{"id":112433,"date":"2018-03-30T11:10:23","date_gmt":"2018-03-30T04:10:23","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=112433"},"modified":"2018-03-30T11:25:49","modified_gmt":"2018-03-30T04:25:49","slug":"bai-hoc-kinh-doanh-tu-ke-an-may-chien-luoc","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/bai-hoc-kinh-doanh-tu-ke-an-may-chien-luoc\/","title":{"rendered":"B\u00e0i h\u1ecdc kinh doanh – Chuy\u1ec7n l\u00e0m \u0103n c\u1ee7a k\u1ebb \u0103n m\u00e0y chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"

V\u1edbi m\u1ed9t “chi\u1ebfn l\u01b0\u1ee3c kinh doanh” xu\u1ea5t s\u1eafc, ng\u01b0\u1eddi \u0103n m\u00e0y n\u00e0y \u0111\u00e3 t\u1ea1o ra thu nh\u1eadp cao h\u01a1n g\u1ea5p 10 l\u1ea7n thu nh\u1eadp c\u1ee7a “\u0111\u1ed1i th\u1ee7”, th\u1eadm ch\u00ed c\u00f2n h\u01a1n h\u1eb3n nh\u1eefng ng\u01b0\u1eddi l\u00e0m c\u00f4ng \u0103n l\u01b0\u01a1ng. Qua c\u00e2u chuy\u1ec7n n\u00e0y d\u00e2n sales s\u1ebd r\u00fat ra \u0111\u01b0\u1ee3c b\u00e0i h\u1ecdc kinh doanh g\u00ec?<\/strong><\/p>\n

<\/p>\n

\"b\u00e0i<\/p>\n

T\u00f4i x\u00e1ch t\u00fai \u0111\u1ed3 Levi\u2019s v\u1eeba m\u1edbi mua ra kh\u1ecfi khu trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, sau \u0111\u00f3 \u0111\u1ee9ng \u1edf c\u1eeda \u0111\u1ee3i m\u1ed9t ng\u01b0\u1eddi b\u1ea1n. M\u1ed9t tay \u0103n m\u00e0y nh\u00ecn th\u1ea5y t\u00f4i li\u1ec1n x\u00e1n l\u1ea1i g\u1ea7n v\u00e0 \u0111\u1ee9ng tr\u01b0\u1edbc m\u1eb7t t\u00f4i, ti\u1ebfp theo l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n khi\u1ebfn t\u00f4i v\u00f4 c\u00f9ng th\u1ea5m th\u00eda, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t b\u00e0i h\u1ecdc sinh \u0111\u1ed9ng v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1eady.<\/em><\/p>\n

“Xin anh\u2026 cho t\u00f4i \u00edt ti\u1ec1n \u0111i”. Trong l\u00fac ch\u1ea3 c\u00f3 vi\u1ec7c g\u00ec, t\u00f4i l\u1ea5y m\u1ed9t \u0111\u1ed3ng xu trong t\u00fai v\u1ee9t cho \u00f4ng ta, \u0111\u1ed3ng th\u1eddi b\u1eaft chuy\u1ec7n.<\/p>\n

Kh\u00f4ng ng\u1edd tay \u0103n m\u00e0y n\u00e0y kh\u00e1 ho\u1ea1t ng\u00f4n, \u00f4ng ta k\u1ec3: “\u2026 Anh bi\u1ebft kh\u00f4ng, t\u00f4i ch\u1ec9 \u0103n xin quanh khu B\u1eafc Hoa C\u01b0\u1eddng n\u00e0y th\u00f4i? T\u00f4i ch\u1ec9 li\u1ebfc m\u1eaft m\u1ed9t c\u00e1i l\u00e0 th\u1ea5y anh, v\u00e0o \u0111\u00e2y mua \u0111\u1ed3 Levi\u2019s th\u00ec ch\u1eafc h\u1eb3n l\u00e0 ng\u01b0\u1eddi ch\u1ecbu chi\u2026”<\/p>\n

“\u1ed2? \u00d4ng c\u00f3 v\u1ebb hi\u1ec3u \u0111\u1eddi ph\u1ebft nh\u1ec9?” T\u00f4i ng\u1ea1c nhi\u00ean n\u00f3i.<\/p>\n

“Th\u00ec \u0103n m\u00e0y c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc ch\u1ee9”. \u00d4ng ta n\u00f3i.<\/p>\n

