{"id":112273,"date":"2018-03-21T11:00:37","date_gmt":"2018-03-21T04:00:37","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=112273"},"modified":"2018-03-21T14:18:10","modified_gmt":"2018-03-21T07:18:11","slug":"4-bai-hoc-kinh-doanh-thong-minh-tu-thuong-hieu-ca-phe-starbucks","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/4-bai-hoc-kinh-doanh-thong-minh-tu-thuong-hieu-ca-phe-starbucks\/","title":{"rendered":"4 b\u00e0i h\u1ecdc kinh doanh th\u00f4ng minh t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Starbucks"},"content":{"rendered":"<p><em>Ra \u0111\u1eddi v\u00e0o n\u0103m 1971 t\u1ea1i khu ch\u1ee3 l\u1ecbch s\u1eed Pike Place \u1edf Seattle. Starbucks \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u cafe l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.\u00a0<\/em><em>Hi\u1ec7n c\u00f3 m\u1eb7t t\u1ea1i 65 qu\u1ed1c gia, v\u1edbi h\u01a1n 21.000 c\u1eeda h\u00e0ng, Starbucks hi\u1ec7n l\u00e0 c\u00f4ng ty c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t n\u01b0\u1edbc M\u1ef9.\u00a0<\/em><em>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 b\u00e0i h\u1ecdc kinh doanh \u0111\u1eaft gi\u00e1 m\u00e0 b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o c\u0169ng n\u00ean h\u1ecdc h\u1ecfi t\u1eeb th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/em><\/p>\n<p><a href=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/03\/5-b\u00e0i-h\u1ecdc-kinh-doanh-th\u00f4ng-minh-t\u1eeb-th\u01b0\u01a1ng-hi\u1ec7u-c\u00e0-ph\u00ea-starbucks.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-112280 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/03\/5-b\u00e0i-h\u1ecdc-kinh-doanh-th\u00f4ng-minh-t\u1eeb-th\u01b0\u01a1ng-hi\u1ec7u-c\u00e0-ph\u00ea-starbucks-e1521598605866.jpg\" alt=\"5 b\u00e0i h\u1ecdc kinh doanh th\u00f4ng minh t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea starbucks\" width=\"600\" height=\"333\" srcset=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/03\/5-b\u00e0i-h\u1ecdc-kinh-doanh-th\u00f4ng-minh-t\u1eeb-th\u01b0\u01a1ng-hi\u1ec7u-c\u00e0-ph\u00ea-starbucks-e1521598605866.jpg 600w, https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/03\/5-b\u00e0i-h\u1ecdc-kinh-doanh-th\u00f4ng-minh-t\u1eeb-th\u01b0\u01a1ng-hi\u1ec7u-c\u00e0-ph\u00ea-starbucks-e1521598605866-108x60.jpg 108w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2>1. \u0110\u1ecbnh v\u1ecb s\u1ee9 m\u1ec7nh ngay t\u1eeb \u0111\u1ea7u<\/h2>\n<p>B\u00e0i h\u1ecdc kinh doanh \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 h\u1ecdc t\u1eeb Starbucks \u0111\u00f3 l\u00e0 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n ngay t\u1eeb \u0111\u1ea7u. Starbucks lu\u00f4n h\u01b0\u1edbng m\u00ecnh l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n th\u00e2n thi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t ti\u1ec7m cafe, Starbucks bi\u1ebfn c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh th\u00e0nh m\u1ed9t n\u01a1i m\u00e0 m\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u1ec1u mu\u1ed1n gh\u00e9 qua sau nh\u1eefng b\u1ed9n v\u1ec1 c\u1ee7a c\u00f4ng vi\u1ec7c.