{"id":111907,"date":"2018-03-05T15:18:26","date_gmt":"2018-03-05T08:18:26","guid":{"rendered":"https:\/\/suno.vn\/blog\/?p=111907"},"modified":"2018-03-05T15:26:54","modified_gmt":"2018-03-05T08:26:54","slug":"6-yeu-to-giup-kinh-doanh-quan-cafe-hieu-qua-hut-khach","status":"publish","type":"post","link":"https:\/\/suno.vn\/blog\/6-yeu-to-giup-kinh-doanh-quan-cafe-hieu-qua-hut-khach\/","title":{"rendered":"6 y\u1ebfu t\u1ed1 gi\u00fap kinh doanh qu\u00e1n c\u00e0 ph\u00ea hi\u1ec7u qu\u1ea3, h\u00fat kh\u00e1ch \u1ea7m \u1ea7m"},"content":{"rendered":"

\u0110\u1ec3 kinh doanh qu\u00e1n c\u00e0 ph\u00ea hi\u1ec7u qu\u1ea3 b\u1ea1n c\u1ea7n \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ea3m gi\u00e1c l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a qu\u00e1n s\u1ebd \u0111em l\u1ea1i kinh nghi\u1ec7m thi\u1ebft th\u1ef1c. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh hi\u1ec7u qu\u1ea3, thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n.<\/strong><\/em><\/p>\n

\"6
6 y\u1ebfu t\u1ed1 gi\u00fap kinh doanh qu\u00e1n c\u00e0 ph\u00ea hi\u1ec7u qu\u1ea3, h\u00fat kh\u00e1ch \u1ea7m \u1ea7m<\/em><\/figcaption><\/figure>\n

1. \u0110\u1ecbnh v\u1ecb qu\u00e1n c\u00e0 ph\u00ea<\/h3>\n

S\u1ebd c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n quan t\u00e2m khi \u0111\u1ecbnh v\u1ecb qu\u00e1n cafe. \u0110\u00f3 l\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ee9c u\u1ed1ng, kh\u00f4ng gian, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng,…<\/p>\n

M\u1ed7i qu\u00e1n cafe c\u1ea7n c\u00f3 m\u1ed9t th\u1ee9c u\u1ed1ng ch\u1ee7 \u0111\u1ea1o \u0111\u1ee7 ngon v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 “l\u00f4i k\u00e9o” kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, qu\u00e1n cafe c\u00f3 m\u00f3n ch\u1ee7 \u0111\u1ea1o l\u00e0 c\u00e0 ph\u00ea tr\u1ee9ng, hay c\u00e0 ph\u00ea Arabica th\u01b0\u1ee3ng h\u1ea1ng, ho\u1eb7c qu\u00e1n c\u00e0 ph\u00ea v\u1ee3t. M\u1ed7i lo\u1ea1i \u0111\u1ed3 u\u1ed1ng s\u1ebd c\u1ea7n c\u00e1c lo\u1ea1i d\u1ee5ng c\u1ee5, m\u00e1y m\u00f3c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00f4ng gian kh\u00e1c nhau.<\/p>\n

N\u1ebfu vi\u1ec7c \u0111\u1ecbnh v\u1ecb qu\u00e1n cafe c\u1ee7a b\u1ea1n chung chung ho\u1eb7c kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb, b\u1ea1n c\u1ea7n xem x\u00e9t l\u1ea1i vi\u1ec7c ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh kinh doanh c\u00e0 ph\u00ea c\u1ee7a m\u00ecnh.<\/p>\n

2. Mang l\u1ea1i c\u1ea3m gi\u00e1c \u1ed5n \u0111\u1ecbnh<\/h3>\n

Ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3 u\u1ed1ng th\u00ec s\u1ef1 tr\u1ea3i nghi\u1ec7m khi u\u1ed1ng c\u00e0 ph\u00ea l\u00e0 v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng r\u1ea5t coi tr\u1ecdng. B\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y \u0111i\u1ec1u n\u00e0y qua c\u1ea3m gi\u00e1c “\u1ed5n \u0111\u1ecbnh” t\u1eeb m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea mang l\u1ea1i.<\/p>\n