T\u00f4i c\u00e0ng ng\u1ea1c nhi\u00ean h\u01a1n n\u1eefa, v\u00f4 c\u00f9ng th\u00fa v\u1ecb b\u00e8n h\u1ecfi: “Th\u1ebf \u0103n m\u00e0y c\u0169ng c\u1ea7n ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc nh\u01b0 th\u1ebf n\u00e0o?”<\/p>\n

“\u0110\u1ea7u ti\u00ean, anh th\u1eed nh\u00ecn t\u00f4i xem c\u00f3 kh\u00e1c g\u00ec so v\u1edbi nh\u1eefng tay \u0103n m\u00e0y kh\u00e1c?”. T\u00f4i li\u1ec1n nh\u00ecn k\u1ef9 \u00f4ng ta, \u0111\u1ea7u b\u00f9 t\u00f3c r\u1ed1i, qu\u1ea7n \u00e1o r\u00e1ch n\u00e1t, tay g\u1ea7y tr\u01a1 x\u01b0\u01a1ng nh\u01b0ng l\u1ea1i r\u1ea5t s\u1ea1ch s\u1ebd.<\/p>\n

“M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng r\u1ea5t ph\u1ea3n c\u1ea3m v\u1edbi \u0103n m\u00e0y nh\u01b0ng t\u00f4i tin ch\u1eafc r\u1eb1ng anh kh\u00f4ng h\u1ec1 ph\u1ea3n c\u1ea3m \u0111\u1ed1i v\u1edbi t\u00f4i, \u0111i\u1ec1u n\u00e0y t\u00f4i t\u1ef1 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c, v\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 \u0111i\u1ec3m m\u00e0 t\u00f4i kh\u00e1c nh\u1eefng tay \u0103n m\u00e0y kh\u00e1c”. \u00d4ng ta n\u00f3i.<\/p>\n

T\u00f4i g\u1eadt \u0111\u1ea7u \u0111\u1ed3ng \u00fd, qu\u1ea3 th\u1ef1c l\u00e0 kh\u00f4ng ph\u1ea3n c\u1ea3m t\u00fd n\u00e0o, th\u1ebf n\u00ean t\u00f4i m\u1edbi ch\u1ee7 \u0111\u1ed9ng b\u1eaft chuy\u1ec7n v\u1edbi \u00f4ng ta ch\u1ee9.<\/p>\n

“T\u00f4i bi\u1ebft ph\u00e2n t\u00edch SWOT, \u01b0u th\u1ebf, b\u1ea5t l\u1ee3i, c\u01a1 h\u00f4i v\u00e0 nguy c\u01a1.\u00a0\u0110\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u01b0u th\u1ebf c\u1ee7a t\u00f4i ch\u00ednh l\u00e0 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y kh\u00f4ng h\u1ec1 ph\u1ea3n c\u1ea3m. C\u01a1 h\u1ed9i v\u00e0 nguy c\u01a1 \u0111\u1ec1u l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, t\u00f9y thu\u1ed9c v\u00e0o m\u1eadt \u0111\u1ed9 d\u00e2n s\u1ed1 v\u00e0 khu v\u1ef1c tr\u1ecdng y\u1ebfu c\u1ee7a Th\u00e2m Quy\u1ebfn\u2026<\/b>”<\/p>\n

“T\u00f4i \u0111\u00e3 t\u00ednh to\u00e1n r\u1ea5t c\u1ee5 th\u1ec3 r\u1eb1ng, h\u00e0ng ng\u00e0y ng\u01b0\u1eddi qua l\u1ea1i \u1edf khu v\u1ef1c n\u00e0y l\u00ean \u0111\u1ebfn h\u00e0ng v\u1ea1n ng\u01b0\u1eddi, ng\u01b0\u1eddi ngh\u00e8o c\u0169ng l\u1eafm m\u00e0 ng\u01b0\u1eddi gi\u00e0u c\u00f2n \u0111\u00f4ng h\u01a1n. Nh\u01b0 v\u1eady, n\u1ebfu nh\u01b0 m\u1ed7i ng\u00e0y t\u00f4i xin c\u1ee7a m\u1ed7i ng\u01b0\u1eddi 1 \u0111\u1ed3ng, th\u00ec m\u1ed7i th\u00e1ng t\u00f4i s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c 30 v\u1ea1n. Th\u1ebf nh\u01b0ng, kh\u00f4ng ph\u1ea3i ai c\u0169ng s\u1ebd cho t\u00f4i ti\u1ec1n, h\u01a1n n\u1eefa m\u1ed9t ng\u00e0y t\u00f4i l\u00e0m sao xin \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi nh\u01b0 th\u1ebf, cho n\u00ean t\u00f4i c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch, \u0111\u00e2u l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u00e2u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a t\u00f4i”.<\/p>\n