<\/p>\n<p>L\u00e0 n\u01a1i \u0111\u1ea7u ti\u00ean m\u1ecdi ng\u01b0\u1eddi ngh\u0129 \u0111\u1ebfn khi mu\u1ed1n t\u1ee5 h\u1ecdp b\u1ea1n b\u00e8, hay nh\u1eefng cu\u1ed9c \u0111\u00e0m ph\u00e1n quan tr\u1ecdng gi\u1eefa c\u00e1c doanh nh\u00e2n.<\/p>\n<p>Th\u00f4ng \u0111i\u1ec7p Starbucks truy\u1ec1n t\u1ea3i l\u00e0 b\u1ea5t k\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o, \u1edf \u0111\u1ed9 tu\u1ed5i n\u00e0o th\u00ec \u0111\u1ec1u s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi t\u1ea1i Starbucks.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-112281 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/03\/5-b\u00e0i-h\u1ecdc-kinh-doanh-th\u00f4ng-minh-t\u1eeb-th\u01b0\u01a1ng-hi\u1ec7u-c\u00e0-ph\u00ea-starbucks-01-e1521598670998.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb s\u1ee9 m\u1ec7nh ngay t\u1eeb \u0111\u1ea7u\" width=\"600\" height=\"373\" \/><\/p>\n<h2>2. Hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, lu\u00f4n ch\u0103m s\u00f3c nh\u00e2n vi\u00ean<\/h2>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ea1i nh\u1eefng qu\u00e1n cafe Starbucks \u1eaft h\u1eb3n b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0: b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec, t\u1eeb nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. \u0110\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng <a href=\"https:\/\/suno.vn\/blog\/?s=ch%C4%83m+s%C3%B3c+kh%C3%A1ch+h%C3%A0ng+\" target=\"_blank\" rel=\"noopener\"><em><strong>k\u1ef9 n\u0103ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/em> <\/a>m\u00e0 b\u1ea5t c\u1ee9 ng\u00e0nh d\u1ecbch v\u1ee5 n\u00e0o c\u0169ng n\u00ean h\u1ecdc h\u1ecfi.<\/p>\n<p>B\u1eb1ng c\u00e1ch bi\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p cho h\u1ecd. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00f2n gi\u00fap t\u0103ng doanh thu cho doanh nghi\u1ec7p.<\/p>\n<p>M\u1ed9t \u0111i\u1ec3m c\u1ed9ng tuy\u1ec7t v\u1eddi t\u1eeb th\u01b0\u01a1ng hi\u1ec7u cafe n\u1ed5i ti\u1ebfng n\u00e0y \u0111\u00f3 l\u00e0 ch\u1ebf \u0111\u1ed9 ch\u0103m s\u00f3c nh\u00e2n vi\u00ean t\u1ed1t \u0111\u1ebfn n\u1ed7i, kh\u00f4ng m\u1ed9t nh\u00e2n vi\u00ean n\u00e0o mu\u1ed1n b\u1ecf \u0111i.<\/p>\n<p>Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0 c\u00e1nh tay \u0111\u1eafc l\u1ef1c tr\u1ef1c ti\u1ebfp ti\u1ebfp x\u00fac v\u00e0 n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady m\u00e0 Starbucks lu\u00f4n d\u00e0nh s\u1ef1 quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd. Khi \u0111\u00e3 hi\u1ec3u nh\u00e2n vi\u00ean, s\u1ebd d\u1ec5 d\u00e0ng khai th\u00e1c v\u00e0 gi\u00fap h\u1ecd ph\u00e1t huy nh\u1eefng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-112282 size-full aligncenter\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/03\/5-b\u00e0i-h\u1ecdc-kinh-doanh-th\u00f4ng-minh-t\u1eeb-th\u01b0\u01a1ng-hi\u1ec7u-c\u00e0-ph\u00ea-starbucks-02-e1521598763915.png\" alt=\"Hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, lu\u00f4n ch\u0103m s\u00f3c nh\u00e2n vi\u00ean\" width=\"600\" height=\"397\" \/><\/p>\n<blockquote><p><em><a