 2018 tr\u01b0\u1edbc m\u1eaft, nhi\u1ec1u \u0111\u01a1n v\u1ecb trong ng\u00e0nh c\u0169ng \u0111ang c\u00f3 c\u00e1i nh\u00ecn kh\u00e1 t\u00edch c\u1ef1c.<\/p>\n

Gi\u00e1 v\u1eabn l\u00e0 \u201c\u00e1t ch\u1ee7 b\u00e0i\u201d \u0111\u1ec3 h\u00fat kh\u00e1ch<\/h2>\n
\"Gi\u00e1m
\u00d4ng Tr\u1ea7n Tu\u1ea5n Anh \u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Shopee Vi\u1ec7t Nam<\/figcaption><\/figure>\n

Theo \u00f4ng Tr\u1ea7n Tu\u1ea5n Anh \u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Shopee Vi\u1ec7t Nam, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh do h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i h\u00e0ng ng\u00e0y. Ng\u00e0y h\u00f4m nay c\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng s\u1ebd l\u1ef1a ch\u1ecdn mua s\u1eafm tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea1n nh\u01b0ng ngay h\u00f4m sau h\u1ecd \u0111\u00e3 l\u1ef1a ch\u1ecdn m\u1ed9t \u0111\u1ecba ch\u1ec9 kh\u00e1c ph\u00f9 h\u1ee3p h\u01a1n. V\u00ec v\u1eady \u0111i\u1ec3m c\u1ed1t l\u00f5i \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00e0 ch\u1ee7 \u0111\u1ed9ng l\u1eafng nghe h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

V\u1ecb CEO n\u00e0y cho r\u1eb1ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 trong n\u0103m nay. \u0110\u1eb7c bi\u1ec7t, gi\u00e1 v\u1eabn s\u1ebd l\u00e0 \u201c\u00e1t ch\u1ee7 b\u00e0i\u201d \u0111\u1ec3 c\u00e1c n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng online l\u00f4i k\u00e9o ng\u01b0\u1eddi mua.<\/p>\n

\u201cN\u0103m 2018 s\u1ebd l\u00e0 th\u1eddi \u0111i\u1ec3m c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khi ng\u01b0\u1eddi d\u00e2n h\u1ea7u nh\u01b0 \u0111\u00e3 r\u1ea5t quen thu\u1ed9c v\u1edbi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Gi\u00e1 v\u1eabn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. Ngo\u00e0i ra, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng l\u00e0 m\u1ed9t nhu c\u1ea7u ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng. T\u1ea5t nhi\u00ean, khi c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec th\u01b0\u01a1ng hi\u1ec7u, cung c\u00e1ch ph\u1ee5c v\u1ee5, n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7, c\u00e1c d\u1ecbch v\u1ee5 gia t\u0103ng nh\u01b0 v\u1eadn chuy\u1ec3n, thanh to\u00e1n, h\u1eadu m\u00e3i, s\u1ebd ph\u1ea3i c\u00e0ng ho\u00e0n thi\u1ec7n h\u01a1n\u201d, \u00f4ng Tu\u1ea5n Anh nh\u1eadn x\u00e9t.<\/p>\n

Uy t\u00edn l\u00e0 \u201cch\u00eca kh\u00f3a\u201d \u0111\u1ec3 kh\u00e1ch h\u00e0ng quay l\u1ea1i<\/h2>\n
\"Gi\u00e1m
B\u00e0 Mai Th\u1ecb Lan V\u00e2n \u2013 Gi\u00e1m \u0111\u1ed1c Marketing Adayroi<\/figcaption><\/figure>\n

B\u00e0 Mai Th\u1ecb Lan V\u00e2n \u2013 Gi\u00e1m \u0111\u1ed1c Marketing Adayroi nh\u1eadn \u0111\u1ecbnh, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang g\u1ea7n nh\u01b0 thu\u1ed9c h\u00e0ng top th\u1ebf gi\u1edbi. Mi\u1ebfng b\u00e1nh n\u00e0y \u0111\u01b0\u1ee3c x\u00e2u x\u00e9 r\u1ea5t nhi\u1ec1u. Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Internet ng\u00e0y c\u00e0ng t\u0103ng. V\u00ec th\u1ebf, s\u1ef1 d\u1ecbch chuy\u1ec3n mua s\u1eafm offline l\u00ean online kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi.<\/p>\n