\"b\u00e0i<\/p>\n

\u00d4ng ta l\u1ea5y gi\u1ecdng n\u00f3i ti\u1ebfp: “\u1ede khu v\u1ef1c n\u00e0y, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i chi\u1ebfm kho\u1ea3ng 30% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i, t\u1ec9 l\u1ec7 xin th\u00e0nh c\u00f4ng chi\u1ebfm kho\u1ea3ng 70%; kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec chi\u1ebfm kho\u1ea3ng 20%, t\u1ec9 l\u1ec7 xin th\u00e0nh c\u00f4ng chi\u1ebfm kho\u1ea3ng 50%; c\u00f2n l\u1ea1i 50% s\u1ed1 ng\u01b0\u1eddi, t\u00f4i ch\u1ecdn c\u00e1ch b\u1ecf qua, b\u1edfi v\u00ec t\u00f4i kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 th\u1eed v\u1eadn may v\u1edbi h\u1ecd”.<\/p>\n

“Th\u1ebf \u00f4ng \u0111\u1ecbnh ngh\u0129a th\u1ebf n\u00e0o v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh”. T\u00f4i v\u1ed9i h\u1ecfi.<\/p>\n

“Tr\u01b0\u1edbc ti\u00ean, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng thanh ni\u00ean nh\u01b0 anh \u0111\u00e2y, c\u00f3 thu nh\u1eadp v\u00e0 ch\u1ecbu chi. Ngo\u00e0i ra, c\u00e1c \u0111\u00f4i t\u00ecnh nh\u00e2n c\u0169ng n\u1eb1m trong danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i, h\u1ecd kh\u00f4ng th\u1ec3 m\u1ea5t m\u1eb7t tr\u01b0\u1edbc ng\u01b0\u1eddi b\u1ea1n kh\u00e1c gi\u1edbi c\u1ee7a m\u00ecnh n\u00ean s\u1ebd r\u1ea5t h\u00e0o ph\u00f3ng. Ti\u1ebfp n\u1eefa t\u00f4i ch\u1ecdn c\u00e1c c\u00f4 g\u00e1i xinh \u0111\u1eb9p nh\u01b0ng \u0111i m\u1ed9t m\u00ecnh l\u00e0m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1edfi h\u1ecd r\u1ea5t s\u1ee3 b\u1ecb l\u1ebdo \u0111\u1ebdo theo sau n\u00ean \u0111a s\u1ed1 s\u1ebd cho ti\u1ec1n cho r\u1ea3nh n\u1ee3. Hai \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u1ec1u trong t\u1ea7m tu\u1ed5i t\u1eeb 20 \u2013 30. C\u00f2n nh\u1eefng ng\u01b0\u1eddi \u00edt tu\u1ed5i h\u01a1n th\u01b0\u1eddng kinh t\u1ebf eo h\u1eb9p, hay nh\u1eefng ng\u01b0\u1eddi nhi\u1ec1u tu\u1ed5i h\u01a1n th\u00ec th\u01b0\u1eddng \u0111\u00e3 c\u00f3 gia \u0111\u00ecnh r\u1ed3i, t\u00e0i ch\u00ednh s\u1ebd do v\u1ee3 n\u1eafm gi\u1eef, nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 v\u1eady th\u00ec ch\u1ea3 mong \u0111\u1ee3i \u0111\u01b0\u1ee3c g\u00ec, h\u1ecd th\u1eadm ch\u00ed c\u00f2n mu\u1ed1n xin ng\u01b0\u1ee3c l\u1ea1i t\u00f4i \u00fd ch\u1ee9”.<\/p>\n

“Th\u1ebf m\u1ed7i ng\u00e0y \u00f4ng xin \u0111\u01b0\u1ee3c kho\u1ea3ng bao nhi\u00eau ti\u1ec1n?”. T\u00f4i ti\u1ebfp t\u1ee5c h\u1ecfi.<\/p>\n

“T\u1eeb th\u1ee9 hai \u0111\u1ebfn th\u1ee9 s\u00e1u, ki\u1ebfm \u0111\u01b0\u1ee3c \u00edt h\u01a1n, ch\u1ec9 kho\u1ea3ng tr\u00ean d\u01b0\u1edbi 200 \u0111\u1ed3ng, c\u00f2n cu\u1ed1i tu\u1ea7n c\u00f3 l\u00fac l\u00ean t\u1edbi 400-500 \u0111\u1ed3ng”.<\/p>\n