href=\"https:\/\/auth.suno.vn\/dang-ky\/?ip=27.74.245.235&amp;meta=921\" target=\"_blank\" rel=\"noopener\">Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng SI\u00caU \u0110\u01a0N GI\u1ea2N SUNO.vn<\/a>\u00a0gi\u00fap ng\u01b0\u1eddi ch\u1ee7 qu\u1ea3n l\u00fd m\u1ecdi m\u1eb7t c\u1ee7a c\u1eeda h\u00e0ng: t\u1eeb t\u00ednh ti\u1ec1n b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd t\u1ed3n kho h\u00e0ng h\u00f3a, qu\u1ea3n l\u00fd thu chi ti\u1ec1n b\u1ea1c, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 kinh doanh d\u1ec5 d\u00e0ng.\u00a0<span style=\"font-size: 14.4px;\">SI\u00caU \u0110\u01a0N GI\u1ea2N, r\u1ea5t d\u1ec5 s\u1eed d\u1ee5ng k\u1ec3 c\u1ea3 v\u1edbi ng\u01b0\u1eddi kh\u00f4ng r\u00e0nh m\u00e1y t\u00ednh.<\/span><\/em><\/p><\/blockquote>\n<h2>3. Kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o v\u00e0 lu\u00f4n \u0111i k\u00e8m tr\u00e1ch nhi\u1ec7m<\/h2>\n<p>Khi nh\u1eadn th\u1ea5y nhu c\u1ea7u kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng ng\u1ed3i l\u1ea1i t\u1ea1i qu\u00e1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian t\u01b0\u01a1ng \u0111\u1ed1i l\u00e2u, Starbucks \u0111\u00e3 cung c\u1ea5p d\u1ecbch v\u1ee5 truy c\u1eadp wifi mi\u1ec5n ph\u00ed t\u1eeb n\u0103m 2010.<\/p>\n<p>\u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Starbucks c\u00f2n cho ph\u00e9p kh\u00e1ch h\u00e0ng thanh to\u00e1n qua \u1ee9ng d\u1ee5ng c\u1ee7a iPhone. \u0110\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean t\u1ea1i M\u1ef9 \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c thanh to\u00e1n m\u1edbi m\u1ebb n\u00e0y.<\/p>\n<p>Duy tr\u00ec y\u1ebfu t\u1ed1i c\u1ed1t l\u00f5i truy\u1ec1n th\u00f4ng, nh\u01b0ng kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o, th\u00edch nghi v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng g\u00ec m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang l\u00e0m.<\/p>\n<p>Ngo\u00e0i ra, c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 khi x\u1ea3y ra s\u1ef1 c\u1ed1 c\u1ee7a Starbucks c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u1ed9c t\u00f4n trong l\u00f2ng kh\u00e1ch h\u00e0ng, v\u00ec trong d\u1ecbch v\u1ee5, sai s\u00f3t l\u00e0 \u0111i\u1ec1u kh\u00f3 tr\u00e1nh kh\u1ecfi.<\/p>\n<p>V\u00ed d\u1ee5, khi t\u00ednh nh\u1ea7m h\u00f3a \u0111\u01a1n, ghi nh\u1ea7m th\u1ee9c u\u1ed1ng, &#8230; c\u00e1c nh\u00e2n vi\u00ean s\u1ebd nhanh ch\u00f3ng nh\u1eadn l\u1ed7i v\u00e0 s\u1eeda sai v\u1edbi kh\u00e1ch h\u00e0ng, x\u1eed l\u00fd m\u1ecdi s\u1ef1 c\u1ed1 m\u1ed9t c\u00e1ch linh ho\u1ea1t, \u0111\u1ec3 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-112284 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/03\/5-b\u00e0i-h\u1ecdc-kinh-doanh-th\u00f4ng-minh-t\u1eeb-th\u01b0\u01a1ng-hi\u1ec7u-c\u00e0-ph\u00ea-starbucks-03-e1521599090521.jpg\" alt=\"Kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o v\u00e0 lu\u00f4n \u0111i k\u00e8m tr\u00e1ch nhi\u1ec7m\" width=\"600\" height=\"320\" \/><\/p>\n<h2>4. Nh\u1ea5t qu\u00e1n trong kinh doanh<\/h2>\n<p>\u0110\u1ed1i v\u1edbi b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o, \u0111\u00e2y c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 y\u1ebfu t\u1ed1 ch\u1ee7 ch\u1ed1t \u0111\u1ec3 duy tr\u00ec s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3.