M\u1ed7i khi \u0111i c\u00e0 ph\u00ea b\u1ea1n s\u1ebd mu\u1ed1n ng\u1ed3i \u0111\u00fang v\u1ecb tr\u00ed \u1ea5y, u\u1ed1ng \u0111\u00fang lo\u1ea1i th\u1ee9c u\u1ed1ng \u1ea5y. Nh\u1eefng th\u00f3i quen v\u00f4 th\u1ee9c n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng khi l\u1ef1a ch\u1ecdn qu\u00e1n. Ch\u00fang ta th\u01b0\u1eddng d\u1ec5 “b\u1ed1i r\u1ed1i” khi “m\u1ea5t” ch\u1ed7 ng\u1ed3i quen thu\u1ed9c, ho\u1eb7c kh\u00f4ng bi\u1ebft g\u1ecdi \u0111\u1ed3 u\u1ed1ng g\u00ec khi th\u1ee9c u\u1ed1ng quen thu\u1ed9c \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o “h\u1ebft h\u00e0ng”.<\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 nh\u1eefng ng\u01b0\u1eddi r\u1ea5t nh\u1ea1y c\u1ea3m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n \u0111em l\u1ea1i cho h\u1ecd s\u1ef1 “\u1ed5n \u0111\u1ecbnh” trong ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, kh\u00f4ng gian v\u00e0 c\u00e1ch ph\u1ee5c v\u1ee5.<\/p>\n

\"Chi\u1ebfn
Chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u00e1n cafe <\/em><\/figcaption><\/figure>\n

3. Ch\u00fa tr\u1ecdng t\u1eebng chi ti\u1ebft<\/h3>\n

M\u1ed9t thao t\u00e1c, c\u00e2u n\u00f3i, h\u00e0nh \u0111\u1ed9ng nh\u1ecf \u0111\u1ec1u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng ly c\u00e0 ph\u00ea c\u0169ng nh\u01b0 vi\u1ec7c thu h\u00fat, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. \u0110\u1eebng bao gi\u1edd ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3ng m\u00e0 qua loa kh\u00f4ng kh\u00e2u pha ch\u1ebf d\u1eabn \u0111\u1ebfn gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng, s\u1ea3n ph\u1ea9m thi\u1ebfu \u1ed5n \u0111\u1ecbnh, v\u00e0 m\u1ea5t kh\u00e1ch h\u00e0ng.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c doanh thu cao h\u01a1n t\u1eeb vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Nh\u01b0ng th\u1ef1c ch\u1ea5t ngu\u1ed3n doanh thu n\u00e0y kh\u00f4ng b\u1ec1n v\u1eefng. \u0110\u1ec3 kinh doanh qu\u00e1n c\u00e0 ph\u00ea hi\u1ec7u qu\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o kh\u00e1ch h\u00e0ng trung th\u00e0nh. H\u00e3y nh\u1edb r\u1eb1ng m\u1ed7i chi ti\u1ebft trong s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a c\u1eeda h\u00e0ng.<\/p>\n

Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd qu\u00e1n c\u00e0 ph\u00ea SUNOvn<\/a> (d\u00f9ng th\u1eed MI\u1ec4N PH\u00cd<\/a>) h\u1ed7 tr\u1ee3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c nghi\u1ec7p v\u1ee5 t\u1ea1i qu\u00e1n: T\u00e1ch, gh\u00e9p, \u0111\u1ed5i b\u00e0n; T\u00e1ch, gh\u00e9p ho\u00e1 \u0111\u01a1n; Ng\u1ed3i chung b\u00e0n, mua mang v\u1ec1; Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng; S\u01a1 \u0111\u1ed3 ph\u00f2ng, b\u00e0n; Qu\u1ea3n l\u00fd qu\u00e1n t\u1eeb xa; M\u1edf r\u1ed9ng kinh doanh.<\/em><\/p><\/blockquote>\n

4. X\u00e1c \u0111\u1ecbnh \u01b0u th\u1ebf c\u1ea1nh tranh<\/h3>\n

N\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng quay tr\u1edf l\u1ea1i qu\u00e1n c\u1ee7a b\u1ea1n, h\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi n\u00e0y \u0111\u1ec3 t\u00ecm nguy\u00ean nh\u00e2n: Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3 u\u1ed1ng? Th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 hay s\u1ef1 ti\u1ec7n l\u1ee3i, kh\u00f4ng gian qu\u00e1n? Tr\u00ean th\u1ef1c t\u1ebf, ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3 u\u1ed1ng ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng quy\u1ebft \u0111\u1ecbnh vi\u1ec7c kinh doanh qu\u00e1n c\u00e0 ph\u00ea hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. \u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec1u d\u1ec5 l\u00e0m nh\u1ea5t c\u0169ng nh\u01b0 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng n\u01a1i kh\u00e1c. C\u00e1c y\u1ebfu t\u1ed1 c\u00f2n l\u1ea1i r\u1ea5t kh\u00f3 \u0111\u1ec3 tr\u1edf th\u00e0nh th\u1ebf m\u1ea1nh c\u1ea1nh tranh.<\/p>\n