“Nhi\u1ec1u v\u1eady sao?”<\/p>\n

Th\u1ea5y t\u00f4i t\u1ecf v\u1ebb nghi ng\u1edd, \u00f4ng ta l\u00e0m ph\u00e9p t\u00ednh cho t\u00f4i xem: ” C\u0169ng gi\u1ed1ng nh\u01b0 m\u1ecdi ng\u01b0\u1eddi, t\u00f4i ng\u00e0y l\u00e0m vi\u1ec7c 8 ti\u1ebfng, t\u1eeb 11 gi\u1edd s\u00e1ng t\u1edbi 7 gi\u1edd t\u1ed1i, v\u00e0 cu\u1ed1i tu\u1ea7n t\u00f4i v\u1eabn \u0111i l\u00e0m b\u00ecnh th\u01b0\u1eddng. M\u1ed7i l\u1ea7n xin ti\u1ec1n t\u00f4i m\u1ea5t kho\u1ea3ng 5 gi\u00e2y, th\u00eam th\u1eddi gian di chuy\u1ec3n v\u00e0 t\u00ecm ki\u1ebfm m\u1ee5c ti\u00eau th\u00ec kho\u1ea3ng 1 ph\u00fat t\u00f4i xin 1 l\u1ea7n v\u00e0 \u0111\u01b0\u1ee3c 1 \u0111\u1ed3ng, nh\u01b0 v\u1eady 8 ti\u1ebfng l\u00e0 480 \u0111\u1ed3ng, nh\u00e2n v\u1edbi t\u1ec9 l\u1ec7 th\u00e0nh c\u00f4ng 60% [\uff0870%+50%\uff09\u00f72] th\u00ec m\u1ed9t ng\u00e0y t\u00f4i ki\u1ebfm \u0111\u01b0\u1ee3c g\u1ea7n 300 \u0111\u1ed3ng”.<\/p>\n

“T\u00f4i \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00f4ng c\u00f3 \u0111eo b\u00e1m kh\u00e1ch ch\u1ea1y d\u1ecdc con ph\u1ed1, n\u1ebfu nh\u01b0 xin h\u1ecd m\u00e0 h\u1ecd kh\u00f4ng cho, t\u00f4i d\u1ee9t kho\u00e1t kh\u00f4ng b\u00e1m ri\u1ebft l\u1ea5y h\u1ecd, b\u1edfi n\u1ebfu nh\u01b0 h\u1ecd mu\u1ed1n cho th\u00ec h\u1ecd \u0111\u00e3 cho r\u1ed3i, n\u00ean d\u00f9 c\u00f3 b\u00e1m dai c\u1ee1 n\u00e0o th\u00ec t\u1ec9 l\u1ec7 th\u00e0nh c\u00f4ng c\u0169ng r\u1ea5t l\u00e0 th\u1ea5p. V\u00ec th\u1ebf, thay v\u00ec l\u00e3ng ph\u00ed th\u1eddi gian c\u00f3 h\u1ea1n c\u1ee7a m\u00ecnh tr\u00ean nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u01b0 n\u00e0y, t\u00f4i th\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t m\u1ee5c ti\u00eau kh\u00e1c “.<\/p>\n

\"b\u00e0i<\/p>\n

L\u1ee3i h\u1ea1i! Tay \u0103n m\u00e0y n\u00e0y \u0111\u00fang l\u00e0 kh\u00f4ng th\u1ec3 tr\u00f4ng m\u1eb7t m\u00e0 b\u1eaft h\u00ecnh dong, \u00f4ng ta gi\u1ed1ng nh\u01b0 m\u1ed9t v\u1ecb gi\u00e1m \u0111\u1ed1c Marketing<\/a> d\u00e0y d\u1eb7n kinh nghi\u1ec7m v\u1eady.<\/p>\n

“\u00d4ng n\u00f3i ti\u1ebfp \u0111i”. T\u00f4i h\u00e0o h\u1ee9ng n\u00f3i, xem ra h\u00f4m nay t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c m\u1ed9t b\u00e0i h\u1ecdc hay \u0111\u00e2y.<\/p>\n