B\u00e0 c\u0169ng \u0111\u1ed3ng quan \u0111i\u1ec3m r\u1eb1ng, gi\u00e1 l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 l\u00f4i k\u00e9o ng\u01b0\u1eddi mua l\u1ea7n \u0111\u1ea7u. Tuy nhi\u00ean, uy t\u00edn ch\u00ednh l\u00e0 m\u1ea5u ch\u1ed1t \u0111\u1ec3 h\u1ecd quay l\u1ea1i nh\u1eefng l\u1ea7n ti\u1ebfp theo.<\/p>\n

\u201cHi\u1ec7n t\u1ea1i, y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ng\u01b0\u1eddi Vi\u1ec7t ch\u1ecdn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 gi\u00e1, ti\u1ebfp theo l\u00e0 uy t\u00edn nh\u00e0 cung c\u1ea5p v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Nh\u01b0ng \u0111\u00f3 l\u00e0 tr\u01b0\u1edbc khi h\u1ecd mua s\u1ea3n ph\u1ea9m. C\u00f2n sau khi mua, \u0111\u1ec3 k\u00e9o h\u1ecd quay l\u1ea1i th\u00ec uy t\u00edn nh\u00e0 cung c\u1ea5p v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 quan tr\u1ecdng nh\u1ea5t\u201d, v\u00e0 V\u00e2n n\u00f3i.<\/p>\n

Kinh doanh online v\u00e0 offline giao thoa m\u1ea1nh<\/h2>\n
\"CEO
\u00d4ng Tr\u1ea7n Ng\u1ecdc Th\u00e1i S\u01a1n \u2013 CEO Tiki<\/figcaption><\/figure>\n

\u00d4ng Tr\u1ea7n Ng\u1ecdc Th\u00e1i S\u01a1n \u2013 CEO Tiki kh\u1eb3ng \u0111\u1ecbnh, s\u1ef1 ti\u1ebfp t\u1ee5c chuy\u1ec3n d\u1ecbch t\u1eeb mua s\u1eafm offline sang online l\u00e0 \u0111i\u1ec1u kh\u00f4ng tr\u00e1nh kh\u1ecfi trong n\u0103m nay. Tuy nhi\u00ean, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd kh\u00f4ng th\u1ec3 thay th\u1ec3 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng.<\/p>\n

Theo \u00f4ng S\u01a1n, hi\u1ec7n th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ch\u1ec9 chi\u1ebfm 3% trong t\u1ed5ng doanh s\u1ed1 80 \u2013 90 t\u1ef7 USD c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb. Ch\u1eafc ch\u1eafn trong t\u01b0\u01a1ng lai, t\u1ef7 l\u1ec7 n\u00e0y s\u1ebd l\u00ean m\u1ee9c 5% \u2013 10%. Tuy nhi\u00ean, s\u1ebd kh\u00f4ng bao gi\u1edd c\u00f3 chuy\u1ec7n \u0111\u1ea3o ng\u01b0\u1ee3c, ki\u1ec3u 97% mua online v\u00e0 3% mua offline.<\/p>\n

\u201cXu h\u01b0\u1edbng ch\u00ednh l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a kh\u00f4ng bi\u00ean gi\u1edbi gi\u1eefa online v\u00e0 offline. Kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng th\u1ee9 s\u1ebd mua online, c\u00f3 nh\u1eefng th\u1ee9 t\u00ecm online nh\u01b0ng mua offline, c\u00f3 nh\u1eefng th\u1ee9 v\u00f4 c\u1eeda h\u00e0ng xem r\u1ed3i l\u00ean website h\u1ecd \u0111\u1eb7t\u201d<\/p>\n

Ng\u01b0\u1eddi tr\u1ebb l\u00e0 l\u1ef1c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u00ednh<\/h2>\n