<\/p>\n<p>C\u1ee5 th\u1ec3, n\u1ebfu b\u1ea1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi v\u00e0o l\u1ea7n \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng, h\u1ecd s\u1ebd quay l\u1ea1i v\u1edbi mong mu\u1ed1n duy nh\u1ea5t \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 nh\u01b0 v\u1eady l\u1ea7n n\u1eefa.<\/p>\n<p>Starbucks lu\u00f4n lu\u00f4n duy tr\u00ec v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng m\u1ecdi s\u1ea3n ph\u1ea9m cung \u1ee9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec1u nh\u01b0 nhau t\u1ea1i m\u1ecdi chi nh\u00e1nh c\u1ee7a c\u00f4ng ty.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-112286 size-full\" src=\"https:\/\/suno.vn\/blog\/wp-content\/uploads\/2018\/03\/5-b\u00e0i-h\u1ecdc-kinh-doanh-th\u00f4ng-minh-t\u1eeb-th\u01b0\u01a1ng-hi\u1ec7u-c\u00e0-ph\u00ea-starbucks-04-e1521599270845.jpg\" alt=\"Nh\u1ea5t qu\u00e1n trong kinh doanh\" width=\"600\" height=\"339\" \/><\/p>\n<p><strong>Xem th\u00eam:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/suno.vn\/blog\/bai-hoc-kinh-doanh-dat-gia-tu-doanh-nhan-the-gioi-cac-nha-ban-le-viet-nam-nen-hoc-hoi\/\">B\u00e0i h\u1ecdc kinh doanh \u0111\u1eaft gi\u00e1 t\u1eeb doanh nh\u00e2n Th\u1ebf gi\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam n\u00ean h\u1ecdc h\u1ecfi<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/chien-luoc-xay-dung-thuong-hieu-cua-coca\/\">[B\u00e0i h\u1ecdc kinh doanh] Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca Cola<\/a><\/li>\n<li><a href=\"https:\/\/suno.vn\/blog\/5-bai-hoc-kinh-doanh-thu-vi-tu-thanh-cong-cua-disneyland\/\">5 b\u00e0i h\u1ecdc kinh doanh th\u00fa v\u1ecb t\u1eeb th\u00e0nh c\u00f4ng c\u1ee7a Disneyland<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ra \u0111\u1eddi v\u00e0o n\u0103m 1971 t\u1ea1i khu ch\u1ee3 l\u1ecbch s\u1eed Pike Place \u1edf Seattle. Starbucks \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u cafe l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.\u00a0Hi\u1ec7n c\u00f3 m\u1eb7t t\u1ea1i 65 qu\u1ed1c gia, v\u1edbi h\u01a1n 21.000 c\u1eeda h\u00e0ng, Starbucks hi\u1ec7n l\u00e0 c\u00f4ng ty c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t n\u01b0\u1edbc M\u1ef9.\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 b\u00e0i h\u1ecdc kinh [&#8230;]\n","protected":false},"author":101016,"featured_media":112280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77,8],"tags":[466,663,662,664],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 b\u00e0i h\u1ecdc kinh doanh th\u00f4ng minh t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Starbucks<\/title>\n<meta name=\"description\" content=\"Hi\u1ec7n c\u00f3 m\u1eb7t t\u1ea1i 65 qu\u1ed1c gia, v\u1edbi h\u01a1n 21.000 c\u1eeda h\u00e0ng, Starbucks hi\u1ec7n l\u00e0 c\u00f4ng ty c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t n\u01b0\u1edbc M\u1ef9. 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