“C\u00f3 ng\u01b0\u1eddi n\u00f3i, \u0103n m\u00e0y l\u00e0 d\u1ef1a v\u00e0o v\u1eadn may \u0111\u1ec3 ki\u1ebfm c\u01a1m, t\u00f4i th\u00ec kh\u00f4ng cho l\u00e0 nh\u01b0 v\u1eady. T\u00f4i l\u1ea5y v\u00ed d\u1ee5, \u0111\u1ee9ng tr\u01b0\u1edbc c\u1eeda h\u00e0ng chuy\u00ean b\u00e1n \u0111\u1ed3 n\u1eef l\u00e0 m\u1ed9t anh ch\u00e0ng \u0111\u1eb9p trai v\u00e0 m\u1ed9t c\u00f4 n\u00e0ng xinh g\u00e1i, anh s\u1ebd ch\u1ecdn ai \u0111\u1ec3 xin?”<\/p>\n

T\u00f4i ng\u1eabm ngh\u0129 m\u1ed9t h\u1ed3i r\u1ed3i b\u1ea3o t\u00f4i kh\u00f4ng bi\u1ebft.<\/p>\n

“Anh n\u00ean \u0111\u1ebfn xin ti\u1ec1n anh ch\u00e0ng \u0111\u1eb9p trai kia v\u00ec \u0111\u1ee9ng b\u00ean c\u1ea1nh anh ta l\u00e0 m\u1ed9t c\u00f4 g\u00e1i xinh \u0111\u1eb9p, l\u1ebd n\u00e0o anh ta l\u1ea1i kh\u00f4ng cho anh ti\u1ec1n? C\u00f2n n\u1ebfu anh \u0111\u1ebfn xin c\u00f4 g\u00e1i xinh \u0111\u1eb9p kia th\u00ec c\u00f3 kh\u1ea3 n\u0103ng c\u00f4 ta s\u1ebd gi\u1ea3 v\u1edd s\u1ee3 s\u1ec7t anh r\u1ed3i tr\u00e1nh \u0111i ch\u1ed7 kh\u00e1c”.<\/p>\n

“L\u1ea1i l\u1ea5y cho anh m\u1ed9t v\u00ed d\u1ee5 n\u1eefa, \u0111\u1ee9ng \u1edf tr\u01b0\u1edbc c\u1ed5ng Cocopark c\u00f3 m\u1ed9t c\u00f4 g\u00e1i tr\u1ebb tay x\u00e1ch m\u1ed9t t\u00fai \u0111\u1ed3 v\u1eeba mua \u1edf si\u00eau th\u1ecb, c\u00f3 m\u1ed9t c\u1eb7p t\u00ecnh nh\u00e2n \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00f3 \u0103n kem, v\u00e0 c\u0169ng c\u00f3 m\u1ed9t anh thanh ni\u00ean \u0111\u00f3ng b\u1ed9 ch\u1ec9nh t\u1ec1, tay c\u1ea7m t\u00fai \u0111\u1ef1ng m\u00e1y t\u00ednh x\u00e1ch tay. T\u00f4i ch\u1ec9 c\u1ea7n nh\u00ecn m\u1ed7i ng\u01b0\u1eddi 3 gi\u00e2y v\u00e0 kh\u00f4ng ng\u1ea7n ng\u1ea1i b\u01b0\u1edbc \u0111\u1ebfn xin ti\u1ec1n c\u00f4 g\u00e1i tr\u1ebb. C\u00f4 g\u00e1i \u0111\u00f3 cho h\u1eb3n t\u00f4i 2 \u0111\u1ed3ng v\u00e0 ngac nhi\u00ean v\u00ec sao t\u00f4i ch\u1ec9 xin ti\u1ec1n m\u1ed7i c\u00f4 ta. T\u00f4i tr\u1ea3 l\u1eddi c\u00f4 ta r\u1eb1ng, \u0111\u00f4i t\u00ecnh nh\u00e2n kia \u0111ang \u0103n kem n\u00ean kh\u00f4ng ti\u1ec7n r\u00fat ti\u1ec1n; c\u00f2n anh \u0111\u00f3ng b\u1ed9 ch\u1ec9nh t\u1ec1 kia ch\u01b0a ch\u1eafc c\u00f3 ti\u1ec1n l\u1ebb, c\u00f2n c\u00f4 v\u1eeba mua \u0111\u1ed3 trong si\u00eau th\u1ecb \u0111i ra th\u00ec ch\u1eafc ch\u1eafn tr\u00ean ng\u01b0\u1eddi s\u1ebd c\u00f3 ti\u1ec1n l\u1ebb”.<\/p>\n

C\u0169ng c\u00f3 l\u00fd, t\u00f4i c\u00e0ng nghe c\u00e0ng th\u1ea5y th\u00fa v\u1ecb.<\/p>\n