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t H\u00e0ng Vi\u1ec7t Nam ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f4ng b\u1ed1 g\u1ea7n \u0111\u00e2y cho bi\u1ebft, xu h\u01b0\u1edbng mua b\u00e1n online ng\u00e0y c\u00e0ng r\u00f5 r\u1ec7t, \u0111\u1eb7c bi\u1ec7t v\u1edbi gi\u1edbi ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t 2017 v\u1ec1 n\u01a1i ch\u1ecdn mua s\u1ea3n ph\u1ea9m, cho th\u1ea5y mua s\u1eafm online m\u1edbi ch\u1ec9 chi\u1ebfm 0,9%. V\u00e0 ch\u1ec9 sau m\u1ed9t n\u0103m, k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t 2018 cho th\u1ea5y s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn mua online \u0111\u00e3 t\u0103ng g\u1ea5p ba l\u1ea7n (2,7%).<\/p>\n

Ngo\u00e0i ra, k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u00f2n ghi nh\u1eadn, t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng \u00edt nhi\u1ec1u \u0111\u1ec1u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua online. Trong \u0111\u00f3, c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m thu\u1ed9c c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 thi\u1ebft b\u1ecb – \u0111\u1ed3 \u0111i\u1ec7n t\u1eed k\u1ef9 thu\u1eadt cao; \u0111\u1ed3 ch\u01a1i – d\u1ee5ng c\u1ee5 th\u1ec3 thao; m\u1ef9 ph\u1ea9m; ch\u0103n m\u1ec1n, drap, g\u1ed1i, r\u00e8m c\u1eeda; d\u1ee5ng c\u1ee5 l\u00e0m \u0111\u1eb9p; v\u0103n ph\u00f2ng ph\u1ea9m v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang \u0111\u01b0\u1ee3c ch\u1ecdn mua tr\u1ef1c tuy\u1ebfn cao nh\u1ea5t (chi\u1ebfm t\u1ef7 l\u1ec7 t\u1eeb 10 – 30% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn mua online).<\/p>\n

H\u1ed9i Doanh nghi\u1ec7p h\u00e0ng Vi\u1ec7t Nam ch\u1ea5t l\u01b0\u1ee3ng cao (BSA) \u0111\u00e1nh gi\u00e1, nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a h\u00e0ng lo\u1ea1t c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Lazada, Tiki, Shopee, Sendo, Adayroi\u2026 vi\u1ec7c mua s\u1eafm online \u0111\u00e3 kh\u00f4ng c\u00f2n m\u1ea5y xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb thu\u1ed9c th\u1ebf h\u1ec7 8x, 9x, 2000.<\/p>\n

\u201cTh\u1ecb tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng h\u01a1n khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tham gia v\u00e0o vi\u1ec7c mua b\u00e1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng nhi\u1ec1u. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng mang t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, k\u1ebft n\u1ed1i r\u1ed9ng, thu\u1eadn ti\u1ec7n trong giao th\u01b0\u01a1ng…. Th\u1eadt v\u1eady, mua b\u00e1n online l\u00e0 mi\u1ebfng \u0111\u1ea5t m\u00e0u m\u1ee1 v\u00e0 gi\u00e0u ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb khai th\u00e1c, c\u0169ng nh\u01b0 h\u1ee9a h\u1eb9n mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d, BSA b\u00ecnh lu\u1eadn.<\/p>\n

Theo Vnexpress<\/em><\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, gi\u00e1 c\u1ea3 v\u1eabn l\u00e0 cu\u1ed9c chi\u1ebfn s\u1ed1ng c\u00f2n trong n\u0103m 2018 n\u00e0y.<\/p>\n","protected":false},"author":101014,"featured_media":112489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,65,54],"tags":[23,529,1288],"yoast_head":"\nC\u00e1c "\u0111\u1ea1i gia" d\u1ef1 \u0111o\u00e1n g\u00ec v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2018?<\/title>\n<meta name=\"description\" content=\"G\u1ea7n \u0111\u00e2y, trong m\u1ed9t b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u c\u1ee7a CBRE Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua ghi nh\u1eadn \u00fd ki\u1ebfn kho\u1ea3ng 1.000 ng\u01b0\u1eddi t\u1ea1i TP HCM v\u00e0 H\u00e0 N\u1ed9i, cho bi\u1ebft, 25% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t 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