\u0110\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea1n c\u1ea7n tr\u1ea3 nh\u1eefng gi\u00e1 h\u1ee3p l\u00fd cho c\u00e1c \u0111\u1ea7u t\u01b0 m\u00e1y m\u00f3c, ch\u1ea5t l\u01b0\u1ee3ng h\u1ea1t c\u00e0 ph\u00ea khi\u1ebfn th\u1ef1c kh\u00e1ch h\u00e0i l\u00f2ng v\u00e0 s\u1eb5n s\u00e0ng quay tr\u1edf l\u1ea1i. H\u00e3y nh\u1edb vi\u1ec7c vi\u1ec7c s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u r\u1ebb, m\u00e1y m\u00f3c k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n t\u1ef1 h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n

\"\u00dd
\u00dd t\u01b0\u1edfng kinh doanh qu\u00e1n cafe<\/em><\/figcaption><\/figure>\n

5. H\u00e3y tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong \u0111\u1eddi s\u1ed1ng kh\u00e1ch h\u00e0ng<\/h3>\n

Qu\u00e1n c\u00e0 ph\u00ea l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u1edf l\u1ea1i m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 g\u1eb7p g\u1ee1 b\u1ea1n b\u00e8, kh\u00e1ch h\u00e0ng, hay h\u1ecdc t\u1eadp. V\u00ec v\u1eady, \u0111\u1eebng ch\u1ec9 \u0111\u01a1n thu\u1ea7n d\u1eebng l\u1ea1i \u1edf vi\u1ec7c giao d\u1ecbch th\u00f4ng th\u01b0\u1eddng. H\u00e3y t\u1ea1o ra nhi\u1ec1u k\u1ebft n\u1ed1i \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t n\u1ee5 c\u01b0\u1eddi th\u00e2n thi\u1ec7n, m\u1ed9t c\u00e2u ch\u00e0o, c\u00e2u h\u1ecfi th\u0103m hay ghi nh\u1edb th\u1ee9c u\u1ed1ng y\u00eau th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00ednh nh\u1eefng vi\u1ec7c nh\u1ecf nh\u1eb7t n\u00e0y s\u1ebd khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i v\u1edbi c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n h\u01a1n.<\/p>\n

6. Thi\u1ebft k\u1ebf kh\u00f4ng gian ph\u00f9 h\u1ee3p<\/h3>\n

Vi\u1ec7c thi\u1ebft k\u1ebf kh\u00f4ng gian qu\u00e1n c\u00e0 ph\u00ea ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn. Ng\u01b0\u1eddi lao \u0111\u1ed9ng th\u00edch s\u1ef1 tho\u1ea3i m\u00e1i kh\u00f4ng r\u00e0ng bu\u1ed9c, ng\u01b0\u1eddi l\u00e0m v\u0103n ph\u00f2ng c\u1ea7n kh\u00f4ng gian m\u00e1y l\u1ea1nh y\u00ean t\u0129nh, sinh vi\u00ean c\u1ea7n kh\u00f4ng gian s\u00e1ng t\u1ea1o \u0111\u1ec3 l\u00e0m vi\u1ec7c nh\u00f3m hay h\u1ecdc t\u1eadp\u2026 Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c phong c\u00e1ch thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p, b\u1ea1n c\u1ea7n nh\u1edd \u0111\u1ebfn s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb chuy\u00ean nghi\u1ec7p \u0111\u1ec3 t\u1ea1o m\u1ed9t kh\u00f4ng gian ch\u1ec9n chu, ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n

Kh\u00f4ng n\u00ean l\u1ef1a ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi tay ngang \u0111\u1ec3 thi\u1ebft k\u1ebf qu\u00e1n nh\u1eb1m ti\u1ebft ki\u1ec7m chi ph\u00ed. V\u00ec nh\u1eefng kh\u00f4ng gian do h\u1ecd thi\u1ebft k\u1ebf th\u01b0\u1eddng chung chung, kh\u00f4ng r\u00f5 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Trong kinh doanh, nh\u1eefng kho\u1ea3ng chi ph\u00ed c\u1ed1 \u0111\u1ecbnh n\u00ean h\u1ea1n ch\u1ebf t\u1ed1i \u0111a, tr\u00e1nh \u0111\u1eadp \u0111i x\u00e2y l\u1ea1i hay l\u00e0m m\u1edbi trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh. Nh\u01b0 v\u1eady s\u1ebd g\u00e2y l\u00e3ng ph\u00ed v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 6 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap vi\u1ec7c kinh doanh qu\u00e1n c\u00e0 ph\u00ea hi\u1ec7u qu\u1ea3, h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n. Hy v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng kinh doanh thu\u1eadn l\u1ee3i h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

Xem th\u00eam:<\/p>\n