“Th\u1ebf n\u00ean t\u00f4i b\u1ea3o r\u1ed3i,\u00a0tri th\u1ee9c quy\u1ebft \u0111\u1ecbnh t\u1ea5t c\u1ea3<\/b>“. T\u00f4i t\u1eebng \u0111\u01b0\u1ee3c nghe m\u1ea5y ch\u1ee5c v\u1ecb CEO ph\u00e1t bi\u1ec3u c\u00e2u n\u00e0y, nh\u01b0ng \u0111\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean t\u00f4i \u0111\u01b0\u1ee3c nghe n\u00f3 t\u1eeb m\u1ed9t tay \u0103n m\u00e0y.<\/p>\n

“\u0102n m\u00e0y c\u0169ng ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, ch\u1ee9 n\u1ebfu ng\u00e0y ng\u00e0y ch\u1ec9 bi\u1ebft ng\u1ed3i tr\u00ean c\u1ea7u \u0111i b\u1ed9 th\u00ec l\u00e0m sao m\u00e0 xin \u0111\u01b0\u1ee3c ti\u1ec1n? Ng\u01b0\u1eddi \u0111i qua c\u1ea7u \u0111i b\u1ed9 ai c\u0169ng v\u1ed9i v\u1ed9i v\u00e0ng v\u00e0ng ch\u1ee9 c\u00f3 ai ra \u0111\u1ea5y ch\u01a1i bao gi\u1edd, leo l\u00ean leo xu\u1ed1ng ch\u1ec9 t\u1ed5 m\u1ec7t ng\u01b0\u1eddi. C\u1ea7n trang b\u1ecb tri th\u1ee9c cho b\u1ea3n th\u00e2n, h\u1ecdc t\u1eadp c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi ta tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n, v\u00e0 ng\u01b0\u1eddi th\u00f4ng minh s\u1ebd kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi ki\u1ebfn th\u1ee9c m\u1edbi \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e2n t\u00e0i.\u00a0Th\u1ebf k\u1ef7 21 n\u00e0y ng\u01b0\u1eddi ta c\u1ea7n nh\u1ea5t l\u00e0 g\u00ec? \u0110\u00f3 ch\u00ednh l\u00e0 nh\u00e2n t\u00e0i.<\/b>”<\/p>\n

“C\u00f3 l\u1ea7n, m\u1ed9t ng\u01b0\u1eddi cho t\u00f4i 50 \u0111\u1ed3ng ch\u1ec9 \u0111\u1ec3 t\u00f4i gi\u00fap anh ta \u0111\u1ee9ng d\u01b0\u1edbi l\u1ea7u g\u00e0o 100 l\u1ea7n c\u00e2u: “An H\u1ed3ng, anh nh\u1edb em”. T\u00f4i t\u1ef1 t\u00ednh nh\u1ea9m, g\u00e0o m\u1ed9t c\u00e2u m\u1ea5t 5 gi\u00e2y, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi th\u1eddi gian t\u00f4i m\u1ed9t l\u1ea7n \u0111i \u0103n xin nh\u01b0ng th\u00f9 lao l\u1ea1i \u0111\u01b0\u1ee3c c\u00f3 0,5 \u0111\u1ed3ng n\u00ean t\u00f4i \u0111\u00e3 t\u1eeb ch\u1ed1i anh ta.”<\/p>\n

” \u1ede Th\u00e2m Quy\u1ebfn n\u00e0y, m\u1ed7i th\u00e1ng m\u1ed9t ng\u01b0\u1eddi \u0103n m\u00e0y th\u00f4ng th\u01b0\u1eddng c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb 800 \u0111\u1ebfn 1000 \u0111\u1ed3ng, ai may m\u1eafn h\u01a1n th\u00ec s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c kho\u1ea3ng h\u01a1n 2000 \u0111\u1ed3ng. C\u1ea3 th\u00e0nh ph\u1ed1 n\u00e0y c\u00f3 kho\u1ea3ng 100.000 tay \u0103n m\u00e0y nh\u01b0ng ch\u1ec9 c\u00f3 kho\u1ea3ng 10 tay \u0103n m\u00e0y m\u1ed7i th\u00e1ng ki\u1ebfm \u0111\u01b0\u1ee3c tr\u00ean 10.000 \u0111\u1ed3ng, v\u00e0 t\u00f4i l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng tay \u0103n m\u00e0y \u0111\u00f3, h\u01a1n n\u1eefa l\u1ea1i kh\u00e1 \u1ed5n \u0111\u1ecbnh, h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 bi\u1ebfn \u0111\u1ed9ng nhi\u1ec1u.”<\/p>\n

Qu\u00e1 gi\u1ecfi, t\u00f4i c\u00e0ng nghe c\u00e0ng c\u1ea3m th\u1ea5y b\u00e1i ph\u1ee5c tay \u0103n m\u00e0y n\u00e0y.<\/p>\n

“T\u00f4i th\u01b0\u1eddng n\u00f3i t\u00f4i l\u00e0 m\u1ed9t t\u00ean \u0103n m\u00e0y vui v\u1ebb. C\u00e1c t\u00ean \u0103n m\u00e0y kh\u00e1c n\u00f3i t\u00f4i vui v\u1ebb l\u00e0 v\u00ec t\u00f4i c\u00f3 nhi\u1ec1u ti\u1ec1n, nh\u01b0ng t\u00f4i tr\u1ea3 l\u1eddi h\u1ecd r\u1eb1ng, h\u1ecd sai r\u1ed3i,\u00a0t\u00f4i vui v\u1ebb l\u00e0 v\u00ec t\u00f4i c\u00f3 t\u00e2m tr\u1ea1ng t\u00edch c\u1ef1c n\u00ean t\u00f4i ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n<\/b>.”<\/p>\n

N\u00f3i hay l\u1eafm!<\/p>\n

\"b\u00e0i<\/p>\n

“\u0102n m\u00e0y l\u00e0 ngh\u1ec1 c\u1ee7a t\u00f4i, n\u00ean c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c ni\u1ec1m vui do c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh \u0111em l\u1ea1i. Nh\u1eefng l\u00fac tr\u1eddi m\u01b0a v\u1eafng ng\u01b0\u1eddi qua l\u1ea1i, nh\u1eefng tay \u0103n m\u00e0y kh\u00e1c \u0111\u1ec1u k\u00eau ca ph\u00e0n n\u00e0n ho\u1eb7c ng\u1ee7, t\u00f4i cho r\u1eb1ng \u0111\u1eebng n\u00ean nh\u01b0 th\u1ebf, nh\u1eefng l\u00fac nh\u01b0 v\u1eady h\u00e3y tranh th\u1ee7 c\u1ea3m nh\u1eadn v\u1ebb \u0111\u1eb9p c\u1ee7a th\u00e0nh ph\u1ed1. T\u1ed1i v\u1ec1 d\u1eabn v\u1ee3 con \u0111i d\u1ea1o ng\u1eafm tr\u1eddi \u0111\u00eam, c\u1ea3 gia \u0111\u00ecnh vui v\u1ebb h\u1ea1nh ph\u00fac, \u0111i \u0111\u01b0\u1eddng \u0111\u00f4i l\u00fac g\u1eb7p \u0111\u1ed3ng nghi\u1ec7p, t\u00f4i c\u0169ng v\u1ee9t cho h\u1ecd m\u1ed9t \u0111\u1ed3ng r\u1ed3i nh\u00ecn h\u1ecd vui v\u1ebb c\u1ea3m \u01a1n r\u1ed3i r\u1eddi \u0111i, ph\u1ea3ng ph\u1ea5t nh\u01b0 nh\u00ecn th\u1ea5y m\u00ecnh trong \u0111\u00f3.”<\/p>\n

“\u00d4ng c\u0169ng c\u00f3 v\u1ee3 con \u00e0?”. T\u00f4i b\u1ea5t ch\u1ee3t th\u1ed1t l\u00ean khi\u1ebfn ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng c\u0169ng ngo\u1ea3nh \u0111\u1ea7u l\u1ea1i nh\u00ecn.<\/p>\n

“V\u1ee3 t\u00f4i \u1edf nh\u00e0 l\u00e0m n\u1ed9i tr\u1ee3, con t\u00f4i \u0111ang \u0111i h\u1ecdc ti\u1ec3u h\u1ecdc. T\u00f4i mua tr\u1ea3 g\u00f3p m\u1ed9t c\u0103n h\u1ed9 \u1edf khu Ph\u00fac \u0110i\u1ec1n, th\u1eddi h\u1ea1n 10 n\u0103m, v\u1eabn c\u00f2n 6 n\u0103m n\u1eefa m\u1edbi tr\u1ea3 h\u1ebft n\u1ee3. V\u00ec th\u1ebf, t\u00f4i ph\u1ea3i n\u1ed7 l\u1ef1c ki\u1ebfm ti\u1ec1n \u0111\u1ec3 con t\u00f4i l\u1edbn l\u00ean c\u00f2n h\u1ecdc \u0111\u1ea1i h\u1ecdc ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh, sau \u0111\u00f3 n\u00f3 c\u00f2n k\u1ebf nghi\u1ec7p c\u1ee7a t\u00f4i, v\u00e0 c\u00f3 khi n\u00f3 c\u00f2n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t t\u00ean \u0103n m\u00e0y xu\u1ea5t s\u1eafc h\u01a1n c\u1ea3 b\u1ed1 n\u00f3 n\u1eefa \u00fd ch\u1ee9.”<\/p>\n

“5 n\u0103m tr\u01b0\u1edbc t\u00f4i l\u00e0m ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng cho m\u1ed9t c\u00f4ng ty ph\u1ea7n c\u1ee9ng m\u00e1y t\u00ednh \u1edf khu Trung Hoa, sau 2 n\u0103m t\u00f4i \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c l\u00e0m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, l\u01b0\u01a1ng th\u00e1ng 5000 \u0111\u1ed3ng. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, t\u00f4i mua th\u1ebf ch\u1ea5p m\u1ed9t chi\u1ebfc m\u00e1y t\u00ednh IBM h\u01a1n 10.000 \u0111\u1ed3ng, m\u1ed7i th\u00e1ng ph\u1ea3i tr\u1ea3 2000 \u0111\u1ed3ng, cu\u1ed9c s\u1ed1ng d\u1edf s\u1ed1ng d\u1edf ch\u1ebft. Sau \u0111\u00f3, t\u00f4i ngh\u0129 c\u1ee9 th\u1ebf n\u00e0y th\u00ec m\u00e3i m\u00e3i m\u00ecnh kh\u00f4ng kh\u00e1 l\u00ean \u0111\u01b0\u1ee3c, n\u00ean t\u00f4i \u0111\u00e3 t\u1eeb ch\u1ee9c v\u00e0 \u0111i \u0103n xin, v\u00e0 b\u00e2y gi\u1edd t\u00f4i h\u00e0i l\u00f2ng khi tr\u1edf th\u00e0nh m\u1ed9t t\u00ean \u0103n m\u00e0y “ch\u1ea5t l\u01b0\u1ee3ng cao”.”<\/p>\n

Nghe xong, t\u00f4i ph\u1ea5n kh\u00edch h\u1ecfi: ” \u00d4ng \u01a1i, \u00f4ng c\u00f3 nh\u1eadn t\u00f4i l\u00e0m \u0111\u1ec7 t\u1eed kh\u00f4ng?”<\/p>\n

\u0110\u00fang l\u00e0 nh\u00e2n t\u00e0i kh\u00f4ng nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u1edf ch\u1ed1n v\u0103n ph\u00f2ng.\u00a0N\u1ebfu nh\u01b0 b\u1ea1n l\u00e0 nh\u00e2n t\u00e0i th\u00ec b\u1ea5t k\u1ec3 b\u1ea1n \u1edf trong ho\u00e0n c\u1ea3nh n\u00e0o, \u1edf c\u01b0\u01a1ng v\u1ecb n\u00e0o c\u0169ng \u0111\u1ec1u c\u00f3 th\u1ec3 th\u00f4ng qua s\u1ef1 n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea3n th\u00e2n m\u00e0 tr\u1edf th\u00e0nh chuy\u00ean gia.\u00a0<\/b>V\u00ec th\u1ebf, c\u00e1c b\u1ea1n tr\u1ebb, h\u00e3y r\u00fat ra b\u00e0i h\u1ecdc kinh doanh cho ri\u00eang m\u00ecnh, \u0111\u1eebng c\u00f3 ph\u00e0n n\u00e0n v\u1ec1 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c kh\u00f4ng t\u1ed1t, v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c kh\u00f4ng cao hay thu nh\u1eadp qu\u00e1 th\u1ea5p, m\u00e0 h\u00e3y t\u00ecm ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 thay \u0111\u1ed5i ch\u00fang.<\/p>\n

Theo Nh\u1ecbp S\u1ed1ng Kinh T\u1ebf<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi m\u1ed9t “chi\u1ebfn l\u01b0\u1ee3c kinh doanh” xu\u1ea5t s\u1eafc, ng\u01b0\u1eddi \u0103n m\u00e0y n\u00e0y \u0111\u00e3 t\u1ea1o ra thu nh\u1eadp cao h\u01a1n g\u1ea5p 10 l\u1ea7n thu nh\u1eadp c\u1ee7a “\u0111\u1ed1i th\u1ee7”, th\u1eadm ch\u00ed c\u00f2n h\u01a1n h\u1eb3n nh\u1eefng ng\u01b0\u1eddi l\u00e0m c\u00f4ng \u0103n l\u01b0\u01a1ng. 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